Lawrence Neal
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Ca...
Author
Lawrence Neal
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
349 - Brad Stanke - How to Find and Hire Great Trainers for your Strength Training Business 26.01.2022 1:01:53
Brad Stanke (brad @ stangaardfitness.com) is a resistance exercise recruiter and a Discover Strength franchise owner. He has 8 years of recruitment experience working with various recruitment agencies. Currently, his focus is to bring support to strength training businesses in hiring great trainers. In this episode, Brad shares the hiring landscape within the fitness industry, his recruitment pr...
348 - Brian D. Johnston on Cluster Sets, Blitz Cycles, and Zone Training 19.01.2022 1:29:35
Brian D. Johnston (logicbdj @ hotmail.com) is the developer of Zone Training and Triangular Training methods. He has authored 20 books on the subject of exercise and nutrition science, is a contributor to the Merck Medical Manuals , and has written for various magazines including Iron Man Magazine and Olympian News. He specializes in the area of spinal rehabilitation, bodybuilding, and athletic st...
347 - Luke Carlson - The Role of Fitness Professionals in Public Health: A Review of the Literature 05.01.2022 1:20:29
Luke Carlson (luke @ discoverstrength.com) is the CEO of Discover Strength , a strength training studio located in Minneapolis, Minnesota. His team at Discover Strength operate the Discover Strength Franchise and host the Resistance Exercise Conference (REC) annually. In this episode, Luke talks about the scientific paper The Role of Fitness Professionals in Public Health: A Review of the Litera...
346 - Josh Jarrett - How a Former CMO/SVP in Consumer Marketing thinks about Marketing a Strength Training Business 04.01.2022 1:01:51
Josh Jarrett is the Chief Exercise Officer at Quantify Fitness , a personal training studio in Nashville, Tennessee, which uses the latest exercise technology to provide time-efficient workouts. He is also a National Strength & Conditioning Association Certified Personal Trainer (NSCA-CPT) and a Certified Bulletproof Coach . In this episode, Josh shares updates on Quantify Fitness, ARX training t...
345 - Dave Smith PhD - How to Make Better Decisions in your Business and Life (Part 8) 08.12.2021 1:05:18
Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a HCPC registered Sport and Chartered Exercise Psychologist and a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University . Dave has deep interests in high intensity training, psychological skills training, and decision-making processes in sports. Listen to Parts 1-7: 232 – Dave Smith PhD – How to make Better Decisions in y...
344 - Julian Massler on Measuring and Optimising Retention, Contracts, Pricing and Packaging, and Client Education 08.12.2021 58:10
Julian Massler (jm @ aurumfit.com) is the co-founder and CEO at Aurum Fit , a strength training company based in Zurich, Switzerland that uses adaptive resistance technology to deliver incredible workouts. Aurum Fit's unique training concept of 6 minutes a week helps clients achieve scientifically proven health benefits Learn about the AURUM franchise opportunity . In this episode, Julian talks ab...
343 - John Little - The Story of Nautilus North Strength & Fitness Centre 24.11.2021 1:30:42
John Little is the owner of Nautilus North Strength and Fitness Centre in Bracebridge, Ontario. He is an accomplished author in the field of exercise, philosophy, history, and martial arts. John's articles have been published in every major fitness and martial arts magazine in North America and he has produced over 40 publications. Check out John Little's books In this episode, John shares the sto...
342 - Dr Bryce Lee - What Should You Do Alongside High Intensity Strength Training? 24.11.2021 1:01:59
Dr. Bryce Lee (bryce @ strength-space.com) is the Co-founder, Director of Therapy, and CEO of StrengthSpace , an evidence-based strength training studio and provider of physical therapy services in Chesapeake, Virginia. He focuses on muscle activation, orthopaedics, pain neuroscience, and evolutionary biology. In this episode, Bryce talks about heat adaptation, regular loading, activities for ran...
341 - Simon Shawcross - How to Find HIT Trainers, HIT Employment Opportunities, and Promote your Studio with HITuni's HIT Gym Directory 21.11.2021 39:15
Simon Shawcross (simon @ hituni.com) is the founder of HITuni , an e-learning course provider for High Intensity Training (HIT) and Evidence Based Fitness. Simon has been in the fitness industry for over 20 years and continually provides education, resources, and certifications for the HIT community. In this episode, Simon shares the features of HITuni's HIT Gym Directory , including how to promo...
340 - Dr James Steele - Inter-Individual Variation in Response to Resistance Training, The Truth about Effect Sizes, and other Exercise Science Flaws 17.11.2021 1:33:37
James Steele, PhD (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University. He is a member of the American College of Sports Medicine, and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy. See James' published peer reviewed articles . In this episode, James Steele walks us through...
339 - John Zarbock and Mike Pullano - How to Combine Obsessive Customer Service and ARX Technology to Build a Thriving Strength Studio 09.11.2021 1:00:41
John Zarbock (john @ biofitstl.com) is the owner of BioFit , a smart fitness and biohacking business in St. Louis, Missouri. BioFit delivers evidence-based strength training using ARX technology to help clients achieve optimal health. Mike Pullano is the Chief Product Officer at ARXFit , an adaptive resistance exercise technology that integrates software and motorized resistance for clients to ha...
338 - Julian Massler - How to use Effective Content Marketing, Sales Process, and Follow-up to Grow your Strength Training Studio 02.11.2021 1:35:54
Julian Massler (jm @ aurumfit.com) is the co-founder and CEO at Aurum Fit , a strength training company based in Zurich, Switzerland that uses adaptive resistance technology to deliver incredible workouts. Aurum Fit's unique training concept of 6 minutes a week helps clients achieve scientifically proven health benefits. Learn about the AURUM franchise opportunity. In this episode, Julian M...
