Higher Ed Demand Gen Podcast

Shamell has been a passionate partner to hundreds of campuses, assisting them on their admissions process. In this episode we talk with Shamell on how Higher Ed admissions can better market and encourage LGBTQ students to enroll to their campus. As more youths come out as LGBTQ, it is increasingly important for institutions to create an environment that welcomes them, rather than alienates them. C...

With Instagram dropping it’s latest new social media app, Threads, there has been a lot of attention on how to use it in Higher Ed. Mike Gombita, who is now the social media strategy manager at East Stroudsburg University of Pennsylvania, talks about his approach to threads and how to use social media on Move In Day and Commencement. Connect with Mike on Linkedin: https://www.linkedin.com/in/mikeg...

Kate Young runs and hosts Purdue University’s official podcast, ‘This is Purdue’. Related to their Podcast, they launched their official YouTube channel just 9 months ago which has garnered over 2 million views across all platforms. We discuss how she has been able to grow the podcast, her strategy for creating the podcasts, and whether or not there is value for other institutions to create their...

As the Senior Director of Digital Communications and Brand Experience at NYU School of Global Public Health, Chris Alexander leads the strategic planning and execution of integrated marketing campaigns that showcase the school's mission, vision, and impact. Chris has over 15 years of experience in designing and delivering engaging and effective media projects for universities, online publicati...

Carrie Phillips is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock. With over 13 years in the marketing business, Carrie shares with us how she is tackling the enrollment cliff problem, what is the new role of CMO in Higher Ed, and other marketing tips in the current landscape. Connect with Carrie on LinkedIn: https://www.linkedin.com/in/carriehphillips/

Nikki Sunstrum is an award-winning communications strategy and social media AVP. She has been doing social media and public engagement in higher ed for over 9 years! In this episode we go over how higher ed institutions can use social media, what they get wrong about social media, and what real social media strategy looks like. Connect with Nikki on Linkedin: https://www.linkedin.com/in/nikkisunst...

Rob Zinkan is the Vice President for Marketing Leadership at RHB, a higher ed consultancy company with over 30 years of experience. In today’s episode, we cover how the role of the CMO is changing in Higher Ed. After conducting a study of 108 strategic plans in higher ed, Rob found that the top 16 had similar goals, in quantity and quality. What these goals and how they are conducted makes all the...

Renea Morris is the Vice Chancellor for Marketing & Communications at the University of Denver, but has worked in marketing in higher ed for over 25 years! In this episode of the Higher Ed Demand Gen Podcast, we discuss how marketing has changed, what Renea is doing at Denver to leverage their local geography to create a unique experience for students, and how focusing on first-year students c...

In just the last 5 years, social media has changed a ton. New features, new platforms, and even new rules have all come up and can be confusing for teams to manage. But it doesn’t have to be. Andrew Cassel has found simple and effective ways to use social media to help build community, engage with parents, and keep students informed on events on campus. In a post-covid world, using social media is...

John Andrick is the Assistant Dean Of Students and Director of the Center for Student Success at Concordia College. In his 6 years at Concordia, he has seen major changes and advancements across the school, and especially in orientation. We talk about what students want in orientation, how Concordia has improved their orientation, the changes Covid has brought to student demographics and expectati...

2023 has been the year of AI. As tools such as Chat GPT have come out, it’s becoming increasingly clear that those who master the use of AI, will prosper. So how can Higher Education Institutions take advantage of this emerging landscape and really propel their marketing efforts with the help of AI? Kyle Campbell shares some of his insights and tips about AI, and what the future might look as we a...

Joel G. Goodman is a results-focused higher education digital strategist, designer, and developer with over a decade of industry experience. In this episode we talk about how higher ed institutions can improve their websites and in turn increase their conversion rates. Simple tweaks like direct links on the homepage, relevant information at the top, and webpage load speed are effective ways of imp...

