How To Sell More

In this episode of "How To Sell More," we delve into the strategic use of social media for business growth. Our guest, Mike Sherrard, offers a fresh perspective, emphasizing the importance of meaningful engagement over superficial metrics like likes and follower counts. This discussion is essential for businesses aiming to leverage social media effectively, focusing on genuine connections and tang...

In this episode of "How To Sell More," host Mark Drager explores the essential concept of 'speed to value.' He delves into why it's crucial to quickly highlight the most exciting features of your product, capturing your customer's attention and leaving them eager for more. Key Takeaways: Start fast: Show customers the best parts first. Be ready: Know your stuff so you can go with the flow. Talk sm...

In the latest installment of "How To Sell More," we explore the nuances of crafting an effective discovery call. Our expert guest, Nikki Rausch, stresses the essential task of zeroing in on a potential client's specific needs. Key takeaways: The heart of a discovery call is the accurate recognition and comprehension of the client's unique challenges. Achieving the perfect balance between detailed...

In this episode of "How To Sell More," host Mark Drager explores the core strategies for successful selling. It's not about just promoting a product or service. Rather, it's about aligning your offerings with your customers' genuine needs and desires. -Beyond the Product: Understand that sales are not just about the product itself. -Discover the Motivations: Dig into the root motivations that push...

In this episode of How To Sell More, host Mark Drager is joined by Lavall Chichester to discuss how a disconnect between the Sales and Marketing teams can lead to misaligned promises and outcomes. Key Takeaways: Misalignment between sales and marketing can be detrimental to businesses. The core problem? A lack of shared goals.  Prioritizing lead quality over quantity is crucial.    Meet Lavall Chi...

In part three of our three-part series, Evan Carmichael and Mark Drager go further into the transformative power of visual content. Evan emphasizes that effective visual content isn't just about telling a story—it's about showing it vividly. - Visual content can revolutionize brand recognition.  - Platforms like YouTube influence decisions and build trust. - Consistency and authenticity in content...

In part two of our three-part series, Evan Carmichael sheds light on the immense potential of YouTube, not just for ad revenue but as a source of unparalleled opportunities across multiple domains. -Learn why patience, commitment, and a zest for the journey are crucial, especially in a world that often seeks instant gratification.  - Discover the profound impact of genuine passion in content creat...

Evan Carmichael joins the How To Sell More Podcast in this three-part series to share his valuable insights on what it really takes to build a brand in today's competitive business arena.  In this installment, we discuss the following: - The depth of thought leadership versus fleeting influencer tactics. - The essence of genuine audience engagement and its impact on trust. - Balancing the immediac...

  Join Mark Drager in today's episode of "How To Sell More", as he delves deep into the concept of "Social Proof." Mark Drager lays it out: we're in a digital age, and trust is golden. Here are some pivotal learnings awaiting you in this episode:  - How social proof is your ticket to building trust. - The many faces of validation, from customer praise to media buzz. - The art of weaving this proof...

In this episode, we chat with networking expert Charles Byrd. We discuss how real relationships in business are about more than just deals; they're built on genuine interactions that create strong bonds within the community. Authenticity is Key: True connections come from the heart, not just the mind. Leadership in Communities: Being an active voice makes you the trusted expert. Structured Convers...

In this bonus episode, we dive deep into the magic of focus. Rand Fishkin, a mastermind in marketing, shares that having a clear vision can be the key to business success. What will you learn today?   - The unmatched power of keeping a laser-like focus for business growth. - Why distractions, though tempting, can derail your success story. - The role strong leaders play in steering the ship with c...

In this enlightening episode, we dive deep into the art and science of audience research.  Our esteemed guest sheds light on the transformative magic that happens when businesses truly understand their audience.  Key Insights from the Episode: Beyond demographics: Discovering the deeper layers of audience behavior and preferences.  The predictive advantage: How knowing your audience today can fore...

  Unlock the secret chambers of profitability with Mark Drager in this enlightening episode of "How To Sell More." This journey reveals three hidden profit centers that every service-based business unknowingly possesses. Mark, with his signature blend of wisdom and practicality, unfolds how businesses often see only the obvious profit source: the primary service or product they offer.   Let's dive...

