How To Sell More

Want to know the secret to increasing your value by 50 percent? Mastering the art of public speaking and communication. In this episode of How to Sell More, host Mark Drager and speaking skills coach & Hall of Fame professional speaker, Joel Weldon, discuss how your communication skills can make or break your sales.   In Episode 109, you'll learn: ✅ The most costly communication mistake: focusing...

If you want to sell more, you need to talk less and listen better.  Customers don't want to deal with a pushy, aggressive salesperson–they want someone who listens to their needs and addresses their problems.  In this episode of How to Sell More , host Mark Drager and guest Derek Roberts challenge the outdated stereotype of the aggressive salesperson. They reject the image of pushy sales reps who...

Think you're in control of your sales process? Think again. "You can't force people to buy stuff they don't want to," says today's guest, Brent Keltner.  And that simple statement shows who's really in charge. But it begs the question, if the customer is king, how do we guide the sales process while allowing them to remain in control? In episode 107 of How to Sell More, Mark Drager and guest Brent...

Want to know what it takes to win more bids, contracts, and RFPs? In this episode of How to Sell More, Mark Drager sits down with Alex McPhail, one of Canada's leading bid managers with over 35 years of experience in complex government procurements for defence, cyber, aerospace, and more. Alex breaks down the realities of winning massive government contracts, as well as how to navigate the most de...

You don't have to be creative to become a successful marketer. Good marketing is systematic. In this episode of How to Sell More, Mark Drager and guest Allan Dib explore the concept of Lean Marketing. Allan, who wrote the book on the subject, says that business owners can do less and sell more when they focus on the right things. In Episode 105, you'll learn: ✅ Why "no marketing equals no custome...

You've heard time and time again that you need to diversify your products and services to sell more. Jack Bosch flips the script on that advice and says that narrowing your focus to one high-value offer can skyrocket sales and profits. In this episode of How to Sell More, Mark Drager explores the downsides of the "ascension model" with Jack, and why he decided to abandon it to focus on one service...

The old way to lead a team (the "command and control" leadership style that says the boss can't make a single mistake) isn't working anymore. If you want to improve your team's performance, you need to fail. Which means you need to be willing to fail in front of your team. In this episode of How to Sell More, Mark Drager and guest Colin Hunter explore the power of making mistakes. Colin, the autho...

Imagine landing a large contract with a Fortune 500 company without having to pitch for the business. That's what happened to Feras Alhlou when Google referred Salesforce to his company.  In this episode of How to Sell More, Mark Drager and seasoned entrepreneur and business advisor Feras Alhlou explore how strategic partnerships can unlock higher-quality leads, increase deal size, and create prem...

Can a great marketing strategy make up for a damaged brand reputation? In today's market, the answer might surprise you. In Episode 101 of How To Sell More, Dave Fulk, CEO of Reputation Rhino, reveals why even brilliant marketing falls flat when your brand's reputation is compromised. He shares why leaving your online presence unmanaged isn't just risky—it hands the control to others. Listen to le...

Do you remember your first concert? The buzz of the crowd. The kinetic energy in the air. Thousands of people singing in unison. Your people. Your tribe. What if your company could foster that type of connection? What if you could create your own fanbase? A group of customers who love what you do and how you do it so much that they advocate on your behalf. What would these connections allow your c...

Content is everywhere. And that makes attention, especially our prospects' and customers' attention, a hot commodity. Because every company and brand is competing for the same, very limited set of eyes.   In this episode, Mark Drager explores uncomfortable truths about paid advertising with Steve Pratt, the author of Earn It: Unconventional Strategies for Brave Marketers. Steve shares why your tea...

Newsflash: CEOs should only do three things.  If you're a founder drowning in day-to-day operations, simplifying your job description can transform your leadership style and accelerate business growth.  In this episode, Mark Drager discusses the role of the CEO with Trey Taylor, the author of A CEO Only Does Three Things. Trey outlines the "non-delegatable" tasks that only CEOs can complete to set...

