Chris Cooper
Help Best
Welcome to 'Help Best: Mastering the Art and Science of Business Coaching,' the go-to weekly podcast for business coaches seeking to amplify their impact. Hosted by Chris Cooper of Two-Brain Business, each episode is a tightly-packed 5-10 minutes of experience and advice to improve your coaching. Whether you're part of our Two-Brain Business family or forging your own path, this podcast is your shortcut to practical, no-nonsense advice that transforms your coaching practice. Every week, we dive into actionable tactics and insider insights to help you deliver exceptional results to your clients...
Author
Chris Cooper
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Podcast website
Latest episode
Dec 12, 2025
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Episodes
74: Behavioral Coaching 30.03.2025 13:14
In today’s podcast, I’ll walk you through the concept of Behavioral Coaching and how it can help your clients achieve their goals by breaking down big tasks into small, actionable behaviors. Instead of focusing solely on the end goal, Behavioral Coaching helps clients focus on the how —the specific daily actions that will get them where they want to go. Behavioral Coaching is all about identifying...
73: The Coach-In-Residence Program 23.03.2025 7:26
Coach in residence What do the best teams in the world have in common? They don’t play to the level of hte opposition. They play to the level of the ideal. Our ideal state is to get every client to their NOB goal. Nobody else in the coaching business even tracks results, let alone optimizing everything they do to get clients better results. We could probably get away with just selling advice and m...
72: Protecting Your Time and Professional Boundaries 16.03.2025 8:11
In today’s quickcast, I address a critical issue that’s leading to burnout among our mentor team—constant communication with clients. Whether it’s through text, Facebook Messenger, or email, managing multiple channels of communication can quickly become overwhelming, leaving mentors feeling buried and sometimes unresponsive. Once you start communicating with a client on a certain platform, it can...
71: The Group Coaching Trial 07.03.2025 8:04
"Introducing the 6-Week Sprint: A New Group Coaching Test" “Today, I’m going to walk you through an exciting new experiment we’re running for the next six weeks—our 6-week sprint . This is a new approach to group coaching that focuses on improving NOB attainment and speed to NOB for our yellow avatar clients. We’ve learned a lot from previous tests, and I’m excited to share how we’re adapting and...
70: The Power of Proven Tools 02.03.2025 7:00
Quickcast: "The Power of Proven Tools: Why Following the Toolkit Drives Predictable Success" **Introduction (3–5 minutes):** “You’ve heard it a hundred times: 'There's more than one way to skin a cat.' But in our mentorship practice, there’s only one way to drive predictable, repeatable success—and that’s by following the proven strategies in our toolkit....
69: Coaching vs Mentorship 25.02.2025 3:45
Quickcast: Coaching vs Mentorship In this quickcast, I’ll explain the difference between coaching and mentorship, and why it matters for our approach as mentors. **Coaching** is about helping people execute a model or strategy with precision and skill. Coaches focus on **tactics**, removing roadblocks and obstacles, and ensuring the client is doing the right thing at the right time. A good coach c...
68: Learned Helplessness 23.02.2025 9:27
In this episode of Help Best , I talk about learned helplessness—how it develops in mentorship relationships and how we can prevent it. When clients become overly dependent on their mentors for every step, they stop progressing independently. Our job as mentors isn't to do the work for them; it's to guide them in adopting the Simple Six model, helping them overcome internal barriers, and empowerin...
67: Being the Mirror 16.02.2025 8:44
Podcast Summary: Turning Questions Around - Being the Mirror Welcome to Help Best , the weekly quickcast where I share skills and tactics to help our mentor team guide gym owner clients to success. In today’s episode, I’m talking about an incredibly powerful coaching tactic: turning the question around or being the mirror. I start with a personal story about a pivotal moment in my life. Ten years...
66: The Client's Avatar, Goals and Progress 09.02.2025 8:19
Summary: In this episode, I explain how the Two-Brain Avatar chart helps mentors identify and overcome behaviors that slow or accelerate a client's progress toward their Net Owner Benefit (NOB) goal. While the curriculum itself works for everyone given enough time, the timeline depends on how quickly a client does the work. I break down the key avatars—like the Eager, Buddy, and Cynic—and explain...
65: Our Mentor Operating System 02.02.2025 4:11
The Simple Six is the Two-Brain Business mentorship operating system. After a client has built the basics in Stage 1 and created their metrics dashboard in Stage 2, we use those metrics to determine their Next Best Step. https://vimeo.com/899043103/8f17186a69?share=copy Here are the steps: Look at their metrics and their targets in the Dashboard. Find their biggest gap (current metrics vs target)...
64: Lessons from Strategic Coach 26.01.2025 9:18
Podcast Summary: Lessons on Coaching from Dan Sullivan & Strategic Coach In this episode, I share key lessons from Strategic Coach founder Dan Sullivan that will help mentors guide entrepreneurs toward greater success: Focus on Unique Ability: Help clients identify and amplify their greatest strengths while delegating or eliminating the rest. Measure Progress Backward, Not Forward: Shift focus...
