Lawrence Neal
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Ca...
Author
Lawrence Neal
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
#29: Bill DeSimone: How To Optimise Muscle Stimulation And Create The Perfect Home Workout Routine 06.02.2016 2:21:05
It's the moment you have been waiting for ... Bill DeSimone returns to Corporate Warrior, opening up a series of great podcasts for 2016. Bill DeSimone is a personal trainer and presenter known for his joint-friendly, biomechanics-based approach to fitness. He is an ACE-Certified Health Coach and Orthopaedic Exercise Specialist, with his own studio in central New Jersey. When some of the top exerc...
#28: James Fisher On Advanced Resistance Training Techniques, Kobe Bryant's Injuries, And The Downsides Of The Big 5 Workout 29.12.2015 1:20:49
"All we know is still infinitely less than all that remains unknown." - William Harvey I enjoyed my first interview with James so much that I asked him to join me for a second time. You can email James on james.fisher@solent.ac.uk . James (MSc Exercise Physiology) is the Course Leader for BSc (HONS) Fitness and Personal Training at Southampton Solent University. James has worked with world class...
#27: How The Well Rested Serial Entrepreneur, Keith Norris, Works Out Every Day While Running 5 Successful Businesses 10.12.2015 1:42:53
Keith Norris ( @KeithNorris ) is a renown strength and conditioning coach and a serial entrepreneur involved in five successful businesses: Efficient Exercise , ARXFit , ID Life , Paleo f(x) and Ancestral Momentum (Theory to Practice). Keith has been on the podcast before to talk about exercise and nutrition . On this occasion, we talk about business. It may come as no surprise that business is a...
#26: Fred Hahn: How Hard Gainers Can Optimise Muscle Growth, Start A HIT Business and Motivate Children To Exercise 28.11.2015 1:57:27
Fred (fhahn [@] seriousstrength.com) has been involved in exercise ever since he became a member of The Charles Atlas Club when he was 10 years old. He began training clients in the early 1980s at several of NYC's leading health clubs, including the Equinox and New York Health and Racquet Club. Fred is the owner of Serious Strength , a Slow Burn personal training and rehabilitative exercise center...
#25: New York Times Best Selling Author, Adam Zickerman: Why Everyone Should Strength Train and How To Get Maximum Exposure For Your Business 15.11.2015 1:48:02
Adam Zickerman is a New York Times Best Selling Author with his book, Power of 10: The Once-A-Week Slow Motion Fitness Revolution . He is the CEO and Founder of InForm Fitness Studios , providing high intensity strength training personal training throughout seven facilities across the US. Adam holds an undergraduate degree in biochemistry from Binghamton University, and was certified in 1995 as a...
#24: Dr Doug McGuff on Multiple Sets, How To Beat The Plateau and How To Grow Your Personal Training Business 08.11.2015 1:21:18
Dr Doug McGuff ( @DougMcGuff / Instagram: ultimate_exercise_ ) is widely considered the foremost expert in exercise on the planet today. Doug practices full-time emergency medicine with Blue Ridge Emergency Physicians and owns, Ultimate Exercise , where he and his instructors continue to explore the limits of exercise through their personal training of clients. Doug regularly posts his exercise...
#23: David Landau on The Problems with Super Slow, His Personal Training Regimen and Fast Food Habit, and Why Supplements are Undesirable 30.10.2015 1:59:49
David Landau has been an exercise practitioner since 1978 and is often regarded as one of the top HIT trainers on the planet. From 1978 – 1984, he ran two successful YMCA Nautilus programs in Ohio and Pennsylvania. Moved to Florida in 1984 and managed exercise clubs and instructed private exercise before going exclusively solo in 2000. His present business Advanced Exercise offers high tech traini...
#22: Keith Norris on Muscle Gain, High Intensity Interval Resistance Training, Auto Regulation and Cheat Days 21.10.2015 1:59:05
Keith Norris is an athlete, and an elite level strength and conditioning coach with 35 years of experience. He's the co-founder of Paleo f(x) , a partner in Efficient Exercise and ARXFit , and a founding member of ID Life . He also runs one of the top fitness blogs called Theory To Practice . Contact Keith via @KeithNorris or Theory To Practice Facebook Group . I apologise in advance for my...
