HeyOrca Podcast

Is your brand voice strong and recognizable, or does it feel a little all over the place? In this episode, we’re diving into the art of crafting a distinct and consistent brand voice that resonates with your audience. Our resident writer, Lysle, breaks down simple steps to define and refine your brand voice, tactical exercises your team can use right away, and how to maintain consistency—no matter...

Unlock the power of thought leadership and take your personal brand to the next level! We couldn't talk about thought leadership without the amazingly talented and well-known thought leader Christina Garnett, Chief Community Officer here at HeyOrca. In this episode, we will be diving into topics such as: how you can create your own brand market fit, how to grow without burning out (balance is key!...

We love ending the year by gathering with our community to chat about what the next year holds. This year, we have two very special guests joining us! Lia Haberman, Corporate Marketing Consultant and writer of the popular newsletter ICYMI, and Joe Teo, CEO of HeyOrca, joined us to share their thoughts on what’s coming up for the industry in 2025! In this final episode of 2024, we touch on the bigg...

There's no secret trick for writing social content, BUT there are formulas! Join us to dive into the copywriting formulas every social media manager needs to know. In this episode, we're going to break down: the easy copywriting formulas that will add oomph to your content, real-world examples that will make you go, "Ohhh, now I get it!" and copywriting cheat sheets that you'll really want to scre...

Have you ever been in a social media crisis? Here's how to handle a social media crisis, whether you’ve been there before, want to learn new tips, or you’re getting prepared just in case it happens to you. In this episode, we sit down with Sadie Wigg, Marketing Manager at Creative Pod and touch on important topics such as: the early signs of a social media crisis and how to catch it early, all thi...

Community-building is the main character this year. And Instagram is its best friend! Instagram provides a plethora of opportunities to build a strong community and we want to help you leverage them all. In this episode, you will learn about content strategies that will help you engage your audience, tips and tricks for successful community moderation, and what analytics to look at to track your c...

TikTok is such an incredible platform to build community on and we want to help you utilize it. To do so, we brought in TikTok pro Lorrie Rose, freelance Marketing Executive, to guide us on how to grow a strong and trusting community through engagement and moderation. Through this conversation, you will learn all there is to know about TikTok and more when building community and engaging with your...

Are you tired of constantly chasing after algorithm changes? In this episode, ourr hosts Joe Teo and Christina Garnett share their insights on shifting the focus from algorithms to a more sustainable and fulfilling approach — a community-led content strategy. Some big takeaways will include how to determine content pillars, how to segment your content, and community-centric planning. This one is p...

Saving a client relationship can be tough . . . but it can be done! We’re here to help make the process easier. In this episode, join us as we dive into topics such as the warning signs of an unhappy client, the common issues that may be impacting your client relationship, ways you can try and save your client and when it’s time to let a client go. Music: "Haymaker" by Steven Beddall Producer: Mai...

Encore alert! We brought back a podcast favorite topic . . . copywriting! This time around, we covered copywriting tips for social media ads from our resident writer Lysle and our paid ads specialist Jonathan. You'll get to hear the advice and thoughts on strategies to inspire your next ad campaign, creative ways to work with (not against) platform policies, and best practices for writing ads that...

The holiday season is a BUSY time for everyone, so the earlier you start planning, the better. And of course, we want to help you make this process as easy as possible. This is why we brought in holiday campaign pro Laura Kilpatrick, Director of Communications at FearWorm, to show you exactly how to start planning for the holidays. In this episode, we will cover topics such as the right time to st...

Working in a boring industry doesn’t mean you have to post boring content! Join us as we discover how to energize your social media community even if your industry is . . . not the most exciting. With powerhouse social pro, Coleena Raynor, Marketing Coordinator in the wealth management industry, we will learn about the creative ways to build connections and approach social media trends. Music: "Ha...