Want to know why some brands dominate while others fight for scraps? In this episode, Mark Drager sits down with Gair Maxwell, author of Big Little Legends, to reveal how ordinary businesses become extraordinary brands through the power of story.  From turning a small-town car dealership into a $50 million phenomenon to helping a home renovation company scale to $1 billion in revenue, Gair shares...

Struggling to take your business to the next revenue milestone?  In this episode, Mark Drager sits down with Trevor Mauch, founder and CEO of Carrot, a thriving SaaS company, to uncover the common obstacles businesses face as they scale and how to effectively navigate them. With Carrot's impressive journey from a startup to an eight-figure company, Trevor shares his expertise in delegation, leader...

In today's fast-paced and competitive B2B landscape, understanding the balance between branding and marketing is more critical than ever. In this episode of How to Sell More, Mark Drager talks about why combining these two elements strategically can help your business stand out, attract better leads, and close more deals. Mark explores why many companies focus too much on short-term marketing tact...

Is Facebook marketing dead, or are you just using outdated strategies? In this episode, Mark Drager welcomes Megan Huber, a business strategist who has turned Facebook Groups into a revenue powerhouse. Megan shares how she effectively  built thriving communities, connecting authentically with her audience, and converting group members into paying clients without spending hours online. Known for he...

Former Salesforce executive and Cerebral Selling founder David Priemer shows why focusing solely on product features and ROI misses what truly drives sales. Drawing from his experience leading small business sales at Salesforce and building four successful startups, Priemer shares the connection between human psychology and sales results. Research shows buyers choose based on feelings rather than...

Ever tried everything to grow your business, only to feel hopeless about your marketing and sales? Mark Drager shares a story about a business owner who, despite 10+ years of experience and an established team, found nothing generated new business. Despite trying SEO, paid ads, social media, content marketing, networking, and cold calling - nothing moved leads through the sales process. This spark...

Former A&E and Fox television executive Brad Holcman shares how his experience evaluating thousands of TV shows translates into effective sales strategies. Drawing from 20+ years producing unscripted television, Brad explains why most pitches fail in the first 30 seconds and outlines his proven framework for capturing attention. Brad reveals why understanding your audience's challenges matters mor...

Digital marketing veteran Ryan Deiss built his first online business in 1999 - when Google was still a university research project. Today, after generating $200 million in revenue across multiple companies, he sees a fundamental shift in how customers buy. "The marketing funnel isn't just broken - it's dead," Deiss tells host Mark Drager. "Modern buyers don't follow a linear path. They bounce betw...

There's a painful truth in business that nobody wants to discuss: most companies are hemorrhaging talent and money through poor culture – and throwing pizza parties won't fix it. Meet Kate Volman – CEO of Floyd Consulting and organizational culture expert who's challenging the "perks over purpose" mentality plaguing modern businesses. As the leader behind The Dream Manager program, Kate has helped...

There's a dangerous myth in entrepreneurship: that hyper-growth is the only path to success. But what if building a sustainable, profitable business didn't require sacrificing your sanity? Meet Ryan Crownholm – U.S. Army veteran turned multi-business founder who's challenging Silicon Valley's 'grow at all costs' mentality. As the architect behind MySitePlan.com and DirtMatch.com, Ryan has quietly...

Meet Dan Shute, a mechanical design expert who, along with his co-founders, transformed a basement startup into Volant Products—a mid to high eight-figure global powerhouse in oil and gas technology. As President and CEO, Dan sits down with Mark Drager to share the raw truth about building a company that's revolutionizing how the energy industry handles casing installation. Dan breaks down the rea...

Simon Duffy, co-founder of Bulldog Skincare and Waken Mouthcare, joins us to discuss how he transformed from an accountant to a disruptor in men's grooming and oral care. Simon explains how he identified gaps in saturated markets and built brands that stand out through innovative packaging and ingredients. He shares insights on: Developing products based on consumer needs rather than industry norm...

Do you find it challenging as an introvert to handle business networking and sales? In this episode, Mark Drager interviews Matthew Pollard, alias the "Rapid Growth Guy," to reveal innovative strategies for introverts in business. As an introvert, Matthew shares his journey from struggling salesperson to successful entrepreneur and author. In this episode, you'll discover: Why being an introvert i...