Hello Healthcare

Join Otto Angulo, Senior Director Digital Marketing at Mount Sinai Health System, and host Alan Tam as they explore the undeniable impact of healthcare marketing in driving revenue growth, improving patient experiences, and solidifying a health system’s competitive edge. The pressing question on the minds of healthcare leaders is whether marketing is a mere cost center or a revenue powerhouse? Wit...

The healthcare industry is constantly evolving, and so are the marketing strategies that drive it. Gone are the days of relying solely on billboards and other traditional marketing methods. With the rise of technology and data analytics, healthcare marketers have access to a wealth of information that can help them create targeted, personalized marketing campaigns. Join Andrew Chang, VP of Marketi...

With consumerism at the forefront of healthcare strategies, the need for effective customer relationship management (CRM) systems to manage data and interactions is becoming more important. Unfortunately, there are many misconceptions and gaps in understanding the role of CRM in healthcare and how it fits into the overall healthcare ecosystem. Join Craig Kartchner, AVP of Marketing and Customer Ex...

The healthcare disparity gap is a complex problem that affects individuals of different races, genders, and socioeconomic backgrounds. The gap is a result of unequal access to healthcare and preventative services, and it can have a significant impact on a person’s overall health and well-being. Bridging this gap is a critical issue, and there are several strategies that can be used to address the...

Having access to healthcare data can be a powerful tool in improving patient outcomes. But it’s all too common for data to remain siloed or unable to access for key departments such as marketing, service-line, medical groups, etc. With the right data, health systems can better personalize outreach to drive patients to the care they need most and improve the quality of care overall. Listen to Chris...

CRM strategies are increasingly being adopted in the healthcare industry. By leveraging data-driven CRM strategies, healthcare organizations have an efficient way to better understand and engage with their patients. Gaining powerful insights into your patients’ behaviors, preferences, and needs results in a better understanding of your patient population and the ability to create more effective ma...

Disconnected consumer digital experiences are a thing of the past. AI technologies such as machine learning, natural language processing, predictive analytics, etc., allow health systems to have an integrated consumer engagement strategy. With the abundance of AI, how do healthcare leaders make sense of how and what AI use cases should be applied to their organization? Listen to Brian Gresh, Presi...

The business of healthcare is complex. And when it comes to the consumer, those inflection points are as complex as ever. We’re asking people to make evaluated thoughtful decisions about taking the next step of their healthcare journey. But how can we drive consumer awareness before healthcare is needed? Listen to Stephen Moegling and Chris Hemphill as they discuss strategies for engaging healthca...

The path to healthcare leadership often varies depending on the function, type of organization, and individual experience. However, effective leaders share commonalities on what it takes to serve a meaningful purpose. What can professionals do to best prepare and drive their careers into leadership positions? Listen to Edward Marx, CEO of Divurgent, and host Chris Hemphill as they examine healthca...

It’s not a decision to do either customer retention or customer acquisition. Instead, it’s a shift in focus and percentage of time and budget. With new entrants in healthcare, growing the overall share of health for each customer is key. After all, the easiest customer to get is the one you already have. Listen to Don Stanziano, Chief Marketing and Communications Officer at Geisinger, and host Chr...

Healthcare companies are becoming more data-driven than ever. With that comes the ability to offer a more personalized care journey for consumers. To deliver on that promise, combining perspectives of both the consumer and the health system are key to reshaping every step of the journey. Join Dr. Daniel Derman, Chief Innovation Executive at Northwestern Memorial Hospital, and host Chris Hemphill a...

Content is king. Always has been, always will be. But how can healthcare take content and structure it to deliver a consistent brand and communication to healthcare consumers? Because ultimately if you structure your content in the right way, you create it once and publish across mediums and channels to your target audiences, thereby streamlining your communication workflows. Join Chris Boyer, VP...

Healthcare is uniquely positioned to transform the healthcare consumer experience. There are so many advantages in healthcare – they have more data on patients than other industries have on their customers. They have an opportunity to interact with them in meaningful ways, and there is a huge opportunity to engage patients along the entire journey. Even within this highly regulated industry, there...

