Homecare Owners Corner

As a Marketer or Business Developer, are you working you accounts or just "Chasing Norm"? Don't know what that means? Watch this video and find out, or read our blog post as we go into detail about this productivity killer... Learn about this and more techniques to grow your agency in our Home Care 101 training https://www.thebrionesgroup.com/school-registration https://www.thebrionesgroup.com/pos...

www.thebrionesgroup.com/school-registration Youtube Video: https://www.youtube.com/watch?v=WFLlD8brDtA   Youtube Channel: https://www.youtube.com/@HomecareOwnersCorner Book your Strategy Session: https://thebrionesgroup.com/book-online Website: http://www.thebrionesgroup.com Facebook Group: https://www.facebook.com/groups/homecareownerscorner 

Let's Talk about Digital Home Care Leads Sign up for our Live training seminar with the link below https://bit.ly/DLeadsSeminar Youtube Video: https://www.youtube.com/watch?v=zD46uMQwfeg   Youtube Channel: https://www.youtube.com/@HomecareOwnersCorner Book your Strategy Session: https://thebrionesgroup.com/book-online Website: http://www.thebrionesgroup.com Facebook Group: https://www.facebook.com...

Let's talk Marketing and Hospice... Growing your home care agency starts with developing your I.N. (Influencer's Network) Group. A great referral partner for home care agencies are hospice companies. The 2 agencies have services that compliment each other and, if you are a private pay home care provider, rely on different payer sources so there is no risk on either part. So, how does a home care a...

As a Senior Care Business Owner, have you ever wanted to work with the Jewish community in your area, but were hesitant to do so because you lacked knowledge of their customs and traditions? Leave us a comment about your experience. We had the privilege of speaking with Rabbi Motti Grossbaum so he can answer a few questions on how to better understand their customs and even give us a peek into som...

In a previous posts we have addressed a number of issues related to the "caregiver shortage" and we have shared our viewpoint on this being a general myth. As we have often said, you likely don't have a recruitment issue, you have a retention issue. Even though we have gone to great lengths to explain why a solid retention plan is more valuable to your recruitment efforts than any other activity,...

Our CEO Julio Briones had a great conversation with John Freitag of All American Hospice in Pennsylvania. He was gracious enough to share the video with us so we can share it with you all. Thank you John. John is an experienced Director of Hospice Business Development with a demonstrated history of working in the hospice & long term care industry. He is skilled in Team Building, Communication,...

Does your agency offer live-in services? This service offering allowed agency owners the opportunity to serve a broader client base by providing a more affordable alternative to clients that needed constant care and wanted to stay in the comfort of their own home. Since 2015, this service option has widely disappeared across the US, leaving many to ask why. The primary reason for the disappearance...

We know that people seek reviews online when deciding on a product to purchase or which service provider to hire. We take this knowledge and use it to our advantage by asking our own clients for social proof to attract new clients. Why aren't we applying the same principles to recruiting caregivers? In this video we discuss the importance of collecting reviews and other social proof from our careg...

Politics aside, what is the real cost of the "Fight for 15" movement in the home care space. Free Training: The $1 Difference (How Marginal Differences Impact Business Growth) https://brioneshcbs.thinkific.com/courses/the-1-difference Youtube Video: https://www.youtube.com/watch?v=sZZ-d2ETA9o   Youtube Channel: https://www.youtube.com/@HomecareOwnersCorner Book your Strategy Session: https://thebr...

There are a handful of industry points of interest throughout the year. Social worker’s appreciation month (March 1- 31) is the first, and arguably, one of the more important. Let’s discuss why and how to make the most of your marketing budget during this time... no matter how big or small the budget. Free Training: The $1 Difference (How Marginal Differences Impact Business Growth) https://brione...

People buy with emotions and justify making the purchase with logic. Let’s discuss how properly telling your story can help you create an emotional connection while exemplifying the value they will receive so you can get more referrals and close more clients. Youtube Video: https://www.youtube.com/watch?v=MT-5zFYl7ko   Youtube Channel: https://www.youtube.com/@HomecareOwnersCorner Book your Strate...

Caregivers will call out, as much as we don't like it, it is unavoidable. Let's discuss ways to mitigate the potential losses that an unexpected call out can bring. Book your Strategy Session: https://thebrionesgroup.com/book-online Use Coupon Code: BCG2021 Use this Channel Exclusive Coupon Code for 21% off all courses: morningmeeting2021 https://www.thebrionesgroup.com/courses Youtube Video: http...

