Lawrence Neal
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Ca...
Author
Lawrence Neal
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
Josh Jarrett - ARX and High Intensity Training Business Marketing Tactics (#179) 18.12.2018 1:24:12
Josh Jarrett is a National Strength & Conditioning Association Certified Personal Trainer (NSCA-CPT) and has supervised thousands of high-intensity workouts at Quantify Fitness ( Facebook and Instagram ). He is also a Certified Bulletproof Coach , a Certified NeurOptimal Brain Trainer, and a Health, Fitness, Data, and Technology Geek. Using his 20+ years experience in corporate America doing ad...
Craig Hartley - Muscle Gain Genetics vs Hard Work (#178) 14.12.2018 1:24:17
Craig Hartley is a high-intensity trainer and the owner of Potential ( Facebook ) , a high intensity training gym in Yorkshire, UK. He's also the author of Potential: The Keys to Unlocking Your Genetic Potential . Craig's expertise is in using high intensity strength training and tailored nutrition plans to help his clients build muscle and burn fat to prepare for bodybuilding contents, improv...
Andrei Yakovenko - Mindful Strength Training (#177) 11.12.2018 1:04:57
Originally from the Ukraine, Andrei Yakovenko immigrated to Canada 20 years ago with less than $5 in his pocket. Determined to succeed, he built a successful career as a partner in a Geophysics business. Years later, Andrei came across Body By Science . After putting the principles into practice with a group of friends, Andrei saw profound physical changes, and began learning all about high intens...
Andy Magness - How To Train For GODZone (#176) 05.12.2018 2:04:09
Andy Magness is many things — husband, father, recreational philosopher, novice gardener, reluctant homeowner, occasional adventurer, part-time athlete, race director, youth philanthropist, burgeoning author, and eternal possibilitist (not to mention avid neologist). An avid climber and mountaineer during his younger days, Andy followed his twin brother Jason into the world of extreme endurance sp...
Ann-Marie Anderson - The Ideal Exercise Journey, Greg Anderson, And How To Get Incredible Results With Just 3 Workouts Per Month (#175) 01.12.2018 1:34:02
Ann-Marie Anderson is the owner of Ideal Exercise , a recognized leader in slow high intensity strength training since 1994. Their private, by appointment, training facilities in Seattle and Bellevue, provide an ideal environment for their expert instructors to guide you through a weekly one-on-one workout. The Ideal Exercise training protocol efficiently achieves measurable results while emphasiz...
Jeff Casebolt PhD - Building Dynavec, The First Multi-Directional Exercise System (#174) 27.11.2018 1:33:42
Jeff Casebolt PhD is an instructor at West Texas A&M University and Director of Biomechanical Research for Dynavec Multi-Directional Resistance Systems ( Instagram / Facebook ). He has been associated with the fitness industry since 1991, working as a personal trainer, strength and conditioning coach, and corporate fitness coordinator prior to going back to school to earn a PhD in biomechanics....
Dr Ben Bocchicchio - The Origins Of SuperSlow, Nautilus Business Success, And Optimising High Intensity Strength Training (#173) 23.11.2018 1:25:28
Dr Ben Bocchicchio has been an innovator and leader in the fields of fitness, exercise, and health since the 1970s. He founded Sports Conditioning in Staten Island and developed programs for weight reduction, cosmetic enhancement, general fitness, and health and rehabilitation. Dr Ben owned and supervised a number of private fitness and health centers from the early 1970s. He also developed and o...
Dr Jurgen Giessing – Why One Set To Failure Is All You Need (#172) 19.11.2018 1:47:54
Dr Jurgen Giessing (email – giessing[at]uni-landau.de) is a professor of sports science at the University of Koblenz-Landau. After graduating from the University of Marburg with a teaching degree and a doctor's degree in pedagogy in 1997, Jurgen worked as a sports therapist and P.E. teacher and continued his research about muscle hypertrophy training which lead to his doctoral dissertation in spor...
