HeyOrca Podcast

In this episode, we sit down with Emma McCosham, Head of Marketing at McCosham Marketing Inc., to discuss how to understand your business and community members. One of the most important things you can do as an agency or freelancer is to understand your ideal client profile. But how do we do that? We’ll be going over: ✅ Why having an ideal client profile is so important ✅ How you can start craft...

In this episode, we delve into the world of content creation with a focus on social media management. Our guest, Maria Plata, and host Joe Teo share insights, tips, and hacks to help social media managers navigate the challenges of creating engaging content. In addition, the two talk about the importance of experimentation and risk-taking in content creation for social media, and why it's crucial...

Social media managers, be honest: Have you embraced AI to create content? AI can feel a bit intimidating, but there are so many ways it can make your life as a social media manager easier. This week, Alyssa and Qetsiyah will be joined by Zack Brame, Manager of Content Production at Ignite Social, who will be dishing out expert advice on how you can use AI to: ✅ Generate engaging and relevant cont...

We got all the latest news in the social media world for you in this episode! From updates on Instagram, X, Facebook, and SnapChat, to top trending audio from Reels and TikTok, to industry news and tips and tricks. Join us! Other helpful resources: February social news blog: https://www.heyorca.com/blog/february-social-news   2024 trending audio for Reels and TikTok [updated weekly]: https://...

Memes and trends are fun, but what happens when you work in a corporate setting and can’t tap into those pop culture moments? Join Elena Manukyan, Founder of Socially Legal, and Elizabeth Hendry, Head of Social Media at Attwells Solicitors, for a discussion about how you can keep your social posts engaging and on-trend – even if you’re working in a “boring” industry. Other helpful resources: 8 con...

33% of the most-viewed Instagram Stories are posted by businesses! Are Stories part of your social media strategy?  Join Qetsiyah and special guest Jesse as they unveil the secrets to leveraging this powerful feature for maximum engagement. In this episode, we help social media managers: Craft captivating stories that keep audiences coming back Navigate the essential features and tools within...

Want to build a personal brand . . . but not sure where to start? Join HeyOrca's community managers, Alyssa and Qetsiyah, to discover the most approachable path to personal branding. In this episode, we reveal how to: Cultivate an engaged community by sharing your expertise Leverage easy personal branding strategies that feel authentic Use your personal brand to drive growth for company accounts B...