Higher Ed Demand Gen Podcast

In this episode of the Higher Ed Demand Gen podcast, host Shiro Hatori sits down with Paige Piontkowsky, AVP of Enrollment Management at the University of La Verne. Discover how this small private university increased transfer student enrollment by 43% and the innovative strategies behind their success. From leveraging data-driven recruitment plans to the surprising effectiveness of LinkedIn campa...

In this episode of the Higher Ed Demand Gen podcast, we sit down with Krissy Buck, Director of ShockStarter at WSU Tech. Krissy shares her journey from a DIY blogger to a leader in digital marketing education, highlighting the innovative ShockStarter program. Discover how this in-house, student-driven marketing agency is bridging the gap between education and industry, providing students with real...

In this episode, Shiro Hattori speaks with Melanie Linder, VP of Marketing Communications at the University of North Dakota, about the significant growth in enrollment and the strategic marketing initiatives that have contributed to this success. They discuss the importance of centralized marketing, leadership support, campus renewal, and effective storytelling in engaging prospective students. Me...

Join us in this insightful episode as we reconnect with Andrew Sogn, now serving as the Chief Marketing Officer at Dakota State University. Andrew shares his journey from South Dakota State University to DSU, highlighting the unique challenges and rewarding experiences of transitioning into a CMO role. Discover how DSU's focus on STEM and cyber innovation is shaping its future, and learn about...

In this episode of the Higher Ed Demand Gen podcast, we sit down with Brian Piper, an AI integration consultant and former Director of Content Strategy at the University of Rochester, to demystify the adoption of artificial intelligence in higher education. With a rich background in web development, content marketing, and SEO, Brian shares his journey from recognizing the potential of ChatGPT in 2...

Unlock the secrets to deeper student connections and boosted enrollment in this episode of the Higher Ed Demand Gen Podcast. We delve into the critical topic of enrollment personalization, drawing wisdom from a past summit featuring higher education experts. Discover how to move beyond surface-level outreach and truly resonate with prospective students. We tackle the ever-present challenges in enr...

This episode of the Higher Ed Demand Gen Podcast revisits a webinar on enrollment personalization. The discussion features panelists Allison Turcio, Jamie Brownlee-Turgeon, Angie Cooksy, and Dave Gladson who share their insights on approaching personalization in enrollment marketing communications.   The episode delves into key challenges in enrollment, marketing, and admissions, such as the enrol...

In this episode of the Higher Ed Demand Gen Podcast, we sit down with Jeff Patterson, Founder and CEO of Gaggle, a prominent figure in higher education, largely due to his popular weekly job postings on LinkedIn.   We'll explore the enduring power of relationships in this field and how the connections you make often become both meaningful and long-lasting.   For those looking to optimize their...

Ready to navigate the AI revolution in higher education marketing? This episode dives deep into how institutions are leveraging artificial intelligence to connect with students, streamline operations, and stay ahead of the curve. We explore Arizona State University's innovative approach, uncovering how their AI Innovation Challenge sparked campus-wide adoption and yielded tangible results. Learn h...

Unlock Student Engagement: Mastering Accessibility and Email Marketing in Higher EdWe explore the transformative power of accessibility and the strategic finesse of email marketing, with a focus on real-world applications and tangible results. Jonathan Blundell shares his personal journey, highlighting the pivotal moment they recognized accessibility as not just a requirement, but a moral imperati...

Join us for an enlightening conversation with Paul Schantz, a seasoned IT leader at California State University, Northridge (CSUN), as we delve into the critical intersections of accessibility, technology, and student success in today’s higher education landscape. This episode unpacks the upcoming ADA compliance deadline, CSUN’s proactive approach to digital accessibility, and the transformative p...

The Strategic Evolution of Higher Ed Marketing: From Cost to InvestmentJoin us for a fascinating conversation with a seasoned higher education veteran, whose 40-year career mirrors the evolution of marketing in academia, Terry Flannery! This episode delves into the critical shift from viewing marketing as a mere expense to recognizing its strategic importance as a driver of institutional success....

