Higher Ed Demand Gen Podcast

In the competitive world of higher education marketing, understanding your audience is key. In this podcast, we delve into the diverse needs and motivations of graduate students, exploring how to tailor your messaging and communication strategies for maximum impact. Join us as we discuss the importance of segmentation, personalization, and data-driven marketing in the realm of graduate admissions....

Enrollment Marketing can often lump undergraduate and graduates together. But doing so is costing you thousands of missed opportunities to find your students. That’s because undergrads and graduates couldn’t be more different. And with the ever changing interests of grad students, there is an even larger reason to start communicating differently. So learn about how to market to graduate students,...

Priya Vin has found an underutilized demographic for marketing and admissions: Alumni Volunteers. Many people in Higher Ed aren't talking about alumni volunteers, and that's because they're not traditionally considered in marketing. However, they may prove to be one of the most beneficial drivers of admissions and growth for your campus. Learn exactly why they are so useful, and how yo...

Kasandrea has been an early adopter of social media since the beta days of Facebook. She knows and understands the value of social media marketing, especially in today’s market where social media is still considered an afterthought. Having built her own community of 13,000 higher ed social media marketers, she shares her insights on how colleges and universities can take advantage of their social...

What does a Personal Brand and Student Retention have in common? It’s all about community and fostering meaningful connections with others. Jeff Doyle has been in Higher Ed for over 30 years, and has done research on student success and retention in higher ed. We discuss what those factors are, and how he has built his personal brand on Linkedin. Connect with Jeff on Linkedin: https://www.linkedin...

Recent data shows that on average, private institutions discount their tuition price 55%. This means on average students are paying 44% of the advertised price of tuition at private institutions. This has numerous negative effects and is contributing to the erosion of the middle class in Higher Ed. Emily Coleman shares her insights on what this means for institutions now and why it’s in the best i...

Podcasts are on of the greatest marketing opportunities of the modern age. You see them everywhere, after all this is a podcast too! But how can you take advantage of this medium as a higher ed institution? Well that’s wheat Nate Jorgensen is here to share. Nate is the Senior Director of Marketing at Miami University and goes over their whole strategy. Lastly, we discuss what it means to be a seni...

Social media marketing is often undervalued in Higher Ed. It’s not always easy to see how posting on Instagram, Facebook, or Linkedin is helping the institution. But that is simply not true. As Noelle Seybert notes in our conversation, it’s about finding the story in the data. And there is a LOT of data you can track on social media. In fact she has been able to use the main campus account to driv...

Melt has been a common issue in Higher Ed, but solutions are few and far between. Kelly Nolin has taken new initiatives to tackle melt. And one of the solutions, to no one’s surprise, is breaking down silos. But what else can you do to combat melt? Listen to the full episode and find out more. Connect with Kelly Nolin on Linkedin: https://www.linkedin.com/in/kelly-nolin-7b99a040/

Gender Parity is a huge issue especially in engineering schools, and CU Boulder is no different. That’s why Caroline Harrah has made it a priority to tackle this issue head on, starting with K-12 programs that expose students to engineering programs. But that’s not all, Caroline still heads the marketing efforts for CU Boulder’s College of Engineering & Applied Science. Given the looming enrol...

Are you making the most of your digital marketing partners and agencies? Jess Lanning has worked for both Higher Ed Institutes and now digital marketing agencies, so she knows both sides. From her experience, most higher ed institutions treat their agencies like order takers, and not strategic partners. Because of this, many universities are missing out on the full potential of their digital marke...

Jamie is the host of Confessions of a Higher Ed CMO, which is a rapidly growing podcast where she shares her experience and insights. After working internally for years, she has opened up Solve Higher Ed Marketing, where she helps institutions create innovative and transformative solutions custom designed to make your marketing and branding more efficient, effective and creative. We discuss the ch...

Catherine Tolleson is the brand manager at Texas A&M, and her focus is on creating a long lasting brand that actually speaks to their prospective students. With the enrollment cliff arriving, how are you changing messaging and reaching potential students? Desires and outcomes for studnets have changed, and if you’re messaging hasn’t changed then you will see enrollment continue to drop. That’s...

