Lawrence Neal

High Intensity Business

Business EN ↓ 579 episodes

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Ca...

Author

Lawrence Neal

Category

Business

Latest episode

Jul 8, 2026

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Episodes

275 - Tim Drummond - How to Coach Behavioural Change 24.06.2020

Tim Drummond is a personal trainer, fitness coach, and founder of The Institute Of Fitness Behaviour Change . He is a renowned leader in the Coaching & Personal Development space, known particularly for helping experts in the fitness industry build online coaching businesses.  He first became known as a leader in the fitness industry, establishing himself as a best-selling author, having penned tw...

274 - Dr. Stuart Phillips - Protein Intake, Optimizing Muscle Hypertrophy, and the 80/20 Solution 17.06.2020

Dr. Stuart M. Phillips   is an award-winning professor at McMaster University's Department of Kinesiology, the Director of the Physical Activity Centre of Excellence (PACE) and the McMaster Centre for Nutrition, Exercise, and Health Research, and a Tier 1 Canada Research Chair in Skeletal Muscle Health.  Dr. Phillips is one of the most sought after and well-respected researchers on the impact of n...

273 - Dr. James Steele - Exercise Efficacy vs. Effectiveness 10.06.2020

James Steele, PhD (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University, UK and is also the Principal Investigator at  Ukactive Research Institute . He has extensive research and consultancy experiences in physical activity, exercise and sports working with elite athletes. See James' published peer reviewed articles .  James was a me...

272 - Erik McKay - Turning Adversity into Opportunity 04.06.2020

Erik McKay is the owner and coach of No Bull Strength and Performance , founded in January 2010. He helps athletes, students, working professionals, moms and dads improve their strength, nutrition, and mindset. No Bull's 30-minute intense workout enables people of different ages to achieve their strength and performance goals.  Erik has a bachelor's and a master's degree in Physical Education at C...

Rahul Bernath - The Future of the Boutique Studio 01.06.2020

Rahul Bernath  is the Sales and Marketing Director for  CAR.O.L . Before joining CAR.O.L, Rahul graduated from the University College London with a First Class Degree and worked with some of the UK's most valuable consumer brands in marketing and sales. CAR.O.L stands for CARdiovascular Optimization Logic. It is an AI-powered, interactive exercise bike with self-learning algorithms that took four...

271 - Dr. James Fisher - Do Different Loading Ranges Matter for Strength, Hypertrophy and Muscle Endurance? 27.05.2020

James Fisher PhD  (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at  Southampton Solent University  in the UK. He is regarded as one of the leading researchers in exercise science, and in particular, resistance training. Listen to my other podcasts with James HERE In this week's podcast, Dr. James Fisher talks about his sci...

270 - Luke Carlson - The Complete Fitness Studio Recovery Plan 18.05.2020

Luke Carlson  (luke @ discoverstrength.com) is the founder and CEO of  Discover Strength , a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.  In this episode, Luke Carlson shares th...

269 - Luke Carlson - How to Generate $44,460 Per Week with Virtual Personal Training 14.05.2020

Luke Carlson  (luke @ discoverstrength.com) is the founder and CEO of  Discover Strength , a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.  Check out my live Q&A with Luke Carlson...

268 - Jeff Tomaszewski - Powerful Marketing Strategies 11.05.2020

Jeff Tomaszewski (jeff @ maxstrengthfitness.com) is a graduate of Case Western Reserve University with a Bachelors of Arts in Psychology, minor in Sports Medicine, and a master's degree in Exercise Physiology. He is a NATA certified Athletic Trainer and NCSA certified Strength and Conditioning Specialist.  Jeff formed MaxStrength Fitness in May of 2007 in Westlake, Ohio, which became Cleveland's l...

FOCUS - Brought to you by REC 06.05.2020

Every year, there is one event I look forward to more than any other: the Resistance Exercise Conference (REC). REC is designed to develop you into the exercise authority. You get to connect with your HIT / evidence-based tribe, learn from scientists, practitioners and operators, and figure out how to make your HIT business more profitable and successful. Register for REC 2020 HERE Unfortunately,...

266 - Virtual Personal Training Design with Eric Feigl, Jesse Schmidt, and Liam Bauer 05.05.2020

Eric Feigl (owner of Eric Feigl Personal Training ), Jesse Schmidt and Liam Bauer (hosts at Truth Not Trends ) join me on the podcast to discuss their virtual personal training program, exercise equipment for home workouts, their tools and technology, and much more. Learn more about personal training, nutrition, and evidence based exercise: Eric Feigl ( Fitness Candor Podcast ) Jesse Schmidt and L...

265 - Eric Feigl - The Stoic Personal Trainer 30.04.2020

Eric Feigl (eric @ ericfeigl.com) is the owner of Eric Feigl Personal Training located in Cincinnati, Ohio. He helps individuals at all skill levels to get strong, move better, and live a healthier lifestyle by using evidence based resistance/strength training principles. His objective is to educate and hold clients accountable while providing effective personal training.   Backed by  Mission 5 Fi...

