Help Best

It's 5am. Do you know where your client is? Our motto: Goal, plan, stick to the plan how do you balance sticking to the plan with reacting to circumstances? the 80-20 rule. 80% of your time should be spent taking action on the plan, 20% reacting This will shift as a client matures In stage 1/2, the curriculum IS their plan in growth, their plan is the annual plan in tinker, their plan is their 90-...

What's the best answer? The classic mentor answer is "it depends". How do we get from "it depends" to action--and results--for the clients? The most common trap I fall into as a mentor is trying to impress with information. I want to tell people all of the options. I find myself saying "or..." when really I should be saying "this is best for now." I give options instead of solutions. Our clients c...

As mentors, we all have to work on multiple "fields of play" every day: Our gym Our family Our mentor calls Our 'other' business Our workouts. How do you stay focused when switching around mentally? How do you avoid exhaustion and burnout? Storm Strout has two great working strategies to share.

"This won't work for me," "My gym is different," "We regret signing up" This avatar's catalysts and roadblocks are listed in the TBB Coach Certification here: https://members.twobrainbusiness.com/courses/certified-two-brain-business-coach/lessons/part-three-getting-clients-results/topic/client-avatars/ And you can download the printable PDF of all avatars here: https://members.twobrainbusiness.com...

"Someone else disagrees." This avatar's catalysts and roadblocks are listed in the TBB Coach Certification here: https://members.twobrainbusiness.com/courses/certified-two-brain-business-coach/lessons/part-three-getting-clients-results/topic/client-avatars/ And you can download the printable PDF of all avatars here: https://members.twobrainbusiness.com/wp-content/uploads/_pda/2023/12/Client_Avatar...

"I've already tried that." This avatar's catalysts and roadblocks are listed in the TBB Coach Certification here: https://members.twobrainbusiness.com/courses/certified-two-brain-business-coach/lessons/part-three-getting-clients-results/topic/client-avatars/ And you can download the printable PDF of all avatars here: https://members.twobrainbusiness.com/wp-content/uploads/_pda/2023/12/Client_Avata...

"I'm buried!" This avatar's catalysts and roadblocks are listed in the TBB Coach Certification here: https://members.twobrainbusiness.com/courses/certified-two-brain-business-coach/lessons/part-three-getting-clients-results/topic/client-avatars/ And you can download the printable PDF of all avatars here: https://members.twobrainbusiness.com/wp-content/uploads/_pda/2023/12/Client_Avatars_Chart.pdf

"I just want to be a coach." This avatar's catalysts and roadblocks are listed in the TBB Coach Certification here: https://members.twobrainbusiness.com/courses/certified-two-brain-business-coach/lessons/part-three-getting-clients-results/topic/client-avatars/ And you can download the printable PDF of all avatars here: https://members.twobrainbusiness.com/wp-content/uploads/_pda/2023/12/Client_Ava...

"I'm just not feeling it" This avatar's catalysts and roadblocks are listed in the TBB Coach Certification here: https://members.twobrainbusiness.com/courses/certified-two-brain-business-coach/lessons/part-three-getting-clients-results/topic/client-avatars/ And you can download the printable PDF of all avatars here: https://members.twobrainbusiness.com/wp-content/uploads/_pda/2023/12/Client_Avatar...

"How's your family doing?" This avatar's catalysts and roadblocks are listed in the TBB Coach Certification here: https://members.twobrainbusiness.com/courses/certified-two-brain-business-coach/lessons/part-three-getting-clients-results/topic/client-avatars/ And you can download the printable PDF of all avatars here: https://members.twobrainbusiness.com/wp-content/uploads/_pda/2023/12/Client_Avata...

"What's the next thing?" This avatar's catalysts and roadblocks are listed in the TBB Coach Certification here: https://members.twobrainbusiness.com/courses/certified-two-brain-business-coach/lessons/part-three-getting-clients-results/topic/client-avatars/ And you can download the printable PDF of all avatars here: https://members.twobrainbusiness.com/wp-content/uploads/_pda/2023/12/Client_Avatars...

"Just tell me what to do, and I'll do it". This avatar's catalysts and roadblocks are listed in the TBB Coach Certification here: https://members.twobrainbusiness.com/courses/certified-two-brain-business-coach/lessons/part-three-getting-clients-results/topic/client-avatars/ And you can download the printable PDF of all avatars here: https://members.twobrainbusiness.com/wp-content/uploads/_pda/2023...

this is meta Today we're talking about prioritization. One of the biggest lessons I got from my business coach, Carrie, this year was: "If it's important, it gets an appointment." Oon our team calls this week, Andrea brought up the situation where a client comes on a call and they have so many fires to put out, they're absolutely overwhelmed, and 40 minutes into the call you're trying to get them...

Second-order thinking is one of the greatest skills an entrepreneur can develop it's the skill of asking "and then what?" and imagining the outcome instead of just hoping for the best or considering the immediate consequence. Unfortunately it's not taught in schools. It doens't occur to most poeple to ask 'and then what?" this is a function a mentor can serve really well, because we're objective....

Many people use the term “Business Coach” and “Business Mentor” interchangeably. However, there are distinct differences.  Business coaches help entrepreneurs overcome short-term obstacles in their business. They apply models from their coaching toolkit to the situation to help the entrepreneur work past it. They draw on their own experience in similar situations to offer examples and support...

Every person who works for your company should generate 2.5-3.5x what they're paid. This is called Contribution margin, and it's a basic accounting principle. The 4/9 model is a simplified, actionable rule based on Contribution Margin. Gym owners don't need to understand advanced accounting to benefit - they just use the 4/9 math. Application of that math changes slightly as the gym grows, but the...

In 2023, I came very close to selling my gym. I had it all set up: the potential buyer (I had two), the valuation, and even the story to share with others.  But at the last minute, I decided to keep my gym, because I can use it to help other gym owners. Thoreau said there are no more philosophers, only teachers of philosophy. Philosophers from Seneca all the way through Thoreau say the same t...

A great question from David Allen last week: "When should we tell a Growth client to go through the new Stage 1 / Stage 2 courses?" The answer is: it depends on their goal and their plan. Here's how I decide.

Building and scaling a 1:1 mentorship practice is hard, because: The experience of each individual mentor is limited Collecting and sharing that experience is a challenge, requiring layers of management, money, data interpretation skills and playing "telephone" This is why most business coaches do 1:many programs. And those programs are more profitable than 1:1, by a huge margin. However, we do 1:...

This is meta mentors, strategies, tactics and skills to help other entrepreneurs in five minutes or so. Today I want to talk about evidence based decision making. This is a core value at to brain we make our decisions, and we build our curriculum based on evidence. And I'm going to talk about what evidence means the hierarchy of evidence. But first, I want to start off with skepticism, and cynicis...

This is meta mentors, strategies, tactics and skills to help other entrepreneurs in about five minutes. Today, I want to talk about clarity. Clarity is often the best gift that you can give to somebody. And it's especially valuable because very few people are willing to do it. The reason that people are unwilling to be clear with their employees, with their mentees with their friends with their sp...

Dan Sullivan story - just do the work Our challenge: we're all a bunch of people who can just do the work. We're the 12% superachievers and our clients usually aren't. How do you help people focus? Increase frequency decrease complexity Higher speed, lower drag

Vietnam story 8-year-old-easy Al of our clients are educated and smart. But they're distracted and stressed, and their mental capacity is reduced to that of an 8-year-old. They need to be fed one crumb at a time. You're better to make it too simple than not simple enough My trick: pretend I'm programming a robot. Do this, then this. But here's one way you can practice: brushing teeth, teach it to...