Higher Ed Demand Gen Podcast

Welcome to the Higher Ed Demand Gen Podcast, hosted by Concept3D. In this podcast, we discuss marketing strategies for creating and capturing demand in higher education. Our guest speaker in this episode is Dr. Kevin Bradley, the Director of Graduate Professional Development at Morgan State University. Dr. Bradley shares his insights into the assumptions around graduate students and the need for r...

In this episode, host Shiro interviews Dominic Monte, the creative director and design strategist at Ursinus College, and an adjunct instructor on advanced web design and strategy. They discuss the importance of personalization in higher education marketing, and how it can help institutions stand out from the noise of other schools' viewbooks. Dominic also shares his thoughts on the importance of...

Welcome to the Higher Ed Demand Gen podcast, hosted by Concept 3d. On this episode, we welcome Michael Horn, co-founder of the Clayton Christensen Institution for Disruptive Innovation, adjunct lecturer, and author of the book "Choosing College: How to Make Better Learning Decisions Throughout Your Life." Michael shares his insights on higher education, including the importance of understanding th...

The host of the podcast, Shiro, is joined by guest speaker Danielle Ford, an award-winning content strategist and marketer, who is currently serving as Assistant Director for Digital Content Strategy at Kean University. Danielle shares her love for the higher education culture and community, where mentoring is a core part of the mission and everyone is committed to student success and academic exc...

Welcome to the HigherEd Demand Gen podcast, hosted by Concept3D. On this podcast, we discuss marketing topics on creating and capturing demand in higher education. Our guest speaker today is Gil Rogers, a leader in higher education enrollment management and marketing, currently serving as the head of marketing at EdSights. Gil shares his passion for the industry and how he has been dedicated to co...

The Higher Ed Demand Gen Podcast, hosted by Concept3D, is a podcast that discusses higher education marketing topics on creating and capturing demand. On this episode, host Shiro interviews Brian Piper, an author, web 3.0 educator, speaker, and content marketer who currently serves as the Director of Content Strategy and Assessment at the University of Rochester. Brian shares his wealth of knowled...

Welcome to the Higher Ed Demand Gen podcast, hosted by Concept3D. On this show, we explore topics in higher education marketing, focusing on creating and capturing demand. Our guest speaker, Ryan Wilson, founder and CEO of Team Trust Production, joins us to discuss how higher education can better market their accessibility and accommodations for students with disabilities. Tune in as we delve into...

Erin Stine is a EdTech Partner | Creative Leader | Lifetime Explorer.  Motimatic is higher ed’s marketing-for-good behavioral science company. They combine science-backed strategies with data-driven digital marketing to enable more students to take action and succeed throughout their educational journeys. In this episode, Erin shares how her team helps Higher Ed Institutions leverage social m...

In this episode, we welcome Jarreth Joshua Martina, a higher education admissions expert with over a decade of experience in international recruitment. Join us as we delve into the world of international admissions and learn about the unique challenges and opportunities that come with recruiting students from around the globe. Jarreth will share insights on how to effectively market your instituti...

Mike Gombita is currently the Assistant Director of Alumni Engagement at Misericordia University and is passionate about Content Creation and Higher Ed Marketing.  Mike actually attended Misericordia University and worked his way up from a student employee, and is passionate about engaging Alumni through video storyteling. Connect with Mike: https://www.linkedin.com/in/mikegombita/ Welcome to...

Melissa Bradshaw, former VP of Marketing at The Ohio State University now runs Digital at SimpsonScarborough.  In this episode she shares more about the growing digital environments and avenues to connect with Students online.  Connect with Melissa: https://www.linkedin.com/in/mbradshaw19/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher educa...

Are you passionate about content creation in Higher Ed? Listen to Kyle Campbell talk about building an audience online, untapped and effective channels, and content creators in this packed podcast! Connect with Kyle: https://www.linkedin.com/in/kyledavecampbell/ Kyle is a the Founder of Education Marketer | Consultant, Speaker and Higher Education Marketing Strategist Welcome to the Higher Ed Dema...

In this episode of Higher Ed Demand Gen, Lauren Benton from Mississippi State University gets tactical with social media strategies; and gives tips for 2023’s social media strategy. Connect with Sam: https://www.linkedin.com/in/sammahra/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strateg...

From quiet quitting to the great resignation, employers have had it rough this past two years. Sam Mahra talks about how to make your employees happier and more productive without burning out! Connect with Sam: https://www.linkedin.com/in/sammahra/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnin...

You don’t want to use a cookie cutter approach when it comes to recruiting students, but you also don’t have the resources to craft messages for individuals. This is where technology comes in. Ray Lutzky of Academic Partnerships shares his thoughts on OPMs and new and emerging technology in the higher ed space. Connect with Ray: https://www.linkedin.com/in/lutzky/ Welcome to the Higher Ed Demand G...

Are you using current students to recruit future students?  Marty Bennett shares his experience of leveraging students to recruit other students.   Listen to all of his tips by clicking the link below! Connect with Marty: https://www.linkedin.com/in/martybennett/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders...

How often do you make recruitment decisions off an assumption or a “feeling” that students might not want something at a particular time? Teege Mettille talks about how to recruit students with data, seeing where students are falling off the tracks, and making data models of your recruitment efforts. Connect with Teege: https://www.linkedin.com/in/teege-mettille-91303376/ Welcome to the Higher Ed...

It’s time to start thinking about how to recruit students that aren’t the typical college-going demographic. Stephen Tomkiel talks about meeting students where they are and how to communicate with lower-income students who might be unsure about college. Connect with Stephen: https://www.linkedin.com/in/stephen-tomkiel-a1041389/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportun...

In this episode of Higher Ed Demand Gen, Curt Dirks speaks about his passion for first-generation students and the challenges they face, especially around financing their college. Connect with Curt: https://www.linkedin.com/in/curt-dircks-ba28651b6/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learni...

Are you a leader in higher ed, or do you want to be? Listen to DJ Menifee talk about his passion for leadership and how he goes about leading a team to be successful and feel successful. Also, learn how to help marginalized students feel like they fit in your university. Connect with DJ : https://www.linkedin.com/in/dj-menifee-51978063/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the...

PeopleGrove is mentorship, networking, career exploration, and job connections. And it’s made for everyone: students and alumni at any point in life. Connect with Vanessa: https://www.linkedin.com/in/vanessabushmed/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that...

Have you noticed students are needing more time before deciding on the university? Bobby Gandu from Wichita State University talks about the struggles students have with their decision and the May 1st deadline.  Connect with Bobby: https://www.linkedin.com/in/bobbygandu/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders s...

How are you preparing for the enrollment cliff? Listen to Adam Stoltz from the University of Idaho as he shares his strategy for the enrollment cliff, the combination of marketing and recruitment, and how he broke his school’s enrollment record these past two years. Connect with Adam: https://www.linkedin.com/in/adamstoltz/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity...

Have you ever “secret shopped” universities? Have you had a child recently go through the recruitment process?  Tom Voller-Berdan shares his experiences of secret shopping universities and got to experience recruitment first hand with his daughter. His findings changed his outreach. Connect with Tom: https://www.linkedin.com/in/tom-voller-berdan-646a1380/ Welcome to the Higher Ed Demand Gen P...

Do you have a content marketing plan for your university? Are you curious about the fastest way to boost your University’s SEO? Do you know how to create 2 way communication with your leads? Mary Beth Marks from  The University of the Pacific speaks on all these and more in this episode of Higher Ed Demand Gen. Connect with Mary: https://www.linkedin.com/in/mbam1/ Welcome to the Higher Ed Dem...