Lawrence Neal

High Intensity Business

Business EN ↓ 579 episodes

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Ca...

Author

Lawrence Neal

Category

Business

Latest episode

Jul 8, 2026

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Episodes

325 - Jeff Casebolt - Are the Dynavec Gluteator Glute and Ankle System the Real Deal? 21.07.2021

Jeff Casebolt PhD is the Director of Biomechanical Research for Dynavec Multi-Directional Resistance Systems , which creates exercise machines that work in multiple planes to train the body.  In this episode, Jeff Casebolt shares updates regarding Dynavec, benefits of the Gluteator Glute System and how to program workouts, application of the Ankle System, and much more.  Let us help you get the ri...

324 - Niri Patel on Turning your Purpose into a Business, the Value of Networking, and Powerful Referral Strategies 13.07.2021

Niri Patel is an entrepreneur, consultant, and Managing Director of fit20 UK . He is the Executive Director of BNI Yorkshire UK and Co National Director of BNI India, and was awarded as Best New BNI Director (2000) and Best BNI European Director (2001).    In this episode, Niri Patel shares insights about the fit20 business and the fit20 franchise opportunity, the value of networking, powerful mar...

323 - Luke Carlson - How to Learn from Micro-Failures in your Strength Studio Business 06.07.2021

Luke Carlson  (luke @ discoverstrength.com) is the CEO of Discover Strength , a strength training business located in Minneapolis, Minnesota. Discover Strength operates 7 personal training facilities including a private studio in Edina.  Luke is very active in sharing his expertise on business management, leadership, and strength training. He and his team at Discover Strength also host the Resista...

322 - Mike Petrella - How To Effectively Explain HIT To Your Clients Without Alienating Them 29.06.2021

Mike Petrella is a Master HIT Certified (S.P.A.R.T.A.), MEDX/HIT Certified (IART), and winner of the "Most Innovative Training Program" with the World Head of Family Sokeship Council. He owns STG Strength and Power in Ontario, Canada, which is considered one of the finest and best-equipped private strength and conditioning facilities in the world.  In this episode, Mike Petrella talks about how to...

321 - Dave Smith PhD - How to Make Better Decisions in your Business and Life (Part 7) 23.06.2021

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist , one of the most prominent peer-reviewed sport psychology journals. His research interests include psychological issues in strength training, psychological skills training, and decision making processes in sports and othe...

320 - Dave Smith PhD - How to Make Better Decisions in your Business and Life (Part 6) 16.06.2021

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a HCPC registered Sport and Chartered Exercise Psychologist and a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University . Dave has deep interest in high intensity training, psychological skills training, and decision-making processes. Listen to Part 1-5: 232 – Dave Smith PhD – How to make Better Decisions in your Business (...

319 - Dr. James Fisher - Best Ways to Utilise the MedX Lumbar Extension, Views on 9 Sets per Muscle per Week, and Training Volume During Fatherhood 18.05.2021

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes across both exercise physiology, biomechanics, and resistance training. James is an active researcher publishing numerous peer-reviewed articles relating to health and fitness.   In this episode, we dis...

318 - Dave Smith PhD - How to Make Better Decisions in your Business and Life (Part 5) 12.05.2021

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist , which is one of the most prominent peer-reviewed sport psychology journals. Dave has a deep fascination in decision making processes and psychological skills training.  Listen to Parts 1-4: 232 – Dave Smith PhD – How to...

317 - Dave Smith PhD - How to Make Better Decisions in your Business and Life (Part 4) 28.04.2021

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a HCPC registered Sport and Chartered Exercise Psychologist and a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University . His interests include high intensity training, psychological skills training, and decision-making processes in sports.   Listen to Part 1-3: 232 – Dave Smith PhD – How to make Better Decisions in your Bu...

316 - How to use 'Bring A Friend Week' to get at least 10 New Clients 20.04.2021

In this episode, I'll describe how you can use a 'Bring A Friend Week' marketing campaign to acquire at least 10 new clients for your high intensity strength training business.  You'll learn why 'Bring a Friend Week' is so effective and why you should acquire at least 10 new clients, how to plan your campaign, how to craft your messages to optimise conversions, and much more.   Access more proven...

315 - Mike Petrella and Michael Perilli - Does STG's Colorado Experiment Create New Opportunities to Drive Client Results? 14.04.2021

Mike Petrella owns and operates STG Power and Strength , an award-winning, premier private strength and conditioning facility located in Ontario, Canada. He is a MEDX/HIT Certified (IART), Master HIT Certified (S.P.A.R.T.A.), Certified as a Youth Fitness Instructor (YouthFit Certified), winner of the prestiges "Most Innovative Training Program" with the World Head of Family Sokeship Council, and c...

314 - Dave Smith PhD - How to Make Better Decisions in your Business and Life (Part 3) 07.04.2021

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a former personal trainer and a registered Sport and Chartered Exercise Psychologist at The Health Care and Professions Council (HCPC) . He is a Senior Lecturer at Manchester Metropolitan University with research interests in topics like psychological issues in bodybuilding and strength training, psychological skills training (particular imagery), thought...