#21: Steve Maxwell on Perfect Breathing, Succeeding as a Nomad and the Truth behind Steroid-Use in Hollywood 22.09.2015 2:05:16
Steve Maxwell is a Brazilian Jujitsu blackbelt, nomadic strength and conditioning coach with over 50 years experience and was named one of the top 100 trainers by Men's Journal. Steve has come back on to the show to talk about more than just high intensity training. We cover: A list of tools and techniques to significantly improve breathing habits. Steve's nomadic lifestyle and how he manages to c...
#20: Andy Magness: How To Train For 50+ Mile Ultra Endurance Races In One Hour Per Week 04.09.2015 1:18:05
Andy Magness is a husband, father, recreational philosopher, occasional adventurer, part-time athlete, race director, youth philanthropist, and author. Andy is a rock climber turned ultra endurance fanatic and pushes his mind and body to it's limits. I don't think he'll mind me saying that I think he's borderline crazy as illustrated and reinforced by his impressive Race Resume . To prepare for t...
#19: Skyler Tanner on Muscle and Nervous System Recovery, Building Muscle and Macronutrient Cycling 16.08.2015 1:04:40
Skyler Tanner ( @SkylerTanner ) returns to the podcast due to popular demand. He is an Exercise Physiologist turned analytics professional, and has been a fitness and nutrition coach for more than 15 years. He's also lectured at the Ancestral Health Symposium 2011, The 21 Convention, and Paleo FX. Skyler's talk Strength Training and the Biomarkers of Aging has been featured on Peak Fitness b...
#18: John Little: Inside the Mind of Mike Mentzer, Body By Science and his Workout with Hercules 21.06.2015 1:45:04
John Little's resume is prolific. Alongside Dr Doug McGuff, he is the co-author of Body By Science and author of Max Contraction Training (to name a couple) and is considered to be one of the world's foremost authorities on Bruce Lee, his training methods, and philosophies. John is the only person authorised to review the entirety of Lee's personal notes, sketches, and reading annotations and...
#17: Steve Maxwell: How to Look, Feel, and Perform in Your '60s like You did in Your '20s 02.06.2015 1:00:16
Steve Maxwell was the first man to teach kettlebell classes in the US, trains professional athletes from the Phillies, Dodgers, and Eagles, and was the first american to earn a black belt in Brazilian Jiu-Jitsu from Relson Gracie . Steve holds a Masters Degree in Exercise Science, owned and operated Maxercise Gym in Philadelphia for 16 years, and is a huge advocate of HIT as part of a comprehens...
#16: James Steele PhD on Momentary Muscular Failure vs Sub-Maximal Failure, Optimal Time Under Load/Reps and Fasted Training 26.05.2015 2:04:56
James Steele PhD is a lecturer in Applied Sport Science at Southampton Solent University in the UK. He's helped publish some game-changing studies on exercise (see resources), and is well known for his talk titled 'There Is No Such Thing As Cardio' which he presented at The 21 Convention . James is one of the UK's finest experts on exercise, and is a keen participant in HIT. This was his seco...
#15: Roger Schwab on Arthur Jones, Workout Frequency and the Pros and Cons of Different Muscle Fibre Types 11.05.2015 1:00:53
Roger Schwab founded Main Line Health & Fitness (MLHF), a HIT facility based in Philadelphia, and is often quoted as being one of the finest fitness experts in the US. Roger is a best-selling author, the first strength and conditioning coach at Pennsylvania State University, and was the former international federation of body builders head judge between 1977-82 judging 5 Mr & Ms. Olympia contests....
#14: Ben Greenfield on the Pros and Cons of High Intensity Strength Training, Building Muscle on a High Fat Diet and Why Eating Junk is Stupid 26.04.2015 54:13
I was super stoked to have Ben Greenfield on the Corporate Warrior podcast. I've been listening to his podcast Ben Greenfield Fitness (one of the top podcasts on health in iTunes) for some time, and it's kind of a dream come true to get him on my show. Ben is a New York Times Bestselling author with his book Beyond Training , an ex-body builder and Ironman triathlete. In 2008 Ben was nominate...
#13: Skyler Tanner on The Problems with High Intensity Training, the Most Effective Protocol to Stimulate Strength and Hypertrophy and Macronutrients vs Counting Calories 19.04.2015 1:18:39
After hearing Skyler Tanner mentioned on multiple occasions by some of the world's top experts on exercise, I knew I had to find out more about him. After checking out his blog and watching a few of his seminars on YouTube, he blew my mind. This interview was no different. Skyler Tanner holds a Masters in Exercise Science, has been a high-level fitness and nutrition coach for 15 years, and has le...
