Lawrence Neal
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Ca...
Be sure to visit the podcast's website and support the creator: www.highintensitybusiness.com
Author
Lawrence Neal
Category
Podcast website
Latest episode
Oct 21, 2026
Where to listen?
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Episodes
339 - John Zarbock and Mike Pullano - How to Combine Obsessive Customer Service and ARX Technology to Build a Thriving Strength Studio 09.11.2021 1:00:41
John Zarbock (john @ biofitstl.com) is the owner of BioFit , a smart fitness and biohacking business in St. Louis, Missouri. BioFit delivers evidence-based strength training using ARX technology to help clients achieve optimal health. Mike Pullano is the Chief Product Officer at ARXFit , an adaptive resistance exercise technology that integrates software and motorized resistance for clients to ha...
338 - Julian Massler - How to use Effective Content Marketing, Sales Process, and Follow-up to Grow your Strength Training Studio 02.11.2021 1:35:54
Julian Massler (jm @ aurumfit.com) is the co-founder and CEO at Aurum Fit , a strength training company based in Zurich, Switzerland that uses adaptive resistance technology to deliver incredible workouts. Aurum Fit's unique training concept of 6 minutes a week helps clients achieve scientifically proven health benefits. Learn about the AURUM franchise opportunity. In this episode, Julian M...
337 - Duncan Attwood - How a Mainstream Academic-Turned-Health-Club-Executive Went All In On High-Intensity Training 27.10.2021 50:57
Duncan Attwood (exeter @ fit20.co.uk) is the owner of fit20 Exeter , a fit20 franchise that trains clients one-to-one for 20 minutes once a week. Before joining fit20 , Duncan had been managing health clubs including David Lloyd Fitness Clubs and Bannatyne Fitness . In this episode, Duncan Attwood shares his fit20 journey, sales and retention strategies, fit20 growth drivers, and much more. Acc...
336 - Luke Carlson and Kyle Recchia - How to Create the Perfect Day, Make Space for Important Work, and Reduce Decision Fatigue 20.10.2021 49:58
Luke Carlson (luke @ discoverstrength.com) is the CEO of Discover Strength , a strength training studio located in Minneapolis, Minnesota. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise . Kyle Recchia (kyle.recchia @ theperfectworkout.com) is the CEO for The Perfect Workout , the largest high-intensity training studio chain in the United S...
335 - Deep Fitness - The Mindful, Science-Based Strength Training Method To Transform Your Well-Being In Just 30 Minutes A Week 13.10.2021 1:17:25
Philip Shepherd is an embodiment expert, author, and co-founder of The Embodied Present Process™. TEPP aims to help people reunite the thinking of the head with the deep, present and calm intelligence of the body. Andrei Yakovenko built a successful career as a partner in a Geophysics business. Years later, he came across Body by Science and discovered the transforming power of HIT. He decided t...
334 - A New Study Showing How ARX and HIT are Superior to Traditional Resistance Training 29.09.2021 54:27
Mike Pullano is the Chief Product Officer at ARXFit , an adaptive resistance exercise technology that integrates software and motorized resistance for clients to have a safe, quantified, and efficient resistance training experience. In this episode, Mike Pullano shares updates on ARX, new research comparing ARX to Moderate-Intensity Resistance Exercise, providing more evidence to support the effec...
REC 2021 - The Most Important Exercise and Fitness Business Conference of the Year 28.09.2021 29:15
In this episode, Luke and Hannah join me to talk about my favorite exercise and fitness business event, the Resistance Exercise Conference , and we cover what you can expect at this year's conference, exciting keynotes, incredible guests, and much more. Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength , a fast growing personal training business based in Minnea...
333 - Luke Carlson - What Is The Ideal Size And Layout For Your Strength Training Studio? 21.09.2021 26:38
Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength owns and operates strength training studios, along with Discover Strength Franchise . In this episode, Luke talks about how to decide on the size of your location, how studio size impacts your business, important things to consider when it comes to studio l...
332 - Ted Harrison - 3x3 Client Training Routines, How to Run Efficient Sessions, and How to Find the Best Referrers 13.09.2021 59:10
Ted Harrison (vitalexercise @ gmail.com) is the owner of Vital Exercise , a private, personal training studio based in Essex. Ted has been a personal trainer for more than 30 years helping people transform their health and physique using HIT-influenced, science-based principles. In this episode, Ted Harrison talks about Vital Exercise's training program, ways to measure progress, how to run effi...
331 - My Current Training Routine, Long Term Results, and Managing Stress and Recovery 08.09.2021 30:55
Lawrence Neal here, founder of High Intensity Business and co-founder of Optima Strength. In this episode, I give updates on my training, diet, and body composition. I also share the challenges of fatherhood and running multiple businesses, tips for managing stress, optimizing health and performance, and much more. Build your dream strength studio business For all of the show notes, links and re...
330 – Luke Carlson – How to Cultivate a Powerful Mindset 25.08.2021 53:20
Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength , a strength training studio located in Minneapolis, Minnesota. Discover Strength runs 7 personal training facilities, the Discover Strength Franchise , and the Resistance Exercise Conference (REC) . In this episode, Luke Carlson talks about cultivating a powerful mindset, common mental barriers and how to over...
