Lawrence Neal

High Intensity Business

Business EN ↓ 579 episodes

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Ca...

Author

Lawrence Neal

Category

Business

Latest episode

Jul 8, 2026

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Episodes

300 - Luke Carlson - How to Design, Assess, and Optimise Your Virtual Personal Training Service 16.12.2020

Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise . Luke speaks around the world on leadership, management, and evidence-based exercise. Luke is an American College of Sports Medicine Certified Exercise Physiologist and has a BS and MS in Kinesiology...

299 - Craig Hubert - How to Setup, Supervise, and Succeed with the MedX Chest Press 09.12.2020

Craig Hubert (craig @ gethit.ca) is a certified personal trainer since 1997 and a licensed Kinesitherapist since 2002. He started seeing clients in small gyms and private studios before starting his own successful in-home HIT training business. Craig runs Get HIT / Altered (currently rebranding), a high intensity strength training studio in Quebec, Canada.  Listen to my previous podcasts with Crai...

298 - Mike Pullano - Is Self-Serve ARX the Future of Fitness? 02.12.2020

Mike Pullano is the Chief Experience Officer at ARXFit , which is an adaptive resistance exercise technology that combines computer software and motorized resistance for clients to have an effective, efficient, and quantified resistance training.  Listen to my previous podcasts with Mike HERE .  In this episode, Mike Pullano gives updates on ARX, business changes during the pandemic, describes how...

297 - What HIT Business Program is Right For You? 25.11.2020

Hey everyone! Lawrence Neal here, founder of High Intensity Business.  Since I receive a lot of emails from people asking about the different programs we offer through High Intensity Business (HIB), I decided to create an episode dedicated to describing the options inside HIB namely HIT Business Membership and HIT Business Intensive . Also, I'll answer Frequently Asked Questions (FAQs) to help you...

296 - Sherri McMillan - 3 Marketing Tactics to Grow Your HIT Business 18.11.2020

Sherri McMillan is a fitness columnist, author, and owner of Northwest Personal Training in Vancouver, Washington, awarded both the Better Business Bureau's Business of the Year and the Chamber of Commerce Community Builder award.   She has been in the fitness industry for more than 30 years, presenting hundreds of workshops while working with thousands of fitness leaders throughout the world. Ove...

295 - John Briggs - Fitness Studio Tax Strategies to Increase Cash Flow 11.11.2020

John Briggs (john @ incitetax.com) is a tax genius, author of Profit First for Microgyms , and owner of Incite Tax and Accounting in Sandy, Utah, a multi-million-dollar firm adapting Michalowicz's Profit First concept serving microgym owners focusing on tax and cash flow strategies.  John has been featured in CrossFit Journal, Box Pro Magazine, and on microgym podcasts such as Two-Brain Radio, WTF...

294 - Luke Carlson - How to Coach, Configure, and Conquer with the MedX Leg Press 04.11.2020

Luke Carlson  (luke @ discoverstrength.com) is the founder and CEO of  Discover Strength , a fast growing personal training business based in Minneapolis,Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.  Listen to my previous podcasts with Luke HERE . In this episode, Luke Carlson talks ab...

293 - How to Make your HIT Business Thrive in 2021 28.10.2020

Luke Carlson , Adam Zickerman , and Melinda Hughes join me on another Live Q&A to discuss updates on their HIT business, what are they changing in terms of COVID-19 safety protocols, how to grow virtual training, how to plan for the future, and much more. Listen to Part 1 HERE . There are tons of tips, strategies, and solutions that you can take from this episode to implement in your own business....

292 - Luke Carlson - How to Resolve the Constraint in your Fitness Business 21.10.2020

Luke Carlson  (luke @ discoverstrength.com) is the founder and CEO of  Discover Strength , a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.  Listen to my previous podcasts with Luk...

291 - Sherry McKenna - Inside the Mind of Your Target Market: The Video Game Executive 14.10.2020

Sherry McKenna is the co-owner and Chairman of the video game company Oddworld Inhabitants , which is primarily known for the Oddworld series of video games. She has over 20 years of experience producing special effects for feature films and motion base ride films. Her work includes the production of Back to the Future, Hanna Barbera, The Last Starfighter 2010, and various award winning commercial...

290 - Luke Summers - How to Optimise Client Experiences, Adapt to Client Needs, and Innovate Supervision for the At-Home Training Movement 07.10.2020

Luke Summers is the COO of Power Athlete , co-Founder/co-host of Power Athlete Radio , and a Power Athlete coach. He's been coaching athletes, training clients, and educated thousands of coaches around the globe since 2007.   After a 6-year stint running pricing and product strategy at a Fortune 500 company, he took the plunge into the gym business to follow his passion. Since then, he has helped...

289 - Nick Paterson - Health Coaching Business, Client Retention, and the Hysteresis Model of Dietary Inflammation 30.09.2020

Nick Paterson   is an engineer, former RAF and commercial pilot, and Owner of   Ultimate Fitness where he provides personal training, diet, and biometric monitoring services. On his blog, LIHF (Low Inflammation, High Fat) Living , Nick writes about his research, client results, and personal health journey. In 2012, Nick bumped into a friend who had experimented with a high-fat low-carb (HFLC) diet...