#12: Discover Strength CEO, Luke Carlson on How to Build a Successful HIT Business, Forced Reps vs Unassisted MMF and Minimalist Marathon Training 07.04.2015 59:26
As this podcast has grown more and more popular, I've come to realise that many of you are personal trainers who are passionate about evidence-based exercise. This latest interview is for you. Luke Carlson is CEO and founder of Discover Strength. Luke is a highly qualified exercise professonal and has achieved great success with his health and fitness business. In this interview, you will learn ho...
#11: James Fisher on Single Sets vs Multiple Sets, Tim Ferriss's Geek to Freak Experiment and Maximising Sport Performance 01.04.2015 1:15:23
James Fisher is a senior lecturer in exercise physiology at Southampton Solent University in the UK, an olympic-level strength and conditioning coach, and prolific exercise scientist, and has helped publish 9 papers on resistance training. It was awesome to get James on the show. We talk about everything exercise from how to optimise resistance training to how to train effectively for specific spo...
#10: James Steele PhD: No Such Thing As Cardio, Occam's Protocol and How Different Activities Trigger Hypertrophy 19.03.2015 1:52:17
James Steele is a PhD, expert in exercise physiology and biomechanics, and a lecturer in Applied Sport Sciences at Southampton Solent University. Alongside his colleagues, James is responsible for publishing game-changing research in the exercise field. James is only in his mid-twenties but is no less than brilliant. We discuss exercise, high intensity training, self-education, nutrition, and eve...
#9: Adam Budnik on the Benefits of High Intensity Strength Training, How to Get Started in HIT and Flavanoids 26.02.2015 1:14:09
Adam Budnik is a highly knowledgable and experienced HIT personal trainer. He's been training clients for 7 years, and spends most of his time learning how to optimise health through exercise, lifestyle, and nutrition. Adam is a dear friend of mine, and I have been lucky enough to learn from him over the last 2 years during my time training at Kieser London. For the shownotes, books, and resources...
#8: Founder of #1 HIT Blog: Baye.com, Drew Baye on How to Lose Fat Very Effectively, Avoid Long Term Injury from Sport and the Power of Sleep and Cold Showers 12.02.2015 1:26:00
Drew Baye is the founder of Baye.com, the number one high intensity strength training website online. Drew is a prolific writer and researcher, and a personal training veteran. In The 4-Hour Body, Tim Ferriss uses Drew Baye to demonstrate how to reach 3-4% body fat with no "cardio". Drew has also appeared on The 21 Convention on several occasions to teach young adults how to exercise effectively a...
#7: Vital Exercise owner, Ted Harrison on How he used HIT to Significantly Increase Muscle Mass, HIT Supplementation and Bulletproof Coffee 07.02.2015 55:37
Ted Harrison is owner and founder of Vital Exercise, and has been a personal trainer for 30+ years. After being inspired by Mike Mentzer in the fitness magazines of the time, Ted embraced many of the principles of HIT to provide his clients with bespoke training programs. Ted helps his clients achieve their goals with less than 30 minutes a week of gym time. Ted himself, spends less than an hour a...
#6: Author of Congruent Exercise, Bill DeSimone on Stretching and Restoring Postural Deficits, the Risks of P90x and Insanity and the Benefits of having a Movement Practice 29.01.2015 1:18:23
Ever since I watched Bill DeSimone on the 21 Convention several years ago I was fascinated with his views on safe and effective biomechanics. A resistance training program should be a good thing for your body, but what if you're compromising your joints by not exercising correctly? Bill DeSimone is one of the leading experts in applying exercise biomechanics and he made my head spin more than onc...
#5: Founder of #1 HIT Blog: Baye.com, Drew Baye on How to Identify Good Science, Achieving Sub 10% Body Fat with No Cardio and Why a Vegan Diet is Ineffective 14.01.2015 1:38:46
Drew Baye is a long-standing and high-profile personal trainer, former fitness model, and advocate of High Intensity Training (HIT). He has the top HIT blog: Baye.com, one of the top online resources for quality health and fitness advice. Drew is also famous for his appearance in the the New York Times Best Seller The 4 Hour Body by business phenomenom Tim Ferriss. For the show notes and resourc...
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