Gerry MacPherson

Hospitality Property School

Business EN ↓ 296 episodes

Hospitality Property School Podcast is written and produced by travel authorities that have come together with decades of hotel, resort, inn and bed & breakfast visitation experience. We have spent thousands of hotel nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as receiving feedback from 100,000s of customers. This knowledge has given us a unique insight into the wants, needs and requirements of individual and group travellers, as well as management & employees. In these podcasts, w...

Author

Gerry MacPherson

Category

Business

Podcast website

keystonehpd.com

Latest episode

Jul 20, 2023

Where to listen?

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Episodes

How to Stay Positive During Difficult Times | Ep. #127 11.12.2018

How do successful people deal with negativity and endure when things get hard. In the edition, I am going to look at how you can train to become a positive thinker. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

Running a Hotel, Resort, Inn or Bed & Breakfast? | Ep. #126 04.12.2018

To improve the success of any hospitality property, your hotel, resort, inn or bed and breakfast, it is important to understand organisation structure, employee development, marketing, and how your guest sees your property. I’m going to share with you how you can grow in all these disciplines. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, co...

Collect Email Addresses & Build Your Guest List | Ep. #125 27.11.2018

With the internet, tablets and smartphones now part of the norm for most people, to be a more successful hospitality property, you have to be online, in front of your past, current and potential guests.  I am going to share how you can reach those guests, collect their emails and build your customer list. This show is part of the Spreaker Prime Network, if you are interested in advertising on this...

Revenue Management & How to Set It Up | Ep. #124 20.11.2018

Your guest room is a perishable product. For this reason, pricing and customer happiness remain extremely important variables. In this edition, I will explain why daily audit reports are necessary for the success of any hospitality property and which reports are the most important? This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at...

A Memorable Experience for Your Hospitality Property | Ep. #123 13.11.2018

We have all visited properties that have friendly staff, nice rooms, a good view, and an enjoyable breakfast. There is nothing wrong with these hospitality properties and you feel satisfied paying. You get what you paid for. Does this make this hospitality property memorable? Nope! Today, I’m going to give you ways to make your property memorable. This show is part of the Spreaker Prime Network, i...

Training and Employee Development for Hospitality Properties | Ep. #122 06.11.2018

For hospitality properties to grow their business and remain competitive, they must make a commitment to the training all employees. Ongoing training will show your employees that you consider them valuable, will improve any declining morale and will guarantee consistency. In this edition, I am going to explain why and how to get started. This show is part of the Spreaker Prime Network, if you are...

Going Green Solutions for Your Hospitality Property | Ep. #121 30.10.2018

Without an environmental program in place, hospitality properties can be very wasteful and consume a huge amount of resources but don’t panic, hotel, resorts, inns and bed and breakfasts can increase their credibility by having an environmental policy review and environmental policy statement. Today, I’m going to show you how Investing in renewable & eco-friendly resources can help improve you...

WhyHotel - Jason Fudin (CEO Co-founder) Interview | Ep. #120 23.10.2018

With businesses such as Airbnb, Tripping.com and HomeAway, entering the hospitality property marketplace, the face of traditional hotels, resorts and bed and breakfast is changing and quality is becoming even more important. So, you might ask yourself “what is the future going to bring?” With this in mind, today I am going to be chatting with Jason Fudin, the CEO and co-founder of WhyHotel to find...

How to Make a Blog Successful | Ep. #119 16.10.2018

Creating a successful blog for your property, your hotel, resort, inn or bed and breakfast will build trust with your audience, increase your bookings, customer base & profit. I am going to share with you 16 reasons why you should start a blog, a few things for you to get started and some of the initial mistakes new bloggers make. This show is part of the Spreaker Prime Network, if you are int...

Content Marketing and Your Hospitality Property | Ep. #118 08.10.2018

Are you ready to leap in front of your competition? Do you realize the power of content marketing but are not quite sure what to do? If that is the case, then this episode is for you. Today, I’m going to be talking with Bev Moss- Reilly, also known as the word specialist and if you’re a hospitality property owner who wants to expand your presence, then you’ll want to listen to this entire episode....

Customer Service Tips - For Your Hospitality Property | Ep. #117 02.10.2018

In our last episode, I asked “Do you think the quality of your customer service is important for your hospitality property? Your hotel, resort, inn or bed and breakfast.” Today my question is “How do you know if your customer service is working” I am going to explain how you can find out. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact...

Customer Service Values for Your Hospitality Property | Ep. #116 25.09.2018

Do you think the quality of your customer service is important for your hospitality property? Your hotel, resort, inn or bed and breakfast.  Any business can offer good or basic customer service but what do your guests expect and how can you fulfil their expectations? Give me a few minutes – and I’ll share with you wonderful tips for great customer service. This show is part of the Spreaker Prime...

Employee Training Process – Step-By-Step | Ep. #115 18.09.2018

Being organized is a great start but a sure-fire way to help your business grow is to train your employees and keep it ongoing. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

Great Employees – How to Find and Keep Them | Ep. #114 10.09.2018

So how do you find Great Employees? Employees that share your philosophy. Follow your operations manual. Will care about your guests? Are willing to bend over backwards when offering service? And have great attention to detail. In this episode, I will tell you how. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.sprea...

Operations Manual for Hospitality Properties | Ep. #113 04.09.2018

In this edition, I am going to share how to set up an operations manual so your hospitality property will run like a well-oiled machine. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

Create a Marketing Video | Ep. #112 28.08.2018

The future of video marketing is here & if your hospitality property, your hotel, resort, inn or bed & breakfast, is not using it in your internet marketing strategy, you do so at your own peril. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

How to Create a Website - Part 2 | Ep. #111 21.08.2018

11 tactics you need to know when designing your hospitality properties website so your customers will stay longer and book. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

How to Create a Website | Ep. #110 14.08.2018

It important for customers to fall in love with your website because the longer they stay, the higher the chance they will book. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

Industry Influencers - How to Become One | Ep. #109 07.08.2018

You might be an expert in the hospitality property field but to benefit an influence, your goal should be to become a peer. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

Tips on a Good Night Sleep for Your Guests | Ep. #108 31.07.2018

It does not matter if we are travelling for pleasure or business, there are times when getting a good night’s sleep can be a taxing proposition. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

How to Get My Website More Traffic | Ep. #107 24.07.2018

We are going to share more ways to improve your hospitality properties websites visibility. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

KHDC 106 – Increase Booking by Getting More Website Visitors 17.07.2018

Spending endless hours painstakingly perfecting your hospitality properties website if customers can’t find it online. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

KHDC 105 – How to Get Your Employees Engaged 10.07.2018

Here are the best ways to teach employees who need the technical and operational know-how? This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

KHDC 104 – How to Write Content 03.07.2018

Learn writing skills, key ingredients and get tips necessary to be able to help hook your audience and maintain their interest. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

KHDC 103 – A Hospitality Property School Group Membership Site Tour 26.06.2018

Let me invited you for an inside tour of the “Hospitality Property School Group Membership Site” to see how you could benefit. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

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