Lawrence Neal

High Intensity Business

Business EN ↓ 579 episodes

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Ca...

Author

Lawrence Neal

Category

Business

Latest episode

Jul 8, 2026

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Episodes

374 - The Value of Isometric Exercise with Brad Thorpe - Part 2 27.07.2022

Brad Thorpe (brad @ isophit.com) is a multi-patented inventor and CEO of Isophit™ , a versatile isometric system for fitness, rehabilitation, and sports performance professionals. Brad is considered as the world's leading expert in isometric strength training with over 29 years of experience in the fitness and performance industry. In this episode, Brad joins me for part 2 of our Isometric Exercis...

373 - Should You Always Train To Failure? (with Dr. James Fisher) 20.07.2022

James Fisher PhD (james.fisher @ solent.ac.uk) is a Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He is one of the leading exercise scientists publishing numerous peer-reviewed articles related to resistance training, health, and fitness.   In this episode, James continues discussing his research paper Resistance Training Recommend...

372 - Imagine Strength Equipment; the New HIT Revolution with Clay Steffee 13.07.2022

Clay Steffee (claysteffee @ gmail.com) is the owner of Imagine Strength and is the Vice President of Engineering and Product Development at Exerbotics . He has worked alongside Arthur Jones in designing Nautilus and MedX equipment, as well as engineering strength equipment for LifeFitness.  In this episode, Clay talks about Imagine Strength's equipment line, machine modifications, customer support...

371 - The Value of Isometric Exercise with Brad Thorpe 06.07.2022

Brad Thorpe (brad @ isophit.com) is a multi-patented inventor and CEO of Isophit™ , a versatile isometric system for fitness, rehabilitation, and sports performance professionals. Brad is considered as the world's leading expert in isometric strength training with over 29 years of experience in the fitness and performance industry. In this episode, Brad discusses the Isophit™ isometric system, the...

370 - Will you get Fit doing HIT? - The High Intensity Training Fundeamentals Series with Tim Ryan - Part 9 29.06.2022

Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and the owner of Strong Life Personal Training in Barrington, Illinois. Aside from personal training, Tim offers mentoring, workshops, and seminars for studio owners. In this episode, Tim joins me for Part 9 of our HIT Fundamentals Series where he shares his position on aerobic cardio exercise, HIIT vs. HIT, the distinction...

369 - How to Dress your Personal Trainers for Success with Luke Carlson 22.06.2022

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength based in Minneapolis, Minnesota. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise .  In this episode, Luke talks about intentionality in business, different filters for deciding dress code, talk triggers, attire guide, options, and much more. Get marketing...

368 - The Six Factors of Functional Ability with Tim Ryan - The High Intensity Training Fundamentals Series - Part 8 15.06.2022

Tim Ryan (info @ stronglifetraining.com) is the owner of Strong Life Personal Training in Barrington, Illinois. He is a Master Super Slow instructor with certifications from ACSM, ACE, and the Super Slow Exercise Guild. His expertise includes personal training, mentoring trainers, and exercise equipment design.  In this episode, Tim joins me for Part 8 of our HIT Fundamentals Series where he expla...

367 - Strength Portal: The Ultimate Software for your Strength Training Business with Matt McGunagle 08.06.2022

Matt McGunagle ( matt @ strengthportal.com ) is the CEO and Founder o f StrengthPortal , a software platform for personal trainers, gym owners, and multi-location gyms to manage their personal training staff and track personal training services. Matt graduated from Cal Poly SLO as an Economics major with a concentration on Entrepreneurship.  In this episode, Matt walks through the features and cor...

366 - Tim Ryan - How to Design Exercise Programs and Manage Progression and Recovery - The High Intensity Training Fundamentals Series - Part 7 01.06.2022

Tim Ryan (info @ stronglifetraining.com) is the owner of Strong Life Personal Training in Barrington, Illinois. He is a Master Super Slow instructor with certifications from ACSM, ACE, and the Super Slow Exercise Guild. His expertise include personal training, mentoring trainers, and exercise equipment design.  In this episode, Tim joins me for Part 7 of our HIT Fundamentals Series where he discus...

365 - Skyler Tanner - Growing into a Larger Studio, MedX and Nautilus Equipment, Marker Workouts, Neck Training, and Testosterone Replacement Therapy 25.05.2022

Skyler Tanner (skyler @ smartstrengthaustin.com) is a fitness and nutrition coach, exercise physiologist, and owner of Smart Strength in Austin, Texas. Skyler and his team at Smart Strength focuses on helping clients gain strength, boost energy, improve mobility and balance through evidence-based strength training.   In this episode, Skyler shares Smart Strength's business growth and new machines...

364 - Clay Steffee - Designing Exercise Machines for Arthur Jones, Nautilus, MedX, LifeFitness, and Exerbotics - Part 2 18.05.2022

Clay Steffee is the owner of Imagine Strength and VP Engineering and Product Development at Exerbotics . He has worked alongside Arthur Jones designing Nautilus and MedX exercise machines as well as engineering strength equipment for LifeFitness.  Listen to Part 1: 351 - Clay Steffee - Designing Exercise Machines for Arthur Jones, Nautilus, MedX, LifeFitness, and Exerbotics - Part 1 In this episod...

363 - Tim Ryan - The Assumed vs the Real Objective of Exercise, How to Coach Correct Form, Head and Neck Position, and Breathing - The High Intensity Training Fundamentals Series - Part 6 11.05.2022

Tim Ryan (info @ stronglifetraining.com) is the owner of Strong Life Personal Training in Barrington, Illinois. He is a Master Super Slow instructor with certifications from ACSM, ACE, and the Super Slow Exercise Guild. His expertise includes personal training, mentoring trainers, and exercise equipment design.  Contact Tim for his business services here: Website: stronglifetraining.com Email: inf...