Join us in this episode as we speak with Valerie Kelly, a marketing leader who's tackling the challenges and triumphs of higher education marketing as a one person marketing leader. Discover what it's like to be a one-person marketing team within a university college, and how to effectively drive engagement and visibility. Valerie shares her experiences in transitioning from the nonprofit...

Are you a higher ed marketer struggling to keep up with the ever-evolving world of social media? This episode offers valuable insights and practical strategies for navigating the challenges and maximizing your impact. We delve into the crucial role of social media in building brand reputation and fostering authentic community engagement. Discover why organic social media is far from dead and how i...

Want to create truly transformative educational experiences that drive enrollment? This episode dives into the power of industry-immersive education and experiential marketing in higher ed. We explore how partnering with iconic brands and industry experts can create unparalleled learning opportunities for students. Discover how BrandEd, through collaborations with organizations like Vogue, The New...

Are silos hindering your higher ed marketing efforts? Do you want to maximize your impact and drive enrollment? This episode is a must-listen for higher ed marketers seeking practical strategies and actionable insights. We dive into the importance of breaking down departmental silos and fostering stronger collaboration across campus. Learn how data-driven decision-making can transform your marketi...

Want to create higher ed content that truly resonates? This episode dives into the power of authenticity and user-generated content (UGC) in higher education marketing. We explore how to connect with prospective students on a deeper level by prioritizing genuine student voices over polished marketing speak. Discover why collaboration is key to a successful content strategy and how to effectively p...

At Point Loma Nazarene University, everything changed when marketing became centralized. Led by an effort to increase enrollment for Graduate & Professional programs, marketing went from being a disconnected department to a centralized unit. Not only were they able to be more efficient and actually increase enrollment in these programs, they did it while working remote! Ditching the old model...

Is higher education facing a brand crisis? This episode we’re diving deep into the growing negative perception surrounding college and what we, as higher ed marketers, can do about it. We explore the concerning trend of declining interest in college among potential students and the urgent need for a unified industry response. Joining us is Tamalyn Powell has been in Higher Ed for over 25 years. Sh...

Join us as we delve into the world of higher education marketing with Christian Ponce, Associate Vice President for Marketing at Old Dominion University. We discuss the importance of strategic marketing, the power of storytelling, and the need for cross-functional collaboration. As well as 3/4 Marketing and the role of multicultural marketing. Connect with Christian Ponce on Linkedin: https://www....

Tune in to this episode of the Higher Ed Demand Gen Podcast as we dive deep into the world of higher education podcasting with Robert LI, a podcasting expert in the Higher Ed Space. Discover the secrets to creating successful podcasts that resonate with your audience and drive engagement, and enrollment. Research mentioned in this video: • Case Studies for higher ed podcasting • Podcast guidebooks...

Unleash the Power of Storytelling: A Guide to Higher Ed Marketing DifferentiationCalling all higher education marketers! Are you tired of your institution looking like all the others? Feeling the pressure to attract students in a crowded and competitive landscape? This podcast episode is for you! We dive into what really matters to marketers in higher ed with Suzan Brinker, co-founder and CEO of V...

Elevating Your Website: A Strategic Approach to Digital Transformation In this episode, we delve into the world of higher education website redesigns. Join us as we discuss the importance of aligning your website with your institution's strategic goals, creating a seamless user experience, and leveraging data-driven insights to optimize your digital presence. You'll hear from Megan Malone, Directo...

Elevating Higher Education Marketing: A Strategic Perspective In this podcast, we'll explore the latest trends, best practices, and challenges facing higher ed marketers. Hear from industry expert Dr. Matthew Gann, who shares insights on the evolving landscape of higher education marketing. We cover how to: Align Your Marketing Efforts: Learn how to align your marketing strategies with your instit...

Elevate Your Higher Ed Marketing: Strategies for Success Join us as we dive into the world of higher education marketing and explore the latest trends and strategies. Discover how to leverage social media to reach new audiences, engage with your students, and showcase your institution's unique value proposition. From understanding your target audience to tracking key metrics, we'll provide actiona...