Sheryl Plouffe
Icons of Influence
You already know how to build a business. What you need now is a different conversation. Icons of Influence brings together established coaches, consultants, and service providers who are scaling seven-figure enterprises the right way—with integrity-driven systems, AI-powered leverage, and zero tolerance for the kind of performative nonsense that has dominated online business for the last decade. Every episode is a masterclass in what it actually looks like to build something that matters. Not a highlight reel. Not a sales pitch. A real conversation between people who have earned the right to...
Author
Sheryl Plouffe
Category
Podcast website
Latest episode
May 8, 2026
Where to listen?
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Episodes
Molly Ruland - Maximizing Your Content: The Art of Leveraging vs. Repurposing 16.03.2023 26:08
Are leveraging and repurposing different? In this episode of Cash In On Camera, our guest, Molly Ruland, CEO & Founder of Heartcast Media, shares her expert insights on how businesses can generate revenue and create strategic relationships through content marketing. Whether you're a business owner, marketer, or content creator, this episode will provide you with valuable insights on how to ge...
Mark Herschberg - Passive Recall: Techniques for Keeping What You Learn 14.03.2023 21:29
Have you ever read a business or self-help book only to forget most of the advice a few weeks later? In this episode of Cash In On Camera, Mark Herschberg from BrainBump shares a unique way to passively retain and recall what you read in books and hear on podcasts so you can achieve your goals. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/NURAVlVIh...
Barry Shore - From Paralyzed to Purposeful: Spreading Joy Around the World 03.03.2023 26:12
Known as the “Ambassador of JOY,” Barry Shore is a Mental Wellness Activist, philanthropist, and former quadriplegic who is now swimming around the world! Barry has distributed millions of “Keep Smiling” cards worldwide and a philanthropic platform featured in Oprah Magazine. In this episode of Cash In On Camera, Barry shares how to be emotionally bulletproof no matter the circumstances. This is s...
Laura Doman - Master the Art of On-Camera Confidence 20.02.2023 25:29
Want to be more confident on camera? In this Cash In On Camera episode, Laura Doman and I come together to provide tips and tricks to help you overcome camera shyness and nervousness. Laura is a voice-over and on-camera actress with credits in film, TV, commercials, and industrial videos. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/sOQvFuXaXHA Thi...
Daniel Alfon - LinkedIn Analytics & Metrics To Watch 17.02.2023 22:53
Daniel Alfon joined LinkedIn in early 2004, which means he's made all the mistakes and lives to tell about it! He is the author of Build a LinkedIn Profile for Business Success and joins Cash In On Camera to share what metrics to measure in LinkedIn analytics and how to use them to make informed decisions in your business. Watch the full LIVE video interview on Sheryl's YouTube channel here: https...
Naja Hayward - How To Balance Multiple Passions And Stay Sane As An Entrepreneur 15.02.2023 24:00
If you're feeling overwhelmed by your many interests or obligations, don't worry - Naja Hayward has some great advice for you in this episode of Cash In On Camera. Learn how to manage it all and love your life. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/SlYz11lOZJI This is a public episode. If you'd like to discuss this with other subscribers or...
Melody Ann Owen - 3 Proven Strategies to Maximize the Impact of Your Book 10.02.2023 18:19
In this episode of Cash In On Camera, Author Nation Founder Melody Ann Owen shares 3, perhaps overlooked, strategies to maximize the impact of your book. She'll share how to leverage your book to grow your business, expand your reach and increase your visibility in your industry. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://www.youtube.com/live/Z9FXNrvPjes?feature=...
Bastien Siebman - Land More Clients with a Solid Project Management Plan 25.01.2023 19:23
In this episode of Cash In On Camera, Asana Certified Pro and Forum Leader Bastien Siebman discusses the importance of a solid project management plan in attracting more clients. A well-organized and efficient project management strategy can streamline workflow and increase productivity and help you create a content strategy that will help you attract more clients and stand out from the competitio...
Steve Buzogany - Unlock the Secret to More Referrals: How Gifting Can Grow Your Business 20.01.2023 22:06
Referrals are a valuable source of new customers and can significantly impact the success of your business. However, many people struggle to generate a steady stream of referrals. In this episode of Cash In On Camera, the CEO & Founder of The Appreciation Advocate Steve Buzogany shares how gifting can be a powerful tool to grow your business. Watch the full LIVE video interview on Sheryl's You...
Bryan Kramer - The Competitive Advantage Right Under Your Nose 17.01.2023 21:49
You have a competitive advantage in your business and might not even realize it. In this episode of Cash In On Camera, renowned business strategist Bryan Kramer, aka 'Zen Master to Digital Marketers', shares how to identify and leverage the human side of your enterprise. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/z1829XbQTnk This is a public episode. If...
Shauna Van Mourik - Are You Using Misleading Marketing? 16.01.2023 19:17
You might be misleading people with your marketing and not even know it. In this episode of Cash In On Camera, Lead Copywriter & Organic Content Marketer Shauna Van Mourik shares how to know when your marketing is misleading and what to do to turn it around so it helps rather than hinders your business. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/tvXu...
