How to Market Your Horse Business with Denise Alvarez

You hit publish. You launched the thing. Now what? Before you move on to the next big idea or offer, this episode will walk you through a simple 4-step post-launch debrief that helps you actually learn from your results. I’m sharing real examples from my own recent launch and practical questions to ask so you can grow, refine, and make your next launch even more effective. Show Notes (also known a...

Most equine entrepreneurs avoid the hard stuff — but not Chelsea Lothrop. In this episode, you’ll hear how leaning into uncomfortable, scary, and uncertain decisions helped Chelsea build a business that’s not only successful but deeply aligned. From pricing to mindset to marketing, she reveals the bold moves that made the biggest difference in her growth. If you’ve been holding back from something...

Yes, the way people buy is shifting. When it comes to online sales, you may have heard it called a trust recession. But that doesn’t mean they’re not buying. It means your sales strategy needs to evolve. In this short but powerful episode, we’ll talk about two essentials your marketing may be missing — and how bringing them back could re-ignite your results. If you're planning for holiday sal...

Feeling the nudge that something in your business needs to shift, but scared to pivot? Let's uncover the three hidden mindset blocks that keep equestrian entrepreneurs stuck in place, even when they know a change is needed. You’ll learn why pivoting isn’t failure, why clarity matters more than hustle, and how to take your first aligned step forward. And, why permission to pivot might be the m...

When you’ve been building your horse business for a while, it’s easy to get stuck in the grind and lose sight of why you started in the first place. In this personal episode, I’m taking you behind the scenes to share the heart behind my own business and why reconnecting with your deeper purpose matters more than ever as you grow. If you’ve been feeling like your business has lost its spark, this c...

Are you constantly recommending products to your clients, students, or barn friends? If you’re a horse pro or equestrian entrepreneur who already recommends products to your friends and clients, this episode will show you an easy (and ethical) way to get paid for it. Affiliate marketing expert Jamie Birch joins me to break down how horse business owners can turn authentic product recommendations i...

“Maybe I’m just boring.” That’s what a client said to me when evaluating the results of a recent promotion.  How easy it is for us as entrepreneurs to internalize our results!  Before you blame your offer, your audience, or yourself… there’s one question I want you to ask: What are you measuring your success against? In this episode, you'll uncover why unrealistic expectations might be keepin...

If you’re lacking clarity on how to market your equine business and you’re tired of trying to do it all alone, business coaching *might* be the key to unlocking your growth. But, is it really for everyone? As a business coach, I can honestly tell you that not everyone should hire a business coach. So, how do you know if your’e ready? How do you know if it’s for you right now? In this episode, we’r...

Have you ever found yourself wondering, “Why isn’t my marketing working?” I honestly doubt that it’s because you’re bad at marketing. It usually goes a little deeper than that. What if you were just missing a few key pieces that would actually make your marketing feel doable and effective? And, sometimes even fun. (It’s possible. Promise.) In this episode, I’m breaking down 3 likely reasons you’re...

If your year has felt like a whirlwind, full of both goodness and growing pains, you’re not alone. In this short but powerful episode, I’m sharing four intentional questions that came out of a recent Equestrian Mastermind session. Each question is designed to help you reflect on what’s been, and refocus on what matters most as you head into Q4. Whether you journal through them on your own or proce...

If you’ve been spinning your wheels trying to do all the things in your equine business, this episode will be a breath of fresh air. Megan Hensley, known as The Donkey Farrier, shares how she built a thriving brand by focusing on one thing — and doing it with excellence. You’ll hear how a mindset of enoughness, the courage to ask for help, and a willingness to keep learning (and unlearning!) have...

If you’ve ever wondered when things will finally “click” in your business, Brooke Drassal's story will speak to you. In this episode, we highlight the power of staying faithful to the dreams you have for your equine business — even when the timeline looks different than you expected. For Brooke (like many of you), the horses came first. But, she realized early on that it takes more than passi...

