Sheryl Plouffe

Icons of Influence

Business EN ↓ 216 episodes

You already know how to build a business. What you need now is a different conversation. Icons of Influence brings together established coaches, consultants, and service providers who are scaling seven-figure enterprises the right way—with integrity-driven systems, AI-powered leverage, and zero tolerance for the kind of performative nonsense that has dominated online business for the last decade. Every episode is a masterclass in what it actually looks like to build something that matters. Not a highlight reel. Not a sales pitch. A real conversation between people who have earned the right to...

Author

Sheryl Plouffe

Category

Business

Podcast website

sherylplouffe.substack.com

Latest episode

May 8, 2026

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Episodes

Atiba de Souza - TikTok & Google: What You Need To Know 06.12.2022

Atiba de Souza knows content. He is one of the few people with the skills and insight to marry emerging software and Google’s algorithm with an intuitive feel for the culture of every social media platform. On this episode of Cash In On Camera, we're tackling TikTok's relationship with Google and what you need to know in 2023! Watch the full LIVE video interview on Sheryl's YouTube channel here: h...

Danny Bermant - Getting Started With JV Partnerships 05.12.2022

Joint venture partnerships can lead to huge business opportunities but you might not know how to properly get started. Danny Bermant, Director of Partnerships at Mirasee joins Cash In On Camera to share his insights on getting started, why JV partnerships can be a game changer in your business, and the principle of 'givers gain'. Watch the full LIVE video interview on Sheryl's YouTube channel here...

Carole Issa - Confidence For Introverts 01.12.2022

Carole Issa is a self-proclaimed introvert who now speaks internationally about leadership, emotional intelligence, communication, and entrepreneurship. She is on a mission to help the 'listeners' find the one idea that will create a massive change in their life. Learn how to discover what’s unique about you so you can become an outstanding team player or leader. Watch the full LIVE video intervie...

Mike Capuzzi - Get 'Shook' With A Book 30.11.2022

Mike Capuzzi is 'shook'. He's not talking about the ground beneath him, but rather his view on leveraging 1-hour quick read books for business. In this episode of Cash In On Camera learn how Mike's special brand of short books is the ideal type of book to publish to generate new business and new connections. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/WkY...

Parker Nash - What I Learned About Marketing Working At Nike 25.11.2022

Parker Nash learned a thing or two working at Nike for 11 years where he grew lines of business to more than half a billion in annual revenue. In this episode of Cash In On Camera, Brand Messaging & Marketing Strategist Parker Nash shares how small businesses can market like a billion-dollar brand without having a billion to spend. Watch the full LIVE video interview on Sheryl's YouTube channe...

Keri Murphy - How To Stand Out As A Leader In Your Industry 22.11.2022

With the ever-growing competition in today's digital world, standing out from your competitors has never been more important. In this episode of Cash In On Camera, Keri Murphy, CEO, and Founder of Inspired Living, shares how to stand out as a leader in your niche and industry.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/8jNA5w8KU0M This is a public episo...

Steve Brossman - How To Convert More Sales Calls 21.11.2022

Want to increase your conversions and sell more products and services? In this episode of Cash In On Camera, Steve Brossman explains how to generate the right 'buying energy' before your sales call so that you can serve more people. You don't want to miss it! Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/3tB1WMvyyRc This is a public episode. If you'd like t...

Shana Francesca - Design Your Life With This Truth 21.11.2022

Shana Francesca transformed her life from one defined by abuse, to one defined by Joy. Don't miss this episode of Cash In On Camera as the Founder & CEO of Concinnate dives into the heart of life design, what it is and how we become masters of intention. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/RJRjl0WPtGY This is a public episode. If you'd like to...

Stephanie Bonte-Lebair - Don't Make These 3 Networking Mistakes 11.11.2022

Networking is a key component of most successful businesses. But are you doing it correctly? In this episode of Cash In On Camera, Stephanie Bonte-Lebair of Empowered Business Networking shares the 3 mistakes she sees business owners make that are sabotaging their networking success. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/L75QFqn5HN4 This is a public...

Diana Wentworth - Finding Your Higher Purpose 04.11.2022

The incomparable Diana Wentworth joins Cash In On Camera to share her insights on finding your purpose and how to live life to the fullest. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/cWjBBlkUa2Y This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Dr. Catherine Wiberg - How To Use Appreciative Intelligence In Your Business 03.11.2022

You've heard of Emotional Intelligence but what about Appreciative Intelligence?  Dr. Catherine Wiberg helps organizations make sense of their strengths and opportunities to reach greater business results. She joins Cash In On Camera to introduce you to the power of Appreciative Intelligence for your business. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/o...

Jason Byer - The Difference Between Branding and Brand Identity 31.10.2022

Why does knowing the difference between branding and brand identity matter? Because entrepreneurs all too often approach brand-building in the wrong order. Jason Byer, Head of Marketing and Partnerships at Crowdspring joins Cash In On Camera to explain brand vs. brand identity along with practical next steps to build a stand-out business.  Watch the full LIVE video interview on Sheryl's YouTube ch...

