Humans of Martech

What’s up everyone! Today we have a super special guest on the show, this interview is more than 12 months in the making – You probably already follow him on Twitter – I’ve personally learned a bunch from him and know you’re going to get a lot of value from our conversation today.  Today we’re joined by Corey Haines. He’s a full time creator and the former head of Growth at Baremetrics.  These day...

What’s up folks – we’ve been away for a while but we’re back and in full swing for season 2 with even better content than season 1. Today we’re going to tease some of our early season 2 episodes and catch you up on what we’ve been up to since our break. JT, in August of last year, your world changed in two huge ways. Your wife gave birth to twin boys Felix and Clyde. You might hear them in the bac...

HUGE thank you to all of our awesome guests. In celebration of our 50th episode, we're rounding up all the answers to the most important question we asked every single one of our guests: what advice do they have on how they've managed to balance everything life throws at them and how they stay happy and sane at work. This is our 50th episode. Most of our episodes were actually just the two of us,...

Half of all podcasts have fewer than 14 episodes. When we started Humans of Martech, we were determined not to become a statistic. As we near the end of our first season and approach our 50th episode, we wanted to give you a peek behind the curtain to see how we think about this show. For us, at least, the idea of hitting 50 episodes is a big milestone -- and anyone thinking of starting their own...

Whether you’ve got something lined up or you need a fresh start, quitting your job is a huge life decision, -- in today’s episode, we’ll cover signs to look out for that might be telling you it’s time to move on from your current role. Being successful and happy in martech requires having a true north for your career. Sometimes, that means recognizing that your current workplace isn’t helping you...

Hey everyone, today on the show we are joined by Vladlena Mitskaniouk, Director of Digital Marketing at Snyk.  Born in Moldova, raised in Ottawa, she’s a communications grad who’s spent her decade plus career carving a craft in digital marketing and marketing analytics.   She got her start at a real estate agency where she learned content marketing before working at MD Financial where she became D...

She’s a product of Dalhousie University where she studied Commerce with a major in Marketing Management and completed 3 Coop work terms: first with Excel HR, Syntax strategic and finally Canada Post.  Those internships landed her a marketing strategist position at Versature, now net2phone Canada, a local cloud business phone service provider. She’s spent almost 3 years there and has been through a...

The marketing landscape is vast, the landscape of doom has as many vendors as their are stars in our galaxy. The T-shaped marketer model is good for folks early in their career — perhaps. I think it’s too regimented, formulaic, and encourages marketers all to acquire the same set of skills — albeit with your own unique depth. I propose a marketing constellation. Bare with me. Like our ancestors st...

Today we are joined by Roxanne Pepin, she’s currently based out of Spain but works for Rewind-- an Ottawa based startup as a Revenue Operations Specialist. She manages all the tech that powers Rewind’s sales, marketing and success teams. Before carving a niche in operations, Roxanne wore many digital marketing hats working for an SEO agency then a tech company. She’s actually a computer science dr...

What’s up everyone, this is part 2 of our two part episode on email deliverability and getting into the primary tab in Gmail. If you haven’t yet, start with last week’s episode where we covered 2 crucial classification factors according to Google. The content in your email and how users interact with your emails. Here’s today’s main takeaway: Most email marketers understand that email domain and I...

In 2013, Google rolled out “ A new inbox that puts you back in control” that allowed Gmail users to split incoming emails into different tabs. Today, 1 in 5 users enable the promos tab. It’s got a bad reputation: The promotions tab. Companies that send marketing emails are still trying to find ways out of the promos tab and into the primary tab. Here’s today’s main takeaway: Most companies should...

What’s up everyone, today on the show we are joined by another local favorite marketer, Manuel Bárcenas. She’s a personal growth enthusiast and a startup marketer on a mission to help managers & their teams work better together. By the age of 18, Manuela had lived in three different countries: Colombia, Ecuador, and Peru. In 2014, she decided it was time for a new challenge and moved to Canada...

Experimentation lives at the center of growth marketing and it’s one of the best ways to explain how marketing combines art and science. Too much of today’s marketing is about attribution and data and reporting. We know that’s part of experimentation obviously, tracking lift on certain metrics. But the art side is really the idea generation part of experimentation. Trying things that not a lot of...

