Hospitality Property School

We are into 2020, but what was popular in 2019? Stay here with me and I will share with you the top ten episodes for hospitality property owners and managers last year. Thank you for joining me for a very special instalment recapping the top 10 episodes of 2019. I like this episode because it gives me the opportunity to take stock of which topics resonated with you the past year. I will be countin...

Do you sometimes feel stressed? You can’t keep your thoughts together. Being stressed can affect you deeply in both mind and emotion, so what can you do about it? Stay with me and I’ll share some tips. Let me start by asking you a couple of questions. •Are you feeling stressed? •Does it look like there are constant obstructions in your way? •Does it seem like you have so much to do that you can’t...

So we are into a new decade. What do we have to look forward to in the hospitality property industry? Stay with me and I’ll tell you. We here at Keystone HDC, we want to wish you a Happy New Year and take a few moments to explore upcoming hospitality property trends in order to help you lay the foundation for your success in 2020. Here are the top things you should consider. Go green A focus on en...

This has been an interesting year. Do you want to know what’s coming up in the future? Since our founding in 2012, we have been very fortunate to have been able to help many hospitality properties worldwide grow their business with organizational assistance, employee development, marketing and ways to review their own hotels, resorts, inns and bed & breakfasts. This year, with our posts and po...

Are you losing great employees and are not sure why? The answer might be some of your rules. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. There are hospitality property owners and managers out there who are doing things the way it always has been done because that is the way it has always been done. Over the years, these owners or managers migh...

How can you find out what your customers want? Using surveys (the right way!) can lead to more bookings. I am going to share the right questions to ask. Today, I am going to look at the right survey questions to ask and how to write them. The first thing is you have to know how well you really know your target market. Their pains... Their problems... Their motivations... •Are you marketing your ho...

Investing in renewable & eco-friendly resources for hospitality properties used to be a luxury, but is now, not only is it necessary, it can help you improve your properties overall profit and patronage. I will share with you ways you can utilise green technology. Hospitality properties have often demonstrated their role as first movers for green technology. Every property is unique and has di...

Are you looking for a way to make your life as a hotelier/innkeeper easier, increase your bookings and improve your bottom line? Well then don’t go anywhere because I have the answer for you. There are here! I am proud to introduce the newly updated series of hospitality property books for you, hospitality property owners and managers. They include: “How to Open & Operate a Bed & Breakfast...

A successful front office manager requires a perfect mixture of skilful hospitality & tight organizational skills, never settling for less than A +. I going to show you what you have to do to be a successful front desk manager. In any hospitality property, first impressions are everything. The way your front desk staff greets and attends to guests can make or break the image of your property....

Knowing your market is imperative to a successful hotel, resort, inn or bed & breakfast but research can be expensive. Here are ways you can do on your own and without much money or training. When hospitality properties develop an idea, whether it's a new service or a redesigned website, marketing research is often the first thing cut due to time or financial limitations. That can make sense....

Are you utilizing a Property Management System? If not, you’re costing yourself time and money. I have been getting questions lately about choosing the right PMS or Property Management Systems and I felt it was time to replay a very popular episode I recorded last year on this topic. Your property management system or PMS, also known as a front desk system, is the heart of any hospitality property...

Do you have a restaurant on your property? Is it bringing in an extra stream of revenue? If no, why not? I am going to share how you can increase your restaurants potential. If you have a restaurant and you’re only catering to your hotel guests, then you’re leaving money on the table. You might believe you have a very good restaurant, in fact, you might believe you have a great restaurant but with...

Employee turnover is costing you money. Here is what you need to do to stop losing great employees and throwing money out the window. Turnover rates in the hospitality industry have grown in past years, in some sectors up to 70% and this includes the hospitality property sector. Turnover can impact everything from staff morale to a property’s ability to deliver consistent guest experiences, to bud...

Operating a hospitality property can be fun, fulfilling, rewarding and stressful. I am going to share with you symptoms of stress and what you can do about them. Let me ask you a couple of questions. •Are you feeling stressed? •Does it look like there are constant obstructions in your way? •Does it seem like you have so much to do that you can’t keep them straight? •Do you feel like some insane ex...

The future of video marketing is here and if you are not using it in your marketing strategy, you’re losing bookings. If you own or manage a hotel, resort, inn or bed & breakfast, stay with me to find out why you need video and how you can get your own. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. Today, I am going to talk about Video and Y...

Have you ever had a guest standing in front of you complaining and not sure how to handle it? I’m going to share with you the type of quests that make them and 18 of the most common complaints. We all have our own personalities, motivations and quirks. The same can be said for the unhappy person standing in front of you and if you can determine the type of person that is, the chances of you handli...

Asking for referrals can be hard! I’m going to share how to make it not only easier but a natural part of your life as a hotelier/innkeeper. As an independent hotel, resort, inn or bed and breakfast, a very effective way to grow your business is through referrals. Unfortunately, referrals do not happen effortlessly. Yes, you might get the odd referral, but if you want your business to grow you hav...

Hotel Customer Questionnaire and Surveys | Ep. #160 "Why do I need surveys, I know what my guests like." I would like to say I've never heard that before but you might be shocked at the number of hospitality property owners I have met have said just that or something similar. I’m going to explain why you need surveys. I'm going to give you four very important reasons why your hospitality property...

Would you like the ability to tell everyone every day, week, month, who checks out your property how great you are? You can do this and I’m going to explain how. I am going to be talking about emails and guest list building. I have heard independent hotel, resort, inn and bed & breakfast owners say "I'm just a small property owner, not an international internet marketer, why would I need an em...

You’re losing money if you have a bad online presence. In this post, I will share just how important your online presence is and how a good one can be the difference between a hugely successful property and one that is struggling. I will be looking at; •Internet and the hospitality property industry •Why Does ORM Matter? •Online Reputation Management Best Practices •Can You Do Online Reputation Ma...

Are new customers knocking down your door to stay at your property? If not, I’m going to share a proven method to increase your bookings. I look at, •Make your guests experience a priority •Offer incentives for referrals •Set yourself up for reoccurring growth •How to keep an eye on quality control This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcas...

After spending decades with hospitality property owners and managers I have heard similar stories to the one I am going to share with you. Can you relate? This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

In lieu of a post this week, I just want to give you a heads up on something coming that we at Keystone HDC, are very excited about. The release of the brand new “Your FULL Guide to Owning & Operating a Hospitality Property – Successfully” Book   This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/36...

Do you like getting things for free? Well, today is your lucky day, I’m giving away free copies of our new ebooks. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement

Efficiently managing rates and availability while watching on all the different key performance markers takes training and talent. You need to understand revenue management and I’m here to guide you. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3661083/advertisement