313 - Bill DeSimone on Joint-Friendly Fitness, the MedX Lumbar Extension, and his Favourite Workout Routines 31.03.2021

Bill DeSimone is a NSCA-certified personal trainer and owner of Optimal Exercise in Cranbury, New Jersey. He started training people in 1983 at the Sports Training Institute in New York City.  He developed the Joint-Friendly Fitness Project, which draws on anatomy and biomechanics, providing clients with all the benefits of regular exercise while reducing the risk of injuries. He is the author of...

312 - Dr. Bryce Lee - What is the Best Way to Utilise the MedX Overhead Press? 24.03.2021

Dr. Bryce Lee (bryce @ strength-space.com) is the Director of Therapy and Co-founder of StrengthSpace , a fitness studio that provides clients with resistance training and physical therapy services in Chesapeake, VA. His doctoral program focuses on orthopaedics, pain neuroscience, the relationship between systemic inflammation and "mechanical" disorders such as osteoarthritis and tendinopathy.  In...

311 - How to Get New Clients, Produce Great Trainers, and Price Your 1-on-1 Workouts with Luke Carlson 17.03.2021

Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Luke has more than 15 years of experience in the fitness business and shares his knowledge around the world on leadership, management and evidence-base exercises. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise .  Listen to my previous podcasts wit...

310 - The Ultimate High Intensity Training Sales Process 03.03.2021

Lawrence Neal here, founder of High Intensity Business. I've spoken to a lot of clients, studio owners, and members inside the HIT Business Membership , and I noticed that many haven't yet put much focus on creating a solid sales process , which means their closing percentage is not as high as it could be, and a lot of people slip through the cracks — this is something that can greatly affect over...

309 - Dr. James Steele - How Strong Will Your Clients Get With Minimal Dose Resistance Training? 24.02.2021

James Steele, PhD (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University and the Principal Investigator at Ukactive Research Institute. He is a member of the American College of Sports Medicine, and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy.  James has extensive research ex...

308 - Skyler Tanner - Balancing Fatherhood and Business, Nasal Breathing During Workouts, Killing HIT Idols and Other Heresies 17.02.2021

Skyler Tanner (skyler @ smartstrengthaustin.com) is a fitness and nutrition coach, exercise physiologist, and owner of Smart Strength in Austin, Texas. Skyler and his team at Smart Strength focuses on helping clients gain strength, boost energy, improve mobility and balance through evidence-based strength training.   Listen to my previous podcasts with Skyler HERE . In this episode, Skyler Tanner...

307 - Luke Carlson - 10 Reasons NOT to Start a High Intensity Strength Training Business 10.02.2021

Luke Carlson (luke @ discoverstrength.com) is a Certified Exercise Physiologist & Kinesiologist, and CEO of Discover Strength , a personal training business based in Minneapolis and four other personal training facilities in Minnesota.  Luke is a sought after speaker on leadership and business management. Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference .  ...

306 - Mike Lipowski - How to Pivot your Studio to Online Group Training, Nutrition Coaching, and High Ticket Offers 03.02.2021

Mike "Fitness Hacker" Lipowski is a speaker, author, coach and Co-Founder of the PURE PHYSIQUE Fitness Franchise along with his wife, Corrie-Beth. They help high-performers and busy parents transform their bodies without calorie-counting or cardio by combining their time-efficient resistance training with custom meal planning and mindset coaching. Mike is an international educator for personal tra...

305 - Dr. James Fisher and Luke Carlson - Workout Tracking and Recording, Reps Vs. TUL, and Form Controversies 27.01.2021

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. James is one of the top researchers specialized in resistance training and more generally in exercise science.  Listen to my other podcasts with James HERE . Luke Carlson is the CEO and founder of Discover Strength ba...

304 - Dr. James Fisher and Luke Carlson - How to Order Exercises in a Workout 20.01.2021

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. James is considered as one of the leading researchers in exercise science particularly resistance training. Listen to my other podcasts with James HERE . Luke Carlson is the founder and CEO of Discover Strength based...

303 - Tim Ryan on Selling a HIT Studio Business, Starting Anew, and Training Clients on the MedX Avenger Leg Press 13.01.2021

Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and owner of Strong Life Personal Training in Barrington, Illinois. He has 40 years of experience in the health and fitness field operating various personal training businesses, mentoring exercise instructors, and taking part in exercise equipment design. Tim has earned various national fitness certifications from ACSM, ACE...

302 - Steve McKinney on Overcoming 2020, Building an Online HIT Business, and Developing the Right Mindset 06.01.2021

Steve McKinney (info @ fitnessandmore.net) is a 1 st Class certified personal trainer and owner of Fitness and More, Inc. , a personal training studio offering 1-on-1 workouts using the 3W approach to fitness . Steve has been in the fitness industry for over 30 years winning various bodybuilding and fitness awards, and has personally supervised over 4,000 workouts.      In this episode, Steve McKi...

301 - Dr. James Fisher and Luke Carlson - How to Design Client Workouts that Drive Maximum Results and Retention 24.12.2020

James Fisher PhD  (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at  Southampton Solent University  in the UK. James is considered as one of the leading researchers in exercise science particularly resistance training. Listen to my other podcasts with James HERE Luke Carlson is the founder and CEO of Discover Strength based...

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