HerBusiness

Business burnout is a term that seems to be thrown around in all situations. But what if your business is, by every outside measure, fine. Maybe better than fine. But you've started to feel a little flat. A little restless. A little like you're going through all the right motions of a life you worked so hard to build, but not longer feels… right. And when you try to explain it (to a friend, your p...

5 Places Growth Is Hiding in Your Business What if your next big business growth opportunity is already sitting right in front of you? Not in a new marketing strategy. Not in another course. And not in yet another idea to add to your already overflowing to-do list. But somewhere inside the business you're running right now. As women business owners, we're rarely short of ideas. Raise your prices....

When you're in business with the person you love, you're not separated by a commute and two different offices. The business comes to your dinner plans. It climbs into bed at the end of the day. It sits down in the middle of family time, invited or not. This week's episode is an Ask Suzi edition, prompted by a listener who wrote in about exactly this: she and her husband run their business together...

5 Science-Backed Ways to Regulate Your Nervous System as a Business Owner (The Inner Game of Business) — with Pauline Nguyen Have you ever chased after a target or goal in your business, only to hit it and… feel nothing? That's where this week's conversation with Pauline Nguyen starts. For twenty-five years, Pauline ran Red Lantern, the most awarded Vietnamese restaurant in the world, collecting a...

Some women are so good at holding everything together — business, life, visibility, relationships, responsibilities — that no one around them realises just how much they're carrying. You see the problem before anyone else does. You smooth the tension in the room. You fill in the gaps that no one else even notices. You keep the team moving, and make every hard situation look effortless. Our guest t...

What if you got to love your business, not just run it? For the majority of established women business owners, that question almost feels silly to ask… as if loving your business and your work is a reqard you only earn once you've proven yourself enough to deserve it. In this episode, Suzi Dafnis makes the case that it actually works the other way around. Loving what you do, and learning how to lo...

Should you  sell your business, rebuild it, or just burn it all down ? This is a common fork almost every established business owner reaches, often without warning. Suzi Dafnis unpacks why the question of whether to sell your business  tends to show up around year eight, nine, or ten of running a business  — not because something's gone wrong, but because you've finally built something durable eno...

What if your next business move didn't have to be performance-perfect? What if, instead, you started treating that next business move like a rehearsal? In this episode of the HerBusiness Podcast, Suzi Dafnis answers a listener question that almost every experienced business owner asks eventually:  "How do I know if I'm building the RIGHT next thing?". On the surface, it sounds like a question abou...

In every other career path, promotions and raises are the status quo. But promotion in business — in your  own  business — is entirely up to you. The shift from doer to leader is something you have to notice, and then choose, for yourself. In this episode of the HerBusiness podcast, Suzi Dafnis is revealing what she calls the "invisible promotion"… and how to recognise the moment your business has...

Get clear on what you really want in business and life, with Bonnie Wan. Most of us are never taught, as business owners, to define what "success" really means. We hear other people's interpretations. We see examples before us. We're trained to just  chase the next milestone , to meet everyone else's expectations, to build our businesses from the outside in… And then, when we reach the top — we wo...

I'm Feeling Tired and Overwhelmed. How Do I Stay Connected to My Business? How to stay connected to business... even when you're feeling overwhelmed. In this Ask Suzi episode of the HerBusiness Podcast, Suzi Dafnis answers a very common listener question: "I'm so tired and overwhelmed from events outside my business. Is there something I can to to stay connected to business and get me back into fo...

Ready to know how to know your customers so deeply your business  never  loses touch as it grows? In this episode, Suzi Dafnis talks with Michele Hansen, who bootstrapped Geocodio into a multimillion-dollar business (without outside funding!), about why understanding your customers is the real foundation of a business that stands the test of time. Michele Hansen is the author of  Deploy Empathy: A...

