Homecare Owners Corner

We have all heard it many times, content is king. This is especially true when designing a hyper-local marketing or caregiver recruitment campaign for your home care agency. But, how important is it to find the right content creator? Do you really need one that knows the senior care industry or can we just go on Fiverr and find the cheapest? Join us as we talk to Jennifer Lagemann to learn about w...

Honestly, on a scale of 1 to 5, how would rate your employee handbook? Read the full article here: https://www.thebrionesgroup.com/post/why-bother-with-an-employee-handbook Anne-Lise Gere, SPHR, is an HR advisor and consultant at Gere Consulting Associates LLC. Home care providers consult with her on caregiver recruitment and retention to achieve sustained results. Anne-Lise also works with client...

We all struggle with staffing, especially when it comes to caregivers, but what do we do? Millions of people have left the workforce over the last 2 years and it has created a massive problem in the senior care industry. I challenge you to ask yourself if it is a recruitment issue or a retention problem? Today we talk to Stephanie Freitag of the Freitag Family Agency in Pennsylvania about the role...

How important is it to find the right location when opening up your office? Today we talk with Ty Brewster of Locate to discuss how having a data driven approach can help you pick a location to help with client acquisition and caregiver recruitment. Ty Brewster Locate www.locate.ai LinkedIn https://www.linkedin.com/in/ty-brewster-cfe-99152b100/ Instagram https://www.instagram.com/mayoroffranchisin...

A member of our Facebook Group asked: "You are an existing agency and you expand into a new territory, what are your first 3 marketing activities?" Register for our Territory Optimization Master Class https://www.thebrionesgroup.com/event-details/territory-optimization-masterclass Youtube Channel: https://www.youtube.com/@HomecareOwnersCorner Book your Strategy Session: https://thebrionesgroup.com...

COVID-19 has changed the way we market our business, that is undeniable, but has it made relationship marketing and business development irrelevant in the home care / home health space? Don't forget to register for our Territory Optimization Master Class https://www.thebrionesgroup.com/event-details/territory-optimization-masterclass Youtube Video: https://www.youtube.com/watch?v=jiUFigoShPc   You...

Today we are answering questions submitted by members of our Facebook Group Facebook Group: https://www.facebook.com/groups/homecareownerscorner  Blog https://www.thebrionesgroup.com/blog Territory Optimization Masterclass https://www.thebrionesgroup.com/events 00:00 Intro 02:14 How to market to more private pay clients and grow more revenue a year 08:09 How to do a business plan 10:20 Price Setti...

Ever wonder how you can use bad weather to your advantage when marketing your home care agency? https://www.thebrionesgroup.com/event-details/territory-optimization-masterclass Youtube Video: https://www.youtube.com/watch?v=CZJGkcqJYkk   Youtube Channel: https://www.youtube.com/@HomecareOwnersCorner Book your Strategy Session: https://thebrionesgroup.com/book-online Website: http://www.thebrionesg...

As a home care owner trying to build your agency, having credibility is of paramount importance. If you own a franchise, the name recognition is part of the initial investment, what about when you are an independent operator? One of the ways is to join organizations like the Chamber of Commerce or the Home Care Association of America or one of the local chapters, another option is the Independent...

Many home care agencies struggle stagnate because they simply don't understand how to look at their chosen service area / territory. Are you just going out with a "shotgun" approach or are you more targeted and methodical? Join us as we discuss how to really look at your territory for maximum efficiency. Download your free Territory Cheat Sheet http://www.thebrionesgroup.com Youtube Video: https:/...

What is a brand? Why does it matter in Home Care? Join us as we talk about how you brand can affect the short and long-term growth of your Home Care business. We will go over the basic concepts of your logo, colors and promotional items mix and how it all comes together to help you gain authority in your community and build trust as well as recognition. Swag Smiles Susan Donohue, CEO https://www.s...

Join us as we chat with Nena Hart of Hart Healthcare Solution about the importance of Accreditation. Visit us to learn how we can help you with your Private Pay Home Care Agency Website: http://www.thebrionesgroup.com Youtube Video: https://www.youtube.com/watch?v=Pg08Z7B6KB0   Youtube Channel: https://www.youtube.com/@HomecareOwnersCorner Book your Strategy Session: https://thebrionesgroup.com/bo...

