Her Profit Era

Building a business will put you under more pressure than you think. Most founders aren’t trained for it. In this episode, I’m sitting down with Dylan Nadler, founder of MindLock Mental Training and former captain of the Canadian National Taekwondo team, ranked top 40 in the world. He works with UFC fighters, elite athletes, and high performers across the globe — helping them stay locked in when e...

This episode is basically me debriefing my Hormozi boardroom day in Vegas in real time. Not a polished recap. Not “here are my takeaways.” Just what I saw, what stood out, and what I’ve been thinking about since leaving that room. Because I’ll be honest I didn’t expect to walk out feeling the way I did. There were a few moments in that room that made me pause a bit and look at my own business diff...

What does it actually take to build a high-performance consumer brand? In this episode, I sit down with Nishal Kumar , founder of No Days Wasted , to talk about the real work behind scaling a product-based company in a competitive market. We talk about: • How No Days Wasted started • Building a brand around discipline and performance • The mindset required to scale • What it takes to grow in the s...

This episode is a reality check. Over 50% of businesses fail by year five. Not because the founder wasn’t talented. Not because the branding wasn’t good. Not because they didn’t hire the right coach or post enough content. They failed because they ran out of cash. In this episode, I break down the real signs your business wouldn’t survive without you and what to fix before it becomes a problem. We...

In this episode, I’m sitting down with Alisha Hopps — a Vancouver-based destination makeup and hair artist who has built a beauty brand that goes far beyond just bookings. Alisha has worked with over 300 brides and built a business that gives her the ability to travel, grow her brand, and step into education and mentorship. What makes this conversation different is that I’ve also worked with Alish...

People ask me all the time how I stay consistent with content, especially while running a firm, managing clients, and moving through busy seasons. The answer isn’t more hustle. It’s structure. In this episode, I break down exactly how I create content three times a week without burning out, overthinking, or chasing trends. We talk about: • Why I focus on what I’m genuinely interested in • How poin...

What does it take to turn a bold idea into a brand people actually remember? In this episode, I sit down with Viet , founder of Rude Mama Hot Sauce, to talk about building a product-based business in a competitive space and doing it unapologetically. We talk about: • The story behind Rude Mama • Building a brand with personality • Breaking into retail and scaling a physical product • The mindset b...

Tax season used to feel intense. Long days. Reactive energy. Constant pressure. This year feels different. In this Q1 update, I’m sharing what’s actually happening inside my firm and why I’m choosing to move through tax season calmly instead of chaotically. We’re talking about: • What tax season looks like right now • How I’m structuring my time and protecting my energy • The shifts I’ve made in m...

What does it take to build a brand rooted in creativity, energy, and intention? In this episode, I sit down with Krista Lee Curtis, founder of DBL Designs, to talk about the deeper story behind her jewelry brand and the mindset that built it. We talk about: • Bringing love and positivity into the world through design • How creativity can be both art and business • The energy behind building someth...

Just because no one around you has it doesn’t mean it’s unrealistic. It usually just means your nervous system hasn’t seen it yet. In this episode, I break down why big desires — like a private chef, private flights, or a different standard of living — often get labeled as “unrealistic,” even when they clearly exist in the real world. We talk about why manifestation falls apart for most people (an...

What does it take to build a premium spirits brand from the ground up? In this episode, I sit down with Bill Kenny and Maxwell , the founders behind FOG Vodka , to talk about what really goes into building and scaling a product-based business in a competitive market. We talk about: • The vision behind FOG Vodka • Building a brand in the alcohol industry • Discipline, risk, and long-term thinking •...

This episode is my honest breakdown of how I reach out to people. Yes, it’s cold outreach. But it’s intentional, researched, and relationship-first. I walk through how I decide who to reach out to, what I look for before sending a message, how I frame the first conversation, and why I never rush the ask. This is the exact approach I use to connect with podcast guests, founders, and people I genuin...