On Episode 372, we're talking about how to simplify your business and finally put down the weight you've been carrying. Because that's the reality for so many women business owners, isn't it? The business, no matter HOW successful, or how big of a team, or how many years we've been 'in it' for… there is a heaviness to it. When all of the decisions rest on you, and all of the tasks come across your...

Can your business run without you?  Discover the signs that you're the bottleneck of your business with organisational systems expert, Kristin Skinner. Every business owner eventually asks themselves one question:  Why does everything still come back to me?  Every task. Every decision. Every question from the team. Let's talk about how to create systems that build a business that can run even when...

How to Delegate Without Losing Control of Your Business Most women business owners are doers. We take pride in being the one who can be handed any challenge and get it done. But that identity has a cost: when everything runs through you, you become the bottleneck, and your growth is capped no matter how hard you work. But when you can learn to delegate without losing control ... you finally create...

Have you ever looked at your business—the one you've worked so hard to build—and wondered, "Is this it?" You've built a successful business but want more. It's a surprisingly common question among experienced business owners, yet it's one that many women hesitate to say out loud. Why? Because it can feel as though wanting something different somehow means we're ungrateful for everything we've alre...

Every successful business owner is resilient. Capable. Driven. But what if the traits that got you here are quietly preventing you from scaling? That's the question at the heart of this conversation — and it's one that Laila Tarraf has spent decades living, learning, and ultimately writing about in her book Strong Like Water . Laila has served as Chief People Officer at some of the world's most re...

Many business owners assume they have a sales problem when what they really have is a visibility problem . In this episode, Suzi Dafnis explores a challenge she sees time and again among talented women business owners: doing exceptional work but not getting the growth, referrals or opportunities they deserve because not enough of the right people know they exist . Importantly, this conversation is...

Your business is doing well. Revenue is growing. Clients are coming. You've built something real. But here's the question almost nobody is asking you: Are you actually building wealth? Not business revenue. Not cash flow. Personal, lasting, choice-creating wealth — the kind that means you get to decide how you spend your time, with whom, and on what terms. If the honest answer is "not really" — or...

This is one of the most common questions women in business carry… but rarely talk about. We think: " Once I hit this point, I can finally slow down ." But the goalpost will always move, there will always be a new milestone to hit, and the time for freedom keeps getting pushed. In this #AskSuzi episode, Suzi Dafnis reveals what real business success looks like — and if your financial freedom and em...

What's your freedom number? It's a simple question — but one that has the power to completely change how you build your business. In this episode, Suzi Dafnis speaks with entrepreneur and Stella Insurance founder Sam White about creating a business that supports not only financial success, but also the life you actually want to live. After building multiple businesses in the highly traditional wor...

What if the freedom you've worked so hard for is already available to you… but you've stopped allowing yourself to experience it? In this episode, Suzi Dafnis reflects on a recent trip to Mexico and the unexpected mindset shift it sparked around freedom, leadership, and the invisible rules many women business owners continue to live by. Like so many entrepreneurs, Suzi built her business with free...

There's a quiet but powerful shift happening in how people find experts. And all the SEO work in the world won't help if you aren't being discovered in AI searches. In this episode, Suzi Dafnis is joined by AI strategist Loren Bartley to discuss what this means for your visibility, your authority, and ultimately, your business growth. For years, visibility has been about ranking on Google. But tod...

Technology is evolving faster than ever — especially AI — and for many business owners, it's creating more overwhelm than opportunity. In this #AskSuzi episode, Suzi Dafnis explores one of the biggest challenges women business owners are facing right now: knowing which technology actually matters for business growth… and which tools are simply distractions. Drawing on a very expensive lesson from...

AI is changing how your customers find you—and faster than most businesses realise. In this episode, we explore the shift from traditional SEO (Search Engine Optimisation) to AEO (Answer Engine Optimisation), and what it really means for your visibility in tools like ChatGPT, Gemini, and Perplexity. Our guest, Jenna Hannon of Hatter , brings deep experience scaling companies like Uber Eats and now...