John Egan - Content Marketing: Quality vs. Quantity 13.01.2023 20:36
Content can help you stand out from the crowd. But is it better to go for sheer quantity and flood the market with your views or craft fewer quality pieces? Content Marketing Writer and Strategist John Egan joins Cash In On Camera to share the naked truth about content marketing and what makes a bigger impact on your business - quantity or quality. Watch the full LIVE video interview on Sheryl's...
Steve Multer - The 3 Pillars Of Strong Corporate Storytelling 13.01.2023 26:27
Do you want to communicate more effectively? Chief Storytelling Officer Steve Multer has delivered thousands of live talks and broadcast presentations that connect multinational corporations to millions of customers. In this episode of Cash In On Camera, Steve is breaking down the 3 pillars of strong corporate storytelling so that you can improve your presentations and make a bigger impact on your...
Layne Booth - Add $100k With Online Dashboards 06.01.2023 15:14
Want to learn how you can add $100k in revenue to your business and reduce your workload while doing it? Layne Booth shares how in this episode of Cash In On Camera by sharing how you can add premium dashboards to your suite of services. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/eBcH7_6Tj5M This is a public episode. If you'd like to discuss this with o...
Krystal Covington - Should You Revamp Your Website? 05.01.2023 17:07
Spoiler Alert! Your website doesn't drive traffic like it used to. Krystal Covington helps B2B consultants, non-profits, and retail companies boost their visibility online. In this episode, Krystal shares her thoughts on how to know if your website needs to be revamped and the #1 thing entrepreneurs are ignoring when it comes to online visibility. Watch the full LIVE video interview on Sheryl's Yo...
Ken Cook - 3 Ways To Make More Money Next Week 16.12.2022 29:32
Want to make more money in your business fast? Ken Cook is the founder and owner of The Prepared Group, a marketing strategy firm. He is a strong proponent of data-driven, analytics-based marketing, and has dedicated a great deal of time and energy to developing marketing automation and strategic marketing programs for various client projects. Ken joins Cash In On Camera to share 3 ways to make...
Ameet Khabra - Keywords Research For Ads 14.12.2022 21:00
Thinking of running ads? Don't make a move until you hear what Ameet Khabra has to share about keyword best practices. In this episode, Ameet will make sense of broad match and negative keywords and conversion tracking. We've got you covered! Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/C4rO61z6kWI This is a public episode. If you'd like to discuss this wi...
Samantha Riley - 3 Keys To $15k Months 13.12.2022 17:22
If you're looking to reach $15k months in your business, there are 3 key things holding you back. In this episode of Cash In On Camera, Authority Positioning Strategist Samantha Riley shares the 3 things you must have in order to pave the way to reaching a new echelon in your business. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/5o9lBwN5bz4 This is a publ...
Michelle Nedelec - Demystifying Digital Marketing 13.12.2022 21:52
How complex does your digital marketing funnel need to be? Marketing and Business Automation & Infustionsoft Expert Michelle Nedelec joins Cash In On Camera to demystify digital marketing for 6 and 7-figure business leaders who don't yet need the giant '18-wheeler' of funnels but instead are looking for the reliable sedan to take them to the next level. Watch the full LIVE video interview on...
Linda Claire Puig - The 6 Audience Attraction Archetypes 12.12.2022 23:23
You want to build your audience but social media is not exactly making that easy. Enter Linda Claire Puig. She joins me on Cash In On Camera to share how business owners can build profitable, relationship-based audiences by knowing the 6 audience attraction archetypes. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/qiXzhfncCJw This is a public episode. If y...
Ann Carden - Finding Your Right Fit Clients On LinkedIn 09.12.2022 34:04
Want to know how to find your ideal clients on LinkedIn? Strategic Business Consultant Ann Carden joins me to demonstrate how to find your right-fit clients and why LinkedIn is a great place to find ultra-high-fee clients. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/w7UFoOE1jSc This is a public episode. If you'd like to discuss this with other subscribers...
Max DeVincenzo - Music & Marketing: What You Need To Know 08.12.2022 16:27
Music is a powerful tool. In this episode of Cash In On Camera, award-winning music producer Max DeVincenzo shares what we need to know about choosing music for marketing ourselves and our businesses online. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/lP0jR4JoW88 This is a public episode. If you'd like to discuss this with other subscribers or get access...
Reuben Swartz - Do You Really Need A Funnel? 07.12.2022 23:19
Do you need a funnel in your business? Maybe yes, maybe no. In this episode of Cash In On Camera Reuben Swartz shares how to know if, and when, you need a funnel. Don't miss this episode if you're looking to earn more in 2023. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/5nF5U3B611k This is a public episode. If you'd like to discuss this with other subscri...
Eileen MacDonell - Remove Your Business Blind Spots 06.12.2022 23:23
You don't know what you don't know. In business that can be a scary thing. Fear not! International Best Selling Author and Intuitive Breakthrough & Results Coach Eileen MacDonell joins me to share how we can remove the blind spots in our business we don't even know are there. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/R-C3-qSAG-k This is a public epi...
Jason Szeftel - Pay Attention to Artificial Intelligence In Your Business 06.12.2022 21:08
There are industry-wide shifts happening in the markets you serve - especially with AI. In this episode of Cash In On Camera, attorney, consultant, and author Jason Szeftel joins me to look into the future and how our businesses are being impacted by technological advancements such as artificial intelligence. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/4...
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