Isaac Munoz is the Associate Vice President of Marketing, Strategy & Insights at Texas A&M University. Since he began at the University, he has made it his mission to centralize marketing and branding. This is no easy task, but by doing the hard work upfront, Isaac believes that they will set themselves up for greater benefits down the line. Some of the most important KPIs are trust, loyal...

With over 23 years of experience at Harper College, Mike Barzacchini is no stranger to branding and marketing. In this conversation we talk about the importance of story telling in your brand, and why marketing is a long term plan. And we cover what Mike calls the 3 core principles of branding, and how Harper College has used those principles to create a consistent and powerful brand of their own....

Courtney O’Banion is the Director of Digital Marketing at Miami University and has been gathering millions of views on their social media pages over the last few years. How can colleges and universities utilize social media to not only market themselves, but also foster community and connection with current and prospective students. Check out this conversation with Courtney and Shiro and see what...

Terrill Thompson has over 15 years of experience in the IT Accessibility field, and is on a mission to create inclusive experiences on campuses for all students. We discuss how he the University of Washington has created 3 specialized task forces to help with accessibility across their digital and analog experiences on campus. And how marketing works with their IT group to create accessible materi...

In this episode, Shiro interviews Ryan Morabito, Ryan shares his insights on how higher education institutions can use dashboards to elevate their marketing function. He discusses the importance of measuring and tracking key metrics, how to communicate effectively with leadership, and how to use data to make informed decisions. Here are some of the key takeaways from the episode: Dashboards are a...

Jordan Prewitt, the Associate Director of Special Events at University of Tennessee, joins us to talk about how to grow your engagement with webinars! The tips that Jordan implements take advantage of Alum to help foster views, but it also helps create a greater sense of connection in the community at University of Tennessee. And we discuss the ways in which we can create a welcoming environment b...

Katie Grennell, an Accessibility Strategist at Anthology and an adjunct professor at Buffalo State College, talks about the importance of freedom and autonomy in teaching and the need for accessibility to be integrated into every aspect of universal design. She discusses the initiatives taken by higher education to create a more inclusive and diverse environment but notes that accessibility is oft...

In this episode of the Higher Ed Demand Generation Podcast, we interview Sol Nasisi, the Director of Digital Marketing at Bentley University. Bentley is at the cutting edge of Web3 and even has an NFT project on OpenSea! Sol shares three key takeaways from his experience in demand generation, including the importance of meeting students where they are, personalizing the student experience, and usi...

In this episode of the Higher Demand Gen Podcast, we talk with Mike Sklens of Syracuse University. With the rise of the "death of inquiry", how are higher ed institutions gathering data on their prospective students? Mike tells us how colleges must now focus on personalization and transparency in creating effective marketing campaigns that resonate with students. Tune in to this episode...

In this episode of the Higher Ed Demand Gen Podcast, hosted by Concept 3D, Shiro Hatori speaks with Elliot Talbert Goldstein, Director of Digital Strategy in the Division of Professional Studies at U M B C (University of Maryland Baltimore County). Elliot discusses the unique aspects of his division, which is focused on creating new programs that meet the needs of non-traditional and professional...

The Higher Ed Demand Gen Podcast is a show that aims to help higher education marketing leaders share knowledge about learning strategies and tactics that are relevant today. In each episode, the host, Shiro, and a guest speaker discuss marketing topics around creating and capturing demand in higher education. The podcast is sponsored by Concept3D, a company that leverages the power of events and...

In this episode of the Higher Ed Demand Gen podcast, the guest speaker Eric Corriel, digital strategy director at the School of Visual Arts, discusses his background and responsibilities, including managing the institution's website. He highlights the importance of showcasing student work and using a community-led design approach for website redesigns, which involves gathering insights from all de...

In this episode, host Shiro interviews Joshua Charles, Director of Web Strategy and Technology at Rutgers Business School. They discuss the importance of creating personas and using data to inform marketing strategies in higher ed. Joshua shares insights into how his team approaches web analytics and sets KPIs based on strategic objectives like enrollment and brand visibility. They also talk about...