HerBusiness

In this episode of the HerBusiness Podcast, I'm sharing 5 CEO secrets to help business owners grow sustainably while stepping away from the all-consuming "grind" mindset . If you've ever felt like you're working harder than ever but not seeing the results you want, this episode will help you shift your focus to what really matters. From crafting a vision that pulls you forward to adopting a "do le...

How successful were your Facebook Ads this last year? Are you wanting to level up your strategies and create a really winning campaign in 2025? Then, you need a plan to make that happen. The key lies in aligning your ad strategy with your long-term goals. And THAT is where Tina Hay of Puzzle Media comes in. She helps passionate small to medium sized business owners grow by providing them with mark...

NOW is the time to start your 2025 planning . With the chaos of the holidays and summertime right around the corner, it's easy to let the beginning of the New Year slip by when you're not looking. In this episode, I'm walking you through the personal framework I use to turn a big-picture, 12-month goal into an organised, actionable, and bite-sized action item. In the episode:  -> Why having a  wel...

Let's talk about the practical steps to being a 'lifelong learner', how to balance hard and soft skills, and how to make impactful investments in yourself and your growth. In this episode, let's explore how to approach planning your personal development as a business owner with intention and purpose. Whether you're managing a team, reaching new levels of growth, or facing certain challenges — bein...

Let's unpack the essential ingredients that will create the perfect communication system for a hybrid team (or a fully remote one!). With the shift from in-person to remote over the last few years, it's more important than ever to have a clear, reliable communication system so nothing falls through the cracks. If you're looking to build (or improve) your communication system for your hybrid team t...

So many business owners get nervous about Instagram and Facebook ads. But, contrary to popular belief, there is NO algorithm god that dictates whether your ad will thrive or flop. There is a system to it. Today, our guest, Jayne Day of Webonize , will share the secrets she's learned from 12 years in business, helping small business owners maximise their ad funnels. Here's what this episode covers:...

If you've been wondering how to get customer testimonials that will genuinely influence buying decisions rather than a "thanks, this was great," this episode is for you. In this episode, learn how to craft testimonials that drive sales and transform marketing results. We'll be walking through the exact steps to create GREAT testimonials that will actually connect with your target audience and comb...

Let's dive into all things email marketing automation . If you've ever felt overwhelmed by email marketing or wondered how to make it truly work for you business, this episode is packed with practical advice that you can incorporate right away. Our incredible guest, Jovana Vujnic of Bumper Leads, is an expert in all things email marketing and automation systems. And she's letting us in on how smal...

Imagine having a team so aligned, so committed, that they stick with you for DECADES. How do you make that happen? It all starts with team onboarding. When you do it right, your team onboarding system is what sets the foundation for high employee retention, productivity, and more freedom for you as the business owner. In this episode, I'm giving you a behind-the-scenes look at the exact steps we u...

One month ago, I climbed a mountain. Not once, not twice… But EIGHT times. Dive into this episode to hear about my experience completing the 29029 Everesting Hike in Whistler, Canada. I learned so much during this experience, about motivation, accountability, and the power of community. In This Episode:  -> Hear about how I went from extreme hesitation to actually buying my ticket because of the ...

In this special episode of the HerBusiness Podcast, we are joined by not one – but THREE incredible guests. These are three women who successfully shifted from 'just getting by' in their businesses to seeing thriving, six and seven-figure success. We are joined by:  Amanda Farmer of Your Strata Property — a pro at helping property owners demystify the legal complexities of apartment living. Tina H...

"I must be a failure, and everyone around me must know what they're doing." How often have we all had this EXACT thought? In this episode, we're diving into a topic rarely talked about among small business owners: our mental health. Our guest, Leanne Faulker, a small business mental health advocate with a PhD in the field, shares her journey – and how it shaped who she is today. In This Episode: ...

