How to Market Your Horse Business with Denise Alvarez

What really happens inside 1:1 business coaching? In this special behind-the-scenes episode, I'm pulling back the curtain with two Take the Reins coaching clients, Amy Williams and Audrey Paslow. Although they run very different equine businesses, they both reached the same crossroads: they were tired of trying to figure everything out on their own and wanted a clear strategy for growing thei...

What if the next message in your inbox or inquiry through your website made you think, “Yes — this is exactly the kind of client I love working with”?  In this episode, we’re talking about how your brand messaging can become a filter that helps attract the right people to your equine business — the ones who align with your values, your approach, and the work you’re excited to do more of. Effective...

It’s time to talk about self-doubt and the way it can impact how you show up in your equine business. We’re unpacking why entrepreneurship can make every win and setback feel personal, plus the tools you can use to recognize those thoughts, challenge them, and keep chasing your big vision with confidence. If you’ve ever questioned whether you’re capable, qualified, or truly cut out for this wild r...

Even if you’re on board with systems, marketing, and lead generation for your equine business (and, I hope you are) there’s one particular gap you might be missing or misunderstanding. Ignore it, and it can completely take out your business.  In this episode, Danielle Aamodt shares what every horse business owner needs to understand about equine liability insurance, common misconceptions, and how...

If you feel like every new client starts from scratch—answering the same questions, scrambling for information, and hoping nothing falls through the cracks—your client intake process might be the missing piece. In this episode, I'm breaking down what a client intake process actually is, the three simple phases every service-based equine business needs, and the sticking points that are likely...

In this episode, I’m joined by financial advisor and lifelong equestrian Grace Speckman, CFP® to talk about a topic many equine entrepreneurs put off for another day: retirement planning. Grace shares why your business is not your retirement plan, how to overcome the tendency to focus only on the here and now, and practical ways to start building long-term financial security—even if you feel behin...

If you’ve just been boosting a post and crossing your fingers for a few inquiries to come in, this practical breakdown of digital advertising for horse businesses is for you. You’ll learn why effective advertising isn’t about throwing money behind a post and hoping it converts. It’s about building trust and creating an intentional customer journey from the get-go. Stop wasting money and get a true...

If you’ve been growing your email list but aren’t sure how to turn subscribers into paying clients, this episode walks you through exactly what to do next. We’re diving into the power of a welcome sequence: what it is, why it matters, and how it helps you build trust and convert leads without feeling salesy. You’ll learn what to include, how to structure it, and how to keep it simple and strategic...

If you’re trying to build a business around your riding, this episode will give you practical, real-life strategies you can use no matter where you are in your journey. With more than 30 years of experience in the industry, including helping to manage strategic partnerships for both athletes and brands alike, Nicole Graf has a unique perspective on what it takes to approach your riding career with...

It’s no secret that entrepreneurs love the idea of time freedom and being your own boss. But, what about when it feels like the business is the boss, and your boss is taking over your life? While seasons of hustle and full schedules will always be part of owning and running a horse business, that doesn’t mean you need to burn yourself to the ground. The goal is sustainability so you can do what yo...

You’d be hard-pressed to find an equine business owner who’s followed a straight, perfectly mapped-out path. And in this conversation with Leyna Cannon, owner and chief hand-pourer of Grey Horse Candle Co., that couldn’t be more true. When I reached out to Leyna, I was curious about the story behind Grey Horse Candle Co. Little did I know that before she was ever hand-pouring candles and crafting...

If you’ve been thinking about coaching—but keep going back and forth on whether it’s worth it or which option is right for you—this episode will help you get decide. I’m breaking down the difference between 1:1 and group coaching, how to know what kind of support you actually need right now, and what to consider so you don’t waste time, money, or momentum choosing the wrong fit. If you’re ready to...

If your leads and income feel inconsistent or your marketing lately feels like a lot of effort without results, this episode will help you pinpoint what’s really keeping your equine business stuck. You’ll uncover the 3 areas of your business you can’t afford to ignore if you want to grow sustainably.. And, of course, I’ll help you make a game plan to take the first step. Because the magic is in th...