Website redesigns are a common occurence in higher ed institutions. However, they often are not acheiving the true goal of the redesign, which is to make it easy for prospective students to connect, and enroll with that institution. Blair Lee has been a part of many website redesigns, and has found that ease of use, and focusing on language that speaks to your prospective students is paramount. We...

If you are not focusing on your institution’s branding, then you are missing out on tons of potential students. Most marketers understand the importance of branding, but it’s often difficult to know how to implement. Even worse, we may not even know how to measure the impact of branding! That’s why we have Meloney Linder, from University of North Dakota, to share how she has been able to do exactl...

Summer melt has been an issue in Higher Ed for as long as the institutions have existed. But it has increased significantly since COVID. What changes and tactics are higher ed institutions taking to tackle this issue? This week we have a chat with Scott Cline & Shiraz Chavan of CCA (California College of the Arts) who have developed new systems and strategies to help fight off summer melt! As...

Higher Ed institutions are notorious for having silos. This creates a lack of communication across the institution that ultimately holds it back from it’s full potential. But not at CSUN. Paul Schantz is the Director of Web & Technology at CSUN, but is a big part of the marketing and students affair department. That’s because IT can provide valuable insights for Student Affairs, which will the...

Learn how to reduce melt over the summer with our special webinar, guests include Kelly Nolin, Rakin Hall, and Jeff Ebbing. We cover what the biggest struggles are, what has changed, and which strategies are working currently to help solve this issue. Connect with Kelly Nolin: https://www.linkedin.com/in/kelly-nolin-7b99a040/ Connect with Rakin Hall: https://www.linkedin.com/in/rakin-“rock”-hall-m...

What makes your university one of a kind? And are you actually communicating that through your website and marketing efforts? Bart Caylor has seen first hand how universities who harness their unique selling proposition, dramatically increase their enrollment. EVEN if they are a smaller institution. Bart Caylor is the founder of Caylor Solutions and the host of the Higher Ed Marketer. With over 24...

Megan Horton is the Interim AVP of Brand Management at Oklahoma State University. She has launched Oklahoma State University’s “We are Land-Grant” strategic plan in fall 2022 generating enthusiasm and engagement across internal and external constituents. We deep dive into why marketing and communications NEED to be involved in the Strategic Plan for the College. Connect with Megan on Linkedin: htt...

Brian Wetherby is the NEW Director of Marketing & New Media at Onondaga Community College. But what do you do in such a new position? And what exactly is New Media? Take a deep dive with us into how Brian is tackling the marketing efforts as a newcomer. And what his insights are into new media and marketing higher ed in 2024. Connect with Brian Wetherby on Linkedin: https://www.linkedin.com/in...

Learn more about how to create a better experience for both your students and admin on your website on this week’s episode. Building websites is what Robynne and David do at NewCity. But what they are really interested in is creating human first experiences, both for the students and admin using the website. In their over 25 years of experience working with Higher Ed, they have seen how silos can...

With over twenty-five years of extensive digital marketing, email marketing, product development, marketplace development, and E-Commerce leadership spanning notable Fortune 200 companies such as Office Depot, Verizon Wireless, America Online and Best Buy, Kathleen Stockham is no noobie. Now that she works in Higher Ed, she is bringing her personal industry knowledge to Higher Education. Connect w...

Seth Odell has been a part of Higher Ed for 17 years. He now runs an education marketing agency called Kanahoma. They support mission-driven organizations across the education, nonprofit, and healthcare industries. We talk about how covid has impacted campus visits, how to make them better, and what new emerging technologies Higher Ed Institutions should be paying attention to. Connect with Seth O...

Meet Dorothy Harpool, The Barton School Executive Director of Engagement and Prominence and Senior Marketing Lecturer at Wichita State University. We cover different strategies she’s implemented to boost enrollment over the years. Most excitingly their partnership with local community colleges that you may not be taking advantage of! Connect with Dorothy Harpool on Linkedin: https://www.linkedin.c...