HeyOrca Podcast

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, Facebook, TikTok, LinkedIn, and more, trending audio from Reels and TikTok and examples of how you can use them, and industry news you...

Most brands are still building content the hard way - blank screen, best guess, repeat. But a growing number of businesses are running something different: an AI-powered content system that generates hooks, scores ideas, repurposes content across channels, and converts engagement into leads automatically. You've probably seen the output. You may not have known what was behind it. And yet most soci...

Public sector and nonprofit social media operates within clear constraints—approvals, risk management, and the need to communicate accurately and responsibly. These realities don’t mean content has to be purely informational or limited in engagement. In this session, Jake MacDonald, Social Media Advisor at the Government of Nova Scotia, explores how thoughtful storytelling techniques can strengthe...

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, Facebook, TikTok, LinkedIn, and more, trending audio from Reels and TikTok and examples of how you can use them, and industry news you...

57% of the HeyOrca community manages social AND email! So let's chat about email marketing! Dylan Bridger, email marketing specialist, will teach us how to WOW clients and communities with email. In this episode, we will discover the 2 most impactful strategies to deploy first so you drive quick wins that'll make your clients see you as a superhero. In addition to that, you’ll get a simple, versat...

Social media managers are expected to know the trends, be creative, drive engagement, and always have the next post ready. But behind the scenes, what happens when you’re second-guessing your own work? If you’ve ever: stared at a post for 20 minutes before hitting publish, felt like your ideas weren’t “good enough,” hesitated to speak up in stakeholder meetings, or felt unsure about building your...

Social media managers often know what could work, but struggle to get leadership buy-in. Why? Because many leaders view social media through very different lenses than the people managing it day to day. In this episode, Amanda Harding shares the three most common ways leadership tends to view social media: as a bulletin board, an engagement tool, or a revenue channel — and how understanding these...

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed a...

Is it possible to make content about heavier, serious topics actually engaging? It's a question a LOT of social media managers ask and in this episode, Holly Vaughn, social media manager at Civilian, will join us to chat about how her agency uses HeyOrca to power campaigns about mental health, environmental sustainability, and more. Holly will answer questions like how can you make engaging conten...

One-off influencer posts generate attention. Ongoing creator partnerships generate trust. In this episode Jelena Burcer (PLG Product Specialist at Semrush) will break down how strategists can shift from transactional campaigns to structured, repeatable creator systems that build brand equity over time. You’ll learn about why micro-communities often outperform massive audiences, how to assess creat...

Join us for a practical, strategy-first session on how to get creative with social media in B2B marketing — without sacrificing credibility or results. During this episode, you’ll discover how to create B2B content that goes beyond product promos — from showcasing company culture to leveraging evergreen short-form, specific ways to elevate “talking-head” videos — including scene changes, visual pa...

Your social following isn’t automatically your community. Unowned spaces like social media can drive visibility and foster meaningful connection, while owned spaces can create depth and belonging. What matters most isn’t just where your community lives, but how it’s thoughtfully designed and led. So how do you choose what makes sense for you . . . and how can those spaces support one another? In t...

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed a...

Want to make sure you're getting the most out of your social tool? Thinking about trying HeyOrca, but not sure if it's right for your team? Let's go behind the scenes with Kerrie Bernard, Senior Director of Digital Strategy at Talk Shop. In this episode, Kerrie's going to reveal why she and her team chose HeyOrca -- and why it's their fave social media management tool. She will touch on topics suc...

Community-Led Marketing isn’t about launching a big “community initiative.” It’s about making small, intentional changes to how you plan content and campaigns – so your audience starts participating, not just consuming. Join us and CEO Joe as he shows how marketers can activate it across social and the channels you already manage. In this conversation, you’ll learn how to turn everyday content int...

Social media managers are expected to do it all -- plan, create, schedule, engage, analyze, and repeat -- often across multiple clients and platforms. It’s no surprise burnout has become the norm in the industry. In this episode, Courtney Miller, Social Media Strategist and founder of Miller Digital, shares how to build sustainable content systems that support both your business and your well-bein...

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed a...

Posting more doesn’t automatically equal strategy . . . and in 2026, showing up online with purpose is more important than ever. Join Iliyana and Natalie from HeyOrca to learn how to build a content strategy that’s clear, practical, and centred around your community. During this episode, you’ll discover how to understand your community and create content they actually care about, practical tips fo...

Live event social media works best when it captures the energy in the room, highlights the community, and brings the experience to life online. Join Shaniece from SocialNext as she shares how she approaches live event social media across three stages: pre-event, during the event, and post-event. She’ll touch on how community, partners, and media can play a role, and how to balance being present at...

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed a...

Cult following? Check. Spongebob memes? Check. Gas station humor? Double check. Who says convenience stores can’t be cool? Kwik Trip proves that even gas stations can go viral and set the standard for social media success. Join Social Media Coordinator Samantha Benish for a behind-the-scenes look at the quirky, crave-worthy strategy that keeps fans engaged — and leave with fresh ideas to make your...

Posting every day might feel productive . . . but it’s not the same as having a strategy. Many social teams feel constant pressure to “keep the feed alive,” follow the content calendar, and keep up with the algorithm -- only to wonder why their work isn’t driving impact. We’re excited to be joined by Tara Salloum, founder of Counter Culture World, who will help unpack why so many brands confuse ac...

We’ve put together all of the social media updates from December so you don’t have to go looking for them! Join us on this episode as we break down the most important updates, trends, and industry shifts from December. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them...

We can’t believe we’re saying this but, it’s the last HeyOrca episode of 2025! Join us as we highlight the biggest social media and HeyOrca updates from 2025, 2026 predictions, and our first-ever HeyOrca Oscar Awards! These awards will recognize our most engaged community members, collaborators, and social media community faves. Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----...

Have you tried any of TikTok's AI creation tools yet? To chat about them and all the other social media updates from the past month, check out this podcast episode. In this conversation, we will discover the biggest social media updates from Instagram, X, Facebook, TikTok; learn about trending audio from Reels and TikTok and examples of how you can use them; and industry news you may have missed a...