Hello Healthcare

Healthcare Marketing Myth Busted: It's More Than Just Ads. Tired of thinking digital marketing is just another ad platform? Join host Alan Tam as he dismantles that myth with Stephen Strong, Digital Marketing Director at Northwestern Medicine. What you'll learn in this conversation: The evolving role of digital marketing in healthcare. How digital marketing goes beyond ads to encompass patient exp...

Imagine understanding your patients’ needs better than ever, crafting personalized experiences that resonate, and optimizing campaigns with laser precision. This isn’t science fiction; it’s the power of AI in healthcare marketing. Join host Alan Tam and Sujal kumar Raju, Founder & President of Enqbator, as they delve into the game-changing impact of AI. Discover how AI can revolutionize your h...

Are you getting everything you need out of your data as a healthcare leader? Join host Alan Tam as he explores the changing landscape of patient experience with Christine Albert, Chief Experience Officer at LCMC Health. Christine takes us behind the scenes to dissect the secret weapon of healthcare – putting your data to work. Discover: Why healthcare marketing is evolving – are you working for yo...

Cristal Herrera, Director, Marketing, Communications & Customer Engagement, at Renown Health and host Alan Tam explore the dynamic interplay of data and technology in powering patient engagement and activation. The duo dives into the need for healthcare to embrace evolving consumer expectations, mirroring advancements in other industries. The conversation also acknowledges challenges like inte...

Healthcare organizations across the country are committed to integrating diversity, equity, and inclusion practices into their culture. How can marketing leaders today impact the brand's ability to connect with these diverse communities as well as help drive their own DEI initiatives within their organizations? Join Deb Pappas, Chief Marketing and Communications Officer at Connecticut Children's,...

As consumerism and technology trends continue to reshape the landscape for health systems, digital transformation is a baseline requirement. Seasoned healthcare leaders are already evolving their teams to be future-ready. From key roles and responsibilities, to job functions, to the evolution of skills required in MarTech and content, healthcare marketers must “do more with less". Join Sue Omori,...

Join Dean Browell, Chief Behavioral Officer at Feedback, Danny Fell, Sr. Strategist at Optum, and podcast host Alan Tam as they discuss the concepts of quantitative and qualitative data for healthcare marketing. They dive into the importance of combining both data types for a more comprehensive understanding of the patient and driving them to care. The trio covers both pitfalls and strategies for...

How has the role of data transformed health plan communications and interactions with today's consumers? With the dynamics and complexity of the healthcare landscape, health plans are increasingly seeking and leveraging first and third party data to drive member experiences that are relevant and meaningful. Dr. Aaron Novotny, Director of Healthcare Economics at Arkansas Blue Cross Blue Shield, dis...

With the pandemic as a catalyst, consumerism has driven and accelerated digital transformation and experiences in a once highly stagnant industry. From brand awareness campaigns, to engagement, to interactive digital touchpoints, healthcare marketers have been racing to meet consumers where they are and how they want to engage. Join Scott Orstad, Vice President Marketing at Catholic Health, and ho...

Retail health leaders like Walgreens, CVS Health, Walmart, Amazon, and Dollar General are remaking primary care with their ambitious plans to deliver at-scale health and wellness services. For traditional care delivery organizations, risks and opportunities are abound in this fast-changing landscape. What is the future of healthcare as retail health and traditional health systems battle it out? Wh...

Building and developing internal partnerships are critical to the success of any healthcare marketing organization. To achieve this, today's healthcare marketers must collaborate with their internal cohorts to build and drive marketing strategies that are aligned with strategic objectives of the entire system and organization. From brand building to powering patient volume growth, data-driven part...

As value-based care transitions to the forefront of health systems, focusing on population health goals and measures are the keys to success, longevity, and meeting your patients' expectations. How can healthcare marketers partner with their pop health teams to drive growth and desired business outcomes? Listen to Amy Comeau, Vice President, Marketing at Emory Healthcare, and host Alan Tam as they...

