Help Best

Change begins with a single person and a compelling idea. But no leader creates disruption alone. As innovators inspire others to join their cause, their influence grows—first incrementally, one per- son at a time, then exponentially as teams form, and finally infinitely as movements take on lives of their own. In 2026, our Tinker program will center around Leadership Development. In this podcast,...

Beginning in December, we're going to add more Coaching Calls to the Growth calendar. My goal: a client should be able to: Learn something new each month (teaching calls) Connect with their peers in the tribe each month (Community calls) Troubleshoot their sales and marketing each week (Specialist Calls) and talk to a coach any day (golden hour coaching calls). Here's the difference between each....

It’s more important than ever to convert clients if you want to have clients. With more competition in the marketplace; more market headwinds; the decline of CF and the rise of bot-search, getting clients is harder than ever. That means it’s critical to keep the clients you have if you want to have 1:1 clients. Here’s the best path after reviewing a few hundred conversion calls. Get them a good RO...

Up to 2025 every Two-Brain client built an annual plan with a mentor — often over multiple calls. Too many of those plans were never used. In this episode Chris explains why we moved annual planning into the Tinker stage: Growth clients are firefighting and don’t have the bandwidth to build or use long-term plans. He explains who should still do an annual plan, what we’re doing instead (daily acce...

Toolkit Tour - Improving LEG Summary Importance of Client Retention in Gyms 0:01 Keeping clients in a gym for an additional three months can earn the owner an extra $40,000 annually. Retention is crucial because it multiplies the value of other gym activities, such as marketing and client engagement. But we need to understand what actually improves retention, as many current ideas lack data to sup...

Summary Improving Effective Hourly Rate (EHR) in Growth Phase 0:00 During the growth phase, entrepreneurs should prioritize client acquisition, retention, and profit over their effective hourly rate (EHR). The perfect day income is the first solve, followed by time, but entrepreneurs often focus too much on EHR, leading to business instability. Examples are given of gym owners living their perfect...

In this Toolkit Tour episode of Help Best , Chris walks mentors through the ROI section and how to turn financial knowledge into client action — not busywork. Toolkit tour - ROI_otter_ai He breaks the ROI content into three practical areas: (1) Where is my money going? — an expense audit that helps clients find “hidden money,” set up recurring expenses in the dashboard, optimize before cutting, an...

Over the next six weeks, I'll walk you through our 2025 Toolkit upgrades. These updates are done all the time, with a 'big' update in the third quarter of each year. As always, we strive for more focused content that allows gym owners to take action on their own, or with some simple coaching to help them with the more complicated changes. This week: Increasing NOB. Here are the sections I'll walk...

Walk through this module: https://members.twobrainbusiness.com/courses/tbb-certified-coach/lessons/client-ascension/topic/moving-a-client-into-stage-4/

Hey team, I want to share something exciting we’re kicking off October 1st: The Six-Week Growth Challenge This is designed to give you another powerful tool to use with your clients. Why We’re Doing This Our gyms thrive on focus and momentum —but most owners try to do everything at once. This challenge creates clarity by targeting one metric per week . It’s rooted in the Simple Six framework (ARM,...

If you go to www.twobrain.app/marketplace , you'll see our Preferred Partners at the top: GymLawyers Kilo Pathfinder Sales Coaching Rogue We Do Your Paid Marketing. In this episode, I walk through why the Marketplace exists; the difference between 'sponsors' and 'exclusive partners', and how these 5 can benefit TBB clients.

B - Bright Spots R - Review Metrics A - Assign Homework I - Identify Obstacles N - Next Best Step

Mission: Help 10,000 gym owners be successful "Success" = proving they can earn their Perfect Day NOB as a gym owner Vision: 1000 gyms at a time, learning, collaborating and being coached by professional business coaches/mentors Values: Lead with Positivity Pursue Personal Growth Base Decisions on Data Take Ownership Be Disciplined

Why Two-Brain coaches must implement the Toolkit — not invent new systems. In this episode Chris explains why mentors are paid to help clients implement Two-Brain’s gym-tested, data-backed courses and Toolkit — not to invent new spreadsheets, substitute personal practices, or make “read this” the primary homework. He walks through the history (from one gym to hundreds), shows how small mentor vari...