264 - Logan Herlihy - The Life Changing Power of HIT and Great Mentors 27.04.2020

Logan Emmet Herlihy (logan @ how2lookgoodnaked.com) is a personal trainer at Discover Strength at Woodbury, Minnesota for over three years of experience and supervised over 5,200 HIT workouts. He is an ACSM and HITuni certified as a high intensity resistance exercise specialist.    Logan is a graduate of BS Broadcast Journalism with a minor in Exercise Science at the University of Central Florida....

263 - Gary Griffiths - How to Generate More Revenue Now and When You Reopen 20.04.2020

Gary Griffiths (gary @ getsocialengine.com) is the founder of Gym Engine , a company based in Sydney, Australia. Gym Engine's membership acquisition program helps gym owners profitably add 20-30+ members every month without Facebook Ads. Currently, Gym Engine has 927 fitness facilities grown and more than 1,880,000 leads nurtured.  In this episode, Gary Griffiths breaks down the ARRC strategy for...

262 – Dr Doug McGuff - How More Contractions may Increase Muscle Growth, Training with a Newborn, and MedX Medical Machines 16.04.2020

Dr Doug McGuff  is the co-author of  Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week  and  The Primal Prescription: Surviving The "Sick Care" Sinkhole . Doug practices full-time emergency medicine with Blue Ridge Emergency Physicians and owns,  Ultimate Exercise , where he and his instructors continue to explore the limits o...

261 – Dr. Ted Naiman - The P:E Diet: Leverage Your Biology to Achieve Optimal Health 13.04.2020

Ted Naiman is a board-certified Family Medicine physician at the Department of Primary Care at a leading major medical center in Seattle. His personal research and medical practice are focused on practical implementation of diet and exercise for health optimization.  He is the author of The PE Diet , a diet and exercise book that breaks down every single dietary strategy into one simple metric: PR...

260 - Ratna Singh - How to Make $500 USD Per Sale as a CAROL Bike Affiliate 10.04.2020

Ratna Singh (ratna.singh @ carolfitai.com) is the co-founder and CEO of CAR.O.L . The CAROL Bike is based on advanced AI technology to provide a very efficient and effective HIIT workout. Ratna is a serial entrepreneur, with two companies sold at successful exit. One company was in the nutrition space, while the other in health care consulting. On top of this, having studied molecular biology at K...

259 - How to Sell and Deliver Virtual Personal Training 08.04.2020

In this podcast, I describe how to sell and deliver Virtual Personal Training services. Virtual training is an important service to explore during this difficult time to protect your business, retain clients, continue to drive revenue, and actually reach more people outside your local area. As well as helping you get through the lockdown, virtual personal training training can help you grow your b...

258 - Ad Ligtvoet - The State of Healthcare, Training and Diet Experiments, and Lessons from Mike Mentzer 04.04.2020

This podcast was recorded on the 25th March. The content will show you how fast things have moved on regarding COVID-19 since that day. Ad Ligtvoet  is a training instructor and former MedX therapist for  Keiser Training  in Aachen, Germany. He also runs his own business,  Ad Ligtvoet Training Therapy Nutrition,  which focuses on helping people restore metabolic health through an efficient and pra...

257.5 - How to Adapt your HIT Business to COVID-19 with Adam Zickerman, Luke Carslon, Melinda Hughes and Skyler Tanner 28.03.2020

For all of the show notes, links and resources - Click Here

257 - Matt Hedman - The Perfect Workout - Part 2 25.03.2020

Matt Hedman (matt.hedman @ theperfectworkout.com) is a Master Level Super Slow instructor and the founder of  The Perfect Workout , which is the largest privately-owned 1-on-1 personal training company in the United States with over 60 fitness studios nationwide. He graduated summa cum laude with a bachelor's degree in Aeronautical and Astronautical Engineering from the University of Washington. H...

256 - Luke Carlson and Dr Bryce Lee – Hiring, Referral Marketing, and Startups 18.03.2020

Luke Carlson  (luke @ discoverstrength.com) is the founder and CEO of  Discover Strength , a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue traini...

Luke Carlson and Mike Petrella on Coronavirus, Mindset, and Contingency Planning 16.03.2020

For all of the show notes, links and resources - Click Here

255 - Greg Merrilees - How to Drive Leads with your HIT Website 11.03.2020

Greg Merrilees is the founder of Studio 1 Design , a website design and online marketing company located in Melbourne, Australia. He is passionate about creating good looking website design that gets results. Over the past few years Studio 1 has custom designed over 1,500 websites for high level entrepreneurs including Kevin Rogers, Perry Marshall, James Schramko, Chris Ducker, Ezra Firestone, Jor...

254 - Kyle Recchia and Skyler Tanner – Getting Things Done® vs. Zen To Done 04.03.2020

Kyle Recchia  (kyle.recchia @ theperfectworkout.com) is the Chief Operating Officer (COO) for  The Perfect Workout , the largest high intensity training studio chain in the United States with over 60 locations.  Check out Kyle's first appearance on the podcast HERE , where he describes how  The Perfect Workout   use GTD® to drive maximum business results.  Skyler Tanner  (skyler @ smartstrengthaus...

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