Discovering the Essence of Sales Mastery Dive deep into the art of sales with us in this episode. Wes Schaeffer, the Sales Whisperer, unlocks the secret: every step in sales is a meaningful close.   Key Takeaways from This Episode: - Every part of your sales journey holds power. - Recognizing a timely "no" can be as golden as a "yes." - Empathy is your game-changer; see through your prospect's eye...

In this gripping episode of "How To Sell More," we dive deep into the art of turning objections into golden opportunities.** Mark Drager shares a transformative idea: objections aren't setbacks; they're stepping stones to understanding and success. Here's what you'll learn: Objections are doorways, not roadblocks.  Listening and empathy: the twin pillars of sales success.  The power of a structure...

In this episode, we dive deep into the magic of emotional storytelling in sales. John Livesay, the "Pitch Whisperer," shares how a simple story can transform a sales pitch from good to unforgettable. - Emotions Over Logic: Buying decisions are often emotional, not just logical. - The Power of Stories: A well-crafted story sticks in the mind better than dry facts. - Structuring Your Tale: Learn the...

Ever wondered what sales secrets lie in NBC's "The Office"? Mark Drager dives deep into the hit show, revealing a treasure of sales wisdom. He believes authenticity in sales, as shown by Michael Scott, can lead to unexpected triumphs. In this episode, you'll discover: - The power of genuine relationships in sales. - How to navigate and win in office politics. - The importance of resilience in the...

Welcome to a game-changing episode of "How To Sell More." This episode dives deep into the world of construction and sales. Our guest, Stephen Scoggins, shares an eye-opening point: knowing your costs can make or break your business. Here's what you'll learn from this episode: - How delivering top-notch service can give you a competitive edge. - Why understanding your costs is the secret sauce to...

What is a brand?  It's more than just a logo or a catchy slogan. Mark Drager dives deep, revealing that a brand is the pulse of a business, defining how people feel and think about it. In this episode, discover: - That branding is beyond just visuals—it's about feelings and experiences. - How every interaction, big or small, crafts your brand's story. - The power of emotional connections in buildi...

In this episode of "How To Sell More," we dive deep into the power of content marketing. Our guest, John Egan, shares that content is not just about selling—it's about building trust.   This episode brings you insights on: - How trust and authenticity can boost your sales. - The importance of planning and strategy in content marketing. - Why content marketing is a long-term game worth playing. Joi...

  Ever wonder what makes a sale truly successful?** Mark Drager *dives deep into the heart of selling in this episode. He believes it's more than just product knowledge; it's about truly understanding your customer.   In this episode, you'll discover: - How empathy can transform your sales game. - Why the buyer's unique experience is the real key. - The power of adaptable sales strategies. These i...

In today's episode, we explore the true meaning of "providing value." Our guest, Tony Whatley, shares a powerful truth: real, human connections online make all the difference.   Here's what you'll learn: - Authentic chats online beat fake ones, always. - True power isn't just about money; it's about influence. - Giving more than you take makes you a leader in any group. Don't miss these golden nug...

On this episode of "How to Sell More," Mark Drager delves deep into unexpected lessons from an unlikely source: "American Gladiators." He reveals how the journey of turning a simple idea into a top-rated 90's show mirrors the challenges and solutions in the world of sales. - Starting with a mere idea can be the first step to a grand success. - Testing and refining ideas with real people is crucial...

Ever wondered what it takes to climb the ladder of success in real estate? This episode shines a spotlight on the magic words: "Patience, consistency, and execution." Our guest, Tom Storey, shares a key insight: success is less about reinventing the wheel and more about recognizing and adhering to foundational principles.   In this enlightening chat, you'll discover: - The transformative power of...

In today's episode, we dive deep into the world of "Unhinged Marketing." Mark Drager teaches us about the power of being different in the crowded marketplace. It's not just about being noticed; it's about leaving a lasting impression.   What will you discover today? - How standing out can put your brand in the spotlight. - The secret to knowing your audience and pushing their boundaries. - Why sta...