Whether we are talking about the Great Resignation or the Great Reshuffling, retaining and growing your team should always be a top priority for leaders. Talent and people are the greatest assets we have. As we look into the broader staffing crisis in healthcare, whether you're on the business or clinical side, you've got to be thinking about your own teams and how to keep them motivated and engag...

With the onset of the COVID pandemic, many patients delayed their care. Now we're in an environment where society is figuring out how to live with this disease and health systems are still learning and struggling to get patients back to receive the care they need. This is a multifold strategy. Join Jim Blazar, EVP and Chief Strategy Officer at Hackensack Meridian Health, as he discusses how the in...

It’s no secret that healthcare in America is broken, especially when it comes to behavioral health where it is often ignored. What are the ramifications and impact not only for patients, but for providers and payers? How can shining the spotlight and investing in behavioral health result in greater opportunities and better outcomes for healthcare organizations? Join Dr. Martin Hickey, New Mex...

With all of the insights that can be utilized from your internal, external, and experiential behavioral data, there is a real opportunity for health systems to create a scalable and personalized experience that can help activate healthcare consumers. Join Sarah Sanders, Chief Marketing and Brand Experience Officer, and Dr. Aaron Neinstein, VP of Digital Health, at UCSF as they share how a 360...

There’s no turning back on the acceleration of consumerism. Healthcare leaders are evolving their strategy to think holistically about the customer journey, including everything from patient care to the metaverse. Paul Matsen, Chief Marketing Officer at Cleveland Clinic, brings an optimistic perspective and experience on how leaders can modernize the future of healthcare marketing. How do CRM Inte...

Physician engagement continues to help drive hospital performance and growth. With the last few years of tremendous change, what has evolved in their strategy? Kriss Barlow, Principal of Barlow/McCarthy and author of  Physician Relations: The Model, The Method and The Impact , and Chris Hemphill discuss recent insights and strategies for moving a physician relations program forward. A few the...

The pressure is on for health systems to make up for lost business during the pandemic, creating big opportunities for physician relation teams. How can physician liaisons seize the moment to help bridge communication gaps and grow meaningful volume? Join Laurel Hopkins, Executive Director of Market Development at Virginia Mason Franciscan Health, and host Chris Hemphill as they discuss strategies...

How can healthcare companies achieve 6 billion impressions in 24 hours? Influencer marketing. Dolly Parton’s story about donating to Vanderbilt and contributing to the Covid-19 vaccine development is a great example of building a successful influencer strategy. Stuart Dill highlights the importance of starting with your company’s mission and building trust to achieve results. Join Chris...

Affordability. Value. Accessibility. These issues are driving health systems to change more quickly than ever. But what is needed to better align healthcare with consumer expectations? We discuss this and much more with Dr. Paul Keckley, an independent healthcare advisor that participated as a facilitator for the Affordable Care Act. This conversation is brought to you by Actium Health. For more i...

The expectations of today’s workforce have changed. How healthcare leaders communicate, manage, and engage must change too. That means breaking old rules, choosing the essential over the expected, and rethinking just about everything. Join Chris Hemphill’s discussion with Debra Jasper about how to create clear, compelling messages that build trust, save time, and drive measurable results...

As marketers, we put everything into how to meet healthcare demand in our communities. Even with all of the research, experimentation, and execution, our plans often lose out to politics and power. How do we drive plans that are proactive and strategic to our health systems?  David Marlowe of Strategic Marketing Concepts has helped marketing leaders with this for over 40 years.&nbsp...

Chris Bevolo continues his research-based predictions from his latest book, Joe Public 2030. In this second part of the two-part series, Bevolo focuses on three more predictions that may permanently alter the way that consumers make healthcare choices — the funnel wars, healthcare sectarianism, and disparity dystopia. This conversation is brought to you by Actium Health. For more information about...