Sheryl Plouffe

Icons of Influence

Business EN ↓ 216 episodes

You already know how to build a business. What you need now is a different conversation. Icons of Influence brings together established coaches, consultants, and service providers who are scaling seven-figure enterprises the right way—with integrity-driven systems, AI-powered leverage, and zero tolerance for the kind of performative nonsense that has dominated online business for the last decade. Every episode is a masterclass in what it actually looks like to build something that matters. Not a highlight reel. Not a sales pitch. A real conversation between people who have earned the right to...

Author

Sheryl Plouffe

Category

Business

Podcast website

sherylplouffe.substack.com

Latest episode

May 8, 2026

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Episodes

Doria Cordova - You Have More Access To Cash Than You Think You Do 17.12.2021

It's time to stop the busy work and learn how to create and focus on income-generating activities. Dame Doria Cordova joins Cash In On Camera to share how to move your business forward using resources and relationships you might not have otherwise thought of.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/UZN5S-E78zs This is a public episode. If you'd like...

Cat Stancik - 3 Steps To Go From Overlooked To Fully Booked 08.12.2021

Want to predictably and repeatedly hit your revenue targets? Cat Stancik, known as The LEAD Boss is joining Cash In On Camera to help you to go from avoiding organic lead generation to loving it.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Tg1o9wvOwmc This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus ep...

Amy Hager - Choosing The Right Content Model For Your Personality 06.12.2021

Choosing the right kind of content for your personality is key to making it a joyful experience instead of feeling like a chore. Amy Hager joins Cash In On Camera to share how to choose the right content model for you and how to make creating content not only a pleasure but profitable too! Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/-2C70Ao4ojY This is a...

Debra Eckerling - Strategic Goal Setting For High Video Output 03.12.2021

Want to create more video content but struggle making it happen? Goal-setting expert and award-winning author Debra Eckerling joins Cash In On Camera to share her goal-setting framework so you can crank out more videos and get on the fast track to higher productivity and results. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/4uHnuhCJRGQ This is a public epi...

Katie Brinkley - Why You Need To Care About Social Audio 02.12.2021

Social audio is exploding. With a background in radio broadcasting, Katie Brinkley knows how to leverage it to help businesses grow. We're bringing Katie on Cash In On Camera to talk about what you need to know now and over the next decade about social audio so you don't get left behind. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Glj1_xpAS88 This is a pu...

Jennifer Lyall - Overcoming Procrastination, Doubt, Anxiety & STOP HESITATING 25.11.2021

Ever had a million-dollar idea? What happens next is a tale all too familiar to entrepreneurs. You wait, doubt, overthink and then the idea dies on the vine. In this episode of Cash In On Camera, we're turning the tables and Jennifer is going to coach ME to stop hesitating on something I've recently started to think about launching.  Watch the full LIVE video interview on Sheryl's YouTube channel...

Luria Petrucci - Profiting From Your Personality On Camera 24.11.2021

Want to show up more confidently and authentically on camera? Luria Petrucci from Live Streaming Pros is joining Cash In On Camera to talk about finding a balance between showing personality and still making your videos work for your business. Luria has been creating videos for over 16 years, and has used live video to grow audiences of 2 million people, and worked with Panasonic, Samsung, Go Dadd...

Melissa Harstine - Customer Interviews Are the Missing Link In Your Marketing 19.11.2021

Most business owners are just guessing when it comes to creating content that resonates with their audience. What if you could gain insights into your dream customers' struggles, fears, goals, and desires? What if you could start creating content that you know is going to work because you're using words and emotions straight from your customers' mouths?  In this episode of Cash In On Camera, Melis...

Corey Walker - Hottest Feature On Instagram Right Now 19.11.2021

Instagram has become a crucial platform for a lot of businesses. In this episode of Cash In On Camera, Corey Walker, co-author of Instagram For Dummies, shares her take on the hottest Instagram features you need to be using to promote yourself. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/_bkseXbNaJU This is a public episode. If you'd like to discuss this...

Elvira V. Hopper - From Corporate Meltdown To Miracle Mindset Coach 15.11.2021

A corporate mental breakdown caused Elvira Hopper to leave behind two respected healthcare careers and lean into her 'Authentic Act 2' as a life and business coach. In this episode of Cash In On Camera, Elvira reveals how she knew it was time for massive upheaval and what she did to save herself.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/T57BsL12ns8 Th...

Ethan Beute - Human-Centered Communication 12.11.2021

Virtual environments are here to stay. The only viable way forward is to be more thoughtful, intentional, and personal with our online interactions. Ethan Beute has authored the book on Human-Centered Communication and joins Cash In On Camera to share how you can connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your business. Watch the...

Jared Loman - Turning Your Professional Experience Into A Profitable Coaching Program 11.11.2021

Coaching is a billion-dollar industry. Why not make it work for you? In this episode of Cash In On Camera, Jared Loman from Kajabi shares how coaching can be viable and even exceed your corporate salary if done right with knowledge-gained insights into what makes people tick! Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/-RglotupbbQ This is a public episode...