What’s one way to grow your agency . . . without the growing pains? Make sure you have a top-notch content planning process in place! In this episode, we sit down with Lauren Don, Creative Director and Founder at Don Creative Group, who will reveal how her agency collaborates to create killer social media content for their clients. Lauren will go over topics such as the planning process, how to co...

Have you boarded the LinkedIn train? If not, this is your chance to get a ticket! LinkedIn is home to over 1 billion users. And 82% of B2B marketers achieve success on the platform. If you want to stand out on LinkedIn, you’ve got to optimize your profile (or your clients’ profile) for SEO. In this episode, we sit with LinkedIn Coach and Trainer, Fatima Khan, to learn her favorite tips and tricks...

One of the biggest questions we see online is, “How much should I charge for my social media management services? Every agency and freelancer is so different – so what’s the standard? In this episode, our hosts touch on important topics such as: ✅ How you price your services (hourly, by project, or retainer) ✅ The most important pricing factors that SMMs should consider ✅ Real-world pricing sug...

Come join us on this episode to discover all the need-to-know trends, social news, and industry changes from May 2024. We’ve collected all the updates so you can focus on more important things (and look like a total pro in front of your clients!). Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Community is the one thing your competitors can't copy. But it's not the easiest thing to build, especially from scratch. In this episode, community experts Joe Teo and Christina Garnett walk us through their Social Media Manager Community Building Canvas, and share us their insights on: What community is (and what it isn't) The questions you need to be able to answer to build a successful communi...

Having a case study to show potential clients is so important! It could be the deciding factor for a potential client. In this episode, the two hosts go through tips and tricks about how to write an effective case study. In addition, they will also be doing a LIVE review of the HeyOrca community’s portfolios! Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOr...

The TikTok algorithm feels like one of the greatest social media mysteries! In this episode, we have a conversation about the following topics: ✅ How the TikTok algorithm works (we’re going to master this mystery!) ✅ Optimizing your content to get on the algorithm’s good side ✅ Engagement tips that will help you build your community or grow your client's page If you’ve struggled to gain tractio...

Create for your community, not the algorithm. In this episode, we are joined bz community building expert, Christina Garnett, and discuss the topic of building a thriving community on LinkedIn. Some things that will be covered include: ✅ How she grew her LinkedIn community to 17,000+ ✅ Community-building best practices (and real-world advice!) ✅ Engagement tips and tricks that will help you con...

Can’t keep up with all the social media updates and platform changes? We’ve got your back! Join this episode to discover all the need-to-know trends, social news, and industry changes for April. ✅ The biggest social media updates from Instagram, X, Facebook, TikTok and more ✅ Trending audio from Reels and TikTok and examples of how you can use them ✅ Industry news you may have missed & what...

Is your client onboarding process smooth sailing? Onboarding a new client to your agency sets the foundation of your relationship with them going forward. And we want to make sure you’ve got everything you need to succeed! In this episode, we sit down with Anna Michalak, Founder of Vision Marketing, to give you all the tools, resources, and advice you need to make onboarding a delightful experienc...

Having writer's block is one of the most common issues content creators and social media managers face. In this episode, our resident writer, Lysle, will share all her weird and wonderful copywriting hacks to help you: ✅ Sound on-brand (even if your client doesn't know their brand voice) ✅ Discover new writing strategies you never knew you needed ✅ Beat the ""blank page scaries"" with simple co...

By 2033, 78% of ALL content across the web will be user-generated! In this episode, our host will explore how user-generated content (UGC) can help you future-proof your social strategy – and build a community that's in it for the long haul. Other topics covered include: what UGC is (and why it's so important for social media marketers), the difference between paid and organic UGC, and examples to...

Join us on our monthly recap of the biggest social media updates for you! From Instagram, X, Facebook, to TikTok, we have it all. In addition, trending audio from Reels and TikTok and examples of how you can use them as well as industry news you may have missed & what the top headlines mean will be covered in this episode. Don't miss out this episode! Music: "Haymaker" by Steven Beddall Produc...