How To Sell More

How do you effectively integrate creative thinking with a strategic business approach to make yourself or your brand stand out?    This week, Mark welcomes Ron Tite, a renowned expert in advertising and thought leadership, to discuss strategic creativity for dynamic branding. As the founder and Chief Creative Officer at Church+State, he helps brands navigate the unified worlds of advertising and c...

If you're struggling to find a way to make your product or service stand out, maybe it's time to stop being so rational.  To be seen as the better choice, the only choice, you need to do things differently. This week, Mark is joined by the legendary Mark Levy. A mastermind in differentiation and branding, he's worked with leaders, strategists and teams in organizations from Amazon and Google to Am...

If you've been searching for ways to forge deeper customer connections in a world inundated with electronic communication, be prepared to go old-school. Handwritten notes are back and may be the perfect way for you to stand out from the crowd and foster meaningful relationships with your customers. This week, Mark discusses the revival of personal connections in the digital age with David Wachs, f...

What does it actually take to sell someone on a concept, or an idea? When you're trying to make an impact — to motivate, influence, or sell — what does it take to be able to remove all risk and uncertainty and make a prospect say yes? This week on the podcast, Mark gets personal. Using a story about his 15-year-old son's plea for privacy, Mark explores some sure-fire strategies for creating the "p...

If you're like many entrepreneurs, focusing on your business numbers is not really your thing. You do what you can but ultimately, you're too busy managing the day-to-day aspects of your business and focused on growth.  But surely if you keep working hard and expanding your business, profitability is inevitable? Right? This week, Mark discusses the importance of mastering business finances with Me...

What if we flipped the script on The Beatles? Instead of just seeing them as the number one band of all time, we view them as a group of hardworking entrepreneurs who kicked off a wildly successful startup. After all, before they shot up the charts, they were just a bunch of young guys hustling through gigs, switching up their band name every few days, and making a heap of mistakes. Luckily for th...

If win rates are the most accurate way to measure a salesperson's effectiveness, why do we keep ignoring them? This week, Mark talks about the benefits of understanding and improving win rates with Andy Paul, prominent sales strategist and the voice behind The Win Rate Podcast. A maverick in the sales arena, Andy has carved out an extraordinary three-decade-long journey and become a go-to expert f...

What if the secret to closing more deals is as simple as understanding what your customer really wants?  This week, Mark is joined by Karl Becker, the founder of Improving Sales Performance, and author of such influential books as Iceberg Selling, Set Up To Win, and Sales and Marketing Alignment. A seasoned expert in forging meaningful client relationships, Karl explains the benefits to seeing bey...

Imagine a world where your every click, every second spent on a webpage, subtly influences online rankings and guides your digital experience.  A world shrouded in mystery, where the secrets of SEO are guarded by the titans of the digital realm, and the inner workings are so intricate that even experts find them challenging to understand. Join Mark on an exhilarating journey with the man who infil...

If your marketing content has been ineffective, you may be overlooking some valuable insights from the people who deal with your clients every day – your sales team. This week, Mark is joined by Purna Virji, past winner of the LinkedIn Ads Cross-Functional Partner of the Year award, and author of "High Impact Content Marketing." She's got some serious chops in making sales and marketing play nice...

Have you ever wondered how successful business leaders get access to so many opportunities? Or how they become integral players in impactful projects alongside some of the most influential people? This week, Mark talks about the importance of being in the right room. And how business leaders, entrepreneurs, and sales and marketing individuals are missing out because they aren't willing to voyage o...

When was the last time you picked up the phone to call a new prospect? You may not want to hear this, but the days of relying solely on cleverly crafted email campaigns to reach your target audience are over. The resurgence of cold calling may be your secret weapon for truly distinguishing yourself from the competition. This week, Mark is joined by Marcus Chan, a three-time SalesForce Top Sales In...