362 - Al Coleman - How to Get the Most Out of Yours and Your Client's Workouts 04.05.2022

Albert Coleman (albert @ phxstrength.com) became interested in strength exercise in high school to improve his performance as a baseball player. A few years later in 1999, Al passed the SuperSlow Exercise Specialist Certification Following. He then spent the next 10 years under the tutelage of Master Instructor Rob Serraino and honed his craft. From 2010-2019, Al worked for  RenEx/Overload Fitness...

361 - Tim Ryan - How to Determine the Optimal Resistance Level - The High Intensity Training Fundamentals Series - Part 5 27.04.2022

Tim Ryan (info @ stronglifetraining.com) is the owner of Strong Life Personal Training in Barrington, Illinois. He is a Master Super Slow instructor with certifications from ACSM, ACE, and the Super Slow Exercise Guild. His expertise includes personal training, mentoring trainers, and exercise equipment design. In this episode, Tim joins me for Part 5 of our HIT Fundamentals Series where he talks...

360 - Tim Ryan - The Optimal Window for Time Under Load and Time To Concentric Failure - The High Intensity Training Fundamentals Series - Part 4 20.04.2022

Tim Ryan (info @ stronglifetraining.com) is the owner of Strong Life Personal Training in Barrington, Illinois. He is a Master Super Slow instructor with certifications from ACSM, ACE, and the Super Slow Exercise Guild. His expertise include personal training, mentoring trainers, and exercise equipment design.  In this episode , Tim joins me for Part 4 of our HIT Fundamentals Series where he share...

359 - Why Should you Attend the Resistance Exercise Conference? 13.04.2022

The Resistance Exercise Conference (REC) brings together the leading researchers, coaches, and strength training practitioners to talk about the application of strength training for health and human performance. It's a great event where you can learn from experts and connect with peers in the area of strength training, as well as rejuvenate your passion for health, fitness, and exercise.    In thi...

358 - Tim Ryan - Movement Speed - The High Intensity Training Fundamentals Series - Part 3 06.04.2022

Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and owner of Strong Life Personal Training in Barrington, Illinois. He has 40 years of experience in the health and fitness field operating various personal training businesses, mentoring exercise instructors, and taking part in exercise equipment design. Tim has earned various national fitness certifications from ACSM, ACE...

357 - How to use Systems to Produce Consistent Workout Quality at Scale 30.03.2022

If you're having problems with workout quality, client retention, or trainer retention, you might also have a process problem. In this episode, I provide the steps on how to create a workout process for your strength training business. We'll delve into the benefits of creating checklists, how to facilitate iteration, process implementation, and much more.  Get all the processes you need for your s...

356 - Dr. James Steele - Low-Frequency Workouts, Relaxing Diet Dogma, and Challenging the Quantified Self Movement 16.03.2022

James Steele, PhD (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University and the Principal Investigator at ukactive Research Institute. He is a member of the American College of Sports Medicine, and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy.  See James' published peer revie...

355 - Sheila Melody and Lisa May - The Strength Code Story, Coupon Marketing, and Rethinking Social Media 09.03.2022

Sheila Melody (info @ thestrengthcode.com) is a Certified Health & Wellness Coach, Certified "Power of 10" Slow Motion Fitness Trainer, and owner of The Strength Code . She is an expert in small business start-up, management, and operations in the music, entertainment, health and fitness industries. Sheila is also the Host and Producer of Sound Mind and Body Podcast where she interviews people abo...

354 - Tim Ryan - How to Articulate the Benefits of HIT - The High Intensity Training Fundamentals Series - Part 2 02.03.2022

Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and owner of Strong Life Personal Training in Barrington, Illinois. He has 40 years of experience in the health and fitness field operating various personal training businesses, mentoring exercise instructors, and taking part in exercise equipment design. Tim has earned various national fitness certifications from ACSM, ACE...

353 - Al Coleman on PHX Strength, the "Squeeze Technique", Thinking Again about HIT, and Discovering SuperSlow for the First Time 01.03.2022

Albert Coleman (albert @ phxstrength.com) became interested in strength exercise in high school to improve his performance as a baseball player. This interest became a passion when he went on to play Division 1 baseball and was at the mercy of ill-informed strength coaches. Needing to find a better way to keep him injury-free than what was being presented to him by the college strength and conditi...

352 - Tim Ryan - The History and Philosophy of HIT - The High-Intensity Training Fundamentals Series 16.02.2022

Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and owner of Strong Life Personal Training in Barrington, Illinois. He has 40 years of experience in the health and fitness field operating various personal training businesses, mentoring exercise instructors, and taking part in exercise equipment design. Tim has earned various national fitness certifications from ACSM, ACE...

351 - Clay Steffee - Designing Exercise Machines for Arthur Jones, Nautilus, MedX, LifeFitness, and Exerbotics - Part 1 14.02.2022

Clay Steffee has worked alongside Arthur Jones designing an array of game changing exercise machines. He is also responsible for engineering strength equipment for MedX and LifeFitness. Clay has a degree in Mathematics from the University of South Florida.  In this episode, Clay shares his story working with Arthur Jones, designing exercise machines for Nautilus, MedX, LifeFitness, and much more....

350 - James Fisher - How to Maximise Muscle Hypertrophy in an Athletic Population 02.02.2022

James Fisher PhD (james.fisher @ solent.ac.uk) is one of the leading exercise scientists publishing numerous peer-reviewed articles relating to resistance training, health, and fitness.   He is also a Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK.  In this episode, James talks about his research paper Resistance Training Recommendat...

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