288 - Julian Massler - How to Find and Market to your Perfect Client 23.09.2020

Julian Massler (jm @ aurumfit.com) is the co-founder of Aurum Fit , a high intensity training company in Zurich, Switzerland that provides adaptive resistance technology. Aurum Fit's innovative training concept was developed in 2018 which focuses on effectiveness, time efficiency and safety. To date, a total of $1.9 million of venture capital has been invested in the development of the system. AUR...

287 - Dr. Ben Bocchicchio - How to Deliver Virtual Personal Training to Seniors 16.09.2020

Dr Ben Bocchicchio   (drbenbo @ hotmail.com) has been an innovator and leader in the fields of fitness, exercise, and health since the 1970s. He founded Sports Conditioning in Staten Island and developed programs for weight reduction, cosmetic enhancement, general fitness, and health and rehabilitation. Dr Ben owned and supervised a number of private fitness and health centers from the early 1970s...

286 - Patty Durell - How to Create a Pro-Active Retention Process 09.09.2020

Patty Durell, alongside her husband, Dave Durell, owns and operates  Rock Solid Fitness , a one-on-one personal training studio in Dunedin, Florida. Their unique high-intensity training philosophy has helped thousands of clients increase strength, lose fat, improve conditioning and rehabilitate injuries.  Patty has been helping people achieve their fitness goals for over 25 years. She is a Master...

285 - Mike Petrella and Luke Carlson - How to Adapt your HIT Startup to the New World 02.09.2020

Luke Carlson  (luke @ discoverstrength.com) is the founder and CEO of  Discover Strength , a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.  Learn how you can own a Discover Streng...

284 – John Zarbock - How to Build a Lifestyle ARX Business 26.08.2020

John Zarbock (john @ biofitstl.com) is a veteran and currently serves in the Missouri National Guard as Deputy CIO for the 35 th Infantry Division. He owns BioFit , a smart fitness biohacking studio that delivers evidence based exercise with state of the art specialized training machines. His goal is to help co-create as many super humans as he can and give his clients the tools to live their live...

283 - Dr. James Steele - Does Increasing an Athletes' Strength Improve Sports Performance? 19.08.2020

James Steele, PhD  (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University, UK and is also the Principal Investigator at  Ukactive Research Institute . He has extensive research and consultancy experiences in physical activity, exercise and sports working with elite athletes. See James'  published peer reviewed articles .  James was a...

282 - Tom Bisson - How to Build a $20k Per Month One-Man Fitness Business 12.08.2020

Thomas Bisson is a personal trainer, weight loss specialist, and the founder of Chigwell Personal Training . With 10+ years of training experience and learning from fitness experts like Dr. Doug McGuff and Mike Mentzer, Tom developed a training method that is fun and efficient in helping clients achieve their goals.      After discovering the principles of Objectivism, Tom turned a failing persona...

281 - Steve Wetzel - How to be a Top Personal Trainer 10.08.2020

Steve Wetzel (steve_wetzel @ villasport.com) is a former NFL strength and conditioning coach for 17 seasons working for the Minnesota Vikings, Washington Redskins and Arizona Cardinals, and since become a very successful personal trainer teaching the principle of HIT to athletes and the general population.  He is a fitness advisor at VillaSport Athletic Club and Spa in Texas, and has been the top...

280 - Luke Carlson - How to Build a Six-Figure HIT Studio "Lifestyle" Business 29.07.2020

Luke Carlson  (luke @ discoverstrength.com) is the founder and CEO of  Discover Strength , a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers. Listen to my previous podcasts with Luke...

279 - Bram Kroeske - The fit20 Personal Training System 21.07.2020

Bram Kroeske (bram @ fit20.nl) is the co-founder and Director of Training and Development at fit20 .  Bram started his career as a Physical Therapist at the Mossberg Physical Therapy Institute specifically on medical exercise therapy for tissue regeneration. He has a master's degree in Orthopedic of Manual Therapy at Ola Grimsby Institute exploring scientific therapeutic exercise progressions, nut...

278 - Kristin Rowell - Inside the Mind of Your Target Market: the High Powered Lawyer 15.07.2020

Kristin Rowell is a former business litigator turned Function Nutritional Therapy Practitioner. She is an IPE Pro Figure bodybuilder, NANBF 2018 Ms. Natural Minnesota, and a 25x marathoner. Kristin runs Energetically Efficient consulting for companies and organizations around the country on different topics about nutrition, lifestyle and wellness. She also does one-on-one nutritional and lifestyle...

277 - The Upsides and Downsides of High Intensity Training 08.07.2020

This is an episode I recorded before the COVID-19 lockdown. This is a feature that I did on Scott Myslinkski's Carnivore Cast which is a podcast all about the carnivore diet.  In this podcast, I talk about how I got into High Intensity Training, my fitness journey and HIT inspirations, HIT Business Membership, my workout regimen and carnivore diet.  Stay tune until the end for the upcoming project...

276 - Luke Carlson - 10 Reasons to Start a HIT Business 01.07.2020

Luke Carlson  (luke @ discoverstrength.com) is the founder and CEO of  Discover Strength , a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers. Listen to my previous podcasts with Luke...

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