This secret will change your approach to marketing and sales. In fact, it is the cornerstone of SalesLoop's brand strategy process. This week, Mark shares the brand positioning framework that both he and his clients love — and that most organizations completely overlook. Once you understand and apply this framework to your own brand, it will help you with your campaigns, your lead generation, your...

Who knew that doing your homework would be just as important as an adult as it was when you were a kid? Especially as a salesperson. This week, Mark is joined by award-winning author and sales expert Jack Daly. Jack believes that the more homework you do before a sales call, the better you'll be at connecting the dots for your prospect. And by leveraging the technology and tools available today wi...

Do you know what type of leader you are? Maybe you love the freedom to innovate and explore new ideas, enjoy building a product from the ground up, continually adapting and changing to make it the best. Or perhaps you'd rather take an existing concept and scale it for profitability, or distance yourself from the day-to-day tasks and be an investor. This week, Mark looks at the differences between...

Why is your customer choosing your product over competitors? You may THINK you know why… but there's a really good chance that you don't. Businesses often make the mistake of assuming their perception of value aligns with their customers. For many, this means lost sales and fewer opportunities for growth. This week, Mark is joined by Stacey Danheiser, founder of SHAKE Marketing Group and co-author...

What are you doing to achieve better results in your business in 2024? This week, Mark breaks down the three powerful campaign objectives that are often overlooked by even the most advanced salespeople, marketers, and business leaders. Before you spend a single dollar on your next campaign, you need to step back and examine the importance of each of these three levels of objectives that exist for...

We're going to let you in on a secret. The reason you're not attracting -- or keeping -- the best salespeople is likely because of your commission structure. Chances are it's just not achievable. This week, Mark is joined by Jordana Matsos, founder of the sales-focused recruitment agency Hirequity. Using her unique background in HR and corporate sales, Jordana gives us strategies for building comm...

What's the key to making your brand stand out in a crowded marketplace? Is it just about being creative, or is there more to the story? Join host Mark Drager in this episode of "How To Sell More," where we dive into the world of innovative brand campaigns. Mark sheds light on not just the creativity but also the ethics behind successful marketing. Key Takeaways:  Why balancing innovation with ethi...

In this episode of "How To Sell More," host Mark Drager discusses B2B marketing with  expert Pam Didner. She unpacks the complexities of Marketing Qualified Leads (MQLs) and their importance in aligning sales and marketing teams. Pam's approach simplifies the concept of what makes a lead truly valuable, highlighting its impact on team synergy and conversion success. Key Takeaways:  The critical ro...

Join us for this episode of 'How To Sell More' and discover how smart tax strategies can do more for your business than just saving you money. Tom Wheelwright, a wizard with numbers, teaches us that taxes aren't just about what you owe. They can be a map to riches if you know how to read them. Learn why spending on the right tax advisor is like putting money into your business's future. Find out h...

In this episode of 'How To Sell More,' host Mark Drager brings a fresh perspective on the importance of perception in business. He explores why the way people perceive your business can often be just as crucial, if not more, than the actual facts, delving into the psychology behind consumer decisions. Mark shares his thoughts on navigating this complex world of perception.  Key takeaways include: ...

In the latest episode of "How To Sell More," expert Frank Chen guides us as we head into the strategic world of affiliate marketing. He reveals the importance of referral marketing and how it can transform your customer base into a dynamic sales force. Key takeaways from our discussion include: The power of customer referrals in outperforming traditional advertising, and the process of leveraging...

Welcome to this episode "How to Sell More," where today we're not just sharing strategies, but the camaraderie of business success. I'm Mark Drager, and in this special episode, I'll share transformative insights from this year's exclusive "SparkTogether" event, alongside actionable strategies and a few surprises. Key Takeaways Include: How to harness collective wisdom in your business approach. W...

In this episode of "How To Sell More," we're joined by Brendan Hufford, a digital marketing strategist with extensive experience, to explore how storytelling and customer insights generate demand. The strategic use of storytelling to establish meaningful connections with your audience. The crucial role of identifying and understanding customer pain points in securing a unique market position and d...