HeyOrca Podcast

If you manage social for a nonprofit, you'll want to tune in to this podcast episode! Sarah LaFemina, Digital Marketing Account Executive at Achieve, is going to teach us about how to create a content calendar for your nonprofit organization, practical tips for generating consistent engagement from your community, and her fave free tools and resources to make your social media planning easier. Mus...

Calling all social media agencies, non-profits, and small businesses with BIG stories to tell! In this episode, Holly Vaughn, Social Media Manager at Civilian Agency joins us to talk about how Civilian Agency, a Certified B Corporation, builds purpose-driven campaigns, how they use the HeyOrca tools (and tricks!) to create and collaborate, and her best tips for building engaged social media commun...

Manage multiple social media clients? Oyster Creative Co. manages 10+ clients – and makes it look EASY! Join us on November 13 to discover their best tips and tricks for using HeyOrca. In this episode, Kylie and Georgia will teach us how to get content buy-in from the whole team (and clients!), speed up approvals without compromising compliance, and create content while on the go, and MORE! Music:...

Have you ever felt like you really want to work on your personal brand, but you’re afraid of looking cringey? Don’t worry, we’re here to help you conquer cringe mountain with the HeyOrca Community Personal Branding Challenge. This challenge is a free, two-week LinkedIn challenge designed to help social media managers, marketers, and creators grow their personal brands, expand their networks, and s...

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. In this episode, you will discover the biggest social media updates from Instagram, X, Facebook, TikTok; trending audio from Reels and TikTok and examples of how you can use them and industry news you may have missed and...

Trends move fast – and while they can help your brand feel relevant and human, not every one is worth jumping on. In this episode, HeyOrca's own social media team, Natalie and Jessica, will walk you through how to approach trends strategically (without chasing every viral sound). We’ll be covering topics such as why trends matter, how to know if a trend makes sense for your brand, how to talk to l...

Every marketer thinks they know their customer. But unless you’ve got a strategy to actually talk to them regularly—and document what you’re learning—your understanding gets stale fast. So, we're bringing in Quinn Palmer, Senior Manager of Growth Marketing at Growclass, to teach us more about customer psychology! Your job is to stay close to your customers and if you're in a bigger org, that means...

We’ve put together all of the social media updates from September so you don’t have to go looking for them! Join us as we break down the most important updates, trends, and industry shifts from September. In this episode, you will discover the biggest social media updates from Instagram, X, Facebook, TikTok; trending audio from Reels and TikTok and examples of how you can use them and industry new...

In this episode, we are joined by Jenny Li Fowler, the Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT) and award-winning author of “Organic Social Media, How to Build Flourishing Online Communities”. She also hosts the podcast, “Confessions of a Higher Ed Social Media Manager”. Jenny will be teaching us about her 6M framework that you can use to build a social...

Proving the value of social media doesn’t have to feel like a never-ending battle. In this episode, our hosts will show you how to turn your social data into a story stakeholders can’t ignore! We're diving into why you should tie your social media goals to the overall business goals of your brand, how to use storytelling to translate data into value and how to incorporate competitive and industry...

Have you reposted anything on Instagram yet? Tune in on this episode to learn about it and chat about all the other social media updates you may have missed. You’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok and more, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean fo...

Cyber threats might sound like something out of a spy movie, but for social media managers, they’re all too real. In this episode, we're joined by Claire Boucher, Social Media & Design Specialist at Nightwing, who will be teaching us how to be more cyber secure in the world of social media. Claire will be going over the current threat landscape facing social teams and individuals as well as ac...

Join HeyOrca and CrowdRiff’s Senior Social Media Manager Sennah Yee for a deep dive into the exciting world of creator partnerships! Building brand trust and meaningful connections now demands more than traditional ads. It's about genuine engagement, and that's where local content creators become a must for your marketing strategy. In this podcast, you’ll discover the power of user-generated conte...

For the first time ever, the entire HeyOrca marketing team is together! In this episode, they will be chatting about how we use AI in our day-to-day to make content creation quicker and more efficient. We're taking it back to elementary school for a show and tell style webinar where we will each show you our favourite AI tools we use. You don’t want to miss this episode! Music: "Haymaker" by Steve...

Unlock the power of personal branding with community pro and HeyOrca's Chief Community Officer, Christina Garnett! In thisepisode, we will be going over why you should prioritize your personal brand, building a brand that feels authentic to yourself, and how to set personal branding boundaries (what to share and what not to share). Additionally, cheat codes that you're absolutely going to want to...

Unlock the power of personal branding with community pro and HeyOrca's Chief Community Officer, Christina Garnett! In this episode, we will be going over why you should prioritize your personal brand, building a brand that feels authentic to yourself, and how to set personal branding boundaries (what to share and what not to share). Additionally, cheat codes that you're absolutely going to want to...

In this episode, we sit with Beth Brown, Marketing Executive at Creative Pod, to chat about all things Instagram. Learn how to position Instagram as a powerful tool within your wider social media strategy. This session covers setting clear objectives, whether it's awareness, engagement, or conversions, alongside practical guidance on optimising your business profile and building a consistent brand...

In this episode, we sit with Rachel Amick, Content Marketing Manager at SDI Innovations to teach us how to create a social strategy while having a lean team. Rachel will demonstrate how she manages content and social media for multiple brands using a lean team model comprising interns and full-time staff, organized with standardized templates, clear briefs, and project management workflows. She’ll...

We love when Creative Pod joins us! Mia Richards, Marketing Executive at Creative Pod, will be chatting about creating consistent, relatable content on TikTok. This episode will explore how to use content pillars to bring structure, clarity, and creativity to your TikTok strategy. Whether you're just getting started or trying to post more consistently, Mia will guide you through simple ways to pla...

You don’t need a big budget or event planning experience to bring people together – sometimes all it takes is an idea, a little scrappiness, and the will to make it happen. In this podcast, HeyOrca’s own Natalie Czerwinski will walk you through how she turned an idea she saw on TikTok into a full-blown neighbourhood Cat Tour that attracted over 100 attendees, 21 cats, and raised money for a local...

Get the first look at HeyOrca's Community Benchmark Report, based on insights from 267 social media managers who are shaping the future of community building. In this episode, we’ll dive into: how social media managers are feeling today (mental health trends, salary insights, and career outlooks), community as a growth strategy and the future of AI - how social media managers are feeling about AI...

Social media marketers and community managers are constantly balancing the need to create engaging, high-quality content while also keeping up with the latest trends and tools. When working with nonprofits and mission-driven organizations, this challenge is even greater—how do you tell compelling stories that drive action and make an impact, without burning out? In this session, Marketing Advisor...

Creating consistent social media content can feel like a never-ending brainstorm, but it doesn’t have to drain your energy! We're bringing in HeyOrca Stan Danielle Dugan to show us how to stay consistent with our social media community. We'll dive into fun, practical ways to generate fresh ideas, simplify your creative process, and build a system that works for you. By the end, you’ll feel recharg...

Our 2025 community theme is balancing our communities on and off social media. When you think of your brand’s community, you may think that only includes your social media accounts. We’re here to show you that you can build community way beyond social media and tap into newsletters, in-person events, and more. In this episode, Jesse and Alyssa go over why you should build your brand’s community in...

If you’re like us, you love going on Reddit in your spare time but haven’t explored it for your brand yet. In this episode, we’re joined by Juliana Rodriguez, Client Partner at Reddit, who will be giving us the inside scoop on how businesses can utilize Reddit to build community. In addition, she will touch on what Reddit metrics your business should measure and all the fun facts and stats you may...