Hey everyone, today we are joined by one of the greatest minds in Marketing automation-- Pierce Ujjainwalla. Pierce started his career in lead gen at Cognos and IBM, working in some of the largest Salesforce and Eloqua instances in the world. He then spent a few years in startups leading teams that implemented instances of Marketo. Pierce has become a 4X Marketo champion and one of the first origi...

Data, data everywhere! If this conjures up the green vertical parade of binary numbers from the Matrix, you’re not alone in being confused.  You might be thinking -- I didn’t sign up for this! You didn’t go to school for statistical analysis, so what makes you qualified to produce a marketing report?  There’s a lot that makes you qualified to produce reports, even if you don’t feel like an expert....

Shannon McCluskey is an analytical marketing leader at the top of her game counting 10+ years of martech experience with amazing SaaS companies. She works out of Vancouver but is originally from Ottawa, she’s got a Bcom from the UofO and a masters in digital technology from university of Waterloo. She got her early start in marketing and UX at Fluidware, an Ottawa based startup with the same found...

Hey everyone, this is part 3 of 3 on marketing email audits. Whether you’re in-house or you’re consulting and want to offer email audits as a service, our hope is that you can level up your email game. In the last 2 episodes, we covered research tips and questions you should ask yourself before the audit and we also covered the actual audit and what to look for, tips and tactics. In today’s episod...

Hey everyone, this is part 2 of 3 on marketing email audits. Whether you’re in-house or you’re consulting and want to offer email audits as a service, our hope is that you can level up your email game. In the last episode, we covered research tips and questions you should ask yourself before the audit. In today’s episode, we’ll cover the actual audit and what to look for, tips and tactics.  Next w...

Educational series, product onboarding, upsell sequences… regardless of where you look in your funnel, there’s marketing emails to be audited.  Like any investigation, an email audit combines thorough observations, deductive reasoning and extra points for style and bold decisions.  Our hope with this 3 part series is that you can add another feather in your detective hat. Whether you’re consulting...

Back to office, staying fully remote, flexible hybrid setup. Global pandemics gave millions of knowledge workers the taste of remote work. And a lot of them are never going back. A global distributed workforce means access to untapped talent but it also means time zone and synchronous meeting challenges. Getting everyone from your local Toronto office to show up to the same meeting at 10am EST is...

We're going to argue two main points:  First, no-code is absolutely the future for marketing and that it opens up exciting possibilities (aka, democratizes digital marketing) Second, what really qualifies as a no-code tool is much more narrow and potentially useful than you might find elsewhere on the internet Is marketing hijacking another development trend and bending it to our own purposes? Is...

Who built this? Why did they build this? What was the purpose of this? Sometimes, marketing can look a lot like archaeology. Unearthing ancient relics, reverse engineering them, and trying to understand how they were used by your ancestors. Like an ape discovering a tool for the first time, you look at them with a mix of bewilderment and awe. I didn’t know we were so advanced back in --- 2011. You...

Jon and I are both pretty busy dudes.  Jon  a father,  he works for Klipfolio,  he’s a podcaster,  he’s a consultant,  he’s learning to code and  he manages a community of marketers.  Despite all that, JT still finds time to unearth the best UFO threads on Reddit and the dankest GME meme stocks.  Phil is  a husband and dog father (lolz) I work for Close,  I’m a podcaster,  I teach a post grad mark...

What is the most important skill for an SEO? Technical, content, analytics, project management? Use google search to start - really look at results, what’s being displayed, what Google is automatically serving up => your job here is to intuit what Google thinks your users want. SEO is extremely competitive. I remember back when we worked together our competitors seemed to be running your playbo...

In this episode, we’re going to talk about the best ways to integrate influencers into your marketing education.  First, I want to cover the pressure on new marketers to create a brand or become an influencer. This is bullshit. It’s completely unproductive and puts undue pressure on you to post, publish, etc. Take that time and practice your craft.  But what about networking?  YES! Great way to bu...