Nick Paterson - How To Reduce Inflammation, Transform Your Mental Health, And Start A Personal Training Business (#171) 16.11.2018 1:39:16
Nick Paterson is an engineer, former RAF and commercial pilot, Owner of Ultimate Fitness , and blogger . In 2008, the financial crash took down Nick's business in Finite Element Analysis Design, which catalysed Nick's decision to become a house husband and focus on raising his young daughter. It was during this time that Nick realised his health was in rapid decline. In 2012, Nick bumped into a fr...
Luke Carlson - How To Delegate In Your High Intensity Strength Training Business (#170) 13.11.2018 54:42
Luke Carlson (Luke [@] DiscoverStrength.com) is the founder and CEO of Discover Strength , a fast growing personal training business based in Minneapolis, Minnesota. Discover Strength's four personal training facilities are among the highest volume/revenue training facilities in the United States. Luke is a sought after speaker to businesses and leaders in a variety of industries. Alongside HIT l...
Ted Harrison – How To Motivate Yourself And Your Clients In High Intensity Strength Training For Maximum Results (#169) 09.11.2018 1:07:04
Ted Harrison ( Facebook / Twitter ) is a UK-based, High-intensity trainer and the owner of Vital Exercise , a private exercise studio specialising in strength and conditioning. Ted has spent over three decades helping people transform their health and build their best physiques using an evidence-based exercise approach. This is Ted's third appearance on the podcast. Check out Episode 1 and Episod...
Dr Carrie Diulus - The Spine Surgeon And Thriving Type-1 Diabetic On A Plant-Based Ketogenic Diet (#168) 05.11.2018 1:46:15
Dr. Carrie Diulus ( Twitter , Instagram , Facebook ) is a thriving Type 1 diabetic who utilizes a low-carbohydrate diet with specialized insulin strategies both for herself and her diabetic patients to have a powerful impact on the management of these conditions. Dr Diulus received her medical degree from Northeast Ohio Medical University, did three years of residency in anatomic and clinical pat...
James Steele, PhD - The Problems With Measuring "Effort" In Resistance Training Science (#167) 31.10.2018 1:34:14
James Steele, PhD ( Instagram / email - james.steele [@] solent.ac.uk) is the Principal Investigator at Ukactive Research Institute and Associate Professor of Sport and Exercise Science at Southampton Solent University, UK. He has published many peer reviewed articles on a variety of areas relating to health and fitness with particular focus upon the impact of resistance training. In his role at...
Arjan Meijer - How To Fit HIT Around A Very Physical Job (#166) 24.10.2018 1:30:01
Arjan Meijer is from the Netherlands and has been training with weights since the 80s. He's done it all, read it all, and heard it all. He's tried high volume traditional weight training, Dorian Yates style high intensity training, Mike Mentzer consolidation routines, and much more. Arjan competed in two natural body building competitions at age 22 and 23, coming second place in the first and six...
Ivor Cummins - Eat Rich Live Long (#165) 18.10.2018 1:46:22
Ivor Cummins BE(Chem) CEng MIEI is a chemical engineer and has since spent over 25 years in corporate technical leadership and management positions. He was shortlisted in 2015 as one of the top 6 of 500 applicants for "Irish Chartered Engineer of the Year". Ivor has had a prolific career leading teams in complex problem-solving scenarios. He has often led worldwide teams with over 60-70 engineers...
Ad Ligtvoet - My HIT Yoda (#164) 13.10.2018 1:11:19
Ad Ligtvoet is a training instructor and former MedX therapist for Keiser Training in Aachen, Germany. He also runs his own business, Ad Ligtvoet Training Therapy Nutrition, which focuses on helping people restore metabolic health through an efficient and practical application concerning muscle training and nutrition. The exercise programme takes place at Ad's private facility and his nutrition...