When Two-Brain began, Chris loved giving clients thoughtful presents — often books. Over time we learned a hard lesson: reading can become an avoidance tool. Clients would hide behind “more knowledge” instead of completing mentor-assigned work, slowing momentum and reducing their return on mentorship. In this episode Chris explains why we no longer ship books to clients, uses Good to Great as a co...

Dive into the future of mentorship in this special 10-minute Quickcast from “help best,” where we explore why AI isn’t just another tool—it’s your next sidekick. You’ll hear: Why AI matters now: From the end of old-school SEO to autonomous “Agent Mode” assistants that can book, buy, or research for you—and even gym-management platforms that answer your questions in plain English instead of dashboa...

✅ Why We're Making This Change To create faster ROI for gym owners by accelerating early wins. To add clarity and structure to mentorship, especially in the early stages. To ensure consistency across all mentors and clients using a step-by-step system. To increase client engagement and reduce “ghosting” or stalled progress. To equip mentors and staff with tools and scripts that remove guesswork a...

In today’s episode, we’re diving into Golden Hour Coaching calls and Office Hours —two key elements of our evolving coaching model. These calls are designed to help clients take actionable steps quickly, with high-frequency support to keep them moving forward. We’ll explore: The difference between mentorship and coaching and how these calls fit into the bigger picture of faster client success . Th...

In this episode, we explore the concept of frequency vs. depth in coaching and how mentors can maximize their time with clients based on their client avatar . The way you spend your one hour per month with each client should vary depending on their ability to execute and take action. Key takeaways include: Green Avatars : High achievers who can handle larger, deeper tasks. Focus on big projects li...

🎧 Intro: A Quick Recap In our last episode, I introduced the new Help First Referral Program : → Send someone to www.twobrainreferrals.com → They get $300 off. You get $300. This isn’t about sales. It’s about filtering in the right people —those ready for mentorship. We’re near capacity. Every seat around the TBB campfire matters. Today: how to recognize and attract the right gym owners into the...

Mentors—you're already out there leading, helping, speaking, and showing up. Now there's a way to get rewarded when someone says, "I want to work with you!" We’re launching a referral program to bring more of the RIGHT gyms into the Two-Brain community—the ones who are ready, engaged, and excited for mentorship. 🎯 Why we're doing this: We’re near our cap, and every seat at the Two-Brain campfire...

In this episode, we break down the right time to raise rates and how to support gym owners through the process. Raising rates is often a tough decision for gym owners, but it’s crucial for business growth. As mentors, it's our job to guide them through the step-by-step process , ensuring they make the change with minimal risk and maximum benefit. Key topics covered: When to raise rates : If it's b...

In today’s episode, we discuss how clarity creates confidence for your clients. As mentors, it’s tempting to provide multiple options or a detailed step-by-step plan to show off our expertise, but this complexity often overwhelms clients and diminishes their confidence. Instead, the key to success is to simplify and give clients one clear action step at a time . This approach helps them stay focus...

In today’s episode, we walk through the new Mentor Toolkit in the TwoBrain app, designed to help you find what you need faster and make your mentoring experience more efficient. Just like the Growth and Tinker toolkits, the Mentor Toolkit is a quick-access library full of resources to support your work as a mentor and coach. Key Points Covered: Mentor Toolkit Overview : A quick-access library of m...

In today’s episode, we answer a question that comes up often in our mentorship program: How long should a client stay in Two-Brain? The short answer is: until they’ve hit their NOB goal in the Growth phase or their Net Worth goal in the Tinker phase. But this wasn’t always the case, and we’ve evolved the way we think about this to focus on execution speed , not just retention. We used to focus on...