How to Market Your Horse Business with Denise Alvarez

With QR codes popping up everywhere from restaurants to Superbowl ads to everything in between, how can you as an everyday horse business owner use them in your marketing?  In this episode, you’ll learn a simple way to create your own QR codes plus explore 10 creative ideas to use them to build connections and sales within your business. Show Notes (also known as “Where to read a quick summary of...

Have you wanted to dip your toe into Facebook ads but have been unsure where to start? This episode is for you! Katie Cannon has an expert level of experience in Facebook ads (she managed ads for Lowe’s, for example!), yet she also has a gift for breaking it down into simple terms for the rest of us to understand. Plus, she’s a horse girl so she gets you!  Show Notes (also known as “Where to read...

In order to be in business for the long-haul, you need to shift your thinking—and perhaps shift the way you run your horse business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/76

How do you get people to pay you money for the things that you’re making? That’s really what’s at the bottom of every question about selling products. You’ve made something you believe in—that you believe in your heart of hearts is going to make life better in some way for your audience.  But, how do you get them to believe you? How do you get them to pay you for it what you believe it’s worth? Yo...

How do you feel when it comes to selling? Do you get nervous or shy, or maybe you completely freeze up and forget all the great things you were going to say? Or, if you’re selling on social, perhaps you just avoid it.   I have good news! If you want to build an equine business you love, then selling is a skill that you can (and should) learn. That’s why I’ve invited Chris Stein, the National Sales...

How do you feel about reels? More specifically, how do you feel about doing reels for your horse business? While they were technically created from an entertainment perspective, Instagram and Facebook reels are a great opportunity for you to connect with your ideal customer. But, where do you start? And, how do you know what to share in order to make the most of reels? That’s what we’re diving int...

While I walked away from the 2022 Road to the Horse colt-starting competition with new insights about working with horses, I also always keep you, my podcast listeners, in mind. So, in this episode, I’m sharing some key business takeaways I took away from the event. Whether you feel at a loss with what content to create or you’re not sure of your next steps for your horse business, this episode is...

Decorated and accomplished cutting horse trainer and personal performance coach Barbra Schulte is back on the podcast this week! In this second part of our conversation, you’ll get a behind-the-scenes look at how Barbra chooses what products to create and her best tips for marketing your horse business.  Show Notes (also known as “Where to read a quick summary of what we talked about here and get...

Cowgirl Hall of Fame Inductee Barbra Schulte spent years successfully training horses and riders to compete in the National Cutting Horse Association before she built her personal performance coaching business. Now, she helps riders in all disciplines build the mental toughness and confidence they need to succeed both in the saddle and in life. And today, she’s sharing what she’s learned through t...

When it comes to marketing your stallion or breeding program, we often see the same thing over and over again. But, no matter the size of your operation, you can creatively market your stallion. When you do, you'll reach more of the right people.  In this episode, I’m not just listing the places or the platforms where you should be marketing your stallion. Instead, you’ll get specific content...

Whether your horse business is in its infancy or you’re a seasoned pro who has been at it for years, there’s something beautiful about being a business owner. You get to decide what your business will look like. And, even if you’ve been doing it one way for years, you have the freedom to make changes as you see fit. That means you get to build a business you love!  And that’s what my guest this we...

What do you put in your email newsletter that will both serve your audience and help you sell your products and services? With these 5 topics, you can include in your email newsletter, you’ll never be short of ideas! Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/67

Have you ever felt like your email list would be too small to even start? Or, that you’re too green to jump into email marketing for your horse business? First of all, neither of those are true—it’ll work for you! Secondly, you’re getting the answers to those questions and more in this podcast episode. We’re diving into list size, stats, and how often you should be sending emails. Show Notes (also...

When I ask horse business owners why they don’t give email marketing a try, one of the biggest reasons is they feel like they’re spamming people. I bet you can relate! The good news is that if you do it well and with the intention of serving your email friends, then you’re not spamming at all. In this episode, you’ll learn 3 ways that you can do email marketing well so you can avoid that spammy fe...

What if I told you there’s one thing you can do this year that will connect you to more of the “right” people? That when you do it well, you will build a community of people who know, like, and trust you and your business—and therefore, they buy from you?  That’s exactly what you’re going to learn about on this episode! I don’t want to give it away yet but I will tell you that I have seen this one...

Tech tools can be a lifesaver or a headache. So, I’ve compiled some of my favorites that I think every horse business owner will appreciate. This week, we’re picking up where we left off with the last 3 of my top 6 tools for the everyday horse business owner.  Questions about the tools? Feel free to get in touch. I’m happy to help! Show Notes (also known as “Where to read a quick summary of what w...

Whether you love it or you hate it, tech is a key tool for your horse business, right? Within that, though, there are a ton of tools and apps out there that claim to make your life easier. To help you narrow it down, I’m sharing my 6 favorite tools for the everyday horse business owner. These are the tools I use on the regular and that I often advise my coaching clients to use as well.  Of course,...

Do you ever open up your phone to post on social media, but realize you have no idea what to say? You want to or feel you like you need to, but either way, you’re at a loss. So, you grab the most recent horse pic or video and put some hashtags with it and call it good.  Not anymore, my friend! Today’s episode is one you’ll want to save or visit the show notes to print because you’re getting 5 topi...

With January just around the corner, goal setting is at the top of my to-do list. To get ready for the coming year, I’ve been reading up on how other successful non-horsey entrepreneurs do their goal planning. And, this week I’m sharing with you one surprising thing that I’ve discovered during my prep. Why surprising? Because it even surprised me, and I’m a regular learner/reader/listener when it...

Social media was created to be social. That means creating content is a very important piece of the puzzle, but it's not the only piece that matters when it comes to building your horse business using social media. The social part also means that you need to take time to engage with people on the platform that you are on. That’s why in this episode you will learn three easy and doable ways yo...

From private Facebook groups to video libraries, memberships in the horse world are growing at a rapid rate. If you have a membership or you’re considering one, you can use these 3 tips from Annie Kennedy at The Equine Network to help you market your membership so you can serve more people.   Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I ment...

Do you ever have a hard time figuring out what to say in your marketing? From social media to websites and printables, the words you use matter. In this episode, you’ll discover practical ways you can learn to write words that speak to your dream customer. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/57...

Press releases are a great way for your horse business to draw attention to your program, celebrate a big win, or spread the word about an upcoming event. But, how do you get yours to stand out when you know the media that you’re contacting receives press releases by the dozen? That’s exactly what you’re going to learn in this episode!  My guest Megan Arszman has written more than her fair share o...

Have you been confused by hashtags? Or, maybe you’ve used them because you think you’re supposed to but you have zero strategy behind them? You’re not the only one! That’s why we’re diving into the basics of using hashtags. In this episode, you’ll learn the what, when, where and how of using hashtags so you can experience the benefits of using them in your marketing. (Yep, there are actual benefit...

Does it take money to make money in the horse business? Can horse trainers who aren’t world-renowned clinicians build a profitable horse business? In this episode, you’ll discover how one horse trainer is doing it, and what you can do to be sure your own horse business is profitable at the end of the day. From being intentional about your client’s overall experience with your business to revamping...