Kelly Wittman - Brand-Building Systems 25.10.2022

Kelly Wittman is a self-professed 'unemployable' person. Can you relate? If you're self-employed, you must have a good grasp of what it takes to build and maintain your brand. You need systems. In this episode of Cash In On Camera, Brand Strategist Kelly Wittman shares her advice for brand-building systems in your business. Watch the full LIVE video interview on Sheryl's YouTube channel here: http...

Ema Katiraee - Choosing The Right CRM 24.10.2022

A Customer Relationship Management tool is key for your business, but how do you know you need one and which one is right for you? Certified Dubsado Specialist Ema Katiraee joins Cash In On Camera to talk all things CRM. I use both Kajabi and Dubsado for different reasons and I'll share why in this episode. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Cdla...

Ann English - Visual Note-taking for Business 04.10.2022

I love to take notes on my iPad and capture ideas, thoughts, and inspiration. But did you know that typing them on a keyboard might not be the best way? In this episode of Cash In On Camera, Visual Communicator Ann English shares her tips on visual note-taking and how doodling can lead to business success. Ann’s Visual Doodles™️ has been commissioned by the likes of Brené Brown, Dean Graziosi, and...

Tina Bakehouse - Don't Be A Boring Speaker 03.10.2022

Want to captivate your audience and keep them engaged? Speaking and Storytelling Consultant and Coach Tina Bakehouse is on a mission to protect audiences from boring speeches and to help you magnetize your audience. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/OksPGP7wBR0 This is a public episode. If you'd like to discuss this with other subscribers or get...

Ashley Ann - Make Money with 1,000 Followers or Less 30.09.2022

Want to know how to make more money without a huge social media following? Ashley Ann aka King Ashley Ann is joining me on Cash In On Camera to share how to monetize your social media to create a 6 or 7-figure income.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Raazky2H9vA This is a public episode. If you'd like to discuss this with other subscribers or...

Olu Sobanjo - 5 Steps To Scaling Your Business 29.09.2022

There's an art and science to scaling your business. In this episode of Cash In On Camera, Video Strategist Olu Sobanjo joins me to talk about the 5 steps necessary to scale your business correctly.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/U14LUmIlaBg This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus...

Sally A. Curtis - 3 Easy Steps to Repurposing Existing Content 28.09.2022

Repurposing your existing content is a great way to increase your brand and business visibility. In this episode of Cash In On Camera, Sally Curtis shares how to leverage the content you've already made and create even more valuable assets for public and private consumption.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/1gm-XHm36mo This is a public episode...

Erin Austin - How to Sell Your Business: 5 Things You Must Start Doing Now 27.09.2022

If you're like most business owners, at some point you may want to sell your business. But if you don't start doing these five things now, you'll have a much harder time getting what your business is worth. In this episode of Cash In On Camera, strategic lawyer and consultant Erin Austin shares the 5 things you must start doing now if you ever want to sell your business. Watch the full LIVE video...

Emylee Williams from the Boss Project - Make More Money Without Social Media, Fancy Opt-Ins or Ads 26.09.2022

Think you need to be on social media or have a fancy opt-in form or ad campaign to make more money? Think again! In this episode of Cash In On Camera, Abagail Pumphrey and Emylee Williams from Boss Project share their tips to make more money without any of that...and work less! Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/NNm967IDYj4 This is a public episo...

Connie Jones - Create A Bigger Vision For Your Business 23.09.2022

Is it time to reach that new echelon in your business? Connie Jones joins Cash In On Camera to share her experience to help you create a bigger vision for your business and step into the role of visionary CEO.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/vB3T0ILyOvU This is a public episode. If you'd like to discuss this with other subscribers or get acce...

Rachel Jenks - Is Authenticity Just A Buzzword? 22.09.2022

You've heard it before....be yourself, be authentic. But what does that really mean? And how does it lead to more business for you? Is it just a buzzword? In this episode of Cash In On Camera, Rachel Jenks aka The Brand Boss shares her thoughts on authenticity and what it truly means to live from that place.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/RE...

Carmel Brown - Finding And Keeping Good People 21.09.2022

You're not alone if you've ever struggled to find and keep good people to join your team. In this episode of Cash In On Camera, Carmel Brown from The Proven Group joins me to share the biggest mistakes business owners make when trying to find high-quality hires, freelancers, and vendors and keep them on your team. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu....

Jessica Rhodes - Generate Qualified Leads As A Podcast Guest 15.09.2022

Podcasting is a great way to reach new potential leads. But if you're not generating qualified leads as podcast guests, you're leaving money on the table. In this episode of Cash In On Camera, Jessica Rhodes from booking agency Interview Connections shares her best tips for generating qualified leads as a podcast guest speaker. Watch the full LIVE video interview on Sheryl's YouTube channel here:...

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