Kimi Evans - How To Get Media Exposure 04.11.2021

Media exposure is one of the most powerful ways to demonstrate your authority and to build credibility. In this episode of Cash In On Camera, former ABC7 news personality Kimi Evans and I share how to get media attention and leverage it to grow your business. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/rflPuUv_fpA This is a public episode. If you'd like t...

Precious L. Williams - Embracing Your Flaws All The Way to the Bank! 27.10.2021

We all have flaws so why is it so hard to embrace them? In this episode of Cash In On Camera, The #KillerPitchMaster Precious L. Williams shares how you can finally own your imperfections, allow others around you to feel safe sharing theirs, and leverage it to grow your business. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/DPU8hMj6xKs This is a public epi...

Jen Tomecek - Pop-Up Shop Success Story 22.10.2021

Jen Tomecek uses social media to drive fans of her premium ice cream too, well, wherever she decides. She is the owner of Bowl of Cream in Chatham, Ontario and her pop-up shop strategy has been a huge success because of social media. In this episode of Cash In On Camera, Jen shares how she's using social to drive sales of her delectable creations. Watch the full LIVE video interview on Sheryl's Yo...

Suzanne G Longstreet - Crush Imposter Syndrome 15.10.2021

It's time to rewire your brain for success with NLP Master Coach Suzanne Longstreet. In this episode of Cash In On Camera, Suzanne shares how you can go from invisible to invincible and crush imposter syndrome once and for all. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/YoCy-N8nmZM This is a public episode. If you'd like to discuss this with other subscr...

Camille Padilla - New Tools For A Hybrid World 15.10.2021

We're talking technology on this episode of Cash In On Camera with Vodium Founder Camille Padilla. What tools do you need to stay connected in our part online / part offline world? Come geek out with us. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/b8uHbkmc0es This is a public episode. If you'd like to discuss this with other subscribers or get access to b...

Amy McLaren - Purpose To Passion 06.10.2021

You wait. You work. You read about others living their passion out loud in the world. But what do you do when you feel like you are living life for everyone but yourself? When does it feel like you can’t get past your comfort zone? When living your passion and purpose seem like an unattainable ideal? Let Amy McLaren’s story inspire you to take steps to live a life that fills your cup. Watch the fu...

Jessica Terzakis - Scaling Your Business Using Group Programs 05.10.2021

You don’t need another certification course or to read another book. Jessica Terzakis joins Cash In On Camera to share how you can launch a group program with the knowledge you already have. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/N40Nk-qwK7I This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes...

Andréa Jones - How To Get Real, Engaged Followers That Convert To Sales 30.09.2021

Followers are great, but engaged followers are better. Andréa Jones joins Cash In On Camera to share her best tips to attract people who care about you and the problem you solve so that you can make more sales. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/P8l2jBAnbRA This is a public episode. If you'd like to discuss this with other subscribers or get acce...

James Mac Neil - Funerals Are Changing 27.09.2021

A more transparent and accessible approach to the funeral transaction is underway. James Mac Neil from Life Transitions explains how their progressive approach is being welcomed by the families they serve. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/42la-FFiDyY This is a public episode. If you'd like to discuss this with other subscribers or get access to...

Allea Grummert - Create Your Own Personalized Email Roadmap To Get Your Message Out Faster 24.09.2021

As you build your business online, you may be wondering how deep to dive into email marketing. That’s my friend Allea Grummert’s favorite thing to talk about, so I wanted to bring her on Cash In On Camera to answer that question for you. WHAT should you send your email list?! We got you covered. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/LszTPWdqjYc This...

Nikki Clarke - Social Media Is Not One Size Fits All 23.09.2021

It can be tempting to imitate others online. In today's episode, Nikki Clarke shares her thoughts on why the one-size-fits-all approach to social media doesn't work and how to navigate TikTok and YouTube. Nikki is launching her fourth book, 9 Virtues that COVID Taught Me - A Playbook for Never Giving Up in Fall 2021. Watch the full video episode on YouTube here: https://youtu.be/ZQ4fpnDuE2o This i...

Katrina Sawa - How to Make Fast Cash with Easy YES Offers 23.09.2021

Want to make some fast cash? Katrina Sawa is a no-nonsense business coach who can help jumpstart your revenue. She's an award-winning speaker, Jumpstart Your Biz Coach & 9x International Best Selling Author. In today's episode, Katrina shares an easy-to-implement strategy designed to put money in your pocket fast.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://y...

Arvee Robinson - Eliminate The Fear Of Public Speaking 09.09.2021

Stepping on stage and into the spotlight can seem daunting if you've never done it or if you've done it but it didn't quite go as planned. In this episode, Arvee Robinson discusses ways to eliminate the fear of public speaking so you can get out there, be seen, and be heard! Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/SFX9eWs4Iv4 This is a public episode....

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