Marcelo Mesquita - How To Build A Fast Growing ARX HIT Business (#163) 08.10.2018 1:30:48
Intense Health Co-Founder, Marcelo Mesquita , first started lifting weights at 14, owned his first gym at 16, and has been a practitioner for the last 2 decades training general population, amateur and professional athletes. Marcelo has supervised more than 40,000 workouts in his career and shows no signs of stopping. Both Marcelo, and his wife and Co-Founder, Andreia Mesquita, are extremely passi...
Bill DeSimone - Injury Rehabilitation, Functional Training, and How To Train Loved Ones (#162) 01.10.2018 1:46:08
Bill DeSimone ( Congruent Exercise ) is a personal trainer known for his sensible, biomechanics-based approach to strength training and is the go-to biomechanics expert for some of the best high-intensity trainers in the world like Dr Doug McGuff and Skyler Tanner. Starting as a trainer in 1983 in New York City, in 2006 he opened his own studio, Optimal Exercise , in central New Jersey. He is t...
Dr Doug McGuff - Why You Should NOT Bulk Up (#161) 24.09.2018 1:06:38
Dr Doug McGuff ( Instagram / YouTube ) is the co-author of Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week and The Primal Prescription: Surviving The "Sick Care" Sinkhole . Doug practices full-time emergency medicine with Blue Ridge Emergency Physicians and owns, Ultimate Exercise , where he and his instructors continue to...
Dr Ted Dreisinger – How To Eliminate Chronic Lower Back Pain (#160) 18.09.2018 1:27:11
Dr. Ted Dreisinger (tdreisinger@therapyadvisors [dot] com) graduated from Fairmont State University with a degree in physical education and language arts. He earned a Master's Degree at the University of Wisconsin-LaCrosse and a PhD at the University of Missouri. Over the years, he has provided successful venture funded injury prevention programs in Upper Extremity and Spine for Fortune 500 compan...
Dr Wayne Westcott - Is High Intensity Strength Training Enough? (#159) 12.09.2018 1:00:33
Wayne L. Westcott, Ph. D., is professor of exercise science at Quincy College in Quincy, Massachusetts. Dr. Westcott has been a strength training consultant for numerous organizations, including the U.S. Navy, the U.S. Air Force, the American Council on Exercise, the YMCA of the USA, General Motors, and Nautilus. He has authored 28 books/textbooks, and more than 90 peer-reviewed research/academic...
Dr. Martin Gibala - HIT vs HIIT (#158) 07.09.2018 1:00:59
Martin Gibala, Ph. D. is a professor and chair of the Department of Kinesiology at McMaster University in Hamilton, Canada. His research on the health benefits of interval training has attracted immense scientific attention and worldwide media coverage. He is the author of a bestselling book, The One-Minute Workout: Science Shows a Way to Get Fit That's Smarter, Faster, Shorter . Martin has publis...
Should I Bulk Up? (#157) 02.09.2018 48:45
It's been a while since I recorded a podcast on my own training and diet journey. In this podcast, I talk about my own physical insecurities and new approach to diet to see if I can add more muscle mass whilst minimising fat gain. Since recording this, I was reminded that muscle gain, at my level, is a marathon, not a sprint. Therefore, I'm looking to continue this experiment for the rest of 2018...
Dave and Patty Durell - Hiring, Overcoming Failure, and High Intensity Nation (#156) 29.08.2018 1:21:54
Dave and Patty Durell co-own and co-operate Rock Solid Fitness , a one-on-one personal training studio in Dunedin, Florida. Both Patty and Dave have an extraordinary fitness and business resume. Dave has been helping people improve their health for over 36 years. He has worked as a Fitness Center Manager, Personal Trainer, Licensed Physical Therapist Assistant, and Collegiate and NFL Strength and...
Simon Melov, PhD - How Exercise Reverses Aging (#155) 25.08.2018 1:15:00
Simon Melov, PhD , heads the Buck Institute's Genomic Core, which explores the role of the energy-making units inside cells, the mitochondria. Simon's research focus is in identifying molecular hallmarks of aging to guide the development of anti-aging therapies. Melov received his PhD in Biochemistry from the University of London in the UK. He held positions at Emory University in Atlanta and at t...
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