If you’re listening to this episode, I already know something about you: you’re growth-minded. You’ve got ideas, and you’re not afraid to take action to bring them to life as you build the horse business of your dreams.  You also value learning from others — you don’t want to do this in a silo. And even though it’s just you and me here through audio, I hope this podcast helps you feel a little les...

The social media landscape has seen a shift over the past year. What does it mean for how you market your equine business?  Let’s talk about it!  We’re diving into the specific ways the social media landscape has changed for equine businesses. Then, I’ll give you four specific ways you can apply these changes to your social media strategy so you can grow your equine business.  Show Notes (also kno...

Hard work is hardly ever the problem for horse people—you already know how to put in the hours. That means, if your horse business still isn’t growing the way you want, it may be because something is missing. That’s why we’re diving the two essentials you need in place before any marketing strategy can truly work. You’ll learn why they matter, how they filter your decisions, and how they set you u...

Sometimes you know exactly what you want in your business. You’re a hard worker. You’re dedicated. You’re in. So, what’s getting in the way? Let’s uncover 5 common distractions that may be slowing you down, and how to recognize if they’re showing up for you. Just as important, we’ll dive into 4 practical ways to move past them so you can stay focused on building the equine business you actually wa...

If your equine business growth feels stalled, the problem might not be your marketing tactics — it might be your mindset. Oftentimes, when sales aren’t going as expected, we look outside at why our marketing isn’t working. Pricing, audience, reach, message, methods — and it all matters. But today we’re making an unexpected shift – it’s time to look inward. For today’s episode, I want you to evalua...

If your marketing feels scattered or isn’t converting, your brand story might be the missing piece. In this episode, I talk with branding strategist and copywriter Amy McGann about how equestrian entrepreneurs can move beyond surface-level messaging to build a brand rooted in real substance. You’ll learn how to communicate what makes your business unique and create marketing that actually connects...

In the middle of a busy season, it’s easy to lose sight of your goals and wonder if your marketing efforts are actually working. That’s why a mid-year reset isn’t just helpful—it’s essential. In this episode, you’ll get four simple but powerful steps to help you reflect, refocus, and realign your business with where you actually want to go. If you’re craving clarity and direction for the rest of 2...

Equine attorney and lifelong horsewoman Polly Hey is breaking down the legal essentials every equestrian business owner should know. From contracts and liability waivers to sale agreements and business structure, Polly shares practical advice to help you protect your business without the overwhelm. Whether you’re a trainer, coach, or barn owner, you’ll walk away with a clearer understanding of wha...

If you're running a horse business and feel like you're constantly getting lost in the noise—you're not alone.  Maybe you've looked around and thought, “Everyone is doing the same thing I’m doing... how am I supposed to stand out?” Here’s the good news: Standing out in your horse business doesn’t mean being louder—it means being more you.  In this episode, you’ll learn 4 powerf...

If you ever dream of creating more freedom and impact in your horse business, this episode is full of encouragement and practical takeaways. In this episode, you’ll meet Nikki Hall of Horse Sense Learning Levels and hear how she turned her hands-on riding curriculum into a successful online business. Nikki shares her journey from running a full-scale riding academy to creating scalable resources t...

Let’s be real—marketing your horse business can feel like a full-time job on top of, well, your actual full-time job running the business. And while AI can’t muck stalls or feed horses (yet!), it can help you save time and get more done when it comes to your marketing. But before you start asking ChatGPT to run your business for you, let’s get one thing straight: AI is a tool, not a magic wand. Yo...

If you’re showing up on social media but not seeing results in your horse business, you’re not alone—and you’re not doing it wrong. You just need a better plan. In this episode, you’ll uncover 6 costly mistakes equestrian entrepreneurs often make  — the ones that are keeping your content from turning followers into paying clients. You’ll walk away with simple, practical shifts you can make to fina...

In this second part of my conversation with Stacy Westfall, we dive deep into the marketing strategies that helped her build a successful equestrian business. If you’re an equestrian entrepreneur looking for real, actionable insights to take your marketing game to the next level, this episode is for you. Stacy shares her top marketing tips, including how she approaches social media, podcasting and...