HerBusiness

You know that feeling when you finish a strategy session or a call with a client and you're absolutely BUZZING? You feel energised. Uplifted. Lit up.  And you just know you've helped that client? THAT is the magic that occurs when you work with the RIGHT clients . The ones who value your work, take action, and bring out the 'Genius Zone' in you. Today, I'm talking with marketing and messaging stra...

The Secret to Stop Procrastinating on Unfinished Projects How many of your BEST ideas are still waiting in the Notes app on your phone? Or on Sticky Notes covering your wall? Or gathering dust in that notebook page? In this episode, we're talking about how to gain momentum on those ideas, using the secret to stop procrastinating on unfinished projects. This is the SAME strategy big-businesses have...

As business owners, there may be no worse feeling in this world than being buried under admin . Stuck in the weeds. Overwhelmed by your to-do list. Slogging through tasks that don't actually make you inspired, ignite your passion, or give you that, "Yes, this is what I am meant to be doing with my life" feeling. It's one of the most frustrating, yet inevitable bits of running a business. That's wh...

We all have weeks where the work is nonstop – emails, meetings, socials, admin – only to end the week with the thought, "What did I ACTUALLY accomplish?" In this episode, we're diving into WHY we get stuck in that exhausting cycle of busyness that feels productive but doesn't actually move our business forward. We'll look at the hidden mindset block (hello perfectionism, people-pleasing, and visib...

"7% is what you say… 93% is how you say it." Having great content… it just isn't enough anymore. So, how can you stand out and become a go-to expert in your field? Today we're chatting with Leesa Shannon, an expert on communication and confidence, who has helped hundreds of entrepreneurs, high-profile speakers, and thought leaders master how they show up. She's showing us how we can deliver our me...

If you've ever wondered why your offer isn't converting — even though your service is great and the testimonials are solid — this episode is for you. In today's episode, I'm breaking down the real reason people buy: emotion . Not features. Not stats. But the power of a good story . You'll learn how storytelling works on the brain, how brands like Apple and Nike use it masterfully, and most importa...

In this episode, I sit down with Naomi Gora , brand strategist and founder of Brand Whisperers , to uncover the secrets of crafting a brand that does the heavy lifting – before your customers even meet you. If you have ANY doubts or questions about your brand or identity… this episode will be a masterclass in how to do branding right. What You'll Learn in the Episode: -> The surprising way Naomi d...

Do you have ingrained beliefs that are actually affecting your sales? The answer is probably yes – because we ALL do. But that doesn't mean we can't overcome mindset blocks that slow down conversions. In this episode we're talking about how you can speed up your sales by saying goodbye to these thoughts… What You'll Learn in This Episode:  -> How  selling can be a form of service and why this mind...

What would you do if everything you worked for came to a crashing halt? Our guest today, Dr. Olivia Ong, has a truly incredible story – one not just of resilience, grit, and 'pushing through the pain'... but one of self-compassion . After a horrible accident, Olivia was told by her doctor that she would never walk again, never practice medicine again and that her life would completely change. Inst...

We've hit 300 episodes! Back in 2009, I recorded the first-ever HerBusiness Podcast episode with no idea what I was doing. But what I DID know was that women in business had incredible stories to share – stories of resilience, success, and transformation. Now, after 300 episodes, we've interviewed hundreds of inspiring women, shared countless stories (not to mention strategies), and built an incre...

Are you unknowingly holding yourself BACK from earning MORE? There are 7 limiting beliefs that women business owners often tell themselves – beliefs that keep them undercharging, overworking, and second-guessing their success. In this episode, we are addressing those limiting beliefs head-on and talking about how to shift your thinking in order to leave more room for growth. And these aren't just...

Artificial Intelligence is everywhere. But no one is talking about a different version of A.I. — AUTHENTIC Intelligence. Well, except Amey Lee from Heart Content . Today, she is showing us the power of human connection and how to create authentic messaging that AI just can't produce for you. With years of experience helping brands bring together story, strategy, and content, Amey's message is more...