Classifying accounts properly will allow for better planning of Business Development activities. Youtube Video: https://www.youtube.com/watch?v=sb3910tS2Ok     Youtube Channel: https://www.youtube.com/@HomecareOwnersCorner Book your Strategy Session: https://thebrionesgroup.com/book-online Website: http://www.thebrionesgroup.com Facebook Group: https://www.facebook.com/groups/homecareownerscorner 

Thanks for joining us on our weekly Q&A! Today we will answer a viewer Question (Thank you Sandra from Columbus, OH) about How to start Marketing your Private Pay Home Care Agency and we discuss Caregiver Recruitment. Youtube Video: https://www.youtube.com/watch?v=Yc64zr8ydnw   Youtube Channel: https://www.youtube.com/@HomecareOwnersCorner Book your Strategy Session: https://thebrionesgroup.co...

You are at a networking event and we meet...I want to refer to you...Describe to me your ideal client. We're at the same networking event where I asked about your client...educate me...1. How do I make a referral to you. 2. What's your process once you and the client make contact? You left the networking event. What is your follow-up process? Book your Strategy Session: https://thebrionesgroup.com...

Collecting emails can help grow and sustain your clients, improve your recruitment and retention. Book your Strategy Session: https://thebrionesgroup.com/book-online Use Coupon Code: BCG2021 Use this Channel Exclusive Coupon Code for 21% off all courses: morningmeeting2021 https://www.thebrionesgroup.com/courses Youtube Video: https://www.youtube.com/watch?v=QOOEkJNdd44   Youtube Channel: https://...

When starting your Private Pay business development activities, do you rely on your business developer? just on digital sources? or did you open and nurture your initial accounts? Let's talk Business Development strategy. Book your Strategy Session: https://thebrionesgroup.com/book-online Use Coupon Code: BCG2021 Use this Channel Exclusive Coupon Code for 21% off all courses: morningmeeting2021 ht...

The Raise the Wage Act will raise the national minimum wage to $15/hour. How will this affect Private Pay Home Care? Recruitment? Retention? We discuss some of our beliefs on what will come. Leave us a comment below and let us know how you think it will affect your business. Pricing For Profits Course https://bit.ly/P4P5Steps Raise the Wage Act Fact Sheet https://www.sanders.senate.gov/wp-content/...

Your in-home went great and now it's time to sign the service agreement. This is where the objections begin. Is it your price? Your services? It is more likely that your approach is costing you more clients than any other potential factor. Let's discuss. Youtube Video: https://www.youtube.com/watch?v=UoijTY1DFfE   Youtube Channel: https://www.youtube.com/@HomecareOwnersCorner Book your Strategy Se...

As the home care industry continues to grow and flourish, caregiver retention planning becomes more and more important for growth. Youtube Video: https://www.youtube.com/watch?v=Wb2g9tTIjxs   Youtube Channel: https://www.youtube.com/@HomecareOwnersCorner Book your Strategy Session: https://thebrionesgroup.com/book-online Website: http://www.thebrionesgroup.com Facebook Group: https://www.facebook....

One of the biggest struggles in the Home Care Industry is Caregiver recruitment. Many even believe that there is a caregiver shortage... In this session we discussed tips to improve you recruitment results and help your agency grow. Want to schedule a strategy and planning session for your agency? Visit our website and click the Book Online option. Use Coupon Code BCG2021 until January 31, 2021 fo...

If you want to hit your revenue goals, you need to develop a plan. In this live training we discuss what are the key elements you need to consider to make a solid plan designed around growth. We discuss Budgets, Accounts Management, Lunch and Learns and much more. Want to schedule a strategy and planning session for your agency? Visit our website and click the Book Online option. Use Coupon Code B...

In this free Home Care Training replay we discuss the basic elements to consider when planning for agency growth in the new year. Want to schedule a strategy and planning session for your agency? Visit our website and click the Book Online option. Use Coupon Code BCG2021 until January 31, 2021 for 25% off all pre-paid services. Use Coupon Code: BCG2021 Youtube Video: https://www.youtube.com/watch?...

One of my favorite questions to ask is "Who is your client?" Agency owners almost never answer this the right way. Watch the video and comment what you thought the answer was. In this Home Care Training we discuss the answer to this question and why it's so important to understand how to understand the answer in a way that could make growing your agency a lot easier. Want to schedule a strategy an...