In this episode, I sit down with Ariane Vera , creator of The Journal of a Healer , for a grounded conversation about trusting the process while creating something meaningful. We talk about taking aligned action before results show up, allowing your work to evolve naturally, and staying consistent even when there’s no external validation yet. Ariane shares how intuition, discipline, and patience s...

Everyone wants the deal. Very few founders are actually built for one. In this episode, I break down what really matters before you ever step into the Den and it’s not your pitch deck. We’re talking about: • The difference between founder thinking and Dragon thinking • Why revenue alone doesn’t impress investors • The margins, EBITDA, and cash flow numbers you need to know clearly • How valuation...

What does it actually take to get on Dragons’ Den Canada? In this episode of Her Profit Era, I sit down with Molly Middleton, Executive Producer of Dragons’ Den, to pull back the curtain on how founders are selected and what separates a good pitch from a fundable business. If you’re an entrepreneur thinking about startup funding, venture capital, or pitching investors, this conversation gives rare...

You’re not broke. You’re probably just leaking money. In this episode, I explain why personal spending plans matter more than revenue goals and why so many people feel stressed about money even when they earn well. We talk about lifestyle creep, convenience spending, social pressure, and the grey area where personal expenses quietly start getting paid through the business. Not because people are d...

What happens after you sell your company for nine figures? In this episode, I sit down with Mike Fata, co-founder of Manitoba Harvest, which scaled past $100M in annual revenue before its $419M sale to Tilray. But this isn’t a startup origin story. This is about what comes next. We talk about the shift from operator to investor. How his lens changed after liquidity. What he looks for when mentorin...

There’s a quote that gets passed around a lot: Failing to plan is planning to fail. And when it comes to money, it’s painfully accurate. In this episode, I walk through how to actually hit your 2026 financial goals without overcomplicating things. Not with motivation or vague intentions, but with structure you can return to every week. I break down: Why weekly money dates change everything How to...

In this episode, I sit down with Missy , founder of MisMacK Cosmetics and creator of GamePlay Eyeblack . We talk through what it actually looks like to build a physical product business — from the early idea to manufacturing, inventory, and the cash decisions that determine whether a brand survives or stalls. Missy shares how GamePlay Eyeblack came to market, the risks she took, the financial pres...

Cash flow feels complicated because founders make it complicated. In this episode, I break down the truth most people avoid: there are only three ways to increase profit. Sell more. Charge more. Spend less. Everything else is noise. I walk through how each lever actually works in real businesses, why founders default to the wrong one, and how selling more often makes cash flow worse when margins a...

Disorganization is rarely just an operations issue. It’s a profit, leadership, and decision-making problem. In this episode of Her Profit Era , I sit down with Alison Reaume to unpack the hidden cost of disorganization and why so many founders stay stuck in reactive mode longer than they should. We talk about the real system gaps that quietly drain cash, why founders hit ceilings without realizing...

Money magnetism isn’t about manifesting more. It’s about feeling safe enough to hold what you already make. In this episode, I talk about what I see again and again when I review women’s finances. Late invoices, underpaying themselves, constant stress around cash flow. Not because they’re bad with money, but because they’re operating in survival mode. Financial habits and self-care habits are ofte...

In this episode, I sit down with Courtney Howell , co-founder of 7 Fathoms , to talk about what it actually looks like to build a product-based business. We talk through how the company started, the early decisions that shaped the business, and what changes once traction begins to build. Courtney shares how visibility impacts decision-making and what it takes to stay focused on execution as respon...

This episode is about stepping out of performance mode and into builder mode. I talk about what it really means to stop trying to look impressive and start focusing on the work that actually compounds. Why comfort, clarity, and consistency matter more than optics. And why founders who build lasting businesses stop optimizing for approval. This isn’t about dressing down or doing less. It’s about re...

Most women are never taught about pelvic floor health until pain or discomfort shows up. In this episode of Her Profit Era , I sit down with Jana Danielson to talk openly about pelvic floor health, the symptoms women often ignore, and why tools like the cooch ball are part of a much bigger conversation. We cover what pelvic floor health actually means, common signs something isn’t right, why women...