Humans of Martech

What’s up folks, today we’re extremely privileged to be joined by Boris Jabes, the Co-Founder & CEO at Census. Boris is originally from Ottawa, Canada where he went on to study Computer Science at the University of Waterloo  He got his start at Microsoft where he spent 7 years in various Program Manager roles leading C++ and 3D graphics for Visual Studio He then moved to SanFrancisco to co-fou...

In our latest episode, we're thrilled to feature Dan Balcauski, Founder of Product Tranquility, as we navigate the world of SaaS pricing models. About Dan Balcauski Started his career in product management at National Instruments, based in Austin, Texas. Ascended to the role of Product Strategy Principal at SolarWinds, a SaaS company serving DevOps and IT professionals. Made a significant shift to...

What’s up everyone, today we have the pleasure of chatting with Mike Rizzo, you’ll be hard pressed to find someone who’s done as much for the marketing Ops community. He got his start in marketing at California-based tech startups and eventually worked in b2b SaaS where he got his hands dirty in several martech tools In 2017, he founded MO Pros, a Slack channel dedicated to connecting with Marketi...

What’s up folks, today we have a super fun conversation with Pratik Desai, Founder and Chief Architect at 1to1. Pratik’s a Rocket Scientist turned Martech personalization expert He’s armed with a bachelor’s from Rutgers in Aerospace and Mechanical Engineering He got his start at Accenture in Technology Consulting and later J&J in consumer apps as a digital product manager He later took a deep...

Today, we are diving deep into a topic that's pertinent in our fast-paced, hyper-connected world… no not AI, taking a break from that haha - Talking about escapism, and the importance of disconnecting from work.  On the show we like to balance the hard martech topics but also the human angle. This is an episode that feels quite timely.  In a time where being 'always-on' is the norm, and our work S...

What’s up folks, today we’re joined by Bobby Tichy , he’s Co-Founder and Chief Solutions Officer at Stitch . Bobby’s a highly respected Martech veteran having spent over a decade working in technical roles for some of the biggest names in martech: He spent a combined 6.5 years working on the Professional services teams at arguably 2 of the most well known companies in martech, Salesforce and Marke...

What’s up everyone, If you haven’t checked out our previous 3 episodes in our AI series you might want to before this episode, we give you a lot of context around some of the events that have happened and will shape the conversation today. So basically How fast could AI change or replace marketing jobs? How marketers can stay informed and become AI fluent Exploring new paths to future-proof your m...

What’s up folks. This is part 3 of our deep dive into AI impacts on marketing jobs. I want to start off by apologizing that this episode might be a bit rusty, I’m attempting to record this while fully sleep deprived thanks to a 1 week old newborn at home haha Our daughter arrived nice and early and, yeah it’s been a wild change in sleeping patterns haha. In our first episode we introduced the topi...

What’s up folks. This is part 2 of our deep dive into AI impacts on marketing jobs. In our last episode we introduced the topic and covered how fast AI could replace marketing jobs and what the transition might look like. It's not like our jobs are gonna vanish overnight, but the shift is happening faster than many of us realize. AI's no longer just a loosely backed buzzword; it's doing things tod...

What’s up JT, good to chat again. When you aren’t podcasting or consulting, what are you reading or listening to these days? Yeah I’ve been BUSY. Bobiverse books, of course but also lots of Mario with my kids – haha, my downtime totally spent on guilty pleasures. Haha yeah you had a head start on Bobiverse but I overlapped you… that’s probably going to change soon for me… I don’t think I’ve announ...

What’s up everyone today we’re talking about marketing roadmaps. Rodmaps are usually more common with tech product teams and they are also very common in the project management world. It’s about giving your team the big picture and helping everyone align on project goals. Anyone who’s been in marketing knows that this is something super useful that can be applied to this practice as well. Key take...

What’s up everyone? Today is a bit of a follow-up on the previous episode about building dashboards, check that one out first if you haven’t already. Today we’re taking this a step further and talking about data models and the limits of building dashboards. Here’s a typical stance on dashboard design: It is best to focus on the ideal scenario, and worry about the practicalities of implementation l...

What’s up everyone, today we’re taking a dive into the world of dashboard building. Startups may not always have the luxury of having a dedicated data analyst on staff, which means marketers may need to get more hands-on with data. Yeah I haven’t had the data analyst luxury in my career very often! In episode 38 , we discussed marketing reporting and how you can use key reports to help highlight i...

