How to Market Your Horse Business with Denise Alvarez

Does social media marketing for your horse business ever just make you tired? You end up just posting what comes to mind in the moment because you know you need to, but you know there’s got to be a better way.  Good news, friend. There is! Today you’re going to learn why planning your social media content is not only doable for every horse business—it will make your life easier and help you to act...

Do you want your website to show up in related search results? Of course, you do!  What you’re really asking is for your site to be “search engine optimized,” also known as SEO. So, let’s break down SEO into the basics and figure out what you can do this week to optimize your website and get found by your ideal customers. Show Notes (also known as “Where to read a quick summary of what we talked a...

When you think of the equine industry, you may think horse trainers, riders and instructors, or barn managers. But there’s a depth to the industry that many don’t even realize. Katie Clinebell interviews equine professionals in her  Beyond the Saddle podcast, so I invited her to share some of her most unique interviews with you. In this episode, you’re going to meet 5 professionals with unique car...

You know the colt-starting competition Road to the Horse is a great place to learn about horses. But, did you know it’s also a great place to learn about marketing your horse business?  I had the blessing of attending Road to the Horse 2021, and I walked away with so many takeaways that apply to marketing that I had to share them with you. So, here are 6 tips and takeaways I got from Road to the H...

Have you ever felt a little overwhelmed? (Okay, or a lot!) With the privilege of owning a horse business comes the responsibility of managing many moving parts in your business.  So, if you’re feeling the weight of that lately, this one action step can help you move from overwhelmed to focused so you can get things done and move your business forward. Show Notes (also known as “Where to read a qui...

When you think of branding, what comes to mind? For many people, it’s a logo and colors, but there’s so much more to it than that. My podcast guest, Tara Moore, is going to break down for you the 3 steps you can follow to build a brand foundation that’s true to you and your business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”)...

Do you learn by watching? Or maybe your competitive nature is why you look at what other businesses are doing? Either way, this episode is for you. We’re looking at 5 different businesses in the equestrian industry that are crushing their online marketing. No matter your size or your niche, you’ll walk away with some practical tips and strategies to apply in your own marketing.  Show Notes (also k...

Marketing doesn't have to be scary! You just need to be talking to the right people in a way that speaks to them. You can do that and get a jump-start on your marketing by answering these two questions. When you know the answers to these questions,  you’ll see a clear path of how to best market your horse business so that you connect with—and convert—your dream customers.  Show Notes (also kn...

If you get stuck trying to figure out how to make social media and your website work to grow your business, then email marketing may be your missing link. And because I know it’s a sticking point for lots of horse business owners, this episode is the second in a two-part series where I’m sharing some practical tips and strategies to make email marketing doable for your horse business. Missed the f...

Do you buy into the idea that email marketing can work for you yet you just don’t know where to start? Then this episode is for you! I’m sharing 8 tips that’ll make email marketing doable for every horse business. And we’re breaking them into two episodes so we can dive into each one. You can do this, my friend. Let’s get you ready to integrate emails into your marketing strategy.   Show Notes (al...

Have you been confused with how often or what to post on Instagram to get results? You’re not alone. That’s why I invited Instagram expert Kerri McGregor to join me on the podcast. You’ll learn three practical ways you can use Instagram to make meaningful connections for your horse business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I menti...

What’s keeping you from jumping into email marketing? Whatever it is, I’ve probably heard it before, and you’re not alone. That’s why in this episode we’re debunking common email marketing myths. You'll learn why you can rest-assure that creating an email marketing strategy for your horse business is a great choice for you, no matter your size or area of service. Show Notes (also known as “Wh...

Have you ever been frustrated you’re not gaining the traction you hoped for from your social media efforts? These three ad-free social media strategies are just what you need. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/17 . The Ultimate Website Audit Training Kit --> Stormlily.com/Audit

Every sign, banner, or flier you use for your horse business shapes the experience your potential customers have with you, from their very first interaction. That’s why, whether it’s on the roadside or on the side of a stall or arena, every sign that you have should include the five key elements you’ll hear in this episode. Show Notes (also known as “Where to read a quick summary of what we talked...

If you’re paying for a professional photographer, you want the best possible photos. That’s why I invited a pro equine photographer to join me on the podcast! Catrina Williams is sharing her best tips so you can get the photos that’ll help propel your horse business to the next level.  Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”...

Whether you’ve had a website refresh on your list for a while or you recently realized it needs some help, this episode is for you. When you make these changes to your website you’ll better connect with your website visitors so they become your customers.  Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/14...

Setting goals for your business is key to intentionally building the equine business of your dreams. Whether you do it at the beginning, middle, or end of the year, here are 5 steps that’ll help you set goals that have sticking power.  Show Notes ( also known as “Where to read a quick summary of what we talked about here and get links I mentioned.” ) are over at Stormlily.com/13 .   FREE! The Ulti...

This week, we're going back to the first episode of the How to Market Your Horse Business show. I've made some new friends this fall and I'm so glad you're here with me. And since the first episode answers a question I get all the time, I want to be sure you get to hear my answer. So,  enjoy this encore episode and I'll catch you next week with a brand new episode here on...

Are you about ready to hire someone to help you with your website? Congratulations! Here are the questions you need to ask so you can be sure to hire the designer that’s right for you and your horse business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at StormlilyMarketing.com/11 .   PLUS, just for the month of Decemb...

If the fear or frustration of tech has kept you from getting or having a website that works for you, then this episode is for you. We’re breaking down the tech barrier as I define the top 10 website terms every horse business owner should know. Now, you can kiss tech overwhelm goodbye and take the steps you need to grow your business online.  Show Notes (also known as “Where to read a quick summar...

Have you ever considered hosting an open house? From bringing in new potential customers to showcasing what your business can do and shining a light on other businesses in your area, a well-planned open house has the potential to be a revenue-generator for your business.  You'll get some fresh ideas for your open house in this interview with the owner of JR’s Equine Spa & Retreat as Jenni...

The email marketing stumbling block I often hear is that you have no idea what to put in your emails. If you’re going to send them more often than just when you have big news and updates, what should you put in it?  That’s why in this episode, you’re going to get some inspiration with 5 content ideas for your next email newsletter.  Show Notes (also known as “where to read a quick summary of what...

Have you wanted to have a website built but were afraid to ask what it costs? Three major areas determine how much it’ll cost for someone to build a website for your horse business. In this episode, we'll break them down together. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at StormlilyMarketing.com/7 .   PLUS, re...

Do you ever get overwhelmed when it comes to marketing your horse business on social media? If that’s you, then you’re in the right place. These three steps are going to help you defeat that feeling of overwhelm and give you a plan that you can implement—starting today. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at St...

Have you ever wondered what’s the one thing you need to do on your website to get your website visitors to actually become paying customers? Then this episode is for you. We’re going to dive into the one thing every website needs and why it’s so important.  Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at StormlilyMarket...