63: The Strength Coach Collective 19.01.2025 6:31
The first coaching business I ever owned was called FOCUS. The tshirts said, “The continued evolution of the species”. Evolution never ends. The human body - and the species - is constantly adapting to changes in our environment, our lifestyle and the demands we make of it.. Unfortunately, in many areas of the world, the species is actually devolving. We’re living longer, but we’re less heal...
62: Using Negative Motivation To Create Action 12.01.2025 5:33
Show Notes: "What Does the Client Have to Lose?" When it comes to motivating gym owners, we often focus on what they stand to gain by doing the work. We paint the picture of a thriving gym, loyal staff, and financial freedom—but sometimes, that vision isn’t enough to get them moving. Here’s the truth: humans are wired to fear loss more than they hope for gain. In this episode, we’re flipping the s...
61: Rewiring Your Mentees, with Brian Foley 05.01.2025 7:48
0:00: Hey team, so this week on the Health Best podcast,, I'm going to talk about how fixing the owner can fix the business and how we move avatars from red to yellow to green. 0:14: And understanding that someone's nature in, let's say, one of the yellow avatars can still hang around even if they're doing all the things and all the actions that a green avatar can do. 0:28: So, if you ever feel li...
60: Mentorship is Not Therapy 29.12.2024 6:33
In this episode, we tackle a common challenge for mentors: navigating conversations when clients bring up personal struggles that take the focus off their business. You'll learn how to acknowledge their feelings empathetically, pivot the conversation back to actionable business strategies, and use simple phrases to refocus on what you can control. By staying in your role as a business mentor, you’...
59: Our Role as Mentors, by Aleksandrina Angelova-Brandt 22.12.2024 4:57
Hey everyone, welcome to this quick cast. Today I want to talk about something that's not often said out loud, but I think it's very powerful when we are on our mentee calls and our goal is to deliver results, and that is that as business mentors, our role is not to be liked, is to help our clients get results, and that sometimes means having tough, honest conversations, just like in our business,...
58: Using the Eisenhower Matrix with Golden Hour 15.12.2024 3:51
Today's Help Best episode is from James Engesser. He really gets the principle of Golden Hour: every day, do one thing to grow your business. Some of those things are marketing reps that are repeated daily. And some are Projects, that get worked on until they're done - even if they take multiple days. In this Quickcast, James shares how he assigns Projects based on the Eisenhower matrix. To watch...
57: The MentorBot 08.12.2024 4:24
Chris Cooper introduces a new AI-powered tool called Mentorbot, designed to help users, particularly business clients, find answers to their questions quickly and efficiently. The Mentorbot is currently in a trial phase for 1,000 customers, with plans to expand its capabilities. The bot is programmed with information from the growth toolkit and is intended to complement, not replace, human mentors...
56: What Makes A Good NOB Goal? 01.12.2024 6:17
WHAT QUALIFIES AS A ‘GOOD’ GOAL FOR NOB? 1. It’s achievable in about 2 years from today 2. It’s challenging enough to require hard work and focus (it won’t just happen on its own) 3. It will make a meaningful difference in the life of their family (at least 25% improvement, or from losing money to making money, etc.) 4. It’s approved in advance. If the mentor does not get the goal approved in adva...
55: The 2025 project Plan 24.11.2024 7:00
See the Project Plan here: https://members.twobrainbusiness.com/courses/growth-toolkit-2024/lessons/how-can-i-make-a-plan-for-the-future/topic/your-annual-plan-2/
54: Using the Golden Hour Challenge with Clients 17.11.2024 6:53
If a Growth stage client is a "yellow" avatar (flat, stalled, lost or swerving) the Golden Hour Challenge might help. Listen to hear how it will work for them!
53: Keeping Clients Aligned To Their NOB Goal, with Storm Strout 10.11.2024 4:24
0:01: My name is Storm Strout and I'm a two brain business mentor in a recent conversation with Chris. 0:07: He pointed out the statistic that 64% of my current clients have either met their annual plan net owner benefit goal or they are on pace to achieving their net owner benefit goal. 0:19: Chris highlighted the fact that that statistic is about two X R company average. 0:24: So naturally, his...
52: The 2025 Preview 03.11.2024 10:06
no CEUs Just a refresh You should do Golden Hour challenge yourself You should look at your P&L - do the stage 2 project Annual plan will move to end of their first year eventually, but not yet Tasks are called projects Nutrition simplification
51: The Annual Planning Process, 2024-2025 27.10.2024 7:24
Step 1: Perfect Day Step 2: Choose Client and ARM Goals on a P&L Step 3: Pick the Next Best Step (and bonus projects)
50: Why We Teach Gyms to Read a P&L 20.10.2024 6:36
stuff on chalkup, stuff on LinkedIn talk to the smart kids I think we need to make everyone smarter
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