Universal Analytics is sunsetting in July 2023, and its replacement, Google Analytics 4, isn’t exactly getting a warm reception. For digital marketers, SEOs, analysts, and basically anyone else who got used to GA3 over the past decade, it’s a bitter pill to swallow. Ok, I’ll confess: I’ve been a bit further behind on Google Analytics 4 than I wanted. Like many marketers, I struggle to balance mart...

Season 1 featured our first 50 episodes, 20 of which were guest episodes. In today’s episode we’re going to recap our key takeaways from each guest episode in season 1. Our first guest episode featured Lauren Sanborn , Director of RevOps at CallRail. She recently moved over to DataRobot , an AI cloud platform for Data Scientists.  Aside from leaving us with several marketing and sales alignment ti...

Hey folks, today we’re joined by Ramli John, one of my favorite marketers and someone I’ve admired and followed on Twitter for many years. Ramli got his start in marketing at PepsiCo as a Marketing Systems Analyst where he stayed for 4 years. After a co-founding stint Ramli moved to Toronto where started his freelancing career as a SaaS growth consultant. Along the way he also worked at a few diff...

What’s up everyone, today we’re diving into a fascinating conversation with Nick deWilde who’s leading an exciting web3 project. Nick’s an MBA graduate of Stanford University and a self described generalist who’s spent the majority of his career working with early stage startups  He was the Managing Partner at Tradecraft, an education program that helped trained people for roles at fast growing st...

Today on the show we have a veteran of the SaaS marketing industry, we’re joined by Kamil Rextin. After moving from Islamabad, he worked in Karachi for 2 years at P&G and completed an MBA at Waterloo University. He got his start wearing many different hats like Growth, Demand Gen and Ops at early/mid stage SaaS companies in Montreal and Toronto including Breather, Pressly, Uberflip and CrowdRi...

Our guest today is Emma Paajanen (Payanen). She’s currently based in Boston but was born and raised in a small town in Finland.   She got her start in marketing at a Helsinki-based agency as a Comms specialist before moving to big tech at a cyber security company called F-Secure and also spending a year in internal comms at Nokia. Emma also had a freelancing stint while she was on parental leave f...

What’s up everyone – today on the show we’re joined by exceptional martech mastermind: Dave Rigotti.  He’s the co-founder & CEO of Inflection.io, a marketing technology startup focused on helping companies with product-led growth. Before building his own company, Dave has had a fascinating career in marketing.  He got his start at Microsoft working on the Bing marketing team just as the search...

What’s up folks, today on the show we are joined by Adriana Gil Miner. Born and raised in Venezuela, she’s a 20+ year marketing exec who got her start as a data analyst and went on to work at American Express.  She then worked with some of the top brands in the world after moving into PR and digital strategy at Weber Shandwick, an A-list agency according to Ad-age Adriana then ended up going throu...

What’s up everyone, on the show today we have one of the planet’s leading search engine marketers. We’re joined by Mike King. He’s the founder and CEO of iPullRank, an awarding-winning SEO agency.  In 2020 he was named Search Marketer of the Year by Search Engine Land, and has been a Global Associate for Moz for more than 10 years. He’s been on the cutting edge of technical SEO his entire career,...

What’s up folks, today on the show we are joined by India Waters Based in Atlanta Georgia, she’s a community management expert with a deep appreciation for startups.  She got her start running community at Memoir, a NY-based startup that built a photo sharing app.  The startup eventually pivoted to focus on photo sharing for the wedding industry and was later acquired by The Knot – one of the bigg...

The great resignation phenomena has taken over mainstream media, but what does it really mean? Is it simply a buzzword for saying, more people than ever are sticking to remote work and not going back to the office? Or does it actually mean that more people are taking the leap and leaving bad workplaces, and toxic jobs?  Let’s call it the great realization or the great awakening.  COVID and the pan...

What’s up everyone! Today on the show we’ve got one of my favorite email marketers and arguably the funniest marketing twitter account to follow, we’re joined by Samar Owais.  She’s a top Email pro and female entrepreneur based in Karachi, Pakistan. She designs email strategies and writes email copy for SaaS & eCommerce clients with a simple goal: increase conversions and reduce churn. She isn...