Her Profit Era

Now we’re putting the entire 2027 plan into numbers. Take the revenue goal you built earlier in the series and add it to your income and expense worksheet month by month. You can forecast by client or by offer, depending on how your business works. When do you expect the revenue to come in? Which months are slower? Which months have higher expenses? What should be left at the end of each month? On...

You made the sale. The money hit your bank account. Now where does it go? In Part 4 of the 2027 Planning Series, we’re setting up a cash flow system for 2027. How much needs to be set aside for taxes? How much goes to savings? How much are you paying yourself? And after those amounts are accounted for, how much is actually available to operate the business? We’re breaking down how to allocate the...

We’ve figured out what the business costs and what it can realistically make. Now we need to talk about you. How much does your life actually cost every month? Your mortgage or rent. Groceries. Travel. Shopping. Savings. The things you want to do next year. In Part 3 of the 2027 Planning Series, we’re going through your personal spending and figuring out how much money you actually need from your...

200 episodes in 20 months! A quick reflection on how much has changed, what I’ve learned, and where I’m headed next. Thank you for listening and being part of this journey. Here’s to the next 200! Connect with Cindy: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Apply for CFO on Call

How much do you want your business to make in 2027? Before you pick a number, look at what you actually sell. What are your offers? What do you charge? How many can you realistically sell next year? In Part 2 of the 2027 Planning Series, we’re using your actual offers and pricing to build your revenue goal for 2027. Because saying you want a $1M year is easy. Now show me how you get there. Connect...

2027 planning starts now. Before you set a revenue goal for next year, there’s another number you need to know first: what does your business actually cost to run? In Part 1 of the 2027 Planning Series, we’re breaking down your business expenses, what belongs in the plan for next year, and how those numbers shape the decisions that come next. Because “I want to make $1 million next year” isn’t a p...

If you’ve been relying on affirmations, journal prompts, or waiting for your "nervous system to feel regulated" before looking at your bank account, I’m giving you the spicy reality check you actually need: no mindset work will save you until you just open the app. In this episode, I’m calling out the excuse of "money mindset issues" for what it really is: avoidance. You can&#3...

If you look at social media, every entrepreneur is constantly investing, scaling, going to retreats, and hiring the next big coach. But I just made a major financial decision for my business that most people online would view as a step backwards: I am not investing a single dollar into my business for the next 12 months. Since starting my business four years ago, I’ve constantly worked with coache...

What if building a successful business wasn’t just about making more money? In this conversation, Daria Astanaeva and I talk about what it really looks like to build a business that supports the life you actually want. We get into the power of getting in the room, attending events, networking, and building genuine relationships and community — because some of the best opportunities in business com...

If your usual holiday strategy is putting Christmas on a credit card, checking out for December, and expecting January to "save" your business, it’s time for a reality check. In this episode, I’m calling out the cycle so many women entrepreneurs get trapped in: the December debt spiral followed by the January panic launch. The good news? It’s only September, which means we have plenty of...

Contracts might not be the most exciting part of running a business, but they matter a lot more than most founders realize. In this episode of Her Profit Era, I’m chatting with Alysha Chand, founder of Contracts & Agreements, about the role contracts and agreements play in running a business and working with clients. We talk about why having the right agreements in place matters, creating clea...

Q4 is my absolute favorite time to go into hibernation mode, tune out the outside noise, and actually go inwards to plan ahead. If you’re tired of being reactive, stressing over random expenses hitting your bank account, or feeling like you can't even take a vacation without your business completely stopping, this episode is for you. I’m walking you through the exact process I used during a ha...

At some point, the way you run your business has to change. The processes that worked when you were doing everything yourself don’t necessarily work when you have a team, more clients, and more moving parts. In this episode of Her Profit Era, I’m joined by Whitney Radacina, an operations and systems expert, to break down what founders should actually be systemizing inside their businesses. We talk...

If you’ve been feeling overwhelmed, lost, or questioning the direction of your business, this episode is your reminder that you are not alone—and you don't need another course to fix it. In this honest, unfiltered episode, Cindy opens up about the "hot mess" summer behind the scenes: dealing with self-doubt, business pivots, slow inquiry pipeline, and the heavy pressure of comparing...

In this episode, we break down what it actually takes to build a business as a mom when time, energy, and capacity are limited by design—not by choice. Cindy is joined by Dana Foster, entrepreneur and mentor to mothers building businesses alongside raising families. Dana shares how her own transition into motherhood reshaped the way she works, forcing her to rethink ambition, boundaries, and what...

When I sit down with a business owner and ask, “How did you come up with your pricing?” I usually hear the same answers:“I looked at my competitors.”“I checked the industry average.”“I picked a number that felt fair.”And this is where the problem starts. Because your pricing has nothing to do with what someone else is charging. It has everything to do with your numbers. Your costs. Your profit goa...

Building a business isn’t just about the highlight reel — it’s about the lessons learned behind the scenes. In this episode of Her Profit Era, I sit down with Leah Tyler-Szucki to talk about her journey building her photography business, navigating cash flow, and learning what it really takes to create a sustainable service-based business. We dive into the financial realities of running a creative...

I see this happen all the time when I look at the numbers inside a business. A founder is paying for five different software subscriptions, investing in another coaching program, signing up for events, or hiring support because someone else in their industry said that’s what they needed to grow. But when we actually look at the numbers, the question becomes: Did this expense actually help the busi...

In this episode, Cindy is joined by Shasta from Bratt Bookkeeping. Shasta is a bookkeeper who works with business owners to stay on top of their numbers throughout the year, instead of leaving everything until tax time. Cindy has also worked with Shasta personally, and she’s supported some of her clients as well, so this conversation is based on real situations and what actually shows up in busine...

Most business advice tells you to get more clients, increase your revenue, and grow your audience. But I’m going to tell you something different: The fastest way to make more money in your business might not be getting another client. It might be fixing your pricing. Because I see the same pattern over and over again with my CFO clients — businesses with demand, booked calendars, and amazing clien...

What does it really mean to create a life that feels successful — not just one that looks successful? In this episode of Her Profit Era , I sit down with Lydia Klemensowicz, a dating coach for high-achieving women and hopeless romantics who are ready to stop playing it cool and create relationships that feel healthy, fulfilling, and aligned. Lydia shares her perspective on love, self-worth, and wh...

Everyone wants to hit the $500K mark. The $1M mark. The next big revenue milestone. But what if the number you’re celebrating isn’t actually telling you what you think it is? Revenue shows that people are buying from you. It shows there is demand for your offer and that you know how to sell. But it doesn’t tell you how much money you’re actually keeping. It doesn’t tell you your profit margins. It...

What happens when a founder goes from pitching investors on Dragons' Den to selling a company for millions? In this episode of Her Profit Era , I sit down with entrepreneur, investor, and founder Marc Lafleur for a wide-ranging conversation about business, money, growth, AI, and the realities of building a company. Marc is the co-founder and former CEO of truLOCAL, a company he built from the...

This episode challenges a growing dependency that’s quietly weakening decision-making in business: over-reliance on AI and external tools instead of developing your own thinking. AI is powerful—but it’s also becoming a substitute for clarity when people haven’t built the skill of thinking through problems themselves. The result is surface-level strategy, generic output, and a loss of real business...

In this episode, Cindy is joined by Zularie Montiel, a licensed esthetician, beauty entrepreneur, educator, and coach for beauty business owners. Zularie has spent over a decade in the beauty industry building and operating service-based businesses, starting from hands-on esthetics work and growing into running and scaling within the salon space. More recently, she’s expanded into coaching, suppor...