337 - Duncan Attwood - How a Mainstream Academic-Turned-Health-Club-Executive Went All In On High-Intensity Training 27.10.2021 50:57
Duncan Attwood (exeter @ fit20.co.uk) is the owner of fit20 Exeter , a fit20 franchise that trains clients one-to-one for 20 minutes once a week. Before joining fit20 , Duncan had been managing health clubs including David Lloyd Fitness Clubs and Bannatyne Fitness . In this episode, Duncan Attwood shares his fit20 journey, sales and retention strategies, fit20 growth drivers, and much more. Acc...
336 - Luke Carlson and Kyle Recchia - How to Create the Perfect Day, Make Space for Important Work, and Reduce Decision Fatigue 20.10.2021 49:58
Luke Carlson (luke @ discoverstrength.com) is the CEO of Discover Strength , a strength training studio located in Minneapolis, Minnesota. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise . Kyle Recchia (kyle.recchia @ theperfectworkout.com) is the CEO for The Perfect Workout , the largest high-intensity training studio chain in the United S...
335 - Deep Fitness - The Mindful, Science-Based Strength Training Method To Transform Your Well-Being In Just 30 Minutes A Week 13.10.2021 1:17:25
Philip Shepherd is an embodiment expert, author, and co-founder of The Embodied Present Process™. TEPP aims to help people reunite the thinking of the head with the deep, present and calm intelligence of the body. Andrei Yakovenko built a successful career as a partner in a Geophysics business. Years later, he came across Body by Science and discovered the transforming power of HIT. He decided t...
334 - A New Study Showing How ARX and HIT are Superior to Traditional Resistance Training 29.09.2021 54:27
Mike Pullano is the Chief Product Officer at ARXFit , an adaptive resistance exercise technology that integrates software and motorized resistance for clients to have a safe, quantified, and efficient resistance training experience. In this episode, Mike Pullano shares updates on ARX, new research comparing ARX to Moderate-Intensity Resistance Exercise, providing more evidence to support the effec...
REC 2021 - The Most Important Exercise and Fitness Business Conference of the Year 28.09.2021 29:15
In this episode, Luke and Hannah join me to talk about my favorite exercise and fitness business event, the Resistance Exercise Conference , and we cover what you can expect at this year's conference, exciting keynotes, incredible guests, and much more. Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength , a fast growing personal training business based in Minnea...
333 - Luke Carlson - What Is The Ideal Size And Layout For Your Strength Training Studio? 21.09.2021 26:38
Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength owns and operates strength training studios, along with Discover Strength Franchise . In this episode, Luke talks about how to decide on the size of your location, how studio size impacts your business, important things to consider when it comes to studio l...
332 - Ted Harrison - 3x3 Client Training Routines, How to Run Efficient Sessions, and How to Find the Best Referrers 13.09.2021 59:10
Ted Harrison (vitalexercise @ gmail.com) is the owner of Vital Exercise , a private, personal training studio based in Essex. Ted has been a personal trainer for more than 30 years helping people transform their health and physique using HIT-influenced, science-based principles. In this episode, Ted Harrison talks about Vital Exercise's training program, ways to measure progress, how to run effi...
331 - My Current Training Routine, Long Term Results, and Managing Stress and Recovery 08.09.2021 30:55
Lawrence Neal here, founder of High Intensity Business and co-founder of Optima Strength. In this episode, I give updates on my training, diet, and body composition. I also share the challenges of fatherhood and running multiple businesses, tips for managing stress, optimizing health and performance, and much more. Build your dream strength studio business For all of the show notes, links and re...
330 – Luke Carlson – How to Cultivate a Powerful Mindset 25.08.2021 53:20
Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength , a strength training studio located in Minneapolis, Minnesota. Discover Strength runs 7 personal training facilities, the Discover Strength Franchise , and the Resistance Exercise Conference (REC) . In this episode, Luke Carlson talks about cultivating a powerful mindset, common mental barriers and how to over...
329 - How to Start a Strength Studio Part 3 18.08.2021 33:48
(Listen to Part 1 and Part 2 ). In this episode, I'll give you updates on our personal training business, Optima Strength, the different obstacles we've faced and have overcome, business decision-making, progress we've made, and much more. Grow your strength training studio For all of the show notes, links and resources - Click Here
328 - Struggling to Generate Leads and Keep Clients in your Strength Studio? Just Do This. 11.08.2021 52:19
Lawrence Neal here, founder of High Intensity Business and co-founder of Optima Strength, a strength training studio in Galway, Ireland, that provides clients with 1-on-1 strength training for 30-minutes, once or twice a week. In this episode, I'll share with you the tactics I've learned from experts on the podcast and inside HIT Business Membership and years of experience in high-level sales. We...
327 - Luke Carlson - Are You Ready to Let Go of the Vine and Grow Your Strength Training Studio? 04.08.2021 47:46
Luke Carlson (luke @ discoverstrength.com) is the CEO of Discover Strength based in Minneapolis, Minnesota. Luke and his team at Discover Strength operate the Discover Strength Franchise and host the Resistance Exercise Conference (REC) . In this episode, we discuss the 'letting go of the vine' analogy from the book Traction by Gino Wickman. We also discuss how to delegate and elevate, tactical st...
326 - Dr Doug McGuff - What Training Frequency is Best? Once a Week or Twice a Week? 28.07.2021 59:12
Dr Doug McGuff is the co-author of Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week . He owns Ultimate Exercise , a personal training facility in Seneca, South Carolina, which provides high intensity training using the "SuperSlow" protocol to help clients achieve their health and body composition goals. In this episode, Dr D...
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