Gerry MacPherson

Hospitality Property School

Business EN ↓ 296 episodes

Hospitality Property School Podcast is written and produced by travel authorities that have come together with decades of hotel, resort, inn and bed & breakfast visitation experience. We have spent thousands of hotel nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as receiving feedback from 100,000s of customers. This knowledge has given us a unique insight into the wants, needs and requirements of individual and group travellers, as well as management & employees. In these podcasts, w...

Author

Gerry MacPherson

Episodes

Training and Development is Imperative for Your Property | Ep, #152 25.06.2019 21:23

Employees that are motivated, satisfied and have great morale = happy guests = more profit. Ongoing training and development will help you reach this goal. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

Go Green – How to Make Your Property Eco-Friendly | Ep. #151 18.06.2019 28:28

Is your hotel, resort, inn or bed & breakfast consuming and wasting resources? If so, you’re losing money. I’m going to show you how you can turn that around. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

Your Employee Training Procedure – Step By Step | Ep. #150 11.06.2019 15:32

Are you happy if your hotel, resort, inn or bed and breakfast is doing so-so? A sure-fire way to help your business grow is to train your employees and I’m going to show you how. In this episode, I’m going to look back at “Employee Training Process – Step-By-Step”. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.sprea...

It’s Imperative You Have Operations Property for Your Property | Ep. #149 04.06.2019 12:10

Many hospitality properties collapse simply because they failed to set up good business operations manual. It doesn’t matter the size of your property, a good operations manual will reduce human error and inform everyone precisely what they need to do, who they are responsible to and who they are responsible for. It makes it easier to train new employees, saves time, makes your business more scal...

OK, This Was Unexpected… | Ep. #148 28.05.2019 10:39

Things can change so fast and you have to be able to roll with the punches. If you have been a follower of the Keystone HDC or the Hospitality Property School podcasts, you might have noticed that we didn’t have a post or a podcast last week. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/ad...

How Keystone HDC Started & Who is Gerry MacPherson? | Ep. #147 14.05.2019 11:20

What gives me the right to tell you how your property should be run? Stay with me, I'm going to share my story. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

Upgrade Your Success | Ep. #146 07.05.2019 10:44

I’m excited and you’re going to benefit. Let me explain how. If you are looking for ways to increase your properties bookings and profit, we want to help you by sharing our “Upgrade Your Success” Special. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

16 Additional Marketing Ideas to Attract More Guests | Ep. #145 30.04.2019 14:21

Today, you are going to find the competition on every corner. How are you going to stand out from the crowd? I have 16 ways you can do this. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

16 Marketing Ideas to Attract More Guests | Ep. #144 23.04.2019 15:26

With so much competition in the hospitality property space, what can you do to show guests you are their number one choice? I have 16 tips you can use. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

14 Hospitality Property Trends You Need to Know | Ep. #143 16.04.2019 15:05

If you want your hotel, resort, inn or bed & breakfast to stay current, you have to be diligent and a way to do this is to stay on top of trends. Here are some top trends you need to consider. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

9 Ways to Improve Your Online Visibility | Ep. #142 09.04.2019 17:28

The online world is really crowded. How can you make your property stand out? Stay with me and I’ll tell you how. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

Selling Your Hospitality Property Experiences | Ep. #141 02.04.2019 13:59

Why is selling experience more important than just selling rooms? Stay with me and I will tell you why. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

Get Your Free Hospitality Property Downloads | Ep. #140 25.03.2019 6:54

Would you like to have access to a free resources centre that could help streamline your organisational structure, grow your bookings and increase your bottom line? It’s all yours, so stay with me to find out how. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

Storytelling Tips to Showcase Your Hospitality Property | Ep. #139 19.03.2019 16:03

In the last decade, when it’s been time to book a vacation, your potential guests have become researchers. In the past, it might have been normal for them to call on a travel agent to book the perfect getaway. Today, holiday researchers are their own travel agents. What does that mean for you? This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, co...

Hotel and Bed & Breakfast Interview Questions | Ep. #138 12.03.2019 16:03

For many of you, hiring season is almost here and if you’re lucky, you have a pool of people you know to draw from to work at your property. For many of you, hiring season is almost here and if you’re lucky, you have a pool of people you know to draw from to work at your property. If not, how do you find the perfect candidates? I’ll explain how. This show is part of the Spreaker Prime Network, if...

Twitter for Your Hotel or Bed and Breakfast | Ep. #137 05.03.2019 21:53

With so many social media options available, why should you consider Twitter as a marketing option? I’ll give you facts to help you decide. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

Pinterest for Your Hotel or Bed and Breakfast | Ep. #136 26.02.2019 18:36

The impact of Pinterest is growing every year and gives a property the opportunity to share its personality, values and the best it has to offer but is it right for your property? In this edition, I’ll explain how Pinterest works. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

How to Use Instagram for Your Hotel or Bed & Breakfast | Ep. #135 19.02.2019 17:07

Visual content is said to be one of the most important components when it comes to marketing for business. Instagram is such a visual platform, it cuts through the clutter and could help your property speak for itself. I’m going to show you in seven steps how your property can benefit from the platform. This show is part of the Spreaker Prime Network, if you are interested in advertising on this p...

Benefits of a Facebook Business Page| Ep. #134 12.02.2019 20:03

With all the bad press from Facebook the last couple of years, should you bother including it in your marketing strategy? In today’s edition, I’ll give you the fact This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

LinkedIn – Does it Work? | Ep. #133 05.02.2019 16:14

Is it worth including LinkedIn in your properties marketing strategy? I will share benefits and tips for a LinkedIn Company Page to help you decide. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

18 Ways to Promote Your Hotel & Bed and Breakfast on YouTube | Ep. #132 29.01.2019 15:30

Statistics show that hotels, resorts, inns, and bed and breakfasts enjoy higher booking opportunities when using video marketing. I am going to share with you the advantages of using YouTube and how you can benefit. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

Bed and Breakfast Checklists | Ep. #131 22.01.2019 16:31

What are some ways I can consistently give my guests a great experience at my bed and breakfast? I am going to look at ways to maintain your bed and breakfasts standards. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

How to Start a Bed and Breakfast | Ep. #130 15.01.2019 13:04

Have you ever thought of opening your own bed & breakfast? Do you know what is required to operate a bed & breakfast? In this edition, I am going to look what you should do to start your own bed and breakfast. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

How to Build a Bed & Breakfast or Hotel Website | Ep. #129 08.01.2019 15:43

It important for potential customers to really like your website because the longer they stay, the higher the chance they will book. So how do you get them to stay longer? This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

12 Habits of Successful People | Ep. #128 18.12.2018 14:40

Nearly all successful people have similar habits. In this episode, I will share 12 Habits of Prosperous People and show you how by practising positive thinking you will be able to concentrate on your strengths and accomplishments to enhance contentment & motivation. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www....