Homecare Owners Corner

As much as we dislike it, caregivers will call off and can cost us billable hours, reducing our overall sales every month. In this training, we discuss how to prepare for and mitigate the damage caused by call offs. We cannot eliminate all the problems, but having safeguards in place will help. Want to schedule a strategy and planning session for your agency? Visit our website and click the Book O...

There are many misconceptions and myths associated with running a home care agency. In this video we talk about the Tip 5 that we think hurt the industry and our take on why. Youtube Video: https://www.youtube.com/watch?v=J7eeOLhefg8 Youtube Channel: https://www.youtube.com/@HomecareOwnersCorner Book your Strategy Session: https://thebrionesgroup.com/book-online Website: http://www.thebrionesgroup...

There is a belief in business that People will buy with their hearts and justify with those purchases with their minds. This means that if you are struggling to close clients, you might want to look at your messaging and how you are presenting value and your market differentiators. In this training, we discuss how all these elements play off each other and how not understanding the real meaning of...

Is your Home Care Agency prepared for an emergency such as a natural disaster or a second COVID 19 wave? In this training we discuss Remote work, PPE (Personal Protective Equipment) and Planning to help you get your Clients, Caregivers and other staff ready. Youtube Video: https://www.youtube.com/watch?v=MV0aZn25Zis Youtube Channel: https://www.youtube.com/@HomecareOwnersCorner Book your Strategy...

Are you using your marketing dollars effectively? Understanding the difference between give-away items and leave-behinds could make a difference in how you spend your budget as well as in your ROI. In this 10 minute homecare training we discuss the difference in the types of items as well as how to put them to most efficient use. Youtube Video: https://www.youtube.com/watch?v=PqKravkZKTE   Youtube...

Marketing and business development are a crucial part of growing your homecare agency. Many owners make the mistake of having an "all or nothing" approach where they will either focus totally on digital marketing and ignore the business development portion, or vice-versa. Understanding the dynamics of a marketing mix could help your business grow exponentially and take you from start-up to profita...

We can all agree that growing your Private Home Care Agency begins with client acquisition. It is one of the never-ending processes of this industry. Understanding the fundamentals and what the process is will help you make a more efficient plan for your business growth strategy. In this training, we discuss the 3 essential parts of the Home Care Sales Cycle and discuss the core principles of each...

One of the most frequently discussed topics we have with new Private Home Care owners is about how to charge for services. Your initial pricing will set the tone for your business. It will determine the type of client you attract, your initial positioning with caregivers, and your business' ability to grow and scale. In this training, we discuss some of the basic concepts of how to select your pri...

The traditional model to calculate prices works great when selling goods, but don't really apply when it comes to pricing something intangible, like a service. In this video, we discuss the key factors to consider when deciding how to price your services. Don't forget to give us a like and subscribe to the channel to stay up to date with our latest releases. If you would like to schedule a strateg...

There are 4 essential elements in an effective, value-based, pitch, (communicating your idea). Whether you are writing copy, giving a presentation or giving your value proposition (elevator pitch) to a potential client / referral source, remember to always lead with the I.D.E.A. (Idea) Identify the Problem Discuss a Solution Explain how YOUR solution eases THEIR pain Announce a Call to Action IDEA...

What gets measured gets done. Understanding how to create effective Key Performance Indicators (KPIs) can help you maintain better accountability, tracking and properly evaluate the outcomes and effectiveness of your business processes and campaigns. Visit us online and check out our special offers designed to help your business grow. http://www.thebrionesgroup.com Youtube Video https://www.youtub...

There are common myths that we convince ourselves are true when we are struggling. It is easier to convince ourselves that it isn't our fault than it is to take a hard look at what is actually happening. Learn about the most common myths we have heard from our clients in the past and what to keep in mind when these creep into your environment. Youtube Video https://www.youtube.com/watch?v=2SrSyqv3...

Deciding on your pricing strategy and approach can define your business and set the tone for its future success. In this video, we discuss the three (3) most common. Don't forget to give us a like and subscribe to our channel. Visit our website to see how we can help your Home Care Agency Youtube Video: https://www.youtube.com/watch?v=vXJf_n2Ifec Youtube Channel https://www.youtube.com/@HomecareOw...

Policies and procedures manuals are too often overlooked by organizations because they do not believe they can create effective ones. We will go through eight (8) simple steps and tips to keep in mind when creating policies for your organization. Youtube Video https://www.youtube.com/watch?v=KLQ2Dj18ZTk    Youtube Channel https://www.youtube.com/@HomecareOwnersCorner Book your Strategy Session htt...

One of the fundamentals of having your own business is understanding cash flow. Part of this is knowing about liquidity and having the right strategy and policies in place to allow for growth. DISCLAIMER: This is for educational purposes only, not to be taken as financial advice. Youtube Video  https://www.youtube.com/watch?v=zPPYa9JqIcA   Youtube Channel https://www.youtube.com/@HomecareOwnersCor...

Having worked with many service businesses that struggle such as homecare and home health agencies over the years, some succeeding and looking for a plan for growth and expansion and others struggle to figure out how to make their businesses work and increase profits. I have found common themes and trends, some of which we will share in this video. Youtube Channel https://www.youtube.com/watch?v=X...

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