Higher Ed Demand Gen Podcast

This is from our live webinar discussing the strategies enrollment can take during these FAFSA changes. Some of the strategies include adjusting timeline, providing support to struggling families, and changing in person and online events. Our panelists have all been guests on here before: Mary Beth Marks, Bobby Gandu, Adam Stoltz, and Curt Dircks.

As a consultant Brian Connelly has seen how working with an external team in marketing can be extremely beneficial. However, when does it stop being worth the additional fees and instead marketing should be brought in house? We discuss how marketers can make that decision and the different tactics he uses in marketing a business school in 2024. Connect with Brian Connelly on Linkedin: https://www....

The latest FAFSA update has parents and students confused. How are you communicating effectively with them during these hard times? What Cynarah from the University of Pugent Sound has found the answer to that, which comes from their insights over the years over their increased focus on COMMUNICATION. Connect with Cynarah on Linkedin: https://www.linkedin.com/in/cynarah/

FAFSA has gone through changes over the years, and it’s recently come to a head. So how can we as higher ed professionals deal with this hurdle for prospective students? We also discuss the importance of creating a genuine sense of belonging with prospective students, and the impact that has on admissions. Connect with Kate Coffman on Linkedin: https://www.linkedin.com/in/kathryn-coffman/

Our guest this week is John Azoni, founder of UNVEILD, a successful higher ed video marketing agency. They have cracked the code on consistent, compelling student and alumni success stories – without the usual headaches. You know the ones: exorbitant costs, endless vendor coordination, and buried footage libraries. Learn more about how you can leverage these stories in your own institution on this...

As a marketing pro with a passion for creative solutions, Timm has spent years crafting campaigns across all sorts of media channels. Whether it's brainstorming bold ideas, sweating the details, or navigating tight deadlines, Timm thrives in the heart of the marketing hustle. We discuss how universities can raise their brand and reach more prospective students. And we make bets on what to expe...

This is from our Webinar where we discuss the future of social media marketing in Higher Ed. We go over our predictions for social media, collaborating with student creators, how to communicate social media's value at the executive level, and more!

With over 15 years of experience in the Higher Ed marketing space, Rustam Irani joins us on this week’s episode to talk about optimizing enrollment. Starting from inquiry to admissions. He is now the Principal Consultant at RGI Consulting Group, which focuses on helping schools and higher ed institutions improve their marketing efforts. Connect with Rustam Irani on Linkedin: https://www.linkedin.c...

Tim Senft is the Digital Communications Director at Cornell University College of Agriculture and Life Sciences (CALS). He has been focused on improving the campus website, growing their evergreen content, and distributing the college's research findings. Through the years he has found some key changes that have been able to increase their website authority and engagement by 500%! Connect with...

With over two decades of experience under their belt, Anne Peters has tackled everything from crafting compelling executive communications to spearheading website development projects. Branding, strategic planning, team leadership - you name it, they've done it with brilliance. We discuss how aligning marketing with your institution’s strategic plan, creates better results. Anne also shares so...

Our guest today is Allison Turcio. Not only is she a seasoned marketing consultant, but she also leads the charge as Assistant Vice President for Enrollment and Marketing at Siena College. At Siena, Allison orchestrates college-wide marketing initiatives, spearheads market research, and guides enrollment communication strategies. In this episode we discuss the insights she has learned from her res...

For over two decades, our guest has been at the forefront of developing cutting-edge strategies that have transformed brands, elevated customer experiences, and driven measurable results. With an unwavering commitment to innovation and a deep understanding of the ever-evolving digital landscape, our guest has consistently delivered success, even when faced with limited budgets. Meet Kin Sejpal, th...

Maria Kuntz is the Communications Director at University of Colorado Boulder. We talk about the Coach Prime effect and how it has overtaken the campus. How they have ridden the wave to amplify their marketing efforts, and other strategies she has learned over the years. Connect with Maria Kuntz on Linkedin: https://www.linkedin.com/in/mariakuntz/

Joining us today is a seasoned professional with nearly three decades of experience in higher education. They've been at the forefront, leading marketing and communication teams, steering the development of impactful tactics and strategies. Their expertise has consistently driven remarkable results, from boosting leads, applicants, and deposits to ensuring students persist through to graduatio...

Myla Edmond is the Associate Vice President for Communications and Marketing at CSU-Dominguez Hills. With over 16 years of experience in Higher Ed, and a background in Alumni Relations, Myla has a lot to share about the current state of marketing. Especially when it comes to breaking down silos. This has been seen as a common problem in higher ed, and Myla shares how she tackles that situation at...

Eddie Francis is a brand strategist, award-winning broadcaster, and speaker. With a background in talent acquisition and higher ed, Eddie shares his thoughts on the current employment challenge that Higher Ed faces. Universities are not able to simply make a job listing and expect to have a giant talent pool to select from. What’s the reason behind this, and how can you combat this at your institu...

Jody Owens is the Director, Wintrode Student Success Center & Coordinator for University Academic Advising at South Dakota State. Over the years, they have been able to reach retention rates of 80%+, averaging 83% over the last 5 years. With the current standard retention rate of universities in the US being 63%, we asked Jody how she has been able to achieve such high rates at South Dakota St...

Chantell is a marketing and communications professional with over ten years of experience in the nonprofit and higher education sectors. We discuss how Higher Ed institutions can break down silos and work collaboratively to achieve greater success. Connect with Chantell Cosner on Linkedin: https://www.linkedin.com/in/ccosner/

With over a decade of experience in marketing across different industries, Andrew Sogn understands the power of social media. As higher ed institutions, we know that social media is important, but how do we take advantage of it? Andrew believes creating a student-led social media team is the key. By allowing current students to control the social media pages, they can connect better with prospecti...

Sarah McMaster is the Executive Director of Marketing and Enrollment Management at Champlain College. With over 13 years in Higher Ed, Sarah has been through multiple leadership positions. She shares how her new role has created challenges, and how she is tackling those challenges. Connect with Sarah McMaster on Linkedin: https://www.linkedin.com/in/sarahmcmaster/

With the rapid decline of student retention and the enrollment cliff, universities are struggling to find new students AND keep the students they have. So what are some of the strategies that you can implement on your campus to help combat this issue? On this week’s episode we talk with leaders in student success team from 3 different campuses. And we share how they have been working on this probl...

Is Video the key to success in marketing? Most people intuitively understand that videos are a more engaging and immersive medium than text, which means that they're more likely to capture the attention of prospective students. Studies have shown that videos can increase engagement by up to 300%, increase ROI on marketing campaigns 3-4x, and increase conversion rates on landing pages by 80%. H...

In today's digital age, prospective students are bombarded with information about colleges and universities. They can easily find out about a school's academic offerings, campus life, and cost of attendance. However, it can be difficult for students to sift through all of this information and find the information that is most relevant to them. This is why creating student experiences that...

First-year students are a critical audience for institutions of higher education. They are making decisions about whether to stay enrolled, and their experiences in their first year can have a lasting impact on their academic success and overall well-being. Even if first-year students are not engaging in extracurricular activities or other campus opportunities, they can still have a positive exper...

The Supreme Court has ruled that Affirmative Action is unconstitutional. So what does that mean for admissions and marketers in Higher Ed? How will diversity and inclusion work? Does the ruling affect all schools equally? What is legal and illegal now? We answer all this and more with our conversation with Jonathan Martin on this week’s episode of the Higher Ed Demand Gen Podcast. Connect with Jon...