329 - How to Start a Strength Studio Part 3 18.08.2021 33:48
(Listen to Part 1 and Part 2 ). In this episode, I'll give you updates on our personal training business, Optima Strength, the different obstacles we've faced and have overcome, business decision-making, progress we've made, and much more. Grow your strength training studio For all of the show notes, links and resources - Click Here
328 - Struggling to Generate Leads and Keep Clients in your Strength Studio? Just Do This. 11.08.2021 52:19
Lawrence Neal here, founder of High Intensity Business and co-founder of Optima Strength, a strength training studio in Galway, Ireland, that provides clients with 1-on-1 strength training for 30-minutes, once or twice a week. In this episode, I'll share with you the tactics I've learned from experts on the podcast and inside HIT Business Membership and years of experience in high-level sales. We...
327 - Luke Carlson - Are You Ready to Let Go of the Vine and Grow Your Strength Training Studio? 04.08.2021 47:46
Luke Carlson (luke @ discoverstrength.com) is the CEO of Discover Strength based in Minneapolis, Minnesota. Luke and his team at Discover Strength operate the Discover Strength Franchise and host the Resistance Exercise Conference (REC) . In this episode, we discuss the 'letting go of the vine' analogy from the book Traction by Gino Wickman. We also discuss how to delegate and elevate, tactical st...
326 - Dr Doug McGuff - What Training Frequency is Best? Once a Week or Twice a Week? 28.07.2021 59:12
Dr Doug McGuff is the co-author of Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week . He owns Ultimate Exercise , a personal training facility in Seneca, South Carolina, which provides high intensity training using the "SuperSlow" protocol to help clients achieve their health and body composition goals. In this episode, Dr D...
325 - Jeff Casebolt - Are the Dynavec Gluteator Glute and Ankle System the Real Deal? 21.07.2021 56:30
Jeff Casebolt PhD is the Director of Biomechanical Research for Dynavec Multi-Directional Resistance Systems , which creates exercise machines that work in multiple planes to train the body. In this episode, Jeff Casebolt shares updates regarding Dynavec, benefits of the Gluteator Glute System and how to program workouts, application of the Ankle System, and much more. Let us help you get the ri...
324 - Niri Patel on Turning your Purpose into a Business, the Value of Networking, and Powerful Referral Strategies 13.07.2021 49:43
Niri Patel is an entrepreneur, consultant, and Managing Director of fit20 UK . He is the Executive Director of BNI Yorkshire UK and Co National Director of BNI India, and was awarded as Best New BNI Director (2000) and Best BNI European Director (2001). In this episode, Niri Patel shares insights about the fit20 business and the fit20 franchise opportunity, the value of networking, powerful mar...
323 - Luke Carlson - How to Learn from Micro-Failures in your Strength Studio Business 06.07.2021 54:26
Luke Carlson (luke @ discoverstrength.com) is the CEO of Discover Strength , a strength training business located in Minneapolis, Minnesota. Discover Strength operates 7 personal training facilities including a private studio in Edina. Luke is very active in sharing his expertise on business management, leadership, and strength training. He and his team at Discover Strength also host the Resista...
322 - Mike Petrella - How To Effectively Explain HIT To Your Clients Without Alienating Them 29.06.2021 1:00:28
Mike Petrella is a Master HIT Certified (S.P.A.R.T.A.), MEDX/HIT Certified (IART), and winner of the "Most Innovative Training Program" with the World Head of Family Sokeship Council. He owns STG Strength and Power in Ontario, Canada, which is considered one of the finest and best-equipped private strength and conditioning facilities in the world. In this episode, Mike Petrella talks about how to...
321 - Dave Smith PhD - How to Make Better Decisions in your Business and Life (Part 7) 23.06.2021 39:08
Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist , one of the most prominent peer-reviewed sport psychology journals. His research interests include psychological issues in strength training, psychological skills training, and decision making processes in sports and othe...
320 - Dave Smith PhD - How to Make Better Decisions in your Business and Life (Part 6) 16.06.2021 1:07:35
Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a HCPC registered Sport and Chartered Exercise Psychologist and a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University . Dave has deep interest in high intensity training, psychological skills training, and decision-making processes. Listen to Part 1-5: 232 – Dave Smith PhD – How to make Better Decisions in your Business (...
319 - Dr. James Fisher - Best Ways to Utilise the MedX Lumbar Extension, Views on 9 Sets per Muscle per Week, and Training Volume During Fatherhood 18.05.2021 1:11:25
James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes across both exercise physiology, biomechanics, and resistance training. James is an active researcher publishing numerous peer-reviewed articles relating to health and fitness. In this episode, we dis...
318 - Dave Smith PhD - How to Make Better Decisions in your Business and Life (Part 5) 12.05.2021 1:00:05
Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist , which is one of the most prominent peer-reviewed sport psychology journals. Dave has a deep fascination in decision making processes and psychological skills training. Listen to Parts 1-4: 232 – Dave Smith PhD – How to...
317 - Dave Smith PhD - How to Make Better Decisions in your Business and Life (Part 4) 28.04.2021 1:21:02
Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a HCPC registered Sport and Chartered Exercise Psychologist and a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University . His interests include high intensity training, psychological skills training, and decision-making processes in sports. Listen to Part 1-3: 232 – Dave Smith PhD – How to make Better Decisions in your Bu...
316 - How to use 'Bring A Friend Week' to get at least 10 New Clients 20.04.2021 26:41
In this episode, I'll describe how you can use a 'Bring A Friend Week' marketing campaign to acquire at least 10 new clients for your high intensity strength training business. You'll learn why 'Bring a Friend Week' is so effective and why you should acquire at least 10 new clients, how to plan your campaign, how to craft your messages to optimise conversions, and much more. Access more proven...
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