Sheryl Plouffe

Icons of Influence

Business EN ↓ 216 episodes

You already know how to build a business. What you need now is a different conversation. Icons of Influence brings together established coaches, consultants, and service providers who are scaling seven-figure enterprises the right way—with integrity-driven systems, AI-powered leverage, and zero tolerance for the kind of performative nonsense that has dominated online business for the last decade. Every episode is a masterclass in what it actually looks like to build something that matters. Not a highlight reel. Not a sales pitch. A real conversation between people who have earned the right to...

Author

Sheryl Plouffe

Category

Business

Podcast website

sherylplouffe.substack.com

Latest episode

May 8, 2026

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Episodes

Mila Johansen - How to Write a 36-Page Short Book in a Day (Even If You're Not a Writer) 05.05.2022

Do you want to write a short book to market yourself but don't know where to start? In this episode of Cash In On Camera, Mila Johansen shares a simple method for writing a 36-page short book in just one day. Even if you're not a writer, you can use this process to create an amazing book that will help you stand out from the competition. Watch the full LIVE video interview on Sheryl's YouTube chan...

Vince Warnock - What are the benefits of owning an NFT? 03.05.2022

Non-Fungible Tokens (NFTs) are a new type of digital asset that offer unique features and benefits. In this episode of Cash In On Camera, award-winning marketing expert Vince Warnock shares some of the key advantages of owning an NFT. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/CY9mcNDhryc This is a public episode. If you'd like to discuss this with other...

Dorothy A. Martin-Neville, PhD - The Subtle Ways Women Sabotage Their Own Business Success 02.05.2022

Do you ever feel like you're your own worst enemy? Like no matter what you do, you can't seem to get ahead? If so, you're not alone. In this episode of Cash In On Camera, I talk with Dorothy A. Martin-Neville, Ph. D., international speaker, best-selling author, Executive Leadership Coach/Consultant & Master Trainer, about the subtle ways women sabotage their own success in business and how to...

Aleasha Bahr - How To Achieve a 75% Follow Up Conversion Rate 29.04.2022

Most people give up after one or two attempts to follow up with a prospect. But with a bit of tweaking, you can easily increase your follow-up conversion rate to 75% or higher. Custom Sales Strategist Aleasha Bahr joins Cash In On Camera to share why 'circling back', 'checking in', and 'following up' aren't going to cut it. Watch the full LIVE video interview on Sheryl's YouTube channel here: http...

Jay Rombach - How to Reinvent Yourself After an Unexpected Career Disruption 28.04.2022

Are you struggling after a career disruption? It can be tough to pick up the pieces after an unexpected event throws your life off course. But don't worry, you're not alone. In this episode of Cash In On Camera, Jay Rombach shares his own career reboot story and offers his framework for reinventing yourself to get started on your new path! Watch the full LIVE video interview on Sheryl's YouTube ch...

Ella Mae - Building Your Network With High Calibre People 27.04.2022

You've heard that your network is your net worth. That's true IF you've built your network with high-quality people. Ella Mae helps entrepreneurs figure out the real problem that's stopping their growth. She joins Cash In On Camera to share how to build your network with high-quality, high-caliber people so you can grow your business.  Watch the full LIVE video interview on Sheryl's YouTube channe...

Kendra Swalls - Relationship Marketing: How to Do It Well Without Spamming People 18.04.2022

Relationship marketing is a way to nurture relationships with your customers and prospects but just one spammy DM can put your strategy into a tailspin. In this episode of Cash In On Camera, Kendra Swalls shares how to build a marketing plan that works. She is the creator of the Girl Means Business brand + podcast helping women take their business from survival mode to success mode. Watch the full...

David Ciccarelli - Audio Branding For Business Success 15.04.2022

In the era of audio-first experiences more and more businesses are examining their audio brand. In this episode of Cash In On Camera, David Ciccarelli Co-Founder and CEO of Voices explains what an audio brand is and how to connect with your audience using various elements of audio branding. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/AxmiyKM1W5c This is a...

Katie Guenther - Email Marketing Simplified: Canned Emails That Don't Feel Impersonal 13.04.2022

Canned emails can save a lot of time but feel impersonal if not done correctly. Email Marketing & Automation Specialist Katie Guenther joins Cash In On Camera to share her tips for saving time with email marketing so you can take your business to the next level. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/VeyA7X5EMac This is a public episode. If you'd...

Danielle Joworski - From Introvert To In-Demand Show Host 07.04.2022

After a failed first entrepreneurial journey due to fearing the camera, Danielle Joworski embodies her mantra “where you start is not where you have to stay”. Danielle joins Cash In On Camera to share her journey from introvert to award-winning businesswoman, advocate, and TV show host, helping women to be seen, heard, found, and hired. Watch the full LIVE video interview on Sheryl's YouTube chann...

Tim Redmond - What Successful Entrepreneurs Do that Struggling Entrepreneurs Ignore 06.04.2022

Are you struggling to find success as an entrepreneur? You may be ignoring some key elements that successful entrepreneurs don't. In this episode of Cash In On Camera, Business Coach Tim Redmond explains what those key elements are and how you can start using them to achieve success. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/-I3aVHg54KA This is a public...