In this episode, I’m taking you behind the scenes of Equine Affaire with Coagi Long, president and owner of one of the largest equine expos in the country. But this isn’t just a conversation about events. We talk about what it really takes to market to multiple audiences, why a “well-rounded” approach matters more than chasing trends, and how Coagi has built and led a team that’s stayed committed...

If your horse business feels like it’s hitting a ceiling, this episode will show you why. And because you know I’m all about the practical application, you’ll also learn exactly what to do about it. I’m breaking down the crucial shift from operating like an employee in your business to stepping into the role of CEO, even if you’re a company of one. This is about a crucial shift in how you lead you...

Looking for new clients and customers? Smart move. Because every sustainable equine business requires a steady pipeline of leads. New people discovering you, learning about your work, and eventually becoming paying clients. That’s true whether you’re booked out with a waiting list or you have openings you’re doing your best to fill. And while there isn’t one magic button that suddenly fills your c...

Today, I’m taking you behind the scenes inside Take the Reins , my 6-month 1:1 coaching experience for equestrian entrepreneurs. You’ll hear directly from two clients — Susan Friedland (equestrian author & speaker) and Susan DiFelice (equestrian artist & illustrator) — about where they started, what shifted, and how clarity and strategy helped them move forward with confidence. If you’ve b...

AI is everywhere right now — ChatGPT, Claude, Gemini, etc. And, as an equine business owner, you’ve probably heard, “If you’re not using it, you’re falling behind.” But what if that’s the wrong way to think about it? In this episode, we’re talking about how to use AI for your equine business without losing your voice and giving up your power as the owner and strategist of your business. I’ll walk...

What does it really take to build a mission-driven business that aligns with your faith, values, and season of life? In this conversation, Venessa Wood, founder of Ag Women Connect, shares the real, practical lessons she’s learned while growing a purpose-centered community. From getting involved in rooms that stretch you, to letting go of the pressure to always be “on,” to trusting that not everyo...

Even as a marketing strategist, not every launch or sell hits the mark. And today I’m pulling back the curtain on one that didn’t. In this episode, I’m sharing the honest truth about why my recent “Sell with Confidence” sales workshop didn’t sell the way I hoped, and what I learned from it. You’ll hear three key reasons it missed the mark (including one that might surprise you), plus three simple...

How do you hold feeling unsettled by what’s happening in the world around you while also trying to run a business, care for your family, and show up in the barn like normal? In this episode, we’re talking about what to do when the world feels heavy and your usual motivation just isn’t there. I’ll walk you through a simple, practical process to help you pause, reset, and move forward with clarity,...

If you’ve ever felt like sales doesn’t fit your style or personality, this episode is for you. Sales strategist and ranch gal Sausha Davis shares a refreshing, psychology-based approach to selling in your equine business. You’ll learn how to handle objections without pressure, create buying environments that feel natural, and shift your mindset so you can close more sales with confidence. Show Not...

Whether you’ve seen the movie or not, P.T. Barnum offers a great example of both what not to do and what to do when you’re trying to convert someone to make a buying decision. In this episode, I’m taking you beyond the move to highlight two common mistakes equine entrepreneurs make when selling (you might not even realize you’re doing them). Plus, we’ll uncover three powerful shifts to help you se...

Thinking about launching an affiliate program for your horse business, but not sure where to start or if it’s even worth it? In this episode, I’m joined by affiliate marketing expert Jamie Birch to explore how equine brands and businesses can create affiliate programs to grow their revenue and amplify their reach. You’ll learn what makes an affiliate program successful in the horse industry, commo...

Even if you’re not a country music fan, there’s something in this episode for you. After reading Kenny Chesney’s memoir, I walked away with a surprising list of lessons that directly apply to growing an equine business. And, of course, I had to share them with you. This one’s part story, part strategy, and full of practical guidance for growing your equine business with purpose. Show Notes (also k...