For today's healthcare consumer, there is no shortage of online medical content for education and self-diagnosis. With the amount of content that consumers can access, but perhaps not properly interpret, how are health systems helping their patients and communities better utilize and understand content to guide them to the care they need? Listen to Ahava Leibtag, President of Aha Media Group, and...

Over the past few years, healthcare entities have significantly transformed patients' access to care. But are consumers adopting these latest innovations, and how are health systems continuing to drive these digital experiences forward?  Join Brian Mullen, Head of Innovation and Product at The Clinic by Cleveland Clinic, and host Alan Tam as they discuss the evolution from engagement to enabl...

The role of the healthcare marketer is constantly evolving and adapting to the needs and expectations of the audiences that they serve. And nowhere is that more apparent than in healthcare, where marketers are faced with multidimensional audiences both internally and externally, as digital transformation blazes across the healthcare landscape. Larry Meade, System Marketing Director, Engagement Pla...

Alan Shoebridge, AVP, National Communication, Providence, shares his insights and experience with navigating the challenges and complexities of building and delivering a communication strategy during labor unrest. Negotiations between hospitals and unions have always been complicated. Today, they are regularly becoming longer in duration, more contentious, and receiving a higher level of public sc...

Healthcare consumers are driven by convenience, access, cost, relationships, and flexibility. Quite the demand and even greater in expectation. But are healthcare organizations ready and able to meet these expectations today? And what kind of technology is required to do just that? Join Matt Gove, former Chief Marketing Officer at Summit Health and CityMD and host Alan Tam as they explore the inte...

Consumers are constantly seeking reliable, engaging, and easily digestible sources of information to empower them in making informed decisions about their health and well-being. Enter the world of healthcare podcasts, an increasingly popular medium that offers just that - and more. But what exactly makes a healthcare podcast stand out from the crowd and truly resonate with your target audience? Jo...

In today's consumer-driven world, the quest for the ultimate healthcare patient journey has never been more crucial. With an ever-evolving landscape of technology and medical advancements, patients are seeking an experience that is not only efficient but also personalized. The healthcare industry must rise to the challenge of delivering a seamless, holistic, and meaningful journey that addresses t...

A groundbreaking transformation is taking place, revolutionizing the way health plans operate and cater to the needs of their members. This new era is driven by the AI paradigm shift, which has opened up new avenues for innovation, efficiency, and personalized care. Join Michael Pacolay, Manager of CX Analytics and Outcomes from Highmark Health and host Alan Tam as they discuss the potential for A...

Join Matt Schwabel, Executive Director of Marketing Technology & Operations at UNC Health, and host Alan Tam as they explore the benefits of embracing consumerism in healthcare and how it can transform your patient experiences. With an increasing number of patients seeking out healthcare services online, it's critical for healthcare providers to embrace consumerism to create a more patient-cen...

Join Jeff Stewart, System Director of Strategic Marketing at CHRISTUS Health and host Alan Tam as they delve into the reasons why adopting "always-on" outreach programs is crucial for healthcare providers to stay ahead of the curve, ultimately delivering exceptional patient experiences and driving business growth. It's no longer enough to merely offer healthcare services and hope patients will com...

Join Brad Kittredge, CEO and Co-Founder at Brightside, and host Alan Tam as they discuss how a personalized approach to mental health care can lead to better outcomes, increased patient satisfaction, and improved overall health and wellbeing. When it comes to mental health, there's no one-size-fits-all solution. Each individual has unique needs and requires personalized care that ca...

Anthony Cadieux and Sharon Line Clary from AdventHealth join host Alan Tam to dive into the world of precision marketing for enhancing patient experiences and shaping the future of healthcare communication. In today's digital era, healthcare providers are turning to precision marketing to reach their target audiences more effectively. As the industry prioritizes patient-centric care and outcomes-b...

Accountable care organizations (ACOs) can play a pivotal role in improving patient engagement and access. But the landscape has changed as consumers' expectations and behaviors have evolved.  Join Todd Liu, VP of Accountable Care and General Counsel at Griffin Health, and host Alan Tam as they discuss how ACOs have adapted to continual changes, the importance of aligning goals with clini...