Ever feel like you're constantly trying to fit into someone else's mould? Whether you're a solopreneur or running a large team, surrounding yourself with the right people can help you make better decisions, grow your business faster, and stay even more resilient to bumps in the road. An advisory group is like your secret weapon to business growth – giving you access to insights and expertise that...

Ever feel like you're constantly trying to fit into someone else's mould? As women in business, it's all too common to feel pressured to conform, sacrificing parts of who we are just to make it. But here's the truth: you don't have to erase your uniqueness to succeed. In this episode of the HerBusiness podcast, we're exploring how you can build a thriving business by staying true to your own path....

Can you define your business' purpose in just ONE word?  That's exactly what Erin Weed, founder of The Dig, does with her clients every single day. She is a branding and messaging expert, and she is all about getting clear – EPICally clear – on your message. Erin joins us on this special episode of the HerBusiness Podcast (co-hosted by the lovely Michelle Falzone!) to dive deep on finding your cor...

If you had to define success, what would be the factors involved? Wealth? Travel? Time with family? It's different for everyone, and no one answer is incorrect. But what we all must focus on is finding what success in our business really means to each of us – and then following it up with our actions. This episode of the HerBusiness Podcast is all about the power of CHOICE, and how taking control...

Are you working for your business, or is your business working for you? Our podcast guest this week has figured out the system to make her business support her ideal lifestyle. Kate Toon, business owner and award winning online marketer, has helped tens of thousands of business owners grow their businesses in unique ways. Kate, the author of Six Figures in School Hours , and Six Figures While You...

If you're at the point in your business where you're just trying to get people (anyone and everyone) through the door, and you're not being selective about who they are, you might be making a mistake that's actually costing your sales. Every business owner eventually comes to the realisation that NOT everyone is your customer – nor should they be. August is the Sales and Marketing month inside the...

Ever felt torn between being an employee's friend and their boss? Or unsure how do you keep being relatable and respected as you grow into the CEO role? Or even uncomfortable having to draw boundaries as your team grows? These are challenges faced by many bosses. In this episode of the HerBusiness Podcast, we're talking about how to transition from your employee's 'buddy' to their 'boss'. With the...

Have you fallen into the trap of being involved in every minor detail of your business? You have a great team, but you still find yourself checking content, reviewing graphics, writing small bits of copy, or managing your marketing in depth? Trust me, I've been there (EVERY successful business owner has been there). But that level of micromanagement and involvement is NOT you just 'being detail-or...

Have you ever felt that business is all about competition? In this episode of the HerBusiness Podcast, we're rewiring our brains to think about potential for COLLABORATION instead. Because as women business owners, we deeply understand each other's business challenges. Collaboration is a powerful strategy that can rapidly grow your business, expand your reach, and engage a wider audience. In this...

This is a must-listen episode for any business owner who is either: 1.) Looking to start hiring their first employee or 2.) Experiencing retention issues with their team. Hiring and onboarding candidates is no easy task, and the process doesn't stop when a new hire has joined the team. It takes consistent action by the business owner to cultivate a team that resonates with your mission, can operat...

In this episode, we're diving deep into the importance of community, especially for women entrepreneurs. Join me in a discussion focused on the often-overlooked challenges that isolation and loneliness pose for business owners. I share my methods to build, maintain, and engage with a transformative online community of your own. Episode Highlights:  -> Isolation Among Women Business Owners : Unders...

In this episode, we're talking about video marketing and how it can catapult your business' leads and growth. That is… if you do it right. Alex Cattoni is a YouTube extraordinaire, a successful entrepreneur and CEO of the Copy Posse, and was crowned 2022 DigitalMarketer's Marketer of the Year AND received the Game Changer award at the 2024 Women of Inspiration Awards in Toronto. Want to learn how...

Whether we like it or not, technology is at the very centre of every business. Sales, marketing, customer service, project management—tech touches ALL. In this episode, we're covering the 7 most asked questions about technology from women business owners just like you . In This Tech-y Special: -> Get the answers on how to choose the right tech stack for you (even when there are seemingly unending...