How to Market Your Horse Business with Denise Alvarez

Do you know the number one way to reach more people with your message in today’s world? Yep, it’s an online presence. Because it basically erases geographic boundaries of the people and the horses you can help.  And while it’s great to offer education online for free (I do it with this podcast!), we all know that as a business, you also have to make money along the way. That’s why we’re diving int...

Can any horse business really make money online? Absolutely. And in this episode, you’re going to learn how. You’ll discover 3 doable ways that you can take your knowledge and expertise and create an additional stream of revenue for your horse business.  And then in episode #53, we’ll finish off the list with two more ideas for you to run with to make money in your business. Show Notes (also known...

Whether you’re starting a brand or creating a new product or service from scratch, or you’ve had one for a while and you know it needs to be reworked, this episode is for you. I’m breaking down 4 major lessons learned from the recent makeover of the American Quarter Horse Association Journal. Don’t worry, it’s not just for association or even publications. These lessons apply to all horse business...

“Oh, I should post this! Let me just set the saddle, blanket and lead rope down for a minute and take a great shot and put something great together.” … said basically no horse business owner ever.  Why? Because you’re busy doing what you love to do! Riding, training, barn chores, creating products for the equine industry, giving lessons, etc. And even though you believe social media can be a means...

Can you believe it's been ONE YEAR of the How to Market Your Horse Business Podcast?! 🎉 As part of the fun to celebrate, I've invited my non-horsey husband Daniel to come onto the podcast and ask me any question. Hopefully, he asks a few that maybe you've been wondering as well! It was fun for us, and I hope you enjoy it, too. I always call you—my listeners—my friends. After you he...

You know what’s great about social media? It’s a totally free marketing tool that’s available to anyone and everyone who wants to put in the work. But, just like with horses, you get out of it what you put into it. How do you know where to go or what to do? Consider this episode your social media jumpstart! Show Notes (also known as “Where to read a quick summary of what we talked about here and g...

Is it possible to have a lesson-based horse business that’s profitable? Yes! Not only is it possible, but if you want your business to be sustainable (we all do, right?!), it’s a necessity.  My guest Brian Wee has been where you are. As a lesson-based horse business owner, he learned that there were some specific mindset shifts that had to take place in order to build a business that would actuall...

Event and rider sponsorship is fueling equestrian sports world-wide, on all levels. It’s also a unique opportunity for you as a horse business owner to directly connect with your best-fit audience. Use these strategies to help you make the most of your sponsorship experience. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over...

You know what all horse shows and rodeos have in common, regardless of the area of the world or even the discipline represented?  Sponsorships. From banners and tents and VIP boxes to individual rider sponsorships and print materials, as my guest India Wilkinson says on this episode, “Everything can be sponsored!”  Show Notes (also known as “Where to read a quick summary of what we talked about he...

If you learn by watching and you’ve considered using YouTube to market your horse business, then you’re in the right place. This episode is like a show-and-tell format as we look at how five different equine businesses are using YouTube to grow their reach. Get ready to be inspired! Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) a...

More and more people are engaging with video online. So, whether you’re a fan of being on camera or avoid it at all costs, if you want to reach more people with your message, you need to explore how video can become a part of your marketing strategy. Not sure where to begin? Use these 7 ideas for using video to get you started.  Show Notes (also known as “Where to read a quick summary of what we t...

Do you have a hard time figuring out where to spend your advertising dollars so you can get the most bang for your buck? While there’s no one-size-fits-all approach to advertising, here are four methods every horse business owner should at least consider as you weigh your options.  Plus, I threw in a fifth one as a bonus! Show Notes (also known as “Where to read a quick summary of what we talked a...

Are you ready to advertise your horse business, but aren’t sure where to start? Before you start calling on your favorite industry publications, ask yourself these 3 questions to get the most from your advertising dollars. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/42

Whether it’s local, national or worldwide, a mention in the media has the potential to expand the reach of your horse business. But, where do you start? Discover what steps you should take to secure media coverage for your equestrian business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/41

Have you put together a lead magnet to build your email list but can’t figure out how to get people to sign up? Here are 9 strategic yet simple ways you can share about your awesome freebie to get more leads. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/40 Freebie Guide [FREE!] → Stormlily.com/freebie

Do the images on your website, social media, and print materials give the best first impression possible for your horse business?  Equine and product photographer Cara Taylor Swift of Fast Horse Photography is sharing a simple checklist so you can be sure you're using the perfect images in all of your marketing materials.  Show Notes (also known as “Where to read a quick summary of what we ta...

Does bigger always equal better? Or, can you have a successful business by going deeper or doing better rather than going bigger? That’s what we’re diving into in this episode!   And, you know what’s beautiful? Success for you does not have to mean the same thing as success for your neighbor down the road! Listen in to my conversation with Shelley Paulson—you’re going to walk away with so many nug...

When it comes to the words on your website or social media (or any other place for that matter), how do you know if you’re being clear? And why does clarity even matter?  As Donald Miller says, “When you confuse you lose.” And you're not in business to be on the losing end. So, check out these 5 doable steps to create clear content for your horse business. Show Notes (also known as “Where to...

When's the last time you had to make a decision as a business owner? Probably right before you started reading this description, right?! As a horse business owner, you're making lots of decisions daily and oftentimes on the fly. But what about those big decisions? How do you know which way to go?  While this topic may not be directly related to marketing strategy, it's definitely ap...

When you have an idea for a valuable freebie, how do you create it? And, how do you get your dream customer to sign up for it with their email address? Here are 10 tips to help you create a successful freebie for your horse business!  Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/35 Freebie Creation Guid...

Have you ever considered getting a trademark or copyright for your horse business name or logo? If not, you should. And, Attorney Jo Belasco is here to share why it will protect your business and how you can get it done. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/34

What’s the number one way to build your email list? Offering something of value for free in exchange for an email address! Use these four proven ideas to build a valuable opt-in freebie for your horse business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/33 Want to see a freebie in action? Here’s my FR...

How specific are you when you describe what you do and who you serve?  As you’ll learn from artist and barrel racing coach Dani Powers, the more specific you are, the more effective your marketing will become. Listen in as Dani shares the six benefits she’s experienced by niching down, and how you can enjoy these same benefits in your horse business. Show Notes (also known as “Where to read a quic...

Have you ever had a gut feeling about something or someone and didn’t follow it but later wished you would have? You’re not the only one!  That’s just one lesson learned that Mandee Flanders, host of The Leadline Podcast, is sharing in this episode filled with practical business tips for equine entrepreneurs.  Show Notes (also known as “Where to read a quick summary of what we talked about here an...

Aside from current customers, who else is on your email list? Have you been wondering how in the world you’re supposed to build a list of people that want to hear from you?  Using these five simple strategies, you’ll be building a list of new email friends in no time! Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stor...