Most business owners believe that the more products or services they offer, the more successful they'll be. But what if holding onto the wrong product is actually costing you time, energy, and profit? In this episode, I walk you through 7 key signs that a product or service may be secretly holding your business back . Plus, we'll talk through the actionable strategies on how to phase out a product...

For years, I believed that the harder I worked, the more successful I'd be. Hustle, grind, push through — that's what I thought business was all about. I was running three businesses, flying across continents, working crazy hours, and I thought, "This is success, right?" Then, burnout hit me like a freight train. And what I learned completely changed how I run my business and my life. I discovered...

If you've been posting on Instagram and wondering why the likes and views aren't translating into sales, this episode is for you. My guests, Fiona Keary, CEO of Style Liberation , and Seona Roberts , crochet mentor and founder of the Hooked on Crochet Club , share their Instagram strategies. They've tested, refined, and uncovered surprising tactics that drive engagement (and, most importantly, con...

Up until a few years ago, I was caught in a trap that so many business owners fall into — selling too many products. I thought the more I offered, the better. But instead, I was overwhelmed, our team was stretched too thin, and our customers were confused about what to choose. In this episode, I take you behind the scenes of how I went from selling hundreds of products to just five — and why simpl...

In this episode, we are talking about some cold, hard, and heartbreaking facts about why women business owners face unique challenges when it comes to growing their businesses. And, of course, we'll get into how you can get the resources you need to face these challenges head-first. In the Episode, You'll Learn: -> Why women business owners are still underrepresented in six and seven-figure revenu...

"You can't sell a secret."  That's what Natasha Buttler, an expert marketer with almost 30 years of experience, tells us about why your marketing and visibility matters. In this episode, we're talking about no-cost strategies that you can use to bring in clients, gain visibility, and improve your marketing campaigns. Natasha shares her favourite free strategies, explains why simplicity and repetit...

What if getting more clients or making more sales wasn't left up to chance? Spoiler Alert: It isn't left up to chance . Or at least for big businesses, it's not. There is a SCIENCE behind selling and persuading your ideal clients into buying. It's not magic, it's not manipulation – it's human psychology. Let's walk through Robert Cialdini's 7 Principles of Persuasion, and then talk about how to ap...

As small business owners, sales can be one of the most daunting aspects of business. Sales are tied to so many negative stereotypes that just feel "icky". But in this episode, I'm talking with Frances Pratt, author of More Sales, Less Marketing: How to Take the 'Yuck' Out of Selling to challenge that perception and redefine what sales should be about. We're talking about the differences between ma...

Social media can become the bane of many small business owners' existence. Are you posting enough? Are your posts connecting with the right audience? Are you being engaging enough? How do you avoid being 'salesy'? WHAT do you even post? The questions could go on. That's exactly why I've brought on Erika McInerney of Mac&Ernie for this episode, who has spent over 28 years helping small businesses s...

Do you ever feel like you're running on empty, juggling all the balls, and just barely keeping it together? You're not alone. In this episode, I'm opening up about the hard lessons I've learned about burnout, rest, and why it's not just OK – but essential – to take a step back sometimes. If you've ever thought, "I can't afford to rest," think again. I'll show you how rest is the ultimate productiv...

In this episode of the HerBusiness Podcast, we're joined by the incredible Danielle LaPorte to explore her take on goal-setting and what success in business REALLY means. Danielle shares her journey from complete burnout to living with intention and introduces us to her concept of "Goals with Soul." This episode has so many insights to align your business and your life with what truly matters to y...

Are you ready to stop doing it all yourself and start growing your dream business? In this episode of the HerBusiness Podcast, we're diving into one of the most exciting (and, let's be honest, sometimes intimidating) parts of business growth – building and leading a team . Whether you're a solopreneur juggling all the tasks, running a micro business and ready to grow, or managing a full-scale busi...

What happens when you take on one of the most intense mental toughness challenges—and discover parallels to business success? In this episode, Suzi chats with Jai Harvey-Yin, founder of Fabulosity , about her incredible journey completing 75 Hard , a program that demanded discipline, focus, and resilience. Jai shares her strategies for staying consistent and overcoming unexpected challenges and ho...