HerBusiness

Up until a few years ago, I was caught in a trap that so many business owners fall into — selling too many products. I thought the more I offered, the better. But instead, I was overwhelmed, our team was stretched too thin, and our customers were confused about what to choose. In this episode, I take you behind the scenes of how I went from selling hundreds of products to just five — and why simpl...

In this episode, we are talking about some cold, hard, and heartbreaking facts about why women business owners face unique challenges when it comes to growing their businesses. And, of course, we'll get into how you can get the resources you need to face these challenges head-first. In the Episode, You'll Learn: -> Why women business owners are still underrepresented in six and seven-figure revenu...

"You can't sell a secret."  That's what Natasha Buttler, an expert marketer with almost 30 years of experience, tells us about why your marketing and visibility matters. In this episode, we're talking about no-cost strategies that you can use to bring in clients, gain visibility, and improve your marketing campaigns. Natasha shares her favourite free strategies, explains why simplicity and repetit...

What if getting more clients or making more sales wasn't left up to chance? Spoiler Alert: It isn't left up to chance . Or at least for big businesses, it's not. There is a SCIENCE behind selling and persuading your ideal clients into buying. It's not magic, it's not manipulation – it's human psychology. Let's walk through Robert Cialdini's 7 Principles of Persuasion, and then talk about how to ap...

As small business owners, sales can be one of the most daunting aspects of business. Sales are tied to so many negative stereotypes that just feel "icky". But in this episode, I'm talking with Frances Pratt, author of More Sales, Less Marketing: How to Take the 'Yuck' Out of Selling to challenge that perception and redefine what sales should be about. We're talking about the differences between ma...

Social media can become the bane of many small business owners' existence. Are you posting enough? Are your posts connecting with the right audience? Are you being engaging enough? How do you avoid being 'salesy'? WHAT do you even post? The questions could go on. That's exactly why I've brought on Erika McInerney of Mac&Ernie for this episode, who has spent over 28 years helping small businesses s...

Do you ever feel like you're running on empty, juggling all the balls, and just barely keeping it together? You're not alone. In this episode, I'm opening up about the hard lessons I've learned about burnout, rest, and why it's not just OK – but essential – to take a step back sometimes. If you've ever thought, "I can't afford to rest," think again. I'll show you how rest is the ultimate productiv...

In this episode of the HerBusiness Podcast, we're joined by the incredible Danielle LaPorte to explore her take on goal-setting and what success in business REALLY means. Danielle shares her journey from complete burnout to living with intention and introduces us to her concept of "Goals with Soul." This episode has so many insights to align your business and your life with what truly matters to y...

Are you ready to stop doing it all yourself and start growing your dream business? In this episode of the HerBusiness Podcast, we're diving into one of the most exciting (and, let's be honest, sometimes intimidating) parts of business growth – building and leading a team . Whether you're a solopreneur juggling all the tasks, running a micro business and ready to grow, or managing a full-scale busi...

What happens when you take on one of the most intense mental toughness challenges—and discover parallels to business success? In this episode, Suzi chats with Jai Harvey-Yin, founder of Fabulosity , about her incredible journey completing 75 Hard , a program that demanded discipline, focus, and resilience. Jai shares her strategies for staying consistent and overcoming unexpected challenges and ho...

In this episode of the HerBusiness Podcast, I'm sharing 5 CEO secrets to help business owners grow sustainably while stepping away from the all-consuming "grind" mindset . If you've ever felt like you're working harder than ever but not seeing the results you want, this episode will help you shift your focus to what really matters. From crafting a vision that pulls you forward to adopting a "do le...

How successful were your Facebook Ads this last year? Are you wanting to level up your strategies and create a really winning campaign in 2025? Then, you need a plan to make that happen. The key lies in aligning your ad strategy with your long-term goals. And THAT is where Tina Hay of Puzzle Media comes in. She helps passionate small to medium sized business owners grow by providing them with mark...