Susan Friedmann - Find The Right Market To Grow Your Brand With This Niche Marketing Strategy 01.04.2022

Is your business struggling to attract new customers? If you're feeling stuck, it might be time to try niche marketing. By narrowing your focus and targeting a specific group of consumers, you can better identify and reach your target audience. In this episode of Cash In On Camera, Author Marketing Mentor Susan Friedmann shares tips for finding the right market to grow your brand. Watch the full L...

Amie Thompson - Finding Your Brand Essence with 24.03.2022

Can you pinpoint the uniqueness or 'magic sauce' of your brand? Why is defining brand essence important to women in leadership positions? In this episode of Cash In On Camera, Amie Thompson talks about how to identify your brand essence and how to leverage it to grow your business or organization. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/J1N2Mkf-0Yg Th...

Michael Roderick - How To Conduct A Successful Connection Call 14.03.2022

If you're like most business owners, you're always looking for new ways to connect with potential clients. While there are many ways to do this, one of the most effective is through a connection call. In this episode of Cash In On Camera, Michael Roderick shares his tips to conduct a successful connection call and make the most of this valuable marketing tool.  Watch the full LIVE video interview...

Holly Fisher - How To Create a Powerful Marketing Message That Stands Out 08.03.2022

Holly Fisher has helped dozens of organizations clarify their marketing message and develop an effective sales funnel that generates more leads and boosts their bottom line. A long-time professional writer and former full-time journalist, Holly believe in the power of story to inform and engage and will share how to create a powerful marketing message that stands out in this episode of Cash In On...

Teresa Paul - How to Promote Yourself Like a Media Company 07.03.2022

After 30+ years working behind the scenes as a sales and marketing manager in media, Teresa Paul had to step in front of the lens to promote her online business.  Understanding the power of promotion, with video at the forefront, she has been able to transform her sales and marketing experience into an online coaching and training business. In this episode of Cash In On Camera, Teresa will share h...

Jennie Wright - List Building With Video 21.02.2022

Could you benefit from a bigger email list? In this episode of Cash In On Camera, Online List Build Expert Jennie Wright shares how to build your list and generate more leads using video. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Hs6bTqsr2Zo This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, v...

Bonnie Chomica - The #1 Key To Being Consistent 14.02.2022

Results follow consistency whether creating content, publishing on social media, or following up with prospects. In this episode of Cash In On Camera Bonnie Chomica talks about how to stay committed and consistent in any business endeavor. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/3HHLWbXdtp4 This is a public episode. If you'd like to discuss this with...

Jürgen Strauss - Grow Your Network With Podcasting 28.01.2022

Podcasting is a valuable branding, marketing, and promotional strategy. There were over 2 million active podcasts in 2021. It's not too late to get into the action and use your show to build your business. Jurgen Strauss is my guest on Cash In On Camera where he shares his insights on how to leverage a podcast to build your network. Watch the full LIVE video interview on Sheryl's YouTube channel h...

CJ Gilbert - Make More Money From Your Website 17.01.2022

Your website is your #1 business tool but is often overlooked. Website developer, speaker, and author CJ Gilbert joins Cash In On Camera to share how to use your website to serve more clients and make more money.    Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/qu1oZGgp9nU This is a public episode. If you'd like to discuss this with other subscribers or get...

Erin Pennings - Your About Page Isn't About You 11.01.2022

If the 'About Page' on your website isn't really about you, then what's it for? B2B Copywriter and Marketing Strategist Erin Pennings explains the REAL purpose of your About Page and how you can delight your customers with brand messaging and website copy that packs a punch.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/5imba9IubfE This is a public episode...

Deborah Reynolds - The Best Way To Handle Criticism And Haters 10.01.2022

Do confidence-building and accepting criticism go hand in hand? Deborah Reynolds joins Cash In On Camera to share her insights on building mental fitness, becoming the best version of yourself, and achieving big things in your business despite not everyone seeing things your way. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/HyuwtXxPdgE This is a public epi...

Christine Campbell Rapin - 4 Strategies to Rebuild Your Life & Launch Your Next Chapter 07.01.2022

What happens when life throws you a curveball? Is it time for your next chapter? With over 25 years of thriving in male-dominated industries in the corporate world, Christine Campbell Rapin has learned to define success on her own terms. She joins Cash In On Camera to share her framework to confidently rebuild your life and the next stage of your life and career. Watch the full LIVE video intervie...

Gordon Van Wechel - When Is It Time For SEO? 28.12.2021

When is the right time to focus on Search Engine Optimization? Gordon Van Wechel joins me on Cash In On Camera to dispel the myths, talk timing and share his experience and insights on this process of improving your website visibility. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/HyVllonLZPk This is a public episode. If you'd like to discuss this with othe...

Patty Block - The Broken Cookie Effect 27.12.2021

Want to grow your business? Patty Block is joining Cash In On Camera to share her unique take on broken cookies and how you could be holding yourself back without even knowing it. Patty is known for helping women fine-tune their operations and scale their revenue for strategic growth. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/PLPwTsT4Ut4 This is a publi...

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