Lawrence Neal

High Intensity Business

Business EN ↓ 594 episodes

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Ca...

Be sure to visit the podcast's website and support the creator: www.highintensitybusiness.com

Author

Lawrence Neal

Category

Business

Latest episode

Oct 21, 2026

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Episodes

364 - Clay Steffee - Designing Exercise Machines for Arthur Jones, Nautilus, MedX, LifeFitness, and Exerbotics - Part 2 18.05.2022

Clay Steffee is the owner of Imagine Strength and VP Engineering and Product Development at Exerbotics . He has worked alongside Arthur Jones designing Nautilus and MedX exercise machines as well as engineering strength equipment for LifeFitness.  Listen to Part 1: 351 - Clay Steffee - Designing Exercise Machines for Arthur Jones, Nautilus, MedX, LifeFitness, and Exerbotics - Part 1 In this episod...

363 - Tim Ryan - The Assumed vs the Real Objective of Exercise, How to Coach Correct Form, Head and Neck Position, and Breathing - The High Intensity Training Fundamentals Series - Part 6 11.05.2022

Tim Ryan (info @ stronglifetraining.com) is the owner of Strong Life Personal Training in Barrington, Illinois. He is a Master Super Slow instructor with certifications from ACSM, ACE, and the Super Slow Exercise Guild. His expertise includes personal training, mentoring trainers, and exercise equipment design.  Contact Tim for his business services here: Website: stronglifetraining.com Email: inf...

362 - Al Coleman - How to Get the Most Out of Yours and Your Client's Workouts 04.05.2022

Albert Coleman (albert @ phxstrength.com) became interested in strength exercise in high school to improve his performance as a baseball player. A few years later in 1999, Al passed the SuperSlow Exercise Specialist Certification Following. He then spent the next 10 years under the tutelage of Master Instructor Rob Serraino and honed his craft. From 2010-2019, Al worked for  RenEx/Overload Fitness...

361 - Tim Ryan - How to Determine the Optimal Resistance Level - The High Intensity Training Fundamentals Series - Part 5 27.04.2022

Tim Ryan (info @ stronglifetraining.com) is the owner of Strong Life Personal Training in Barrington, Illinois. He is a Master Super Slow instructor with certifications from ACSM, ACE, and the Super Slow Exercise Guild. His expertise includes personal training, mentoring trainers, and exercise equipment design. In this episode, Tim joins me for Part 5 of our HIT Fundamentals Series where he talks...

360 - Tim Ryan - The Optimal Window for Time Under Load and Time To Concentric Failure - The High Intensity Training Fundamentals Series - Part 4 20.04.2022

Tim Ryan (info @ stronglifetraining.com) is the owner of Strong Life Personal Training in Barrington, Illinois. He is a Master Super Slow instructor with certifications from ACSM, ACE, and the Super Slow Exercise Guild. His expertise include personal training, mentoring trainers, and exercise equipment design.  In this episode , Tim joins me for Part 4 of our HIT Fundamentals Series where he share...

359 - Why Should you Attend the Resistance Exercise Conference? 13.04.2022

The Resistance Exercise Conference (REC) brings together the leading researchers, coaches, and strength training practitioners to talk about the application of strength training for health and human performance. It's a great event where you can learn from experts and connect with peers in the area of strength training, as well as rejuvenate your passion for health, fitness, and exercise.    In thi...

358 - Tim Ryan - Movement Speed - The High Intensity Training Fundamentals Series - Part 3 06.04.2022

Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and owner of Strong Life Personal Training in Barrington, Illinois. He has 40 years of experience in the health and fitness field operating various personal training businesses, mentoring exercise instructors, and taking part in exercise equipment design. Tim has earned various national fitness certifications from ACSM, ACE...

357 - How to use Systems to Produce Consistent Workout Quality at Scale 30.03.2022

If you're having problems with workout quality, client retention, or trainer retention, you might also have a process problem. In this episode, I provide the steps on how to create a workout process for your strength training business. We'll delve into the benefits of creating checklists, how to facilitate iteration, process implementation, and much more.  Get all the processes you need for your s...

356 - Dr. James Steele - Low-Frequency Workouts, Relaxing Diet Dogma, and Challenging the Quantified Self Movement 16.03.2022

James Steele, PhD (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University and the Principal Investigator at ukactive Research Institute. He is a member of the American College of Sports Medicine, and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy.  See James' published peer revie...

355 - Sheila Melody and Lisa May - The Strength Code Story, Coupon Marketing, and Rethinking Social Media 09.03.2022

Sheila Melody (info @ thestrengthcode.com) is a Certified Health & Wellness Coach, Certified "Power of 10" Slow Motion Fitness Trainer, and owner of The Strength Code . She is an expert in small business start-up, management, and operations in the music, entertainment, health and fitness industries. Sheila is also the Host and Producer of Sound Mind and Body Podcast where she interviews people abo...

354 - Tim Ryan - How to Articulate the Benefits of HIT - The High Intensity Training Fundamentals Series - Part 2 02.03.2022

Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and owner of Strong Life Personal Training in Barrington, Illinois. He has 40 years of experience in the health and fitness field operating various personal training businesses, mentoring exercise instructors, and taking part in exercise equipment design. Tim has earned various national fitness certifications from ACSM, ACE...

353 - Al Coleman on PHX Strength, the "Squeeze Technique", Thinking Again about HIT, and Discovering SuperSlow for the First Time 01.03.2022

Albert Coleman (albert @ phxstrength.com) became interested in strength exercise in high school to improve his performance as a baseball player. This interest became a passion when he went on to play Division 1 baseball and was at the mercy of ill-informed strength coaches. Needing to find a better way to keep him injury-free than what was being presented to him by the college strength and conditi...