NOW is the time to start your 2025 planning . With the chaos of the holidays and summertime right around the corner, it's easy to let the beginning of the New Year slip by when you're not looking. In this episode, I'm walking you through the personal framework I use to turn a big-picture, 12-month goal into an organised, actionable, and bite-sized action item. In the episode:  -> Why having a  wel...

Let's talk about the practical steps to being a 'lifelong learner', how to balance hard and soft skills, and how to make impactful investments in yourself and your growth. In this episode, let's explore how to approach planning your personal development as a business owner with intention and purpose. Whether you're managing a team, reaching new levels of growth, or facing certain challenges — bein...

Let's unpack the essential ingredients that will create the perfect communication system for a hybrid team (or a fully remote one!). With the shift from in-person to remote over the last few years, it's more important than ever to have a clear, reliable communication system so nothing falls through the cracks. If you're looking to build (or improve) your communication system for your hybrid team t...

So many business owners get nervous about Instagram and Facebook ads. But, contrary to popular belief, there is NO algorithm god that dictates whether your ad will thrive or flop. There is a system to it. Today, our guest, Jayne Day of Webonize , will share the secrets she's learned from 12 years in business, helping small business owners maximise their ad funnels. Here's what this episode covers:...

If you've been wondering how to get customer testimonials that will genuinely influence buying decisions rather than a "thanks, this was great," this episode is for you. In this episode, learn how to craft testimonials that drive sales and transform marketing results. We'll be walking through the exact steps to create GREAT testimonials that will actually connect with your target audience and comb...

Let's dive into all things email marketing automation . If you've ever felt overwhelmed by email marketing or wondered how to make it truly work for you business, this episode is packed with practical advice that you can incorporate right away. Our incredible guest, Jovana Vujnic of Bumper Leads, is an expert in all things email marketing and automation systems. And she's letting us in on how smal...

Imagine having a team so aligned, so committed, that they stick with you for DECADES. How do you make that happen? It all starts with team onboarding. When you do it right, your team onboarding system is what sets the foundation for high employee retention, productivity, and more freedom for you as the business owner. In this episode, I'm giving you a behind-the-scenes look at the exact steps we u...

One month ago, I climbed a mountain. Not once, not twice… But EIGHT times. Dive into this episode to hear about my experience completing the 29029 Everesting Hike in Whistler, Canada. I learned so much during this experience, about motivation, accountability, and the power of community. In This Episode:  -> Hear about how I went from extreme hesitation to actually buying my ticket because of the ...

In this special episode of the HerBusiness Podcast, we are joined by not one – but THREE incredible guests. These are three women who successfully shifted from 'just getting by' in their businesses to seeing thriving, six and seven-figure success. We are joined by:  Amanda Farmer of Your Strata Property — a pro at helping property owners demystify the legal complexities of apartment living. Tina H...

"I must be a failure, and everyone around me must know what they're doing." How often have we all had this EXACT thought? In this episode, we're diving into a topic rarely talked about among small business owners: our mental health. Our guest, Leanne Faulker, a small business mental health advocate with a PhD in the field, shares her journey – and how it shaped who she is today. In This Episode: ...

Ever feel like you're constantly trying to fit into someone else's mould? Whether you're a solopreneur or running a large team, surrounding yourself with the right people can help you make better decisions, grow your business faster, and stay even more resilient to bumps in the road. An advisory group is like your secret weapon to business growth – giving you access to insights and expertise that...

Ever feel like you're constantly trying to fit into someone else's mould? As women in business, it's all too common to feel pressured to conform, sacrificing parts of who we are just to make it. But here's the truth: you don't have to erase your uniqueness to succeed. In this episode of the HerBusiness podcast, we're exploring how you can build a thriving business by staying true to your own path....

Can you define your business' purpose in just ONE word?  That's exactly what Erin Weed, founder of The Dig, does with her clients every single day. She is a branding and messaging expert, and she is all about getting clear – EPICally clear – on your message. Erin joins us on this special episode of the HerBusiness Podcast (co-hosted by the lovely Michelle Falzone!) to dive deep on finding your cor...