When I go to sign a new home care client, do I need to take a deposit? The short answer is YES! Join us as we discuss in more detail not only why you should always take a deposit, but how to put strategies in place that will allow you to use this strategy for long-term growth and to showcase the health of your Private Pay Agency. Download your free Home Care Business Development and Marketing Chea...

One of the first milestones that any business needs to strive for is Monthly Break Even. Join us as we discuss what the typical expenses are and what that actually means in relation to the number of clients and you will need and how many billable hours those clients actually need to provide each month. Youtube Video: https://www.youtube.com/watch?v=9PHGi9g5dZY   Youtube Channel: https://www.youtub...

Are you trying to sell or educate your referral partners? Youtube Video: https://www.youtube.com/watch?v=KXmdnuz5pyw   Youtube Channel: https://www.youtube.com/@HomecareOwnersCorner Book your Strategy Session: https://thebrionesgroup.com/book-online Website: http://www.thebrionesgroup.com Facebook Group: https://www.facebook.com/groups/homecareownerscorner  LinkedIn: https://es.linkedin.com/compan...

What are QA checks and how can they be used to grow your revenue, improve retention and even improve relationships with referral partners? This free training will cover this interesting but often overlooked topic. Interested in our QA kit? Payment options available https://www.thebrionesgroup.com/product-page/hi-touch-quality-assurance-implementation-kit Youtube Video: https://www.youtube.com/watc...

What type of agency are you? How is your brand recognized in the community? The level of services you offer and how you deliver them can make all the difference. In this session we will discuss some tips on how to go from average to premium. Visit our digital downloads store (Payment options available) https://www.thebrionesgroup.com/digital-store Youtube Video: https://www.youtube.com/watch?v=0xf...

Seniors need services and with the cost of so many goods and services rising, how can you provide services at a greater value to your home care clients? Offer Live-in Services. This once popular service has lost its appeal due to the complicated nature of putting an effective program in place. Setting the price, tracking the hours, showing the client the value in this type of service...all of this...

The senior care industry is booming and you want to get in before it's too late. We can all think of the obvious such as licensing and office space, this episode is dedicated to the things so many people fail to consider beyond the basics that can cause them to struggle or, in some cases, fail. Before you get started, these are our picks for the Top 5 things to consider before moving forward with...

We all hear about the numbers when it comes to caregiver retention and turnover, but how much does it actually cost your home care agency? Join us for our upcoming virtual workshop to learn more about how much it actually costs and how to attract more caregivers while reducing turnover. Don't miss out on this limited time training that includes the tools to get you going. Book your Strategy Sessio...

"Is there really a caregiver shortage? Let's talk about how culture and some low cost retention strategies can dramatically improve your recruitment efforts." Join us today as we meet with Julio Briones of The Briones Group. Free Caregiver Retention eBook https://www.thebrionesgroup.com/recruitment-retention Youtube Video: https://www.youtube.com/watch?v=Eybru3MCczI     Youtube Channel: https://ww...

Building your homecare agency is an involved and time consuming process. In today's Morning Meeting, let's discuss what to look in a prospective account to identify the Potential that account has to provide the right type of clients and the probability that they will actually work with your agency. Learn about this and much more in our Home Care 101 Course https://www.thebrionesgroup.com/school-re...

You want to promote and grow your Agency. You come up with a great marketing idea and move forward with the campaign. Was it worth the investment? Have you tracked the Return on Investment? How much did you get as a return for each new client? Learn about this and more techniques to grow your agency in our Home Care 101 training https://www.thebrionesgroup.com/school-registration Youtube Video: ht...

Why did you start your agency? Was it for the money or do you have a legitimate interest in helping others? Knowing your "Why" and being able to communicate it will help you get closer to the all powerful place of Know, Like, & Trust with your caregivers, referral partners and potential clients. What is your "Why"? Let us know in the comments. Learn about this and more techniques to grow your...

As a Senior Care Services provider, such as Home Care, Home Health or Hospice, there are 2 primary factors that will make or break your business. These are Marketing / Business Development & Caregiver Recruitment. Do you understand your accounts? How do you classify them? How much communication does each need to maintain a proper relationship? Let's discuss these topics in today's Morning Meet...