Help Best

On Nov 1-30, we'll run the Golden Hour Challenge: In this episode, I talk about the intent behind the Golden Hour (developing habits); who should do it; who should NOT do it; and why we're doing this NOW.

Help Best - Challenges and Advantages in 2025 Chris Cooper discussed the 2025 challenges and advantages, focusing on the 96% conversion rate to 73% retention in the growth phase. Key challenges include gym owners not meeting net owner benefit goals, lacking a two-year client retention period, insufficient CEO skills, and lacking a long-term sustainability plan. Solutions include a new coach develo...

Pay Themselves More: why they should increase NOB The habit matters. We're building the habit Get it under your mattress - avoid just losing your gains to overtaxation Put it somewhere to save - if it's immediately available, you'll spend it Put it somewhere to grow - even a high interest savings account is better than nothing Put it somewhere liquid Put it somewhere for the future

At our team meetings this week, we walked through the Golden Hour book, Habit Formation, and Habit Stacking. The team came up with some amazing examples of habits that could be stacked once gym owners have mastered the basic marketing habits in the TBB program: Coach convos Roleplay Metrics checking (esp sales metrics) The daily marketing tactics in this book Reading a P&L Getting client refer...

0:00: Hey, mentor, Team Peter, coming at you with a help. 0:03: Best episode today. 0:06: Really fun one in my opinion, how do we avoid boredom as a mentor? 0:12: And maybe boredom is used too loosely here. 0:14: But the boredom I'm referring to is we repeat a lot of the same material over and over and for some of us that's four or five years or longer at this point, Some of you guys are a little...

Today, we're talking about doing it for them, and why we shouldn't. One of the greatest gifts that you can give entrepreneurs is not specific tactics or even strategies. These things work for a while and tend to fade out with time or change. The great thing that you can give entrepreneurs in a mentorship program is skills. There are really four stages to skill development. First there's the learni...

In this episode, Kenny Markwardt shares how he avoids the temptation to prescribe shiny objects to his clients. he uses the example of ideas from the Tinker group that are just in the brainstorm phase and don't yet have data to support their use for everyone. 0:00: So our last summit was on virtuosity. 0:03: And basically the idea that, you know, just really the, the importance of just continuing...

We're focused on outcomes, but many of our clients are new entrepreneurs. Colm explains how to focus on inputs instead of outcomes with them. 0:02: Hey, two brain. 0:03: Chris has asked me to come on and talk about when mentees aren't reaching the goals that we've set for them. 0:10: I love a good meme and I love a good joke. 0:12: And there's a great one out there about Deloitte or one of the big...

How to communicate with your clients between calls.

0:00: What's up guys, Taryn Dubreuil here, asked to be a guest on Coop's Help, Best Mentor podcast this week and I am super stoked here to share a story and some tips about how to deal with clients who are longtime gym owners come into mentorship and have some of the most closed off minds you might have ever worked with. 0:19: These clients are tough. 0:21: They are exhausting but they need our he...

Using the Annual Plan, breaking goals into quarters, and then into monthly focus and weekly tasks. With Gary Walsh

Gary shares how he used the connect-4 exercise to reinforce the value of the lessons and mentorship using other clients.

With Aleksandrina Angelova- Brandt: using the Momentum Model, getting a client focused on the work to be done instead of letting them vent on their call.

Today's tips come from Karen Hazelton. She's recently received transfers from several other mentors and had great success with the clients, because she shows the clients they're being cared for by a team - and even though the style of coaching will be different, she already knows their history and goals. Her notes: OVERVIEW:  1. Build trust 2. VERY small tasks with CLEAR descriptions for desi...

After Summit 2023, I knew that our theme for 2024 would be "Virtuosity". It was already becoming clear that the fastest-growing gyms were sticking to the basics and repeating them over and over again, avoiding distraction and staying focused. But WHICH basics? I started to dive into the numbers. We knew the average TBB gym earned an ROI of about 2.3x the cost of mentorship per year (we actually pe...

Help First - give free content - 95% of what we publish we give away for free. Help Most - do it for them. But this isn't the same as helping Best. Give a man a fish, he'll eat for a day. Teach him to fish, he'll eat for a lifetime. We want people to see fast results and overcome paralysis. We also want to set them up for success long-term, by teaching them skills. This might seem like a dichotomy...

https://members.twobrainbusiness.com/index.php?pda_v3_pf=/_pda/2023/11/Sell-Week-Worksheet.pdf

What the fastest EVER to reach their goals have in common A clear goal, annual plan, tasks - 52 seconds to find all 3 If I look at their last 90 days, they always have a marketing task usually it's a repetitive task (60-70% of the time) All of them have lots of reviews on Google/FB all are at least consistent with SM - good at one channel, maintaining the rest All use all 4 marketing funnels - rea...

We're often approached to help access gyms, big clubs, martial arts gyms, cheer gyms...and other businesses that are slightly different from our core audience. We usually say "no" - but with access gyms and clubs, we CAN help them build a coaching program. Here's more.

top tips: Keep it simple Do something fun (it’s more fun when you have customers) Partner, don’t compete Ask for help Learn from your mistakes Be a proud promoter Location matters Donate a percentage I also sent a VM to 84 nominees for the annual Two-Brain awards...and guess what? They told me the exact same things: Keep it simple Make it fun Ask for help Learn from mistakes "make lots of money, a...

The process of skill acquisition happens in three stages: First, the cognitive stage.  In this stage, you have to be consciously focused on what you’re doing. You have to think about each step; follow a recipe; or follow instructions. Because you don’t own the knowledge yet, you might feel dumb, like “This is harder to learn than I thought!” or even “I’m just not getting this!” This stage is...

it doesn't mean they're dumb it means get really specific this is a super hard skill most biz coaches don't have I started practicing in 2012 and get better all the time if you've seen incubator - rampup - stage 1, you know what I mean. stage 1 is right down to copy this and paste it here we need to do the same on calls general advice like "what are you doing to build culture?" is the standard for...

Like many episodes, this is a summary of the best advice from Two-Brain mentors. Over two hours, we roleplayed and picked the BEST questions and strategies to ask when a call starts on the wrong foot, or the mentor finds themselves in the backseat while a client drives the car...everywhere and nowhere.

Accuracy vs Precision These are two terms that are often used interchangeably, but they actually mean different things. While accuracy is non-negotiable in mentorship, precision is priceless. here's what I mean: Accuracy means that you are directionally correct. Getting more members will help you grow your gym - that's accurate. Getting 5 more members at $200 per month will add $1000 to your topli...

Programming for Business Summary Effective programming for fitness goals. 0:01 Good programming starts with the goal and works backward, breaking down the problem into essential elements with clear steps and achievement points for celebration. Setting and achieving fitness and business goals. 1:33 Chris Cooper outlines a goal-setting framework for business success, emphasizing clear goals and meas...