Hello Healthcare

Artificial Intelligence (AI) has become increasingly ubiquitous in marketing technologies. It's no longer enough to use AI but instead must be questioned to understand how it's being used and what the underlying strategy is. Ryan Younger, VP of Marketing at Virtua Health, has built a proven marketing strategy using innovation and a consumer-focused mindset. Hear Chris Hemphill’s discussion wi...

Data storytelling is evolving just as quickly as the business problems that it's trying to solve. One of the newest forms of data storytelling is Natural Language Generation (NLG), which transforms data into plain English. Join Lyndsee Manna, EVP of Global Business Development & Strategic Partnerships at Arria NLG, and host Chris Hemphill as they discuss the possibilities that come from using...

What does it take to deliver the type of experience that keeps healthcare consumers loyal? Is it something that can be bought off the shelf and quickly configured in your EMR?  Join Craig Kartchner, AVP of Marketing and Customer Experience at HonorHealth, and host Chris Hemphill as they highlight the building blocks of culture, leadership and organizational shifts in metrics and mentality. Th...

Healthcare likely will look very different in the next decade. To help us navigate the marketing and strategy challenges that are coming, Chris Bevolo shares some of the research-based predictions from his latest book,  Joe Public 2030 . Join him and host Chris Hemphill as they discuss what future healthcare choices may look like for consumers and the implications for hospitals...

It's hard to make progress in consumer engagement without a happy, satisfied workforce. The pandemic forced us to rethink the time and place of work, but it has only led to more questions such as how to look beyond pandemic recovery, and how we describe work in the first place.  Join Dr. Kaveh Safavi, Senior Managing Director of Global Health Business at Accenture, and Chris Hemphill as they...

Many healthcare organizations have the data and technology that they need to get people engaged in their own care. The hard part is operationalizing both the "art" of the message, and the "science" of the data behind it.  Tom Hileman, president of Hileman Group, and Chris Hemphill break down the opportunities and challenges of using data to nudge patient behavior, personalize health actions,...

It's clear that consumer experiences are key to attracting and retaining loyal patients. It's also clear that efforts to improve consumer experiences are fraught with challenges. Carrie Liken, head of healthcare at Yext, and Chris Hemphill break down what it takes for health systems to be consumer centric. You’ll hear advice on how to think like the patients in your market, and when you should and...

There's been a long debate in healthcare marketing on whether to focus more on branding or data-driven plans. Jared Johnson heads the Healthcare Rap Podcast and consults with patient engagement and healthcare marketing teams across the US. He has a simple answer: Let's focus on both!  Chris Hemphill, VP of Applied AI at Actium Health, and Jared break down what it means to support brandin...

It's not just the pandemic impacting healthcare marketing. Big retail players, staffing challenges, and new patient activation experiences are changing how we deliver and communicate about healthcare. With all this change, how can healthcare leaders grow consistent, predictable relationships with their patients?  Alan Shoebridge, Chief Communications Officer at Providence, and Chris Hemphill,...

They say healthcare marketing is behind, but user-centered planning and human-centered design is how we catch up. Sue Jablonski, Chief Marketing Officer at OhioHealth, discusses how putting patients and consumers at the center drives greater patient activation and retention.  Chris Hemphill, VP of Applied AI at Actium Health, and Sue dive deep on what it takes to listen and adapt to consumers...

Telehealth and virtual care are increasingly important tools for removing healthcare barriers such as access, quality, cost, and provider scarcities. However, scrutiny continues as we battle regulations and misconceptions in the market for telehealth and other at-home care delivery models.  How do we overcome this resistance? Is it possible for telehealth to be the next generation of car...

Whether the focus is the patient or the C-Suite, healthcare marketers are responsible to craft powerful stories that not only save lives, but justify the work that they are doing. Learning to communicate effectively, using data intelligently, building effective plans, and using advanced technologies like AI can give marketers the edge they need.  Join Chris Hemphill as they guide us through c...

How are technology leaders balancing patient needs, physician needs, and health system strategies? Health IT leadership is not for the faint of heart. It requires using data to bridge the patient experience and business strategy, learning your organization's strategic language, and gaining consensus to blaze new trails from those who otherwise would be satisfied with the status quo.  Joi...

Transgender individuals and sexual minorities face major healthcare barriers that don't often get discussed. According to the National Institutes of Health (NIH), the biggest barriers come from lack of access to knowledgeable providers.  Join Chris Hemphill's discussion with Dr. Kavita Mishra about how these disparities impact sex & gender minorities (SGM). Dr. Mishra, who specializes in...

The physician relations team has been a missing voice in many meaningful conversations, from fighting physician burnout to driving revenue. How should we think about them strategically, and what does the new outreach playbook tell us about how to maximize their impact?  Join Chris Hemphil as they guide us through conversations with some of the leaders who are preparing outreach teams to be da...

We've all heard about artificial intelligence, but what is AI  really , and what can it do for us? AI has allowed us to move faster, smarter, and at a scale that previously wasn’t thought possible. But how does AI fit into healthcare, and what role might it play in creating deeper, more meaningful patient experiences?   Join Chris Hemphil as they guide us through conversations...

Patient expectations continue to outpace digital transformation efforts, which means it has never been more important to make healthcare easier and more personalized. This will require leveraging the wealth of data and new technologies to create more robust and consistent patient experiences, as well as taking lessons learned from other industries and working collaboratively.  Join...

There’s an epidemic that’s spreading faster than the Delta variant: the  Infodemic . Although it doesn’t have physical symptoms, its side effects are bad decisions that amplify the pandemic, like refusing to take vaccines. With so many people, each with their own networks, platforms, and influencers, how can healthcare hope to stamp out the misinformation?  Join Chris Hemphil as they gui...

Are the new healthcare services from Amazon, Walmart, CVS, and many others a friend or foe to traditional health systems? Dr. Paul Keckley (one of the facilitators of the Affordable Care Act), Shari Campbell (a retail health leader), James Gardner (retail health policy analyst and marketing strategist), and more guide us through the ins and outs of the latest care delivery models. Join Chris Hemph...

Is it time to look at marketers as part of the care delivery experience? Consumer choice is stronger than ever, and where people get their health information strongly impacts their health outcomes. As health systems must fight so much misinformation, what strategies and tools must they leverage, and what constitutes success? Join Chris Hemphill as they guide us through conversations about the...

Let's start with what we believe to be the biggest issue in healthcare: health equity. We like to think that our health system is meant to serve everyone, but we see further disparities when we look at access by race, gender identity, sexual orientation, location, and many other factors.  As healthcare leaders operating in our own tiny pieces of a gigantic system, what can we do? Join Ch...