Icons of Influence

The new Facebook Live Producer interface is the new way to live stream on Facebook. Facebook Live is a great way to build authority in your niche, to grow your audience and get your message out to more people.  In this podcast episode, I will show you how to go live from your Facebook Page using Facebook Live Producer and also how to simultaneously broadcast your live stream to your Facebook group...

It turns out that Zoom video conferencing is key to helping me make money in my online business. I brainstormed all the ways I use it and came up with 7 different ways it helps me make money from coaching to content. If you're looking to make money online, work from home and build your online business, listen to how I'm using Zoom. I hope this sparks some ideas for how you can use Zoom to make mon...

I've been on two Zoom meetings in as many days that were Zoom bombed. Unfortunately, some people see fit to join Zoom meetings uninvited to share inappropriate photos and disturbing language. In this podcast episode, I'll explain how I have my security settings set up in my own Zoom account plus some best practices and other resources available to help you keep your meetings safe, secure and free...

Making more videos from home? The Zoom Virtual Background feature is a great way to change up your video conference location even if you don't have a green screen. In this podcast episode, I explain both how to use the Zoom Virtual Background function with and without a green screen behind you. You'll hear examples of images I uploaded to my Zoom background gallery and where to find images like th...

Sharing your Zoom video conference meeting on your Facebook Page or Group using Facebook Live allows you to go live to both platforms simultaneously. In this podcast episode I explain how to share your Zoom meeting to your Facebook Page or Group in just a few easy steps. Watch the full YouTube video here: https://youtu.be/pAFC2ag9_jM This is a public episode. If you'd like to discuss this with oth...

Social Distancing. Quarantine. Lockdown. These words infiltrated our vocabulary, almost overnight. And almost overnight, video became the lifeline of not only our businesses, but our lives. In this audio excerpt from a live Zoom training conducted on April 2, 2020 I share how to use video communication to keep your business on solid ground, as we move toward a post-pandemic ‘new norm’. Achieve and...

This is a conversation captured on Facebook Live on March 30, 2020 right in the middle of the COVID-19 pandemic. Me and Leslie Christin from CARA Cosmetics discuss beauty, image and putting yourself out there as an entrepreneur.  This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Imagine having a video plan for the full year ahead? Today on the podcast, I'm sharing a strategy to plan 12 months of video content for YouTube. If you're a coach, consultant, entrepreneur or expert who creates content on your channel to generate leads, this strategy will help you gain more traction with your YouTube videos and stay organized knowing exactly what videos you're creating for the ne...

Even beginners can sell high ticket products and services. If you're a new entrepreneur you can make money this week by launching a BETA program or course following the steps in this video. You don't need fancy funnels, complicated technology or upfront money to create high tickets products and services. You just need expertise and a few tools to start making money this week. Watch the full episod...

Want to know how to get more testimonials? Ask. I had the pleasure of speaking for a group of entrepreneurs recently and I asked the event organizer if she could record a video testimonial about my emceeing and speaking. She graciously agreed. The video was published to YouTube and set to 'unlisted' which is great however as I came to discover, downloading an unlisted video testimonial from YouTub...

ClipScribe is a great tool for creating subtitles and captions as well as design and layout for videos for YouTube and all social media platforms. A survey of U.S. consumers found that 92% view videos with the sound off on mobile and 83% watch with sound off, according to a new report from Verizon Media and ad buyer Publicis Media. We've started using ClipScribe as part of a video creation service...

Eye-catching thumbnails can radically increase the CTR (click-through-rate) on your YouTube videos. That means you get more views on your videos. I've made some mistakes in this area along the way but I'm getting better results now with the tweaks I'm sharing in this episode of the podcast. Here's what I've done and how you can emulate it for your own YouTube thumbnails using my favourite graphic...

Never miss another Facebook Live broadcast again. In this episode of the podcast I will explain how to set notifications on Facebook from your mobile device or phone and also from your desktop computer. Setting notifications means you'll always be in the know when your favorite live broadcaster or page goes live on Facebook. Watch the full video on YouTube here: https://youtu.be/nDbX8fun5w8 This i...

Facebook groups are a great place to uncover and find topics for your business and marketing videos. In this tutorial I explain how to save full Facebook group conversations and threads and explain why this is an untapped resource for video topics that will resonate with your audience. Watch the video on my YouTube channel here: https://youtu.be/H0SyJP0KRYs This is a public episode. If you'd like...

Are you frustrated sitting at your computer for hours and hours trying to write that perfect video script?  I don't like to use the word script because I don't believe in word-for-word scripting for social media videos.    If you're an entrepreneur, a coach, a consultant, a speaker or expert who's looking to build a personal or business brand, you need to connect with people.    Emulate the formul...

Using the animation and video features in Canva Pro (Canva 2.0) is a great way to boost engagement with dynamic, moving social media content. In this Canva animations tutorial I explain where to find these features, how to customize your animation, add your own videos and change the dimension for vertical Instagram stories and IGTV. Watch the full video on my YouTube channel   This is a public epi...