Her Profit Era

In this episode, Cindy speaks with Kaila Uli, a content strategist and educator whose clients have gone viral through organic content. Kaila works with entrepreneurs to create content that actually performs on social media, focusing on hooks, messaging, and clarity to turn visibility into consistent growth. In this conversation, she breaks down what she’s seeing across social media right now, why...

This episode breaks down how Cindy actually thinks about content behind the scenes—not as posting, but as a structured extension of how Cindy runs her business. Cindy walks through the three core pillars shaping everything she creates: First, how Cindy maps content directly to the client journey—from first touchpoint through to long-term work. This includes the real process she uses, the strategy...

In this episode, Cindy is joined by Terry Sidhu, Partner at AP Capital, to break down what business ownership actually looks like across multiple industries and income streams. Terry brings 30 years of experience across real estate, private lending, property management, and a long-standing notary practice. That range gives him a very practical view of how cash flow, hiring, and structure actually...

In this episode, I’m sharing real client stories and examples of how proactive tax conversations and strategy saved thousands in taxes. I talk about: a client who saved $3,000 from a 30-minute conversation a client who saved $24,000 after missed write-offs were uncovered during a tax audit a client who changed from self-employed to incorporated and saved $13,000 These are the types of conversation...

In this episode, Cindy is joined by Terry Sidhu, Partner at AP Capital, to break down how private lending works in Canada and why more investors are starting to pay attention to it. Terry explains what private lending actually is, how deals are structured, and what investors are buying into when they lend money outside of traditional banks or public markets. We also talk about risk, return expecta...

In this episode, I’m talking about why the timing of your bookkeeping, year-end work, and tax planning matters more than most business owners realize. I share a real client situation where: her year-end was July 31st bookkeeping was not being completed quarterly or on time income was underestimated during planning and she ended up owing more taxes than expected This is something I see often with f...

In this episode, I sit down with Deacon Hayes to talk about something most people avoid until it becomes a problem: their relationship with money. We get into how Deacon went from debt and financial stress to building a business around helping people create real financial freedom — not just the version social media sells. We talk about: How he first got into the world of personal finance The minds...

This is something I don’t really talk about. But I didn’t pass everything the first time. There were exams I failed during my CPA journey… and at the time, it felt heavier than I expected. Because when you’re used to doing well, failing hits differently. You start questioning yourself. Wondering if you’re behind. Or if you’re even meant to be doing this. In this episode, I’m just talking through t...

In this episode Farrah Turcotte and I are talking about the stuff women business owners don’t talk about enough when it comes to money. Not just making money, but what’s actually happening behind the scenes. We get into our own experiences with debt, financial stress, figuring out how to pay ourselves properly, RRSP matching through a corporation, health benefits, and learning how to build real fi...

This is just a real client story of how we moved money properly. She had money sitting in her corporation, and instead of just pulling it out and creating more tax, we looked at what was already there. There was a shareholder loan balance. So she was able to take that money out without creating additional tax because it was already hers. From there, we moved it into her TFSA and put it into privat...

In this week's guest episode I sit down with Sandra Parker, founder of Justine Haines, to talk about entrepreneurship, women’s health, and changing the conversation around periods. Sandra shares how she built Justine Haines from an idea during the pandemic into a growing brand focused on confidence, comfort, and breaking the stigma around period care. We talk about the realities of building a...

This is something I had to learn the hard way. Trying to rush things. Trying to force results. Trying to get to the next level faster than I was actually ready for. On the outside, it can look like things are working. But underneath it, the decisions aren’t grounded. And over time, that shows up. In this episode, I’m just talking through what rushing and forcing things has looked like for me, and...

In this episode, I sit down with Jaspreet Gill, high-performance coach and founder of Piloted Performance, to talk about the moment she realized the career she built at Microsoft no longer felt aligned — even though everything looked successful on paper. We talk about the pressure many high-achieving women feel to keep performing, people-pleasing, and following the “safe” path, even when something...

In this episode, I’m talking about the boring money habits that have made the biggest difference in my finances and business. Not the flashy stuff. The small things I do consistently that help me feel in control financially. I share habits like: looking at my bank accounts every day moving GST money right away instead of pretending it’s mine paying credit cards every week checking numbers regularl...

In this episode, I sit down with Megan Milacic, founder of Sit Pretty Events, to talk about how her business started and what the journey of building a brand from the ground up has really looked like. We talk about the early stages of entrepreneurship, taking risks, figuring things out as you go, and the reality behind building a business in the events industry. Megan shares the real side of found...

In this episode, I’m talking about what losing 25 lbs in 90 days during tax season taught me about discipline, self-trust, and changing habits. This was the busiest and most stressful season in my business. Long days, pressure, deadlines, and honestly… the exact time of year I would normally emotionally eat, numb out, and tell myself I’d “start later.” But this time was different. I got to the poi...

I sat down with Melissa and Joanna, co-founders of Taste the City, to talk about what it’s really like building a business together, the behind-the-scenes of creating unique dining experiences, and what happened after landing a deal on Dragons' Den with Brian Scudamore. We got into: how Taste the City started what people don’t see behind running an experience-based business the reality of grow...

In this episode, I’m sharing 3 lessons this tax season taught me about business, boundaries, pressure, and alignment. This year felt different. It reminded me that you don’t have as much control as you think, that some revenue is heavier than it’s worth, and that other people’s stress and energy can impact you more than many business owners realize. I also open up about: letting go of clients chan...

In this episode, I’m joined by Summan Kandola — documentary filmmaker, producer, and transformational mindfulness coach. We talk about what building a creative career really looks like behind the scenes — from film production and entrepreneurship to mindset, money, burnout, and identity shifts. This conversation dives into: navigating inconsistent income building confidence in your work balancing...

I don’t go into the week hoping things get done. I plan it. In this episode, I’m walking you through exactly how I structure my week so I’m not reacting to everything as it comes up. I do this every Sunday. I look at what’s coming up, what actually matters, and where my time needs to go. Because if you don’t decide that ahead of time, your week just fills up for you. I’m talking through: How I map...

Most people think they need to make more money. But when I look at their numbers, the money is already there. It’s just going in too many directions. In this episode, I’m walking you through something I do with my clients all the time. We literally go line by line and ask: Do we keep this, kill this, or tweak it? Because once you actually look at your expenses properly, you start to see what’s goi...

Most people see the highlight. Forbes 30 Under 30.Dragons’ Den. A growing hockey brand. But what they don’t see is what it actually takes to build a product company — especially one that’s trying to stay affordable in a high-cost industry. In this episode, I sit down with Zechariah Thomas, founder of Swift Hockey, to talk about what really goes into building and scaling a physical product business...

This episode is a bit more real. I’m in a transition phase in my business right now… and it’s not the clean, exciting kind. It’s messy. Things are shifting. Some things feel unclear. And I’m not fully on the other side of it yet. I think this is the part people don’t really talk about. When you’re not where you used to be… But you’re also not fully stepped into what’s next. It can feel uncomfortab...

There’s a lot of information out there when it comes to mortgages. Rates, approvals, down payments — everyone has advice, but most people still don’t fully understand what actually matters. In this episode, I sit down with Farrah to break down mortgages in a way that actually makes sense. We talk about: What lenders are really looking atWhat you should focus on before applyingThe difference betwee...

This is the episode I didn’t expect to record. After sitting in the boardroom with Alex Hormozi’s team, I realized something most people get wrong when they’re trying to grow. Everyone thinks they need more visibility. More followers. More content. More marketing. That’s not what they told me to do. In this episode, I break down what the Hormozi team actually focused on — and why most $300K–$1M bu...