352 - Tim Ryan - The History and Philosophy of HIT - The High-Intensity Training Fundamentals Series 16.02.2022

Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and owner of Strong Life Personal Training in Barrington, Illinois. He has 40 years of experience in the health and fitness field operating various personal training businesses, mentoring exercise instructors, and taking part in exercise equipment design. Tim has earned various national fitness certifications from ACSM, ACE...

351 - Clay Steffee - Designing Exercise Machines for Arthur Jones, Nautilus, MedX, LifeFitness, and Exerbotics - Part 1 14.02.2022

Clay Steffee has worked alongside Arthur Jones designing an array of game changing exercise machines. He is also responsible for engineering strength equipment for MedX and LifeFitness. Clay has a degree in Mathematics from the University of South Florida.  In this episode, Clay shares his story working with Arthur Jones, designing exercise machines for Nautilus, MedX, LifeFitness, and much more....

350 - James Fisher - How to Maximise Muscle Hypertrophy in an Athletic Population 02.02.2022

James Fisher PhD (james.fisher @ solent.ac.uk) is one of the leading exercise scientists publishing numerous peer-reviewed articles relating to resistance training, health, and fitness.   He is also a Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK.  In this episode, James talks about his research paper Resistance Training Recommendat...

349 - Brad Stanke - How to Find and Hire Great Trainers for your Strength Training Business 26.01.2022

Brad Stanke (brad @ stangaardfitness.com) is a resistance exercise recruiter and a Discover Strength franchise owner. He has 8 years of recruitment experience working with various recruitment agencies. Currently, his focus is to bring support to strength training businesses in hiring great trainers.   In this episode, Brad shares the hiring landscape within the fitness industry, his recruitment pr...

348 - Brian D. Johnston on Cluster Sets, Blitz Cycles, and Zone Training 19.01.2022

Brian D. Johnston (logicbdj @ hotmail.com) is the developer of Zone Training and Triangular Training methods. He has authored 20 books on the subject of exercise and nutrition science, is a contributor to the Merck Medical Manuals , and has written for various magazines including Iron Man Magazine and Olympian News. He specializes in the area of spinal rehabilitation, bodybuilding, and athletic st...

347 - Luke Carlson - The Role of Fitness Professionals in Public Health: A Review of the Literature 05.01.2022

Luke Carlson  (luke @ discoverstrength.com) is the CEO of Discover Strength , a strength training studio located in Minneapolis, Minnesota. His team at Discover Strength operate the Discover Strength Franchise and host the Resistance Exercise Conference (REC) annually.  In this episode, Luke talks about the scientific paper The Role of Fitness Professionals in Public Health: A Review of the Litera...

346 - Josh Jarrett - How a Former CMO/SVP in Consumer Marketing thinks about Marketing a Strength Training Business 04.01.2022

Josh Jarrett is the Chief Exercise Officer at Quantify Fitness , a personal training studio in Nashville, Tennessee, which uses the latest exercise technology to provide time-efficient workouts. He is also a National Strength & Conditioning Association Certified Personal Trainer (NSCA-CPT) and a Certified Bulletproof Coach .  In this episode, Josh shares updates on Quantify Fitness, ARX training t...

345 - Dave Smith PhD - How to Make Better Decisions in your Business and Life (Part 8) 08.12.2021

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a HCPC registered Sport and Chartered Exercise Psychologist and a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University . Dave has deep interests in high intensity training, psychological skills training, and decision-making processes in sports.   Listen to Parts 1-7: 232 – Dave Smith PhD – How to make Better Decisions in y...

344 - Julian Massler on Measuring and Optimising Retention, Contracts, Pricing and Packaging, and Client Education 08.12.2021

Julian Massler (jm @ aurumfit.com) is the co-founder and CEO at Aurum Fit , a strength training company based in Zurich, Switzerland that uses adaptive resistance technology to deliver incredible workouts. Aurum Fit's unique training concept of 6 minutes a week helps clients achieve scientifically proven health benefits Learn about the AURUM franchise opportunity . In this episode, Julian talks ab...

343 - John Little - The Story of Nautilus North Strength & Fitness Centre 24.11.2021

John Little is the owner of Nautilus North Strength and Fitness Centre in Bracebridge, Ontario. He is an accomplished author in the field of exercise, philosophy, history, and martial arts. John's articles have been published in every major fitness and martial arts magazine in North America and he has produced over 40 publications. Check out John Little's books In this episode, John shares the sto...

342 - Dr Bryce Lee - What Should You Do Alongside High Intensity Strength Training? 24.11.2021

Dr. Bryce Lee (bryce @ strength-space.com) is the Co-founder, Director of Therapy, and CEO of StrengthSpace , an evidence-based strength training studio and provider of physical therapy services in Chesapeake, Virginia. He focuses on muscle activation, orthopaedics, pain neuroscience, and evolutionary biology.  In this episode, Bryce talks about heat adaptation, regular loading, activities for ran...

341 - Simon Shawcross - How to Find HIT Trainers, HIT Employment Opportunities, and Promote your Studio with HITuni's HIT Gym Directory 21.11.2021

Simon Shawcross (simon @ hituni.com) is the founder of HITuni , an e-learning course provider for High Intensity Training (HIT) and Evidence Based Fitness. Simon has been in the fitness industry for over 20 years and continually provides education, resources, and certifications for the HIT community.  In this episode, Simon shares the features of HITuni's HIT Gym Directory , including how to promo...

340 - Dr James Steele - Inter-Individual Variation in Response to Resistance Training, The Truth about Effect Sizes, and other Exercise Science Flaws 17.11.2021

James Steele, PhD  (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University. He is a member of the American College of Sports Medicine, and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy.  See James' published peer reviewed articles . In this episode, James Steele walks us through...

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